Bosch has been rated Australia’s No.1 vacuum cleaner

Bosch has been rated Australia’s No.1 vacuum cleaner brand by Canstar Blue in 2021.

Canstar Blue is one of the most trusted comparison sites in Australia. Their 2021 vacuum cleaner review evaluated 16 different brands and surveyed over 2,900 Australian households.

Bosch scored five-star ratings in the value for money, quietness and overall satisfaction categories.

These ratings apply to vacuum cleaners right across the Bosch range, from traditional corded vacuums to innovative cordless handsticks offering maximum flexibility.

Discover our award-winning vacuums cleaner range:https://www.bosch-home.com.au/experience-bosch/innovations/bosch-cordless-vacuum-cleaners

Meet AQUA/Haier the World’s Busiest Crossing

Known as the busiest crossroads globally, the famousShibuya Crossing in Tokyo, Japan, witnesses 2.5 million Japanese pedestrianspass through it every day. Amongst the high-rise buildings, the AQUA brandvideo of Haier Smart Home, making a big debut on the streets of Shibuya sinceOctober 18th, has come into view of passers-by.


In the video, the AQUA brand ambassador described AQUA’s long-term solutions to better the life for users, as well as the ongoing tenth-anniversary user feedback activities. AQUA campaigned the event, which ran from October 15th to December 31st, partnering with PayPay, Japan’s biggest mainstream payment network. 

This event will not only take place on the streets of Shibuya, but will also make an appearance at 18 stations of JR Shinjuku, and Osaka Shinsaibashi, a shopping mall, in late October, garnering over 10 million impressions. And engage in substantial user interaction on major home appliance websites, Yahoo, users’ favorite reading matters, SNS and other platforms. Additionally, users may engage in considerable participation in this activity at 300 offline stores of the major channels. The current activity has been carried out for two weeks, but the retail promotion effect has already appeared. The pre-sale of newly launched high-end rollers has exceeded 100, and the weekend sales of ultra-thin TZ have also increased by nearly 50% compared to before the event.

Introducing the AQUA 10th Anniversary series of theme activities enhanced Japanese consumers’ awareness of the AQUA brand, increased their preference for AQUA, strengthened their connection with the channel, and pushed sales efficiently in the year-end. Following that, AQUA will continue to grow, always putting priorities on user requirements and giving back to users. 

Gree fined for faulty dehumidifiers

Chinese company that sold millions of faulty dehumidifiers to U.S. customers will pay $91 million for failing to tell regulators that the devices could overheat and could catch fire, federal prosecutors announced Friday.

Gree Electric Appliances, Inc. of Zuhai, China and its Hong Kong subsidiary entered into an agreement to avoid criminal prosecution, the U.S. attorney’s office announced. The firms also will provide restitution to victims for fire damage caused by the dehumidifiers.

In Japan, AQUA Freezers under Haier Zhijia achieved the No. 1


In Japan, the share of dual-brand freezers of Haier Smart Home continue to rank first. In September, AQUA freezers achieved No.1 sales for the first time, realizing “a new No.1”.

During the post-COVID-19 era, user needs have been amplified such as “requirements for home appliance design due to more time spent at home”, “increased demand for freezer storage” and other needs. AQUA EMC quickly found these changes and upgraded the products from premium and differentiation aspects.

The industry’s’thinnest’ freezer, with a width of 36cm, is able to fit into any space of user’s homes. COOL CABINET series support flexible switch among refrigeration, soft freezing and freezing functions, brings users the best using experience. The changing needs of users in different scenarios drives AQUA EMC to improve its product competitiveness. The release of differentiated products is constantly driving up the average unit price of AQUA freezers which have gradually realized its leading targets.

The release of premium products boosted the confidence of local entrepreneurs who actively took on more challenging goals. All nodes of the whole EMC overcame the difficulties and strove to maintain project continuity despite of suspended meetings, to ensure the products were launched on schedule. They also innovated “non-contact and zero-distance” user interaction, developed online contact points, and delivered product differentiation to users in digital ways.

As Yoshida san, Planning Director of AQUA freezers, said, “I have never think that we could become No.1 in Japan. We have overcome great challenges to get to this place, as this No.1 spot is hard-won and thus more exciting. Leadership is only possible by constantly challenging ourselves and pursing innovations.”

The breakthrough achieved by AQUA freezers drove the total share of dual-brand freezers in Japan up to 42% in Q3, with the primacy ratio exceeding 1.7, further cementing the market position of Haier series freezers in Japan. Going forward, the Japanese EMC will continue to adhere to the premium brand transformation and continuously evolve with the spirit of innovation and entrepreneurship.


In Japan, Haier Zhijia’s AQUA Freezer achieved No. 1


      In Japan, the share of dual-brand refrigerators under Haier Zhijia continued to maintain the No. 1 position. In September, AQUA Refrigerator achieved No. 1 in single-brand sales for the first time, achieving a “new one” breakthrough.

User-centric high-end transformation


      With the advent of the post-epidemic era, new user needs such as “increasing time at home and increasing design requirements for home appliances” and “increasing demand for refrigerated storage” have expanded. AQUA Chain Group quickly caught these changes and iterated the products from the aspect of high-end differentiation.


The industry’s thinnest freezer can match any space in the user’s home with a width of 36cm; COOL CABINET series freezer refrigeration, soft freezing, and freezing modes can be switched freely to bring users the best experience.      Changes in user needs in different scenarios drive the AQUA chain group to enhance product competitiveness, 

and the investment in high-end differentiated products has also continuously increased the average unit price of AQUA refrigerators, gradually achieving industry leadership.

Goal challenge without using the epidemic as an excuse


      The investment in high-end products has made local makers full of confidence and proactively challenge greater goals. All nodes in the entire chain have overcome the difficulties of the epidemic and insisted on “stop meeting and non-stop project” to ensure the smooth listing of products. At the same time, it innovated “non-contact and zero distance” user interaction, opened up online contacts, and delivered product differentiation to users in digital form.
         As Junji Yoshida, the designer of AQUA refrigerators, said: “I never dared to think that I could achieve the first place in the kingdom of home appliances in Japan. After overcoming the challenge, the first hard-won, and it’s even more gratifying. Only insist on challenge and innovation. In order to achieve leadership.”      The breakthrough of AQUA refrigerators brought the total share of Japan’s dual-brand refrigerators to 42% in the third quarter, with the first rate exceeding 1.7, which further consolidated the market position of Haier refrigerators in Japan. In the future, Japan Chain Group will continue to adhere to the mid-to-high-end transformation and continue to evolve with innovation and entrepreneurship

Electrolux warned it may struggle to meet demand

Electrolux warned it may struggle to meet demand through the rest of the year and into 2022 due to global supply-chain challenges, after its profit slumped in the third quarter as component shortages held back production.

Europe’s biggest home appliances maker said it still sees demand normalising above pre-pandemic levels but flagged limited availability of some product categories through the year, with regional variances.

“We continue to have a tight collaboration with suppliers to mitigate global supply shortages, but we estimate that the fourth quarter will be even more challenging than the third quarter,” the rival to Whirlpool said in a statement.

“Although we anticipate sequential improvements in 2022, we expect challenging conditions to remain in meeting continued strong demand.”

Samsung profit jump

Samsung Electronics posted a 28pc jump in operating profit on Thursday despite global supply chain challenges caused by the pandemic.

The world’s top chipmaker saw its operating profit reach 15.8 trillion won (£9.8 billion) for the July-September period, it said in a regulatory filing.

Its sales rose 10pc to a record £45.9 billion on the back of strong performance from its memory chip division thanks to sustained global demand.

Smeg  brand La Pavoni,

Host, held from 22 to 26 October 2021 in Milan, Smeg took part with the historical brand La Pavoni, acquired by the company in 2019. During the Fair, to welcome customers and visitors, a stand was dedicated to design and tradition, in which history and innovation came together in the models presented to the market.

The protagonist has been the new Diamantina, reinterpreted by Raffaella Mangiarotti and Matteo Bazzicalupo of @deepdesign. Bringing back the first Concorso model of 1956 to its former glory, the machine perfectly embodies the founding values of the historic brand.

Not only novelties, but also an authentic piece of history were presented at the La Pavoni stand: on display the first espresso machine designed and built by Desiderio Pavoni in 1905, L’Ideale, restored by careful restoration. Alongside the domestic models, professional machines were also displayed to guarantee catering professionals innovative solutions like the new version of the automatic Bar T model, designed in collaboration with _blank design studio.

Whirlpool best employer award

Whirlpool Corporation has been named in the Forbes’ 2021 list of the “World’s Best Employers.” The list includes 750 companies worldwide and acknowledges each company’s dedication to make every individual feel at home within the four walls of the business. To create its annual list, Forbes partnered with Statista Inc., a provider of market and consumer data, to survey more than 150,000 employees across different organizations in 58 countries. The survey considers every aspect of employees’ experience including working conditions, salary, potential for growth, and diversity.