Monthly Archives: September 2021

Smeg @Milan design week

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Milan Design Week 2021, Smeg and Italia Independent renew their bond, sharing their historical production know-how, guided by the same vocation for the pursuit of quality and for the dissemination of Italian style throughout the world.

The collaboration between the two companies has been established since 2012, resulting in the creation of the iconic FAB28 refrigerator in the Denim version and the SMEG500 refrigerator in collaboration with Fiat, presented in 2013. From 4 to 10 September 2021 the SMEG refrigerator covered in Denim will be exhibited in memory of the first collaboration between the brands, together with the timeless SMEG500 refrigerator, at the Italia Independent Boutique located in the center of Brera in via Fiori Chiari, 24 in Milan.

The Flagship store – developed on a total area of 90 square meters – was designed with of idea of welcoming customers. An innovative environment, characterized by furnishings, lights, layouts that evoke the spaces in which Lapo lives and works. The absolute protagonists are the new Italia Independent, Laps Collection, CR7 Eyewear and Hublot Eyewear collections, which stand out in dedicated spaces so as to give each brand the right visibility

LG tops in India

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During the latest years LG Electronics received different recognitions from the Indian market. In 2020 the research group TRA named LG India’s Most Trusted Brand for washing machines, refrigerators and TVs. This year Indian consumers had elevated their opinion of LG, naming it India’s Most Desired Brand in the TV, washing machine and refrigerator categories. The 7th edition of the Most Desired Brands 2021 Report was developed by TRA Research, a brand intelligence and data insights firm dedicated to understanding and analyzing stakeholder behavior. The report includes the opinions of more than 2,000 consumer-influencers across 16 Indian cities who were asked about their favorite brands. The top 1,000 brands were ranked using four foundations of desire: aspirational appeal, rational appeal, emotional appeal and communication appeal.

LG has been operating in India for 24 years, offering consumers quality products but also services. LG India extended insurance coverage with purchases of home appliances as part of its Covid-19 Health Insurance Consumer Promotion to provide up to INR 50,000 to COVID-19 patients and INR 20,000 to customers affected by vector-borne diseases such as dengue and malaria. This effort was widely appreciated by Indian consumers during this critical time and reinforced LG’s reputation as a socially responsible and caring brand.

Haier @Milan design week

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Haier has chosen the Milano Design Week – and in particular the spaces of Superstudio Più – to present its idea of smart kitchen. Together with the best of the brand’s offer in the field of refrigeration, wine cellars and washing, Haier presented the Series 4 and Series 6, the complete ranges of kitchen appliances featuring Artificial Intelligence. “Series 4 and Series 6 – the company explains – mean premiumness and technology that come together in a complete range of ovens, microwaves, hobs, hoods, refrigerators and dishwashers that take advantage of connectivity, the hOn app and AI to offer tailor made solutions and to integrate perfectly into modern kitchens, thanks also to the elegant and minimal design”. The attention to design can count on the design team of the Milan Experience Design Center. Among the innovations proposed by Haier for the kitchen of the future there is the Chef@Home oven, which thanks to a presence sensor turns on automatically giving the user access to the 19” full touch control screen and, through it, to the “Cook with me” technologies. In particular, the PreciTaste technology is able to recognize the types of food in the oven, automatically set the cooking parameters and send a notification when the food is ready. The hi-tech solutions are also visible in the induction products: thanks to the PreciProbe bluetooth temperature probe – which the Chef@Home oven is also equipped with – the hob controls the food temperature, automatically choosing the correct power and notifying the user when the food is ready. Furthermore, exclusive features of the Series 4 and Series 6 are the Multizone technology (which thanks to an advanced temperature detection system and an optimized power management is able to detect and manage the presence of pots of different sizes in the same area, guaranteeing the maximum flexibility) and the VaryCook technology, which allows user to move pots and pans without touching the controls thanks to the three preset power levels (high, medium and low), giving the possibility to cook food at different power in the different cooking phases. Gas hobs complete the range: Haier offers models with 5 kW burners and PreciFlame technology, which allows to adjust the flame intensity to nine power levels

Miele tops in German consumers

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Miele dishwashers reived other recognitions by German consumer watchdog Stiftung Warentest. Among 60 cm wide units, the fully integrated G 5260 SCVi Active Plus (top-edge controls) came out tops. In the integrated category, the same was achieved by the G 5210 SCi Active Plus, a technically identical model with front controls. Both were the only models to achieve an overall mark of 2.1. In total, the test covered 18 units, whereof 14 had a width of 60 cm and 4 were 45 cm slimline models.

Energy efficiency and advanced tecnologies characterized these Miele home appliances. In the EnergySave and Automatic programmes, Miele machines used the least amount of water and convinced with their cleaning performance. The test winners achieved top marks for ‘Handling’ (1.9) and ‘Sound emissions’ (1.1), making them the quietest of all contestants. «The fact that our dishwashers have once again been commended as best products in the test – said Lothar Wedeking, Miele Product Manager in Miele’s ‘Dishwashers’ business unit – underlines the convincing overall performance of our appliances».

According to the new energy labelling scheme, these machines achieve a C energy efficiency rating. Under the previous regime, this would have been an A+++ rating. Low water consumption starting at only 6 l in the ‘Automatic’ programme is the result of EcoPower technology with its special circulation pump, its optimised spray arms and its efficient filtration system.

Add to this patented AutoOpen drying, a feature only available from Miele. In this case, the door opens to the ajar position at the end of a programme to ensure good drying results, even on plastics, laminates and glass. The associated reduced main wash temperature accelerated drying and a shorter cycle time saves energy and time. These machines can also be connected to a hot water supply. This considerably reduces energy consumption once again and saves up to 50% on electricity. All Miele dishwashers are tested for 20 years of use

India market set to grow

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According to IndianRetailer.com website home appliances products will grow exponentially in India during the next future. Here, as in the other geographical areas around the world, Covid-19 and lockdowns have made home the center of life so that people is increasingly interested in improving technologies equipment at home.

«By 2025 – IndianRetailer.com writes – the Indian market’s demand for electronics is expected to increase by billions of dollars. Additionally, there are more chances for the developing economy to profit from the market’s rapidly shifting trend on the horizon. Smart TVs are gradually replacing traditional television sets. Not just in the foreign industry, but also in the local market, demand for fully automatic washing machines is increasing. Consumer preferences are fast-shifting, indicating a behavioral shift in demand patterns».

Demand for household appliances is growing both in the big cities and in little towns of the Indian market, where smart, cost-effective appliances are more and more requested by consumers.

Brad Pitt stars in De’Longhi’s first international campaign

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Brad Pitt stars in De’Longhi’s first international campaign

De’Longhi launches its first international campaign directed by Damien Chazelle and starring Brad Pitt.

“De’Longhi has had extraordinary growth in recent years and the production of coffee machines for home use has played a key role in this growth,” commented CEO Massimo Garavaglia. “We believe that Brad Pitt is the Perfetto ambassador to speak to the world about De’Longhi, reflecting some traits of the De’Longhi spirit: bold and international, yet sophisticated and elegant at the same time.”

Thanks to this campaign, the viewer can enter a “day in the life of Brad Pitt.” From buying your coffee bean mix in the morning to riding around Los Angeles on your motorcycle and stopping at a gas station, these scenes depict a moment we all look forward to: getting home and finally relaxing with a delicious espresso or cappuccino, a moment A perfetto that comes true thanks to the De’Longhi super-automatic coffee machine, as it grinds coffee beans instantly and thanks to its technology transforms it without losing its authenticity into the perfect expression of Italian espresso.

Choosing Brad Pitt for this international campaign involves more than working with a recognized global icon – Pitt is an acclaimed actor and producer, a committed environmental advocate, an art collector, passionate about architecture and design. Above all, it maintains its essence, despite its worldwide fame. A spirit of humility that reflects the De’Longhi brand itself, a company linked to its roots with a typically Italian passion for harmony and elegance that goes beyond simple stereotypes and is accessible to everyone.

New Bosch induction hob with integrated hood

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The new Bosch induction hob Series 4 PIE631B15E with integrated hood can be installed practically in any kitchen. Thanks to the intuitive control panel, with TouchSelect it is possible to select the cooking zones and set the desired power level, directly and quickly. Furthermore, the Quick Start and Restart functions make cooking even easier: when the induction hob is switched on it automatically selects the area where the pot has been positioned and, before being switched off, it memorizes the cooking settings which will then be restarted. Other pluses of the product are: PowerBoost, Count-down timer to switch off the cooking zones at the end of the set time, AutoOn function (the ventilation system switches on automatically, with 3 electronically controlled power levels). Finally, the hob has the CombiZone function to combine two cooking zones into one.

Cimbali Group enters the Home and Small Business segment

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The Cimbali Group, with its Faema brand, enters the Home and Small Business segment for the first time, presenting Faemina, its new espresso coffee machine signed by ItalDesign, on the occasion of the Milano Design Week. As highlighted by the company, it is a machine in which aesthetics are not an end in itself. It is a combination of innovation and design to offer a high-level emotional coffee experience. The new coffee machine will be visible at the Faema Flagship Store in Milan (where testimonials and interviews with designers and operators of the sector will also take place) and at other places in and around Milan during the Milano Design Week.