Bosch washing machines Which best buy

Congratulations to Bosch who’s Serie 4 washing machines WAN28281GB & WAN282X1GB are officially a Which? Best Buy! With eco-friendly features such as ActiveWater Plus, saving on water and SpeedPerfect, washing 65%* faster without compromising results, it’s not hard to see why it’s a winner. 

*Difference between the duration of Easy Care Programme 40°C and the duration of Easy Care Programme 40°C in combination with SpeedPerfect option. 

Hotpoint Launches Campaign to Celebrate its 110 Year Anniversary

Hotpoint is on a mission to locate ‘old but well-loved’ appliances.

The best story or picture shared on Instagram, tagging the official Hotpoint account (@hotpoint.co.uk) and using the #Hotpoint110Years hashtag, will be in with the chance of winning £1,000 (GBP) of Hotpoint appliances.

To celebrate 110 years of supporting families at home, major domestic appliance manufacturer, Hotpoint is launching its Hotpoint Through the Ages campaign. Consumers are being asked to share images and stories of themselves or their family members with their old Hotpoint appliances, using the dedicated #Hotpoint110Years hashtag.

The company will also be showcasing the history of the brand through the ages, with flashbacks to its retro Hotpoint adverts on social media. Additionally, Hotpoint will be releasing a limited-edition version of its logo to mark the occasion, which will replace the modern logo on social media for the duration of the competition.

Hotpoint was officially founded in 1911 and the company’s name originated from the main product in the brand’s offering at the time, the electric iron, which was designed to stay ‘hot at the point’. During the 1920’s and 1930’s, Hotpoint went on to develop its first washing machines and refrigerators, while also manufacturing kettles, portable clothes dryers and vacuum cleaners.

The company experienced significant growth during the 1970’s and 1980’s, becoming a market leader in a number of appliance categories. Hotpoint expanded its portfolio during this period to include dishwashers, cookers and built-in appliances, and the brand also increased its colour palette offering across its range of products towards the end of the 1980’s, marking an end to just manufacturing traditional ‘white’ appliances.

Hotpoint is now the most recognised white goods brand in the UK*, and 92 per cent of its customers state that they would buy from Hotpoint again**. The company has also received several awards and accreditations across its range of appliances, including from Quiet Mark, Which? and Good Housekeeping, as well as receiving the coveted iF Design Award, demonstrating the outstanding quality and reliability of the appliances that Hotpoint manufactures.

Today, Hotpoint designs and develops its appliances to help consumers create that unique feeling of home, with products that protect them from mishaps, when distractions arise. From cooking products that keep forgotten pans from boiling over and foods from drying out to dishwashers and washing machines that use special sensors to clean impeccably. Hotpoint also works closely with Youreko to help consumers understand the financial benefit of investing in the latest appliances. The Youreko energy-saving tool, which is installed on the Hotpoint website, rates products according to their running costs and demonstrates an appliance’s lifetime energy financial savings.

Kimberley Garner, Hotpoint Brand Manager, says: “We are delighted to be celebrating Hotpoint’s 110 year anniversary. Hotpoint has been by UK families’ sides for 110 years and, while our company has evolved over the years to adapt to the changing times and ever-evolving marketplace, our message throughout this time has remained consistent. We are passionate about being a brand that cares for its customers, manufacturing high quality, innovative and reliable appliances that have been a staple in consumers’ homes for 110 years.

“Our Hotpoint Through the Ages campaign will enable us to connect with both new and existing customers while showcasing the diverse history of our brand. We are proud to continue to deliver outstanding results for generations of families in the UK, and we are excited to hear the stories behind our appliances from our valued customers.”

To be in with the chance of winning a prize, share an image or story of yourself or your family with an old Hotpoint appliance by tagging @Hotpoint.co.uk on Instagram and using the dedicated #Hotpoint110Years hashtag.

For more information on appliances from Hotpoint, please visit the website at www.hotpoint.co.uk

Hisense Europe group

In 2020, Hisense Europe group generated under two billion euros in sales revenue, of which more than 97% was in the household appliances sector. One billion of the mentioned sales revenues was generated in the markets of Western Europe market, more than 800 million euros in Eastern Europe and the remaining part in the rest of the world. Production company Gorenje generated 1.19 billion euro in sales revenue last year, which is a 42.3% increase compared to 2019.

2020 was the first year of operation within the newly established Hisense Europe Group, which includes all the company production, service, sales companies and subsidiaries in Europe and geographically covers Europe and the CIS region (Central and South-Eastern Europe, the Baltic States and the countries of the former Soviet Union). The corporate structure has been simplified, which enables more efficient business management, and business results have significantly improved since the second half of 2020.
«Last year – the comapny explains -was extremely demanding for production. From March to May, when the coronavirus epidemic swept across Europe, orders fell sharply (by as much as 65%), while three to four weeks of production shutdowns at all production sites led to extremely low levels of production and capacity utilization. With timely measures in response to the outbreak of the pandemic and the adjustment of sales strategies, we managed to create new opportunities and quickly increase sales and business volume. We were in close contact with our customers at all times and kept them informed on a daily basis about the state of supply chains in Europe and China».

«Moreover – the company goes on – Slovenia becomes Hisense’s global R&D center for kitchen appliances. Last year, Hisense Europe group invested 42 million euro in research and development activities, of which almost 12 million euro in new product development. By investing in R&D, we are improving the competitiveness of our products to support growth and structural improvement in sales. We increased the number of R&D employees to close to 400. In June 2020, we established Hisense’s global R&D center for the development of kitchen appliances in Velenje, which we are still staffing and employing engineers, graduate engineers and masters in mechanical engineering, electrical engineering, mechatronics and computer science

Samsung ties up with Seoul National University to develop key components for home

Samsung Electronics will collaborate with Seoul National University to develop key components that will be applied to future home appliances. Through the partnership, Samsung will secure technologies for improved energy efficiency, low vibration, low noise, and enhanced durability of compressors and motors.

Samsung said in a statement on September 10 that it signed a memorandum of understanding with Seoul National University to jointly develop next-generation technologies for compressors and motors. They will form a research team specialized in various fields such as electronic engineering, mechanical engineering and material engineering.

Compressors and motors are key parts of white goods mainly used in the kitchen and the laundry. The durability and performance of the moving parts are key marketing points promoted by many global consumer electronics makers. To attract more customers, Samsung started providing lifetime warranty services for appliances that house digital inverter compressors and motors in 2021. Samsung said it will strengthen the quality of key components to provide differentiated services to consumers.

Recognition for Whirlpool Top Load Washer with 2 in 1 Removable Agitator

Whirlpool Top Load Washer with 2 in 1 Removable Agitator, was recognized in Good Housekeeping’s 2021 Cleaning Awards as the “Most Innovative Washing Machine.” It offers consumers the flexibility to customize their machine so they can wash how they want, without restrictions.

«Earning this recognition from a trusted outlet like Good Housekeeping – said Shawn Ashby, laundry brand manager at Whirlpool brand – is a huge honor, and we’re thrilled that the team of Good Housekeeping Institute Cleaning Lab experts, scientists and consumer testers appreciate the innovation in our appliances. The Cleaning Awards are meant to recognize the truly innovative and outstanding products that make caring for a home so much easier – and that is our goal at Whirlpool brand. We dedicate the time to ensure the washers and dryers we design will help our customers streamline laundry day and provide the best care to their families, and their clothing».

The Whirlpool® Top Load Washer with 2 in 1 Removable Agitator is a removable center agitator post that can be easily swapped in or out of the machine depending on the type of items being washed. With two ways to wash, consumers have access to twice the washer in their home. The washer pairs to the Whirlpool® App via Bluetooth, so consumers can manage laundry day from anywhere – whether monitoring the cycle times while on the go or delegating next steps in the laundry process to family members. Whirlpool brand also added its Whirlpool® Load & GoTM Dispenser to the Top Load Washer with 2 in 1 Removable Agitator, enabling consumers to skip the step of adding detergent to every load for up to 20 loads of laundr

Haier Milan experience

Haier’s Milan Experience Design Center (Med) made its debut and presented itself to the general public during the Milan Design Week 2021. Created in late 2020 with the aim of extending and integrating the traditional product-centric approach to design that leverages connectivity, data and consumer information to continuously improve the user experience and create home ecosystems, Med is a multidisciplinary and multicultural team, which ranges from design research and strategy to industrial design through interaction design. Federico Ferretti, a designer with over 20 years of experience in large multinationals and leading consulting firms for design innovation, was chosen to lead the team.

Med is already working closely and in total synchrony with the Haier Europe Brand & IoT Team, led by Gianpiero Morbello, in a cross-functional effort to shorten the distance with users and to offer consumers innovative and revolutionary experiences starting with products from Haier, Candy and Hoover.

During the Milan Design Week 2021 Med presented Delight, a new concept of oven and induction hob-hood capable to exemplify the fusion of technological sophistication and aesthetics and to make tangible how lights and movements will increasingly become an essential part of the dialogue between user and product and the founding element of Haier’s design.

«For Med, every single product is a service waiting to happen and a brand promise to keep – underlines Federico Ferretti -. Our goal, and the reason why we were born, is to evolve the concept of ‘designing for’ towards ‘designing with‘ and designing and facilitating the entire relationship with the consumer who becomes co-author of our ecosystems of products and services. A shared and inclusive process, which starting from the understanding of consumers, their dreams and needs, passing through tests, development and prototyping, up to the dialogue with the marketing and R&D of the business units, has the objective and ambition to accompany the Group in the transformation from the design of physical products to the design of analog and digital brand experiences.»

LG aims to increase the use of recycled plastic

The use of recycled materials is part of LG’s larger project to create a recovery ecosystem for electronic waste. And to increase the use of post-consumer recycled (PCR) materials in its consumer electronics and home appliances products.

For LG 10 times as much by 2025

LG used approximately 20,000 tonnes of recycled plastic in its products in 2020, and plans to increase this number more than 10 times by 2025. Recycled plastic is currently used by LG in its TVs, monitors, speakers , washing machines, refrigerators and air conditioners. It will also expand its use for the coating of products. In addition to using more recycled plastics, it is also reducing the use of virgin plastics in its businesses. This year, 18 OLED TV models were made using less virgin plastic. An increase compared to the 14 models of 2020, resulting in a reduction of almost 10,000 tons of plastic.

AO Looks beautiful


Last week, AO launched it’s brand new health and beauty category onsite. This marks the first time that AO is expanding into this category with products such as beard trimmers, electric toothbrushes, hair dryers, straighteners and many more.

To view the full range of new health and beauty products, visit here:
Health & Beauty | ao.com

Midea Laundry VDE Certification

On September 6th, the VDE certification award ceremony for the Midea Laundry Division was held in the Wuxi Little Swan Electric Co., Ltd. Distinguished guests from Midea Laundry Division and VDE INSTITUTE were invited to attend the ceremony.

Distinguished guests from VDE INSTITUTE included Mr. Hong Wei, Chief Representative of VDE China Representative Office; Mrs. Cang Yan, Chief Expert of VDE China; Mr. Dean Wen, General Manager of VDE Renewable Energy China; and Mr. Daniel Roehrs, General Manager of VDE China.

Image: Guests from Midea Laundry and VDE pose for photo at the awarding ceremony

The guests of Midea Laundry Division attending this ceremony included Mr. George Guo, General Manager of Overseas Marketing; Mr. Xu Pengcheng, Director of R&D Center; Mr. Wang Haifeng, Director of Domestic Product Development Center of R&D Center; Mr. Yan Shulin, Director Of Overseas Product Development Center of R&D Center, and Advanced Research of R&D Center Expert Mr. Gao Hongxi, etc..

Five professional VDE certifications were awarded at the ceremony site: VDE “New EU Energy Class A”; VDE “Low Noise and Less Vibration Certification”; VDE “Vibration Reduction Certification”; VDE “Hygiene Certification”; VDE “Test Data Acceptance Program Certification” for acoustic laboratory of advanced technology research institute of Midea laundry.

At the beginning of the ceremony, Mr. Daniel Roehrs, General Manager of VDE China, delivered a speech on behalf of VDE. He says that Midea, as one of the best international brands in home appliance industry, has lots of expectations for its energy efficiency development in the future; and VDE hopes to provide corresponding support to Midea Laundry. He points out that global climate change is the biggest challenge of the 21st century. Midea Laundry is the first and only Chinese brand whose products in the 7, 8, 9, 10 kilograms have all passed the VDE German new EU Energy Class A tests. He believes that in the future, VDE and Midea will have more solid cooperation.

Afterwards, Mr. Hong Wei, Chief Representative of the VDE China Representative Office, gave a detailed introduction on VDE “New EU Energy Class A”. He points out that since 1995, washing machine energy efficiency certification has quickly become the most indicative label and a major selling point in the European Market. In 2017, European new energy label directive and new standards start to upgrade the energy efficiency level and VDE energy expert team started cooperation with Midea Laundry in the same year. During this period, VDE and Midea Laundry jointly built a platform of VDE experts, which has more than a dozen experts covering safety, energy, washing performance, drying performance, hygiene, noise and vibration. The platform regularly conducts external tests and trainings.

At the same time, VDE CEO Sven Öhrke also sent a congratulatory message from Germany in the form of video.

After the speech, the award ceremony officially began. VDE “New EU Energy Class A”, VDE “Low Noise and Less Vibration Certification”, VDE “Vibration Reduction Certification”, VDE “Hygiene Certification”, VDE “Test Data Acceptance Program Certification” trophies and certificates were successively awarded at the scene.

At the end of the ceremony, Mr. Xu Pengcheng, Director of the R&D Center, made a concluding speech. Mr. Xu says that Midea Laundry has cooperated with VDE for many years. VDE represents the highest level of global testing and certification. As Midea Laundry continues to deepen its globalization, it needs strong support from VDE, which requires Midea Laundry to design more environmentally friendly, healthy and green products. 

Under the general trend of world diversification and globalization, the globalization and internationalization of products has become an important topic. The obtaining of a number of VDE professional certifications by Midea washing machines, not only marks the recognition of the energy efficiency of Midea products by the international community, but also marks another step forward for Midea washing machines on the road to internationalization. In the future, Midea Laundry will continue to increase its investment in technological research, and is committed to designing more green, healthy, high-quality products that meet market needs.