11th November 2021, Whirlpool Corporation is celebrating its 110 year anniversary. To mark the occasion, the company will be reflecting on its significant history of innovation and collaboration throughout the decades.
Improving life at home has been at the heart of Whirlpool Corporation’s approach since it was founded in 1911. From humble beginnings, to becoming one of the world’s leading appliance manufacturers, the company has evolved into a well-loved, highly respected brand that is recognised across the globe.
To read about Whirlpool’s history https://www.whirlpoolcorp.com/history/
Tag Archives: Whirlpool
Whirlpool new chest freezer
Whirlpool unveiled two new models of freezer, including the WZC5216L 16 Cu. Ft. chest freezer with shelves and WZC5116L 16 Cu. Ft. convertible freezer to refrigerator with baskets, both available in a sleek white finish. Among the main features, these new products include: convertible freezer-to-fridge, adapting to the family’s changing needs with extra freezer space or more fresh food storage when needed. Led lighting that showcases food clearly is only available on models WZC5216L and WZC5116L.
Other plusses are: the cunterbalanced lid, that allows the use of both hands to grab what’s needed or organize food while the lid stays open and in place where wanted; raised shelf and divider, that create a dedicated space for favorite items that everyone can reach using the raised shelf and divider; built-in drain; rollers to lift and shift the freezer to where it’s needed with two smooth-gliding bottom rollers on one side of the unit.
Whirlpool best employer award
Whirlpool Corporation has been named in the Forbes’ 2021 list of the “World’s Best Employers.” The list includes 750 companies worldwide and acknowledges each company’s dedication to make every individual feel at home within the four walls of the business. To create its annual list, Forbes partnered with Statista Inc., a provider of market and consumer data, to survey more than 150,000 employees across different organizations in 58 countries. The survey considers every aspect of employees’ experience including working conditions, salary, potential for growth, and diversity.
Whirlpool New Heat Pump Dryer
Whirlpool has launched the new FFT M11 8X3BY SPT heat pump dryer with FreshCare + and a capacity of 8 kg. In addition, thanks to the exclusive 6th Sense technology, the device adapts the necessary resources for each cycle, thus achieving more efficient consumption.
The exclusive FreshCare + system stands out because it is able to take care of the garments inside the dryer by controlling the temperature and the constant movement of the drum. This technology inhibits the proliferation of bad odors, keeping the garments fresh in the drum for up to 6 hours after the end of the drying cycle.
With 8 kg capacity and a large item program, the FreshCare + dryer also saves time on appliance maintenance, as there is no need to clean the condenser filter. She does it on her own thanks to the Autocleaning system.
It also includes special programs for different types of garments and fabrics, such as a special program for wool, which has the Woolmark Blue certificate, which guarantees the best care of wool garments and even a special cycle for jeans.
Guaranteed energy savings
Whirlpool’s new dryer stands out for its energy efficiency with an A +++ rating. By having heat pump technology, it always guarantees optimal drying and lower electricity consumption, since it works at a lower temperature.
And with its intelligent 6th Sense system it detects the amount of clothes and humidity in the drum to set the drying duration and thus optimize the energy used during the process.
On the other hand, the model incorporates a high efficiency SenseInverter motor that works at a variable speed, which allows a special care of the fibers. It also makes the device quieter and more durable.
The controlling interest of Elica Pb India sold to Whirlpool India
Elica, Italian manufacturer of kitchen range hoods, announced the completion, following the fulfilment of certain bureaucratic formalities, of the transaction for the sale of the controlling interest held in Elica PB India Private Ltd., announced on September 27, 2021. Elica therefore sold to Whirlpool of India Ltd. approx 19% of the share capital of the Indian subsidiary Elica PB India Private Ltd., together with the other Indian minority shareholders disposing of an additional approx. 19%.
Following the sale, Whirlpool of India holds approx. 87% of Elica PB India Private, while Elica and the group of other Indian minority shareholders retain a holding in the Indian company with a stake of approx. 6% each. Simultaneous to the purchase of the shareholding by Whirlpool of India, Elica PB India Private Ltd. signed new product supply and license agreements for the use of the Elica brand (Trademark & Technical License Agreement) and the Whirlpool brand (Trademark License Agreement) respectively in India.
Elica S.p.A., Whirlpool of India Limited and the other Indian shareholders also signed a shareholder agreement which stipulates, among other matters, a prohibition on the sale to third parties of their respective investments in Elica PB India Private Ltd within 90 days from the approval of the financial statements of Elica PB India Private Ltd for the year ending March 31, 2024.
Recognition for Whirlpool Top Load Washer with 2 in 1 Removable Agitator
Whirlpool Top Load Washer with 2 in 1 Removable Agitator, was recognized in Good Housekeeping’s 2021 Cleaning Awards as the “Most Innovative Washing Machine.” It offers consumers the flexibility to customize their machine so they can wash how they want, without restrictions.
«Earning this recognition from a trusted outlet like Good Housekeeping – said Shawn Ashby, laundry brand manager at Whirlpool brand – is a huge honor, and we’re thrilled that the team of Good Housekeeping Institute Cleaning Lab experts, scientists and consumer testers appreciate the innovation in our appliances. The Cleaning Awards are meant to recognize the truly innovative and outstanding products that make caring for a home so much easier – and that is our goal at Whirlpool brand. We dedicate the time to ensure the washers and dryers we design will help our customers streamline laundry day and provide the best care to their families, and their clothing».
The Whirlpool® Top Load Washer with 2 in 1 Removable Agitator is a removable center agitator post that can be easily swapped in or out of the machine depending on the type of items being washed. With two ways to wash, consumers have access to twice the washer in their home. The washer pairs to the Whirlpool® App via Bluetooth, so consumers can manage laundry day from anywhere – whether monitoring the cycle times while on the go or delegating next steps in the laundry process to family members. Whirlpool brand also added its Whirlpool® Load & GoTM Dispenser to the Top Load Washer with 2 in 1 Removable Agitator, enabling consumers to skip the step of adding detergent to every load for up to 20 loads of laundr
Whirlpool making real, positive differences in communities.
Whirlpool making real, positive differences in communities. Brought to light in this compelling video, which recently won the Platinum Award from Hermes Creative Awards, you’ll hear straight from those impacted by #CSR efforts with Habitat for Humanity International.
To learn more about Whirlpool’s new House + Home corporate social responsibility strategy visit,
Whirlpool commitment to 0 emissions
This year Whirlpool made a global commitment to reach net zero emissions in our plants and operations by 2030, building on our 60% reduction in emissions across all scopes since 2005. We are making the changes we need in our operations and supply chain for our production to be more sustainable—without shortcuts or excuses. #NoPlaceForWaste
For more information on our net-zero commitment, and our ongoing sustainability efforts, visit https://whirlpoolcorp.com/environmental-sustainability/
LG Elec poised to be world’s No. 1 home appliance seller in 2021
![[Photo by LG Electronics Inc.]](https://file.mk.co.kr/meet/neds/2021/07/image_readtop_2021_692665_16266796164721313.jpg)
[Photo by LG Electronics Inc.]South Korea’s LG Electronics Inc. is poised to become the world’s top white goods seller this year as its half-year sales from home appliance business are estimated to have exceeded that of U.S. rival Whirlpool, and demand for its premium electronics brand LG Objet Collection is growing stronger.
According to industry sources on Sunday, Whirlpool, which is due to release its second-quarter results on Thursday, is estimated to have earned $5.05 billion in sales, up 15 percent from a year-ago period. When combining the first-quarter number, its half-year sales are expected to have reached 11.63 trillion won ($10.17 billion).
LG Electronics earned 6.71 trillion won ($5.85 billion) in home appliance sales in the first three months, already beating Whirlpool’s sales in the same quarter by 740 billion won. As its second-quarter sales are estimated at 6.80 trillion won, the total sales from LG Electronics’ home appliance division in the first six months of this year are estimated to be nearly 2 trillion won larger than that of its American rival in the same period.
This large sales gap between the two rivals in the first half of this year is expected to help the Korean appliance giant cement its lead in sales for full year this year, analysts said, adding that this year would be different from last year.
LG Electronics beat Whirlpool in sales by 480 billion won in the first half of last year but failed to maintain its lead against the U.S. electronics giant for full-2020 after Whirlpool earned 1.07 trillion won more than its Korean rival in the second half thanks to the year-end blowouts like Black Friday.
Thanks to the pent-up demand for high-end home appliances by global homebound consumers, LG Electronics saw double-digit sales growth in overseas markets – 59.4 percent in China, 43.5 percent in Europe, 31.9 percent in Central and South Americas and 28.8 percent in North America.
The sales growth was mostly driven by the premium electronics lineup LG Objet Collection. Nearly half of its buyers chose premium models. To meet the growing demand, LG Electronics plans to bring the premium lineup to more countries in Asia and Europe after the launch in China in May.
The Korean tech giant currently is going all-out to ramp up output. Its global shipments of refrigerators expanded 53 percent on year to 3.44 million units in the first quarter, and air conditioners up 43 percent to 4.12 million units.
LG Electronics has injected $20.5 million to expand its laundry machine output from the U.S. plant in Tennessee.
Whirlpool launches the Supreme Silence range
Whirlpool focuses on silence with the new range of Supreme Silence washing machines, created to meet the needs of consumers who spend more and more time at home. The low noise reaches 65 dBA during the spin cycle, obtaining the class A. All this also thanks to the Zen lateral sound-absorbing panels and the ZenMotor that help reduce vibrations and noise. In addition, Autodose Push to Open (the push-to-open detergent drawer) opens gently with a touch, while the mixed load program works below 60 dBA and can be used both day and night without the fear of disturbing. Whirlpool Supreme Silence contains all the most advanced technologies of the brand, such as 6th SENSE, WaterSave and AutoDose, allowing user to save energy, water and detergent. As for the design, it’s meant for a product life of over 10 years, and the appliance has been created with recyclable components (87%). Finally, Whirlpool Supreme Silence is equipped with three different steam technologies: Steam Hygiene (able to remove up to 99.9% of bacteria from each wash), Steam Refresh (which fights bad odors, ensuring that the laundry stays fresh) and FreshCare+ for greater freshness of the laundry until it is removed from the washing machine drum.
