Tag Archives: Whirlpool

Whirlpool UK Appliances Limited, parent company to KitchenAid, Whirlpool, Hotpoint and Indesit, has appointed Lee Collett to Kitchen Channel Director.

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Whirlpool UK Appliances Limited, parent company to KitchenAid, Whirlpool, Hotpoint and Indesit, has appointed Lee Collett to Kitchen Channel Director.

Lee joined Whirlpool in 2011 and has excelled in several roles within the business, including National Account Manager and Channel Controller. As National Account Manager, Lee was responsible for building and maintaining relationships with major eCommerce retailers including AO and Amazon. Lee also played an important part in the acquisition of Indesit Company by Whirlpool UK Appliances Ltd, taking the lead within the Whirlpool sales team. Lee then took on the role of Field Sales Manager, responsible for sales and distribution of the Whirlpool, Hotpoint and Indesit brands within the Independent Channel.

Recently, Lee’s role of Channel Controller provided an insight and experience in managing the distribution of the premium brand, KitchenAid. His new role as Kitchen Channel Director will see Lee take on further responsibility across all four of the Whirlpool UK brands, working with kitchen distributors, kitchen studios, builder’s merchants, housebuilders, the contract market and national DIY and kitchen retailers.

Whirlpool Brands Win Six Prestigious iF Awards For Design Excellence

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New products and product suites from KitchenAid, Whirlpool, and Bauknecht have received six distinguished awards at one of the world’s top competitions for design excellence, the iF DESIGN AWARD 2020. Coveted iF Labels were awarded to 14 of the brands’ products, including the Whirlpool W Collection Black Fiber 4 Door Fridge Freezer, the KitchenAid Built-In Black Collection, Whirlpool’s W Collection Black Fiber Built-In Suite, the Bauknecht Class 9 Built-In Suite, the Whirlpool W Collection Venthob and the Whirlpool Essential Washing Machine

A new way to access the cooker oven

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With the designer Wesley Mendez, Whirlpool redesigns the way the oven door opens on the company’s new freestanding range platform: not downward but to the side. What resulted is an optional side-swing door on a new 30-inch freestanding range. Mendez, who is based at Whirlpool Corporation’s Global Consumer Design Offices in Mexico, said the distinctive feature evolved after seeing data indicating a shift in consumer buying behavior in Latin American countries. In response to growing interest in using the oven on a freestanding range and meeting consumers’ changing needs, Mendez said he and his team created a new solution to make the oven cavity more inviting for consumers. “We thought it would be more approachable if we changed the way the door opens – Mendez explained -. Like a refrigerator, when you open the door, it’s a welcome for the consumer. You can get really close and you can have complete control of what happens in the rack”. The challenge of redesigning the oven door was then posed to Whirlpool Corporation’s Global Product Development team. “We had to translate a high-level concept to a manufacturable design”, said Ramiro Ruthes, Whirlpool Corporation System Integrator Leader for Freestanding Ranges. He led fellow engineers in the construction of a new door that is able to swing more than 100 degrees from the opening of the cavity. He explained the door also includes a step on the hinge to hold it clear of consumers while they’re accessing the oven. “One of the main requirements was to develop the side-swing door using the same product platform and most of the parts of the current drop-down door”, Ruthes said. Reengineering the oven door wasn’t the only focus for the Whirlpool teams behind the new freestanding range. They also improved the ergonomics and finishes of the handles and knobs. The burners are more efficient and the grates have been strengthened. Whirlpool introduced the side-swing feature to markets in Mexico in the third quarter 2019. Additional rollout is planned in Peru, Ecuador, and Colombia as well as markets in Central America and the Caribbean in the first quarter 2020.

Whirlpool new washer

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The laundry room is a must-have for today’s home buyers, but 58 percent of consumers admit doing laundry takes up more than the preferred amount of time, according to a global survey from Whirlpool Corporation. At the 2020 NAHB International Builders’ Show® (IBS), Whirlpool Corporation will showcase its newest, most innovative laundry appliances designed to take friction out of the laundry process.


As the world’s leading manufacturer of major home appliances, Whirlpool Corporation is constantly seeking new ways for its appliances to remove extra steps from consumers’ laundry routine to create a seamless experience in the home. From smart capabilities to innovative features and functions, Whirlpool Corporation offers builders laundry appliance packages that provide simplified, personalized care for homeowners.

“The laundry room is an essential home feature and consumers are looking for ways to make the laundry process as easy and efficient as possible,” said Kelly Safis, General Manager, Builder Sales at Whirlpool Corporation. “With our laundry appliances, builders have the opportunity to address these needs and create sought-after spaces that deliver on performance and style.”

The Whirlpool Corporation Booth #C7548 will showcase an all-star lineup of in-demand laundry appliances with innovative, time-saving features. Products include:

Maytag® Smart Front Load Laundry Pair with Extra Power: The new smart laundry pair features an Extra Power button designed to boost stain-fighting performance. In addition, consumers can monitor and control their appliances while away from home1 with smart laundry features. Through notifications and alerts, consumers can manage laundry cycles, avoid unnecessary service calls, maintain their machine and help ensure dependable performance, year after year.

Whirlpool® Compact Washer and Ventless Heat Pump Dryer: This 24-inch laundry pair installs virtually anywhere thanks to its slim, space-saving design. Consumers can tackle laundry day with great features like the Quick Wash cycle and X-Dry. In addition, the dryer uses a ventless heat pump design to take the next step in energy efficiency.
Whirlpool® 24″ Smart All-in-One Washer and Dryer: Perfect for small spaces or for homeowners looking to remove an extra step in their laundry process, the Whirlpool® Smart All-In-One Washer & Dryer completes a load of laundry in the same machine. The unit features a variety of smart laundry capabilities designed to remove guesswork and provide the right care for each load.
“Building industry professionals can count on Whirlpool Corporation for innovative laundry appliances that appeal to the needs and wants of today’s homebuyers, and for our quality services,” Safis continued. “With our extraordinary team of over 150 sales professionals, builders can feel confident selecting an appliance brand, style, features and upgrades that will allow them to give their homeowners the complete and seamless home experience they’re seeking.”

Hotpoint and Indesit washing machines are being recalled over a potential fire hazard

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Half a million Hotpoint and Indesit washing machines are being recalled over a potential fire hazard, manufacturer Whirlpool has said.

Half a million Hotpoint and Indesit washing machines are being recalled over a potential fire hazard, manufacturer Whirlpool has said.

As many as 519,000 of the machines sold in the UK between October 2014 and February 2018 may be affected by a fault with the door-locking system that could cause them to overheat and catch fire.

Owners who bought a Hotpoint or Indesit appliance during that window are urged to contact Whirlpool to find out if they are affected – and should unplug and stop using them immediately

Cooking at Christmas is easier with Whirlpool

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Thanks to its innovative technology and intuitive functions, Whirlpool appliances are the perfect allies in the kitchen because they offer professional results, effortlessly and in the shortest possible time.

The 6th Sense cooking combinations offer all the necessary assistance for any type of dish. In the ovens, the user only has to choose the type of food, the cooking point and the golden finish he wants.

In the case of induction plates, the sensors detect the temperature of the container and establish the ideal power level to melt, keep warm, simmer, boil, fry or grill.

The Ready2Cook function uses a powerful convection system that allows you to quickly reach the desired temperature without preheating the oven.

As for cleaning, pyrolytic ovens convert food scraps into ashes that can be easily cleaned with a damp sponge. On the other hand, the innovative Smartclean technology cleans the oven in just 35 minutes without leaving odors and without detergents.

The Cook3 and Cook4 functions allow you to cook up to four dishes at the same time without mixing flavors or aromas.

FlexiSide function plates offer cooking zones that can be used separately or connected vertically.

The W Collection range of appliances includes ovens and plates with connectivity. The recipes of the 6th Sense App can be sent to the appliance and, through its SmartDisplay, guide the user step by step in the preparation, indicating, on the screen, what to do at all times.

Grill, cook and fry with the Whirlpool Supreme Chef microwave oven

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Whirlpool presents the Supreme Chef Microwave : the only microwave capable of grilling, cooking and frying, halving the cooking time and making every preparation perfect.

The cutting-edge design of the Whirlpool brand meets the most innovative technology for a truly unique product that offers a premium cooking experience, thanks to the ability to combine three different heat sources together – double emission of MWO with grill function and plate Crisp – which guarantee the food tenderness inside and crunchiness on the outside.

Among the main features, the Crisp Fry technology gives food while making it light without the need to add oil. All thanks to the combined action of Crisp and Forced Air – the fan that spreads heat and simulates the cooking of a traditional oven. Among the novelties, the Bread Defrost technology , which joins the Jet Defrost , to make it even easier to defrost the bread, ensuring a crunchy and tasty result as freshly baked.

The Supreme Chef Microwave is equipped with five cooking functions: microwave, grill, ventilated, steam and crisp. Among these, steam cooking stands out in particular, thanks to the special steamer and the 6th sense technology humidity sensor. It is ideal for healthier and lighter preparations, perfect for preparing fish and vegetables which, thanks to this type of cooking, maintain their nutritional properties.

The 6th SENSE technology of Whirlpool products makes the use of the microwave oven even more intuitive. Thanks to the sensors, in fact, high quality performance can be achieved without the slightest daily effort: the Supreme Chef automatically adjusts the time, power and energy consumption during cooking.

Whirlpool drops plan to shut plant in southern Italy

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U.S.-listed white goods maker Whirlpool Corp has dropped plans to shut down a production site in the southern Italian city of Naples after two weeks of workers’ protests, the company said on Wednesday.

Whirlpool announced on Oct. 15 that it planned to shut down and sell the site, which it said was no longer profitable, prompting union protests and disappointing the Italian government after months of talks aimed at saving the plant.

Workers had reacted fiercely to the decision and metalworkers union FIOM-CGIL had called for work stoppages and protests at the group’s other plants in Italy.

On Wednesday, Whirlpool announced a change of course, saying it was “ready to withdraw the sale procedure … not to proceed with the layoffs in Naples and to continue the production of washing machines.”

In a video posted on Facebook (NASDAQ:FB), Industry Minister Stefano Patuanelli said the decision would open the way to finding a long term solution for the site.

“It is a first step towards restarting the talks with the aim of definitively resolving the site’s problems,” he said.

Whirlpool, which employs around 5,500 people in Italy had said the closure was necessary because the production of high-end washing machines in Naples was no longer profitable. The factory employs 400 workers in a region with some of the highest unemployment levels in the country.

In June, the Italian government threatened to scrap all incentives it had granted to the company to keep investing in Italy, estimated at some 50 million euros since 2014.

Whirlpool sells the Naples business complex

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Whirlpool EMEA announced during the meeting at the Ministry of Economic Development, the decision to transfer the business complex of Naples to the company Passive Refrigeration Solutions SA (PRS) , active in the production and sale of passive refrigeration systems, which has developed a unique patent in the field of refrigerated containers.

According to the company, ” the transfer of the company branch is the only way to protect the maximum employment in Naples and offer a sustainable long-term future to the plant that, alternatively, would have ceased all production activity due to the
decline of demand for high-end washing machines at international level and the consequent drop in production which led the Naples plant to operate below 30% of its production capacity, thus determining a situation that is no longer sustainable for the company and for its own employees