Tag Archives: LG

LG SIGNATURE Partners With Global Style Icon and Fashion Entrepreneur Olivia Palermo

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LG SIGNATURE has partnered with international style icon Olivia Palermo for a new digital campaign showcasing the brand’s sophisticated products in line with the premium brand’s philosophy, “Art Inspires Technology, Technology Completes Art.” Through its collaboration with Palermo, LG SIGNATURE will actively engage millennial consumers worldwide, sharing its message of sophisticated luxury with the digital generation.

LG SIGNATURE partners with international style icon, Olivia Palermo
LG SIGNATURE partners with international style icon, Olivia Palermo

The digital campaign features Palermo sharing how her philosophies of luxurious lifestyle, personal mission, and achievements coincide perfectly with LG SIGNATURE. Just as LG SIGNATURE does with its innovative and artistically inspired appliances, the international style authority and entrepreneur strives for perfection in everything she does, whether it’s styling an outfit for a fashion event or creating a new collection of clothing.

Olivia Palermo has cultivated a global community of fans and followers, engaging them with her warmth, wit and inimitable style. A Lifestyle Endorser for LG SIGNATURE, her participation in the digital campaign will highlight the brand’s value and authenticity to millennials, who are rapidly emerging as the world’s largest and most influential group of consumers.

A fashion creative director, model, entrepreneur and style icon, New York-based Olivia Palermo is the founder and Chief Creative Officer of the Olivia Palermo Group. With her finely-honed ability to curate and harmonize diverse elements, Palermo will curate how art and technology affects her lifestyle, defining herself as an intuitionist, curator, expressionist, and multi-tasker. Synonymous with premium living at its best, Olivia Palermo is a perfect match for LG SIGNATURE.

“I am thrilled with the honor of working with LG SIGNATURE,” said Palermo. “A premium lifestyle is one where you can always feel like the best version of yourself. It’s a feeling of luxuriousness found in the appreciation of simplicity and efficiency, that technology makes a possibility – and LG SIGNATURE seamlessly enables all of that without having to sacrifice beauty.”

“We are delighted to be partnering with Olivia Palermo, as she represents exactly what LG SIGNATURE stands for. Her elegant style and drive to bring perfection to everything she does makes her a wonderful ambassador for the brand,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Working with such an influential fashion-world icon once again highlights how we are bringing art and technology together.”

LG SIGNATURE offers a diverse and growing lineup that includes new 88- and 77-inch 8K OLED TVs, the Wine Cellar, InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, and more. Uncompromising quality and a focus on the essentials are built into every one of the brand’s innovative products. To learn more about LG SIGNATURE, please visit www.LGSIGNATURE.com.

LG ‘Rolls’ Out Craft Ice On More Refrigerator Models, Adds New Features For Today’s Next-Level Kitchen

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With more consumers experimenting in the kitchen as they spend more time at home, LG Electronics USA is expanding its industry-first, slow-melting LG Craft Ice™ technology to 19 refrigerator models while adding convenient new features designed to inspire consumers to take their everyday kitchens to the next level.

The entire lineup of smart, Wi-Fi-connected LG refrigerators with Craft Ice can produce double the amount of Craft Ice in the same amount of time for bespoke beverages at home.1 Plus, consumers can choose from new featured-packed models with a versatile Full-Convert™ drawer that switches among five custom fridge to freezer temperatures,2 LG InstaView® “knock on” glass technology, and the largest capacity French Door refrigerators on the market.3Gallery ImagePlay a external videoGallery ImagePlay a external video

Beverage Guide

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Full-Convert Drawer Hand Pressing Controls

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Craft Ice Maker Filled 3 Glass

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Craft Ice Drink

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Craft Ice

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“Today’s consumer is looking for a reliable refrigerator with more storage and organization, while also seeking new ways to get creative in their own kitchens as they stay close to home,” said Peggy Ang, head of marketing at LG Electronics USA. “Only LG offers the largest capacity in its category and innovative storage, along with features that inspire users to have fun mastering cocktail recipes or making the perfect iced coffee at home – all with the peace of mind only LG can deliver as the country’s most-awarded appliance brand in customer satisfaction.”4

Double the Fun with Craft Ice+
The flexibility to choose cubed, crushed or exclusive slow-melting round Craft Ice on demand just got better. 2020 LG smart refrigerators with Craft Ice have been upgraded to include the option to double the Craft Ice output – from three to six ice spheres – in the same amount of time.5 Owners of 2019 models can also enjoy the new Craft Ice+ feature via a software download when they connect their fridge to the LG ThinQ® app. With the ability to store up to 25 ice spheres in the freezer drawer bin and auto-replenishment, the new feature helps keep Craft Ice fully stocked for everyone.

LG refrigerators with Craft Ice are the industry’s first to automatically make slow-melting round ice (measuring two inches in diameter) in the freezer drawer without the hassle and mess of filling and freezing molds. The innovation opens up a new frontier for home mixologists while also keeping sodas, iced coffee, and other drinks colder longer. LG Craft Ice refrigerators also feature ice in the door and a water dispenser that measures the exact amount (4, 8, 16 or 32 ounces) of fresh, filtered water, automatically turning off when done.

Chill Today, Freeze Tomorrow for More Capacity When You Need It
New to the Craft Ice lineup are the most versatile InstaView refrigerators yet, new 4-door French Door models featuring LG’s first Full-Convert drawer (models LRMVS3006 and LRMVC230). The drawer’s temperature can be changed with a simple touch of a button, enabling users to increase usable freezer space to 40 percent or refrigerator capacity by 10 percent. Five temperature profiles meet various needs: Chilled Wine (41°), Deli/Snacks (37°), Cold Drinks (33°), Meat/Seafood (29°), and Freeze (-7°). The Full-Convert Drawer satisfies any family’s needs, with adjustable dividers to keep everything organized.

See and Reach Favorites in an Instant
LG’s popular InstaView® refrigerators enable users to knock twice to illuminate the interior and see inside so they can choose without opening the door. Offering quick and easy access to favorite foods, snacks for the kids, cocktail mixers and more, the popular Door-in-Door® design keeps it all organized. With options including Side-by-Side, and French Door (3- and 4-door) models, along with counter-depth and standard-depth options, consumers can find the InstaView Door-in-Door refrigerator that fits their kitchen and lifestyle perfectly.

Cool, Smart and Efficient with Peace of Mind Built In
Owners of LG fridges with Craft Ice will also have greater peace of mind with LG Proactive Customer Care. The industry-first personalized customer support tool provides customized maintenance tips, monthly usage reports to keep appliances performing their best, and alerts that warn of potential issues before they arise – at no additional cost. These LG refrigerators are ENERGY STAR® certified, delivering energy efficiency without sacrificing performance.

For more information on LG refrigerators, visit www.lg.com/us/refrigerators.

LG plans to introduce battery-powered air purifying face mask to the market

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LG Electronics (LG) plans to give a new meaning to clean, personal air with the introduction of its PuriCare Wearable Air Purifier at IFA 2020.

LG say the ergonomic design fits snugly on the user’s face to minimise air leakage around the nose and chin. The design also makes it possible to wear the unit comfortably for hours on end. The efficient and lightweight 820mAh battery offers up to eight hours of operation in low mode and two hours on high.

Replaceable filters enable the mask to supply fresh, clean air indoor and out. With its Dual Fans and patented Respiratory Sensor, LG’s wearable air purifier allows users to take in clean, filtered air while the Respiratory Sensor detects the cycle and volume of the wearer’s breath and adjusts the dual three-speed fans accordingly. The fans automatically speed up to assist air intake and slow down to reduce resistance when exhaling to make breathing effortless.

LG’s personal air solution comes with a case that helps maintain hygiene between uses. Equipped with UV-LED lights that kills harmful germs, the one-of-a-kind case can even charge the mask and sends a notification to the LG ThinQ mobile app (Android/iOS) when the filters need to be replaced for peak performance. And because every component of LG PuriCare Wearable – from the filters to the ear straps – is replaceable and recyclable, it is seen as an environmentally responsible solution as well.

The Wearable Air Purifier will be available starting in the fourth quarter in select markets.

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LG solutions for a clean home without effort

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LG Electronics offers a wide range of cleaning systems to keep hygiene at home.
LG CordZero A9 Stick Vacuum, for example, allow users to rid of dust and dirt on the floor. By switching from vacuum to mop – and back again – with ease, LG’s vacuum/mop combo allows to remove dust from all types of floors as well as sofas and chairs. With its interchangeable nozzles, every corner of the room – including tall ceilings – is within easy reach. A 5-Step Filtration System filters 99.99 percent of particulates measuring as small as 0.5-4.2㎛ in size 2 to reduce the presence of dust mites, dog and cat allergen to achieve better home hygiene.
With LG CordZero ThinQ R9 robotic vacuum, instead, is an intelligent robot equipped with deep learning technology and 3D DUAL EyeTM technology that utilizes a 3D View SensorTM and a 3D Laser SensorTM to read the environment and categorize obstacles to perfectly map out any room for accurate navigation.

LG to stay number one

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LG Electronics is relied upon to hold the No. 1 spot in the worldwide home apparatus showcase for the second successive quarter, flaunting its strong grasp in the division in the midst of the COVID-19 pandemic.

As per the business, LG Electronics second quarter income in the home apparatus area is anticipated to record between 5.2 trillion won to 5.3 trillion won. This is around 300 billion won more than the past pioneer, Whirlpool.

The U.S. home machine monster said it recorded 4.93 billion won deals in the subsequent quarter, down 22 percent contrasted with a similar period a year ago. Regardless of the decay, its presentation is better than many expected after the COVID-19 pandemic constrained the shutdown of gadgets retailers, for example, Best Buy in the United States.

LG is relied upon to beat Whirlpool for the second continuous quarter subsequent to outperforming it in the principal quarter by 255.7 billion won on income of 5.41 trillion won.

The underlying standpoint for LG Electronics’ Q2 execution was negative because of the pandemic; yet changed with the resumption of tasks at significant retail locations in the U.S. what’s more, Europe.

In the household showcase, LG gained by its recently discharged top of the line apparatuses including garments dryers, dishwashers and its steam attire care framework, “Styler.” Starting June, benefit rose with an expansion in deals of forced air systems.

Whirlpool just earned 94 billion won in working benefit among April and June, a sizeable drop contrasted with a similar period a year ago when it recorded 222.8 billion won.

Electrolux recorded lost 7.8 billion won in the subsequent quarter.

KB Securities gauges the Korean firm to record up to 650 billion won in benefit for the subsequent quarter.

In contrast to Whirlpool, whose working benefit fell 6 percent in the principal quarter and 1.9 percent in the second, LG Electronics is relied upon to save its benefit stable for a similar period.

Samsung Electronics is likewise expected to do well in the home apparatus area.

Hana Financial Investment predicts Samsung’s deals in the home and clinical apparatuses segment to arrive at 4.7 trillion won in the subsequent quarter, up 50 billion won from the first.

Samsung’s working benefit is required to bounce from 88 billion won to 293 billion prevailed upon a similar period.

Collaboration: Using LG’s patented technology, Miele will produce robot vacuum cleaners

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LG Electronics Inc. and Miele & Cie. KG have entered into a long-term patent license agreement covering robot vacuum cleaner technologies. The terms of the agreement will allow Miele to produce and sell robot vacuum cleaners using patented technologies developed by LG R&D.

The license agreement includes the use of LG’s patented induction signal guide and infrared-induced signals to enable robot cleaners to accurately and precisely return to their docking stations for charging. Other LG patents being licensed relate to dust unit detection and agitator attachment technologies.

“LG has long and storied history of investing in home appliances,” said Jeon Saeng-gyu, executive vice president of LG’s Intellectual Property Center. “Patent licensing agreements with major brands allow more consumers to benefit from the collective innovation of the industry.”

LG V BEKO

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LG Goes After Beko For Appliance IP Infringement
LG Goes After Beko For Appliance IP Infringement


LG Electronics, headquartered in South Korea, has filed another lawsuit against Beko for intellectual property infringement, this time for its unauthorised use of LG’s patented TrueSteam technology.

While the lawsuit was filed at the Mannheim District Court in German, Beko is a subsidiary of Turkey’s largest consumer electronics company Arçelik.

The LG TrueStream technology protects certain garments from damage and is featured across a number of the manufacturer’s washing machines, dryers, dishwashers and LG’s Styler. The Styler is a steam clothing care system that refreshes and deodorises clothing that is stored within it.


LG Styler

This follows another lawsuit LG lodged against Arçelik over its alleged unlicensed implementation of LG’s freezer door ice-making technology in September 2019.

“Protecting our intellectual property is a top priority because innovation should never be taken for granted, and this is what separates LG from the competition,” Jeon Saeng-gyu, the Executive Vice President of LG Electronics’ Intellectual Property Centre said. “We provide value to customers through our devotion and commitment to research and development.”

Samsung and LG close factories

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Samsung Electronics Co. will shut down its manufacturing plant in Campinas, Sao Paulo, in southeastern Brazil for two weeks from March 30 to April 12.It already closed its plant in Manaus in northern Brazil. It initially planned to keep it closed from Tuesday to Sunday this week but has decided to extend the shutdown period to April 12.Its factories in Brazil produce smartphones, TVs and home appliances.Its office employees in Brazil and other regions in Central and South Americas began remote working on Monday. The company’s retail stores and service centers in Brazil have stayed closed since Tuesday.In India, the electronics giant has shut down its smartphone factory at Noida and home appliance factory in Chennai this week. The company plans to extend the shutdown to next week.It also has announced to suspend TV factory in Slovakia for a week, and halting TV production in Hungary due to supply issues caused by the virus outbreak.LG Electronics, another big home appliance maker, is also suspending overseas production.The company on Thursday said it will close washing machine factory in Tennessee, in the U.S. from March 30 until April 12. The Tennessee produces 100,000 units a month and has around 600 workers.LG Electronics also shuttered its smartphone and home appliance plants in India. They will be kept closed until April 14.ZKW, the company’s automotive light maker subsidiary in Austria recently decided to scale down output after its finished car making client shuttered production lines temporarily.Rechargeable battery markers are also closing factories due to widespread virus.LG Chem stopped operating its battery plant in Michigan, the U.S. on Wednesday after Michigan state government issued an administrative order, directing all residents to “stay at home.” The plant will be closed until April 13.Its rival Samsung SDI is also closing its two battery pack plants in Michigan until April 13

Korean Companies Halt Production Lines in India Due to Coronavirus

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Korean companies operating in India have stopped their local production lines in line with the Indian government’s efforts to prevent the spread of COVID-19.

“Abiding by the Indian government’s decision, we will halt the operation of Noida Plant which produces smartphones and Chennai Plant that produces home appliances until the end of this month,” Samsung Electronics said on March 23.

The Indian government issued an emergency administrative order to temporarily suspend the operations of all business sites in Chennai except essential places such as hospitals and public offices. The deadline is the end of this month. However, the order may be extended pending the proliferation of the COVIOD-19 virus.

Samsung Electronics has steadily expanded Noida Plant, saying it will increase the annual smartphone production at the plant to 120 million units in 2020. Industry watchers expect that the plant shutdown will disrupt production of Samsung’s budget smartphones targeting India, including the “Galaxy M.”

LG Electronics will also stop operating production plants in Noida and Pune until the end of March. These plants produce home appliances such as washing machines. The plant in Pune also produces some smartphones.

Consumer electronics companies such as Samsung and LG have also hit a snag in overseas sales. “We will temporarily stop sales in stores for the safety of our customers and employees,” announced Best Buy, which operates more than 1,000 consumer electronics stores throughout the United States, on its website on March 23. “Instead, we have introduced a door-to-door delivery service for customers in an untact manner.” Best Buy does not provide installation services for large TVs and refrigerators by professional technicians due to virus infection concerns, which will hinder its normal sales activities.

Europe’s largest consumer electronics store, MediaMarkt, has also shuttered more than 850 stores in major countries since the middle of March. “In North America and Europe, not many customers use installation services for large home appliance unlike Korea, but if offline stores are closed, there will deal a blow to promotions of large home appliances and new products,” said an official at a household appliance company

Hyundai Motor also stopped operating the first and second factories in Chennai on the day. Hyundai’s Chennai plant produces 680,000 units of the Crete, the Santa Fe, the Eon, and the i20 annually. Kia Motors is also considering discontinuing production at its plant in Andhra Pradesh, India. Andhra Pradesh is not included in the Indian government’s business suspension, but Kia Motors is responding by reviewing a shutdown of the plant as it may be designated later depending on the spread of the novel coronavirus in the future.

The shutdown order sounded the alarm for POSCO. “We are placing in place a remotely working system and cooperating closely with the government of India,” said POSCO which decided to stop a processing center in Delhi and a processing center in Pune by the end of this month. Hyundai Steel’s coil mill and steel pipe manufacturing plant in Tamil Nadu, India, will also put production on hold during the same period

LG Electronics to Launch Intelligent Direct Drive Washing Machine

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LG Electronics will launch the LG Trom Washing Machine ThinQ, an artificial intelligence-based direct drive (DD) washing machine, in the Korean market on March 12.

The new washer senses the weight of clothes and uses big data to check the material of the clothes and selects the optimal washing method. For example, in the case of a delicate textile, a user can select shaking and kneading hand motions to protect the cloth.

Consumers can use convenient functions by connecting the new product to LG ThinQ, a home appliance management application, using a Wi-Fi connection. The smart pairing function of LG ThinQ allows the washing machine to send washing course information to the LG Tromm Dryer Steam ThinQ launched on March 5 and the dryer sets up a drying course.

Its smart care feature allows the washer to remember your laundry habits and set your favorite washing options. This function analyzes the last five washing methods used and selects options used three times or more. In addition, the washer is convenient to use as it sets an optimal washing option by taking into consideration weather and fine dust information.