KitchenAid Artisan Mixer Unveils “Butter” — A Color that Warms the Heart

KitchenAid introduces a deliciously nostalgic new shade to its Artisan stand mixer range: *Butter*. Inspired by the comforting richness of butter, this hue celebrates the simple joy of togetherness. “Butter is a tribute to the sweetness of memories,” the brand shares, “and the pleasure of things done together—a color that blends design, emotion, and authenticity into one inviting tone.”

💛 **Elegance Meets Performance** 
Beneath its charming exterior, the mixer boasts a galvanized metal construction and a quiet yet powerful 300W motor. With 10 speed settings and two versatile bowls—a 4.7-liter bowl with ergonomic handle and a 2.8-liter stainless steel bowl—it’s designed for creativity and convenience.

🧁 **Accessories to Elevate Every Bake** 
The set includes three whisks and a dough hook to handle everything from delicate meringues to sturdy bread doughs. And for easy cleanup, all removable parts are dishwasher safe.

Interclean China

With a continued growth, the investment in infrastructure in China is rising as well as the general living standard. And the demand is high for professional cleaning, disinfection and hygiene products and services. The latest innovative products, services and facilities of the sector will be showcased at Interclean China, the international trade show for cleaning and hygiene, that is set to return from 25-27 September in Chongqing. Following the launch of the show in 2021, this year’s event will be bigger and international, with more than 200 exhibitors, 40+ keynote speakers and more than 8000+ visitors expected. All segments from the professional cleaning and hygiene industry will be presented, including healthcare, machines, equipment, detergents, washroom, management and mobility solutions, robotics, Artificial Intelligence and more. Visitors will have the chance to attend conferences, workshops and demonstrations for example from global vendors looking to import their products and services for the ever-growing market. The event’s location, Chongqing, is an important hub in southwest China – one of the fastest growing major regions in the country. Home to more than 31 million people, the city has also seen significant growth over the years.

Miele presents Pioneering GmbH

Miele has founded its own incubator in order to further promote the development of innovative solutions from within the ranks of the workforce and implement them faster. With Pioneering GmbH, Miele is ensuring a creative environment in which internal start-ups can bring their ideas to fruition faster, well away from established structures. Management of Pioneering GmbH is to be shared by Ina Nordsiek, Director Intrapreneurship within the business unit, and Hendrik Stegelmann, Director Digital Innovation and Products with Smart Home. Both will assume their new responsibilities alongside their existing tasks.

Particular attention will be paid to promoting business ideas which represent a strategic fit but are outside Miele’s previous core business field. «With Pioneering GmbH – Nordsiek explains – we are offering administrative freedom and elbow room and a professional and inspiring environment in which we bring together the best of the start-up and the Miele world». As Stegelmann added, «on the one hand, teams have the liberties and autonomy of a start-up whilst on the other being able to fall back on the support of a globally active family company».

In more concrete terms, ideas for innovative business models, product or process solutions from the New Growth Factory or Smart Home are transferred to the new company which, after careful evaluation by Miele, are considered promising. Once there, development of the so-called Minimum Viable Product continues through to market maturity, initial discussions with potential customers and market trials under real-life conditions. If the business case overcomes this hurdle, it is either integrated at Miele or pursued further as a separate start-up founded at that point