BSH plans further investment in China

BSH Home Appliances Corp., the German home appliances manufacturer, is upbeat about the Chinese market and plans to add more investment in digitalization-themed innovation in this massive market in the coming years. Alexander Dony, BSH’s chief sales and marketing officer, said the Munich-headquartered group will increase its investment in multiple fields, including research and development and artificial intelligence, in the country in the next stage.

“Our new research and development center in Nanjing, Jiangsu province, has more than 800 engineers, making it the largest comprehensive R&D center for our group in the world. Currently, about 90 percent of our products are developed and produced locally,” he said.

Entering China in 1994, BSH to date has established two production bases in Chuzhou, Anhui province and Nanjing, and runs a China R&D center and an Asia-Pacific data exchange center across China. It supplies products ranging from cooking appliances and dishwashers to laundry products and cooling products .

China appliance industry decline

According to the “2022 Annual Report on China’s Household Appliance Industry,” both export and domestic sales of the industry are projected to decline in 2022. The export scale of the industry is expected to decrease by 10.9% YoY, amounting to 568.16 billion yuan, while domestic sales volume is expected to drop by 9.5% YoY, reaching 730.72 billion yuan.

However, some home appliance companies reported positive sales figures in their 2022 annual reports. Air conditioners, air fryers, and floor scrubbers were among the top-performing products in the market.

Interclean China

With a continued growth, the investment in infrastructure in China is rising as well as the general living standard. And the demand is high for professional cleaning, disinfection and hygiene products and services. The latest innovative products, services and facilities of the sector will be showcased at Interclean China, the international trade show for cleaning and hygiene, that is set to return from 25-27 September in Chongqing. Following the launch of the show in 2021, this year’s event will be bigger and international, with more than 200 exhibitors, 40+ keynote speakers and more than 8000+ visitors expected. All segments from the professional cleaning and hygiene industry will be presented, including healthcare, machines, equipment, detergents, washroom, management and mobility solutions, robotics, Artificial Intelligence and more. Visitors will have the chance to attend conferences, workshops and demonstrations for example from global vendors looking to import their products and services for the ever-growing market. The event’s location, Chongqing, is an important hub in southwest China – one of the fastest growing major regions in the country. Home to more than 31 million people, the city has also seen significant growth over the years.

China appliance exports fall

China’s exports shrank last month, the first such decline since mid-2020, customs authorities said yesterday, as a domestic slowdown and the threat of global recession hit international trade

The value of home appliance exports fell the most of any product group in the first 10 months of the year, down 11.5 percent from a year earlier, according to a breakdown provided by customs.

Exports of furniture, lighting equipment and medical devices also dropped during the period.