Haier Europe will be showcasing its latest innovations and technologies at IFA 2023, the consumer electronics and household appliances exhibition in Berlin. The company will present a unique event called “Connect to Extraordinary,” which will highlight the connectivity and interconnection of its products and services. The event will feature the solutions and services of Candy, Hoover, and Haier, the three most strategic brands in Europe. These brands will showcase how innovative technologies, connectivity, and artificial intelligence can improve daily life and benefit society and the environment. The event will also focus on Haier’s efforts in the field of Smart Energy Management.Already a pioneer in the IoT world, Haier Europe brings to IFA 2023 the new projects dedicated to the creation of domestic environments in which connected ecosystems develop an integrated and all-encompassing service platform , becoming the main tool for maximizing energy efficiency in the home . At IFA, the links between the smart functions of the solutions proposed by Haier Europe, energy suppliers and connected systems that include photovoltaic, solar, air conditioning and household appliances are concretely revealed ; a complete system for the integral management of the connected home , all orchestrated by the hOn app. The service platform is in fact continuously updated and allows you to manage the connected appliances of the three brands. The latest release offers an app open to everyone , even to those who don’t have a smart product at home , and constitutes a great evolution both in terms of flexibility and in terms of design and ease of use. The renewed interface of the app offers a customizable home page where you can add your favorite smart widgets: thematic digital directories that are easy to consult. Connect an appliance to the hOn appit means ensuring an extremely versatile tool which, in the hands of each user, offers infinite customization possibilities combined with a multitude of additional functions to simplify every daily routine.center stage, the Haier Europe Immersive Dome , an immersive area where storytelling comes to life through visual, sound and light interactions . The visitor thus experiences an experiential journey where, totally immersing himself in the corporate vision, he can explore the entire Haier Europe ecosystem, built on the concepts of interconnectivity, efficiency, personalization and smart services. The solutions, products and novelties of Candy, Hoover and Haier are then revealed in three distinct macro-areas that host different connected scenarios capable of putting the consumer at the centre. An exciting journey that starts from technology to get to energy efficiency, passing through the optimization of resources and time.Haier unveils itself at IFA 2023 with new connected ecosystems that have always been characterized by advanced technologies, premium design, customization options and a new vision of versatility. The space dedicated to the brand includes four areas that allow you to get in touch with the Haier world and the infinite potential deriving from the connection with the hOn app . Within the first area , dedicated to washing , the visitor will see the boundaries of sustainability shiftedand professional results, thanks to the new X SERIES 11 range with solutions that also reach class A-40%. The washing machines and dryers of this series offer an innovative Air Treatment which allows you to keep the garments as new after each wash. Maximum energy efficiency also for I-PRO SERIES 7 PLUS which also comes in class A-30%. In the second area the keyword is versatility, the brand in fact presents new proposals that can satisfy any request, need and desire of the consumer. It is the CUBE 90 SERIES 9 multi-door refrigeratorthe real control tower of the connected home dominates the scene: in collaboration with the hOn app, it can in fact interact with all the connected appliances. The unique design of the brand is shown in two distinct areas . In an exclusive area dedicated to cooking, the new ID SERIES is unveiled , connected ovens and hobs characterized by a unique style and the exclusive Bionicook technology at the service of the tastes and habits of every consumer, always at the center of new connected functions. The HAIER CASARTE SERIES capsule collection is the star of the set-up that combines art, technology and artificial intelligence. A series of solutions for the home that set the standards of tomorrow’s luxury today.IFA 2023 Candy arrives with a declaration of intent: to surprise. And she does so with a layout that heralds new accessible efficiency, new design lines and a renewed style that represent the prelude to major innovations that will be unveiled in the coming months. The Smart & Efficient Home displays the brand’s best-in-class proposals which, thanks to connectivity and the hOn app , achieve maximum levels of energy efficiency which translates into real savings and waste reduction . The class A smart refrigerator is fresh, the Rapidò dishwasher – the fastest and most spacious on the market in class A – and theRapidò Pro washing machine in class A-20% are just a few examples of the brand’s products that will also come alive with engaging activations to reveal all their characteristics. Also debuting at IFA is the brand new range of Candy connected ovens , designed for a creative and truly smart cooking experience, protagonists of the cooking shows that will enliven the Candy space. Also on display are the solutions which, in perfect Candy style, simplify life with brilliant ideas for every size. Slim and smart proposals such as the Rapidò dishwashers – which expand the range with a solution just 45 centimeters wide and a countertop solution for 8 place settings – and the new mini washing machine, space-saving and with front loading.Welcome to Hoover ‘s Revolutionary Home which offers a new style and shapes the characteristics that make this brand unique: performance, reliability, efficiency, style and attention to the consumer. 2023 is truly the year of the revolution for Hoover, which presents the new HFX cordless electric broom with the exclusive CORNERGENIETM technology . It transforms in just one step, allowing you to reach new levels of cleaning in every corner of the house . The Hoover exhibition area also hosts an exciting installation of the H-WASH 700 washing machine drum – in class A-30%: the widest on the market in standard dimensions. The results on the laundry are tangible and speak of excellence: 20% improved cleaning and 17% less creases found at the end of the laundry, even at full load, thanks to the extra large basket. Always attentive to the sphere of well-being and with the aim of achieving maximum hygiene, at IFA Hoover is showcasing dishwashers with features that ensure the largest internal space treated with antibacterial agents . Thanks to the exclusive Dry Boost Fan , the top model of the H-DISH 700 PRO range guarantees impeccable drying , even for plastic containers and smooth surfaces such as, for example, those of some pans. In the area dedicated to the brand, also thePremium Collection 5, the new range of ovens and induction hobs with a renewed design and style, and advanced connected functions that can be activated with the hOn app, to be discovered live thanks to a dedicated QR code.
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Hoover hint to trade
Hoover UK hint at lunch ofTwo exciting new vacuums, one of which has not been seen on the market and is revolutionary in its style and capabilities.
Both new vacuums will be launched later this year.
Haier inaugurates its European headquarters
Haier Europe has inaugurated the new European headquarters in the Energy Park of Vimercate, on the Green Building Campus. From here Haier Europe directly manages more than 45 commercial subsidiaries in Europe, the Middle East and Africa, for a total of more than 10,000 employees.
The inauguration ceremony of the new headquarters was held in the presence of the Senior Leadership Team of Haier Europe, the Consul General of China in Milan Liu Kan, the Mayor of Vimercate Francesco Cereda, and Alessandro Spada, Alessandro Scarabelli and Gianni Caimi of Assolombarda. The Minister of Enterprise and Made in Italy Adolfo Urso sent a congratulatory video message.
The new headquarters were designed with sustainability and high energy efficiency in mind, in an entirely plastic-free environment and certified according to the highest standards of energy management and environmental resourcesThe new Haier Europe headquarters will also have a dedicated product display area where visitors can discover and experience IoT solutions and connectivity in kitchen, laundry and home scenarios.
Haier win best stand at trade show
Haier group have received the “Best Supplier Stand” award for stand design and experience at the Euronics UK showcase at the NEC in Birmingham.
With a 100 square-meter booth, we showcased our exciting new products and innovative technologies across Candy, Hoover and Haier appliances. Through product demonstrations and experiences, we were able to attract many visitors and make the stand a success.
Congratulations to the entire UK team on winning this accolade!
LG Electronics Ranks 1st in World Home Appliance Market Single Brands in 2022
Haier took first place in terms of sales in the global home appliance market in 2022. This is the result of making a series of M&A deals with GE based in the United States, Fisher & Paykel based in New Zealand and Candy, based in Italy. By brands rather than sales revenue, LG Electronics maintained its No. 1 position.
According to Haier’s business report on April 4, sales of Haier’s home appliance division, excluding electronic parts and TVs, were tallied at 227.94677 billion yuan (about 43.7658 trillion won or US$33.3193 billion) in 2022. During the same period, sales of LG Electronics’ H&A Division in charge of the home appliance business amounted to 29.8955 trillion won (US$22.7613 billion), falling behind Haier by 14 trillion won (US$11 billion). Whirlpool recorded 25.4834 trillion won (US$19.4021 billion). A year ago, in 2021, Haier also took the world’s No. 1 spot in household appliances. At the time, its sales were about 39.2187 trillion won (US$29.8680 billion), a difference of more than 12 trillion won from LG Electronics’ 27.1097 trillion won (US$20.6461 billion).
Among Korean companies, LG Electronics surpassed Whirlpool in the United States in terms of sales, becoming the global No. 1 home electronics company for the first time in 2020. It maintained its No. 1 position for two consecutive years until last year. However, this is the result of overlookingoverlooking Haier, which is relatively unknown in Korea. “It is difficult to directly compare Haier’s group sales, which are the consolidated sales of several brands such as GE, which Haier took over, and LG Electronics’ sales are sales posted by one single brand,” LG Electronics said with reference to this.
Haier rose to prominence on the world stage when it bought foreign home appliance companies. After buying Japan’s Sanyo, it even took over the home appliance division from GE in the United States in early 2016. As of the end of 2014, before GE was in talks with Haier over selling off its home appliance business unit from GE, the unit’s sales sat at 9 trillion won or about US$8.44 billion. Haier has grown tremendously since the acquisition of the unit from GE. Haier’s home appliance sales jumped 1.5 times from about 12 trillion won (US$9.1 billion) in 2015 just before the acquisition of the unit to 18 trillion won (US$14 billion) in 2016.
Haier’s purchases of overseas home appliance companies were made in order to break away from its low-priced brand image as a Chinese company as well as to increase its size, analysts say. Recently, Haier is focusing on the smart home business while emphasizing its Internet of Things-based premium home appliance strategy.
Hoover superbrand
Hoover has done it again! We are delighted to announce that our Hoover brand has been awarded the prestigious Superbrand status in the UK for the fourth year in a row.
Since 1995, Superbrands’ rankings have provided an overview of sentiment toward brands operating in the UK. This year’s survey featured over 3,200 brands, and only the most highly regarded names were awarded Superbrand status.
We are thrilled to have achieved #Superbrand status once again, and this achievement is a testament to the hundreds of people behind the brand who have all played a part in delivering innovative, practical and trusted solutions year after year.
HAIER EUROPE FURTHER EXPANDS ITS PRODUCTION CAPACITY WITH A NEW DISHWASHER FACTORY IN TURKEY
With a 40M EUR investment, this milestone places Turkey as the company’s largest production and export center in Europe to serve European and global markets
Haier Dishwasher Factory opening ceremony
Haier Dishwasher Factory opening ceremony
With an investment of more than €40 million, the new factory will have full capacity of 1 million units per year. The new production facility strengthens Haier’s presence in Europe, where the company stands out for its product leadership across several categories and aims to become among the top three appliance manufacturers in the region.
The new factory – equipped with solar panels – features improved production capacity with high automation levels: operating robots and advanced production processes thanks to 100% automatic measuring systems, leakage detection and full traceability of critical components.
Haier Europe is further establishing its product leadership in the washing sectors in both freestanding and built-in segments for the three pan-European brands – Candy, Hoover and Haier. All products will offer advanced connectivity through the hOn app, the living ecosystem for smart appliances able to connect all products of Haier Europe brands.
“Haier Europe keeps overperforming the market in terms of products and brands leadership and it is the fastest growing company in Europe,” says Yannick Fierling, Chief Executive Officer at Haier Europe. “The expansion of our industrial park in Turkey marks another step in the Company’s growth strategy, and the investments are fully in line with our zero distance to consumers philosophy as they are aimed at providing users with rich and meaningful experiences.”
The new dishwater plant is located within Haier’s New Green Field Production Campus in Turkey where the company has been investing massively in the last two years, lately with the opening of a platform for all standard-sized tumble dryers in 2021. The extension of the washing platforms plays a pivotal role in the go-to-market and customer centricity strategy as the company will continue to invest into new best-in-class energy innovations and launch patented Haier Europe technologies.
Haier Greenhouse’ Laboratory
Haier pleased to announce that they have inaugurated the ‘Greenhouse’ Laboratory at the CNOS-FAP Lombardia – Salesiani Sesto San Giovanni School.
The aim of this new facility is to train new technicians and service specialists, through theory and practical lessons, and foster the acquisition of professional knowledge and skills.
Students of Salesiani School of Sesto San Giovanni will have the opportunity to practice their skills and participate in hands-on training sessions on products from Haier Europe’s three brands – #Candy, #Hoover and #Haier – and, upon completion, be qualified for employment as Field Service Engineers.
Nicola De Guida, Chief Operating Officer Haier Europe said: “The project we launched aims at encouraging the learning of technical knowledge in schools to train new generations on the skills that are mostly required by companies, and therefore promote a faster entry of young talents in the world of work.”
Candy Hoover Hungary also strengthens with a new managing director.
As of August, Candy Hoover Hungary , which is considered one of the leading domestic appliance distributors, will be managed by a new managing director, Márton Rózsa , who previously headed Samsung Electronics Hungary’s consumer electronics business. The company’s first man set a very dynamic development path for the company. This is a prominent stop for the number one player in the American and Asian premium home appliance market,This is a very important period in the life of Candy Hoover Hungary, as we are laying the important pillars of long-term growth. This is a serious motivation for me, because I have always loved challenges where development and construction were the focus. Brand introduction is a rare task in the life of most companies, which is why it is a very important task. The economic situation is also challenging, so it is particularly important how we prepare and do this. Of course, we also want to support the parent company’s efforts to make the Haier brand among the Top 3 in the premium segment in Europe within the foreseeable future,” emphasized Márton Rózsa .
Haier at IFA2023
Haier group release You Tube IFA2023 video
Hoover https://m.youtube.com/watch?v=-FgqIHS-JYo
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