Hoover UK hint at lunch ofTwo exciting new vacuums, one of which has not been seen on the market and is revolutionary in its style and capabilities.
Both new vacuums will be launched later this year.
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Haier inaugurates its European headquarters
Haier Europe has inaugurated the new European headquarters in the Energy Park of Vimercate, on the Green Building Campus. From here Haier Europe directly manages more than 45 commercial subsidiaries in Europe, the Middle East and Africa, for a total of more than 10,000 employees.
The inauguration ceremony of the new headquarters was held in the presence of the Senior Leadership Team of Haier Europe, the Consul General of China in Milan Liu Kan, the Mayor of Vimercate Francesco Cereda, and Alessandro Spada, Alessandro Scarabelli and Gianni Caimi of Assolombarda. The Minister of Enterprise and Made in Italy Adolfo Urso sent a congratulatory video message.
The new headquarters were designed with sustainability and high energy efficiency in mind, in an entirely plastic-free environment and certified according to the highest standards of energy management and environmental resourcesThe new Haier Europe headquarters will also have a dedicated product display area where visitors can discover and experience IoT solutions and connectivity in kitchen, laundry and home scenarios.
Haier win best stand at trade show
Haier group have received the “Best Supplier Stand” award for stand design and experience at the Euronics UK showcase at the NEC in Birmingham.
With a 100 square-meter booth, we showcased our exciting new products and innovative technologies across Candy, Hoover and Haier appliances. Through product demonstrations and experiences, we were able to attract many visitors and make the stand a success.
Congratulations to the entire UK team on winning this accolade!
LG Electronics Ranks 1st in World Home Appliance Market Single Brands in 2022
Haier took first place in terms of sales in the global home appliance market in 2022. This is the result of making a series of M&A deals with GE based in the United States, Fisher & Paykel based in New Zealand and Candy, based in Italy. By brands rather than sales revenue, LG Electronics maintained its No. 1 position.
According to Haier’s business report on April 4, sales of Haier’s home appliance division, excluding electronic parts and TVs, were tallied at 227.94677 billion yuan (about 43.7658 trillion won or US$33.3193 billion) in 2022. During the same period, sales of LG Electronics’ H&A Division in charge of the home appliance business amounted to 29.8955 trillion won (US$22.7613 billion), falling behind Haier by 14 trillion won (US$11 billion). Whirlpool recorded 25.4834 trillion won (US$19.4021 billion). A year ago, in 2021, Haier also took the world’s No. 1 spot in household appliances. At the time, its sales were about 39.2187 trillion won (US$29.8680 billion), a difference of more than 12 trillion won from LG Electronics’ 27.1097 trillion won (US$20.6461 billion).
Among Korean companies, LG Electronics surpassed Whirlpool in the United States in terms of sales, becoming the global No. 1 home electronics company for the first time in 2020. It maintained its No. 1 position for two consecutive years until last year. However, this is the result of overlookingoverlooking Haier, which is relatively unknown in Korea. “It is difficult to directly compare Haier’s group sales, which are the consolidated sales of several brands such as GE, which Haier took over, and LG Electronics’ sales are sales posted by one single brand,” LG Electronics said with reference to this.
Haier rose to prominence on the world stage when it bought foreign home appliance companies. After buying Japan’s Sanyo, it even took over the home appliance division from GE in the United States in early 2016. As of the end of 2014, before GE was in talks with Haier over selling off its home appliance business unit from GE, the unit’s sales sat at 9 trillion won or about US$8.44 billion. Haier has grown tremendously since the acquisition of the unit from GE. Haier’s home appliance sales jumped 1.5 times from about 12 trillion won (US$9.1 billion) in 2015 just before the acquisition of the unit to 18 trillion won (US$14 billion) in 2016.
Haier’s purchases of overseas home appliance companies were made in order to break away from its low-priced brand image as a Chinese company as well as to increase its size, analysts say. Recently, Haier is focusing on the smart home business while emphasizing its Internet of Things-based premium home appliance strategy.
Hoover superbrand
Hoover has done it again! We are delighted to announce that our Hoover brand has been awarded the prestigious Superbrand status in the UK for the fourth year in a row.
Since 1995, Superbrands’ rankings have provided an overview of sentiment toward brands operating in the UK. This year’s survey featured over 3,200 brands, and only the most highly regarded names were awarded Superbrand status.
We are thrilled to have achieved #Superbrand status once again, and this achievement is a testament to the hundreds of people behind the brand who have all played a part in delivering innovative, practical and trusted solutions year after year.
HAIER EUROPE FURTHER EXPANDS ITS PRODUCTION CAPACITY WITH A NEW DISHWASHER FACTORY IN TURKEY
With a 40M EUR investment, this milestone places Turkey as the company’s largest production and export center in Europe to serve European and global markets
Haier Dishwasher Factory opening ceremony
Haier Dishwasher Factory opening ceremony
With an investment of more than €40 million, the new factory will have full capacity of 1 million units per year. The new production facility strengthens Haier’s presence in Europe, where the company stands out for its product leadership across several categories and aims to become among the top three appliance manufacturers in the region.
The new factory – equipped with solar panels – features improved production capacity with high automation levels: operating robots and advanced production processes thanks to 100% automatic measuring systems, leakage detection and full traceability of critical components.
Haier Europe is further establishing its product leadership in the washing sectors in both freestanding and built-in segments for the three pan-European brands – Candy, Hoover and Haier. All products will offer advanced connectivity through the hOn app, the living ecosystem for smart appliances able to connect all products of Haier Europe brands.
“Haier Europe keeps overperforming the market in terms of products and brands leadership and it is the fastest growing company in Europe,” says Yannick Fierling, Chief Executive Officer at Haier Europe. “The expansion of our industrial park in Turkey marks another step in the Company’s growth strategy, and the investments are fully in line with our zero distance to consumers philosophy as they are aimed at providing users with rich and meaningful experiences.”
The new dishwater plant is located within Haier’s New Green Field Production Campus in Turkey where the company has been investing massively in the last two years, lately with the opening of a platform for all standard-sized tumble dryers in 2021. The extension of the washing platforms plays a pivotal role in the go-to-market and customer centricity strategy as the company will continue to invest into new best-in-class energy innovations and launch patented Haier Europe technologies.
Haier Greenhouse’ Laboratory
Haier pleased to announce that they have inaugurated the ‘Greenhouse’ Laboratory at the CNOS-FAP Lombardia – Salesiani Sesto San Giovanni School.
The aim of this new facility is to train new technicians and service specialists, through theory and practical lessons, and foster the acquisition of professional knowledge and skills.
Students of Salesiani School of Sesto San Giovanni will have the opportunity to practice their skills and participate in hands-on training sessions on products from Haier Europe’s three brands – #Candy, #Hoover and #Haier – and, upon completion, be qualified for employment as Field Service Engineers.
Nicola De Guida, Chief Operating Officer Haier Europe said: “The project we launched aims at encouraging the learning of technical knowledge in schools to train new generations on the skills that are mostly required by companies, and therefore promote a faster entry of young talents in the world of work.”
Candy Hoover Hungary also strengthens with a new managing director.
As of August, Candy Hoover Hungary , which is considered one of the leading domestic appliance distributors, will be managed by a new managing director, Márton Rózsa , who previously headed Samsung Electronics Hungary’s consumer electronics business. The company’s first man set a very dynamic development path for the company. This is a prominent stop for the number one player in the American and Asian premium home appliance market,This is a very important period in the life of Candy Hoover Hungary, as we are laying the important pillars of long-term growth. This is a serious motivation for me, because I have always loved challenges where development and construction were the focus. Brand introduction is a rare task in the life of most companies, which is why it is a very important task. The economic situation is also challenging, so it is particularly important how we prepare and do this. Of course, we also want to support the parent company’s efforts to make the Haier brand among the Top 3 in the premium segment in Europe within the foreseeable future,” emphasized Márton Rózsa .
Haier at IFA2023
Haier group release You Tube IFA2023 video
Hoover https://m.youtube.com/watch?v=-FgqIHS-JYo
Hoover presents its new HF9 broom vacuum cleaner
Hoover presents its new HF9 broom vacuum cleanerWith a 30-minute battery, expandable up to 60 minutes With the second built-in battery in the Home and Pet models, it is the perfect vacuum for your home Hoover HF9 Broom, a cordless model with ANTI-TWIST technology so that the hair of your pets is not a problem thanks to a small special comb located behind the roller.
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