In a landmark achievement for 2025, Hisense Europe—through its Gorenje brand—has secured the highest possible rating in the annual EcoVadis sustainability assessment, earning the prestigious Platinum award. This recognition places Gorenje in the top 1% of over 150,000 companies evaluated globally, underscoring its position as a trailblazer in responsible and sustainable business practices.
🏆 What the Platinum Rating Means
EcoVadis is one of the world’s most trusted platforms for rating corporate sustainability, assessing companies across four key pillars:
– Environmental impact
– Labor and human rights
– Ethics
– Sustainable procurement
Gorenje’s Platinum status signals exceptional performance across all categories, reflecting not just compliance but leadership in embedding sustainability into every layer of its operations.
🔧 Sustainability as Strategy, Not Slogan
This milestone isn’t just a badge—it’s a testament to Hisense Europe’s long-term commitment to sustainability as a strategic imperative. From energy-efficient appliance design to ethical supply chain management, Gorenje continues to push the boundaries of what responsible manufacturing looks like in the whitegoods sector.
🌱 Why It Matters for the Industry
As consumers and regulators demand greater transparency and accountability, recognitions like EcoVadis Platinum are more than accolades—they’re indicators of future readiness. Gorenje’s achievement sets a benchmark for appliance manufacturers worldwide, proving that innovation and sustainability can—and must—go hand in hand.
📣 Final Thoughts
At WhitegoodsNow, we celebrate brands that don’t just follow trends but lead with purpose. Gorenje’s Platinum rating is a powerful reminder that sustainability isn’t a checkbox—it’s a competitive advant
Tag Archives: gorenje
Gorenje new dishwasher
Introducing a new generation of dishwashers. Launching February 2025, the Gorenje G600 series prioritizes functionality, comfort, and high performance.
The first thing to catch your eye is the bold new color concept—vivid orange accents. These not only enhance the dishwasher’s design but also serve as markers for its standout features. For instance, the side handles on the upper basket make height adjustments seamless, creating space for up to 16 place settings. The enhanced cutlery drawer offers improved depth and additional spikes for better organization.
Effortless Precision Meets Enhanced Performance
Improved spray arms in the intensive cleaning zone deliver unparalleled rinsing power, tackling even the toughest grime. Strategically positioned at the rear of the rinsing tub, these spray arms work with a range of high-performance nozzles, controlled manually using bright orange rotary dials.
A show-stopping innovation is the BottleWash function—a special holder positioned above high-pressure nozzles to ensure thorough cleaning of tall vessels. Designed to keep items upright, it guarantees precision cleaning right to the base. This holder conveniently folds away when not in use. TV
Gorenje to close components plant
Gorenje, part of China’s Hisense Group, said on Tuesday it is closing the components production plant in Rogatec, eastern Slovenia, as it is no longer competitive.The Gorenje plant in Rogatec, where components for refrigerators and freezers are manufactured, will be closed at the end of August 2025, and production will be greatly reduced at the end of this year,” Mateja Celin, a corporate communications officer with Gorenje, said in a statement to SeeNews.
The production of refrigerators and freezers, the components for which are made in Rogatec, has been taking place in Valjevo in Serbia for years now, Celin explained.
CLIMATE-FRIENDLY HEAT PUMP DRYERS: GORENJE RELIES ON NATURAL REFRIGERANTS
Heat pump dryers use up to 70% less energy than condenser dryers and are more in demand than ever in times of rising electricity prices. But there is also a negative aspect: In the manufacturing process, climate-damaging gases are often used as coolants. Gorenje has switched production, uses propane (R290) as a natural refrigerant for the new generation of tumble dryers and has thus achieved CO2 savings of 99.99%.
Hisense Gorenje dishwasher launch
Are you ready to take your dishwashing routine to the next level? Here’s an exciting tip that will save water, energy, and effort! Say goodbye to wasteful rinsing under running water before loading the dishwasher. Did you know that our Hisense and Gorenje modern dishwashers have advanced sensor technology? They can effectively remove food particles without any pre-rinsing required. Simply scrape off larger particles, use the automatic programs, and voila! Spotlessly clean dishes while conserving precious resources. And here’s the cherry on top: Hisense and Gorenje dishwashers even feature an innovative UV light that eliminates up to 99.9% of bacteria and viruses, all while using less water and energy. Let’s make dishwashing greener and more efficient! Check out how this technology is working and delivering spotless results: https://www.youtube.com/watch?v=3YYhehBl7-k
Introducing the New Gorenje Side-by-Side Refrigerator: A Sustainable Solution from Europe!
Gorenje part of Hisense unveil their latest innovation in refrigeration technology – the brand-new Gorenje Side-by-Side Refrigerator, proudly Made in Europe. This innovative appliance not only offers incredible convenience but also represents our sustainability commitment to a greener future:
Enhanced Energy Efficiency: The new Side-by-Side Refrigerator boasts improvements in energy efficiency. By consuming less energy, it helps reduce carbon emissions and contributes to a cleaner environment.
💡 Inverter Technology: We understand the importance of minimizing energy consumption without compromising performance. That’s why all our models feature inverter technology. This innovative system automatically adjusts the compressor’s speed to match the cooling requirements, ensuring optimal efficiency while reducing energy wastage.
🔄 ConvertActive: the Side-by-Side Refrigerator introduces an ingenious feature called ConvertActive. With ConvertActive, you have the power to transform the freezer into a refrigerator and vice versa in just a few hours. This flexibility allows you to adapt the appliance to your specific needs.
🌿 Sustainability in Action: We believe that sustainability goes beyond energy efficiency. Throughout the manufacturing process, we employ eco-friendly practices to minimize our environmental impact. From sourcing materials responsibly to optimizing packaging, every step is taken with sustainability in mind.
🔋 Longevity and Durability: Our Side-by-Side Refrigerator is built to last.
🌎 Join Gorenje Hisense on the Path to more sustainable future: When you choose our new Gorenje Side-by-Side Refrigerator, you’re not just upgrading your kitchen; you’re actively supporting sustainable living. Together, we can make a positive impact on our planet by embracing smart, eco-conscious choices.
Learn more about New Side-by Side Refrigerator from Gorenje from Črt Vedenik, MSc., Gorenje Cooling Project Manager, in video: https://www.youtube.com/watch?v=EnsS5Ir5Er4
Hisense Europe special day
5th April was special day for Hisense Europe. Not only that on that exact day Gorenje brand celebrated its birthday, but on same day They had special visit from Slovenian Nordic national team – top ski jumpers, cross-country skiers and nordic combined, at our European headquarters in Velenje (Slovenia). This year’s visit was a double celebration – the medals that our Nordics won in Planica, and on the very day of their visit, Gorenje brand also celebrated its 73rd birthday, which as the proud sponsor of the Slovenian Nordic national teams has been for more than 30 years.
Although they are “old acquaintances”, this year we were also able to show the Nordics something new – the Hisense R&D Center, where they were welcomed by Dr. Boštjan Pečnik, Hisense Europe Executive Vice-President, responsible for Research and Development who presented the R&D Center, and Alenka Potočnik Anžič, Hisense Europe Marketing Director. “I am happy that we have been a long-standing partner of the Nordic national team, for more than 30 years and we are proud of it. It is about a kind of sustainable responsibility towards the environment in which we operate in Slovenia. We proudly support you and sincerely wish you both sporting and personal success in the future,” said Alenka Potočnik Anžič.
The Nordics team also got to know our design team, which made design for a ski jumping helmet for this year, which symbolizes an eagle. “We couldn’t have chosen a better sponsorship,” said Matevž Popič, head of Product Design at Hisense Europe. “We are all already like a family and we are happy to follow your successes and we will continue to cheer you on your way.”
After visiting every corner of our huge company in Velenje, Slovenian Nordic team stopped to visit local Handball Club Gorenje Velenje, which Gorenje brand is sponsoring for over 30 years as well.
Gorenje Hisense new washing machines
first production of Gorenje connected washing machines at the Velenje laundry appliances factory. This new generation of washing machines and tumble dryers will be available in Advanced, Advanced+, and Superior lines, which we will launch on the European markets in the coming months. With these appliances, the Gorenje brand is entering a new market in the segment of connectable appliances.
Connected appliances have become a staple in recent years, and laundry care is no exception. According to forecasts, by 2026, every second washing machine available in white goods stores will already have the option of connecting to the internet.
Appliances under the Gorenje brand are designed to make everyday tasks easier for the consumer. All connected appliances can be managed via the ConnectLife application, which, in addition to washing machines and tumble dryers, also allows the management of other Gorenje brand products (refrigerators, ovens, dishwashers, etc.) to create a smart(er), easier manageable home and allow for more free time and less fuss for the user.
BSH celebrating
On March 1, 1993, the German concern BSH (Bosch Siemens Hausgeräte Group), the largest manufacturer of home appliances in Europe, became a 100 % owner of Gorenje MGA.
Over 30 years, the company has undergone a radical transformation. At the time of the takeover, the factory employed 466 people and produced simple small motor-powered home appliances, clocks and wall scales. Today, the Nazarje plant (BSH Hišni aparati d.o.o. Nazarje) employs 1,800 people, including more than 250 engineers and is the most important small home appliance manufacturing plant in the BSH Group.
To our based home appliances producion they have added Premium appliances such as coffee, built-in coffee, cookit to the basic appliances, which play an important role in the smart kitchen for the future. In 30 years, the factory produced just under 153* million small household appliances (including the production plan for this year).
BSH are more than proud of the 30-year success story of BSH’s operation in Slovenia, and our look forward to development and success stories in the future as well.
Hisense Europe is officially opening an innovation center in Velenje
Hisense Europe, the European part of the Chinese technology group Hisense, which also includes Gorenje, is officially opening an innovation center next week in Velenje. The grand opening of the center for research and development in the field of household appliances for the whole of Europe and for kitchen and premium appliances for the global market will take place on Monday. In the invitation to the event, Hisense Europe, which is based in Velenje, wrote that the development of technology and devices within the group will take place in Velenje, regardless of where the production of individual devices will take place and which market they will be intended for.
With the opening of the center, for which they have been preparing for a long time, “Hisense further strengthens the importance of Slovenia as its central European production and development location, which also brings new investments and jobs”, the corporation pointed out.
Hisense Europe has business units in 27 European countries, as well as three production and four research and development centers. In the group, the field of research and development was identified as one of the most important pillars of the company’s development. This is also why they have invested a lot of money for this purpose in recent years – last year there was talk of 50 million euros – and the group has also strengthened the recruitment of technological staff.
In addition to Velenj, the group has so far carried out research and development activities in Slovenia in Ljubljana and Maribor.
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