BSH increases turnover to 15.3 billion euros in 2024

BSH Hausgeräte GmbH achieved a turnover of 15.3 billion euros in fiscal year 2024 and recorded a year-over-year growth of 3%, 7.5% after adjustment for exchange rate effects. Europe’s leading home appliance manufacturer thus successfully held its own in a challenging market environment, thanks especially to positive developments in the growth markets of North America and the Emerging Markets. “Our strength lies in the combination of strong brands, outstanding product experiences, pioneering innovations, and reliable quality. It is precisely this that delights our consumers – and it forms the basis for our long-term success,” emphasizes CEO Dr. Matthias Metz

Bosch weighs offer for appliance maker Whirlpool,

German engineering group Robert Bosch is weighing a bid for US appliances manufacturer Whirlpool, (WHR) according to three people familiar with the matter, a move that would boost its position in the household appliances market.

Bosch has been talking to potential advisers about the possibility of making an offer for Whirlpool, which has a market capitalisation of about $4.8 billion, one of the sources said.Bosch weighs offer for appliance maker Whirlpool,potential acquisition could significantly enhance Bosch’s position in the household appliance market, especially as competition with Asian rivals intensifies12. Whirlpool, founded in 1911, produces a wide range of home appliances, including refrigerators, microwaves, washing machines, dryers, and small kitchen appliances. The company has undergone restructuring, folding its European business into a new company controlled by Turkish rival Arcelik and divesting its Middle Eastern and African operations.
While it remains uncertain whether Bosch will make an official offer, the move aligns with Bosch’s strategy to expand its unit that manufactures large home appliances. If successful, the acquisition could reshape the landscape of the industry and potentially impact Benton Harbor, where Whirlpool’s headquarters are located.

BSH Results

BSH Hausgeräte GmbH had a turnover of 14.8 billion euros, 7% less than in 2022 (but net of exchange rate effects, sales are unchanged). Market shares remained stable even in areas such as North America where BSH brands recorded a drop in sales of 11.3%, mainly due to very weak demand and a very competitive environment. The decline in ‘greater China’ was also significant (-10.5%) BSH is still the largest non-Chinese appliance manufacturer in China, but faces strong price competition from Asian suppliers.Europe the number of household appliances sold decreased much more than the turnover (-6.3%). In the emerging market region, which includes Eastern Europe, the Middle East and the African continent, the sales decline was relatively smaller at 2.2%. Without considering the complete abandonment of the Russian business,

BSH management team. From left: Lars Schubert, Gerhard Dambach, CEO Matthias Metz, Alexander Dony and Rudolf Klötscher

BSH was able to record a slight increase in turnover, mainly thanks to the positive development in Turkey.press release and in the press conference held by CEO Mattias Merz, Bosch Cookit was cited as an example of innovative products, considered the best food processor with cooking function by the German consumer organization Stiftung Warentest, the new premium series of built-in ovens from Siemens with Artificial Intelligence and an integrated camera to automatically recognize dishes and suggest the appropriate cooking settings and the Gaggenau Essential Induction hob that disappears under the pressed stoneware worktop

BSH plans further investment in China

BSH Home Appliances Corp., the German home appliances manufacturer, is upbeat about the Chinese market and plans to add more investment in digitalization-themed innovation in this massive market in the coming years. Alexander Dony, BSH’s chief sales and marketing officer, said the Munich-headquartered group will increase its investment in multiple fields, including research and development and artificial intelligence, in the country in the next stage.

“Our new research and development center in Nanjing, Jiangsu province, has more than 800 engineers, making it the largest comprehensive R&D center for our group in the world. Currently, about 90 percent of our products are developed and produced locally,” he said.

Entering China in 1994, BSH to date has established two production bases in Chuzhou, Anhui province and Nanjing, and runs a China R&D center and an Asia-Pacific data exchange center across China. It supplies products ranging from cooking appliances and dishwashers to laundry products and cooling products .

Bosch awarded for its smart home

Bosch was named “Connected Home Company of the Year” in the 6th annual IoT Breakthrough Awards program conducted by IoT Breakthrough, a market intelligence organization that recognizes the top companies, technologies and products in the global Internet-of-Things (IoT) market today. The German brand offers a range of home appliances across its product categories to be remotely controlled and monitored with a single app. Many of these innovations are integrated with the Home Connect smart platform, allowing consumers to remotely monitor and control their major appliance from a smart device.

«While we seek to bring excitement into the home, Bosch has a firm belief that appliances and technology should first offer true value in simplifying everyday life, rather than innovating something just for the sake of innovation – said Bosch Senior Brand Manager, Diana Lunzer-. We believe that connectivity should begin with a superior appliance, automating the mundane while still allowing users to enjoy kitchen and household activities without the gimmicks.»

The Home Connect app works with Bosch ovens, cooktops, range hoods, refrigerators, dishwashers, coffee machines, and laundry pairs. The one-stop app allows users to intelligently manage and organize household tasks while controlling functionality, receiving alerts, and automating certain processes with each appliance.

Maurizio Bernardi, new Chief Financial Officer of BSH Spain

Maurizio Bernardi is the new Chief Financial Officer of BSH Spain . In Italy Bernardi has held the role of CFO and member of the Board of Directors of BSH Elettrodomestici since 2015. “Being able to take on the role of Chief Financial Officer in BSH Spain is a source of great pride and satisfaction for me – comments Maurizio Bernardi -. It is certainly a new motivating and ambitious experience, in a reality of fundamental importance for the BSH Group, with decidedly challenging objectives in terms of results and development. I would like to thank the Group Management, for the trust placed in me, and the team of BSH Italia for the work done together during this long journey, wishing them the best for the future. It is with enthusiasm that I join the Spanish team to aim for new goals together “.

Bosch new lines launch at IFA2022

For all those who want to be more sustainable in their use of energy and resources, but also more mindful of how they treat themselves, Bosch will be presenting a variety of new options at IFA 2022.

New, extremely efficient premium washing machines and dryers

Washing machine in energy efficiency class (EEC) A
State-of-the-art i-DOS dosing technology with new detergent scan
Iron Assist to easily remove wrinkles from fabrics
New Mini Load option for economically washing small loads
Access to numerous extra features when connected to Home Connect, e.g. communication between washing machine and dryer for optimized program selection, downloading of additional programs, personalized notifications
New Series 8 premium ovens with Steam Function Plus

Healthier preparation methods, better preservation of vitamins, better nutrition, stress-free cooking and eating, all thanks to Steam Function Plus (steam cooking at up to 120°C)
Healthy deep-frying with the new Air Fry function
Improved sensor technology for more precise cooking, including cooking time prediction plus additional support from the Home Connect app and a new camera in the oven
Series 8 ovens from Bosch in a new design with a digital control ring and large TFT touch display

New Bosch Unlimited 7 ProHygienic Aqua is a vacuum cleaner and mop in one

2in1 DynamicAqua enables simultaneous vacuuming and mopping
Removable 250 ml fresh water tank
Automatic water dosing: mop pads are always moistened with the right amount of water to effectively yet gently remove stains
Powerful TurboSpin motor
Unlimited flexibility thanks to foldable tube, convenient storage handle, self-standing function, and nozzle foot release
As part of the Power for All Alliance, the battery is also compatible with many other devices from Bosch and other brands such as Gardena, Wagner or Rapid

New Bosch ErgoMaster Series 6 hand blender

Dynamic speed control Extra large lever for all speeds
Integrated switch-on lock: Easy unlock for effortless one-handed usage
Performance drive F High-performance motor delivering up to 1200W incl. effective air cooling to ensure less overheating – with 10-year motor warranty.
QuattroBlade System Pro Extra sharp 4-bladed stainless-steel knife with flow boosters for optimal flow and superior blending performance

The smart kitchen comes to life with the Smart Kitchen Dock

Our global brands present the Smart Kitchen Dock – a voice-first smart display specifically for the kitchen. The device is a smart speaker that turns into a smart display to bundle a variety of functions from Amazon Alexa and the Home Connect ecosystem.

  • Touchless cooking with gesture control for recipe apps (in combination with the user’s tablet or smartphone).
  • Seamless integration of Amazon Alexa

BSH SMART COOKING AT IFA

Imagine getting step-by-step instructions across recipes and appliances, suggesting the easiest and fastest options for preparing different recipes based on your preferences simultaneously with the appliances that you own.

“That’s our door into the digital future and we are going to storm it!” says Johannes Ochsner, BSH Smart Cooking Lead Program Manager, who shares his outlook of a new and seamless kitchen of the future.

To find out which appliances and digital innovations Bosch have in store for the #smartkitchen, stay tuned and check out BSH brands’ IFA presentations in Berlin!