BSH plans further investment in China

BSH Home Appliances Corp., the German home appliances manufacturer, is upbeat about the Chinese market and plans to add more investment in digitalization-themed innovation in this massive market in the coming years. Alexander Dony, BSH’s chief sales and marketing officer, said the Munich-headquartered group will increase its investment in multiple fields, including research and development and artificial intelligence, in the country in the next stage.

“Our new research and development center in Nanjing, Jiangsu province, has more than 800 engineers, making it the largest comprehensive R&D center for our group in the world. Currently, about 90 percent of our products are developed and produced locally,” he said.

Entering China in 1994, BSH to date has established two production bases in Chuzhou, Anhui province and Nanjing, and runs a China R&D center and an Asia-Pacific data exchange center across China. It supplies products ranging from cooking appliances and dishwashers to laundry products and cooling products .

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