Extending clothing life presents the single largest opportunity to reduce the carbon, water and waste footprints of clothes. Published recently by Electrolux The Truth About Laundry Report are the findings of our seven-year, science-led research program focused on extended clothing life which shows that choosing lower temperatures and shorter cycles can length the lifespan of clothes by more than 50%.
For example, a cotton T-shirt washed at 30°C for 59 minutes will last over 50% longer than if it’s washed on a regular 40°C cycle which can last up to 120 minutes, if not longer.
To read all about this and to download The Truth About Laundry, Love Clothes For Longer Edition, read here:
Tag Archives: AEG
New ovens of AEG’s Matt Black line
AEG’s Matt Black line introduces three new ovens, all featuring a sleek matt black finish. The **SteamCrisp 7000 series** (BSE778380T) offers precise steam cooking by regulating humidity and includes a pyrolytic cleaning system for easy maintenance. The **AssistedCooking 8000 series** (BPE748380T) also features this cleaning technology and comes with pre-set programs. Users simply place their food in the oven, select the desired cooking mode, and the appliance automatically optimizes the temperature and cooking time.
The third model, the **9000 SteamPro oven** (BSE798380T), is equipped with a temperature probe that ensures precise cooking by measuring the internal temperature of the food. Its intuitive touch controls and EXCite touch display make selecting cooking settings quick and easy, providing useful information throughout the process. This advanced model stands out with its Steamify function, which automatically adjusts the temperature and steam levels for each dish. Additionally, it offers programs like SousVide and a cycle for regenerating cooked food with steam
Electrolux Launch a Microplastic Filter Launch a Microplastic Filter
According to our consumer study into microplastics and laundry**, part of the problem is a lack of understanding of what ‘synthetic’ means, with 94% of all adults not knowing how much plastic is in clothes. Our study found 68% of European adults were unaware that Nylon is a plastic fiber while 62% did not know Polyester, the world’s commonly used fiber, is plastic.
With the launch of the Microplastic Filter, we can help consumers reduce their own environmental impact when it comes to clothing care. We estimate that the new filter for washing machines can help prevent up to two plastic bags worth of microplastic fibers from being released from laundry, per household, every year. The filter, designed to fit on the laundry wall and made from 50% recycled plastic, works with both Electrolux and AEG washing machines.
AEG and Sirius
Sirius Buying Group has announced that Electrolux Group, including its premium appliance brand AEG, has become its latest Approved Supplier
AEG vacuum cleaner test win
AEG Ultimate 8000 Wet&Dry cordless vacuum cleaners and our Ultimate 7000 cordless vacuum cleaners have both received the coveted test win in ETM’s current comparison test! Ultimate 8000 Wet&Dry cordless vacuum cleaner: Test winner with the grade “very good” (94.0%) in the comparison test 01/2024 of 3 wet-dry vacuum cleaners. What was particularly impressive was the great cleaning performance, the smooth operation and the effortless cleaning of the floor nozzle. Ultimate 7000 cordless vacuum cleaner: Also test winner with the grade “very good” (92.5%). What was particularly impressive in the test was the impressive cleaning performance on all types of floors, the comprehensive accessories, the smooth operation and the best battery performance in the test field. We would like to thank our dedicated team for their hard work and pursuit of excellence. These awards confirm our ongoing commitment to quality and innovation. Interested in first-class cleaning performance? Visit our retail partners now to find out more about these award-winning products and see for yourself their outstanding performance!
Electrolux washing with steam
All new Electrolux and AEG washing machines ranges in Europe from Series 7 and above are equipped with a steam program. In APAC & MEA, select washing machine ranges are now equipped with steam programs to sanitize or refresh clothes, and machines in North America and Latin America are equipped with steam programs to remove dirt and tough stains from fibers.
As Electrolux explains, functions such as SteamCare and ProSteam use over 96% less water and 30% less energy compared to a complete washing cycle. The gentle SteamCare program – said Calina Gavril, Care Experience Marketing Director for Electrolux Group – enables consumers to quickly refresh one or two garments at a time, such as a blouse or shirt. In 25 minutes, gentle steam removes creases, odors and restores that newly washed feeling to even delicate garments.
Our consumer research – adds Isabell Foyer, European Category Manager, Washing Machines – consistently shows that steam is one of the most appreciated functions, and that it continues to have high consumer appeal. Changing laundry behavior takes time, but we are seeing more consumers changing their laundry behavior to reduce their environmental impact and costs, particularly in light of higher energy prices.
AEG Sense Boil & Fry Hob
The new AEG 8000 Sense Boil & Fry hob makes assisted cooking more effortless with a CookSmart Touch Display, and a range of functions that save energy and enhance the cooking experience.
✅ Boils water up to twice as fast and saves up to 18% energy*
✅ Sense Boil avoids boiling over, saving further energy
✅ Sense Fry avoids overheating the pan and means a perfect result, every time
AEG launch new cooker hoods
The new AEG 8000 Perfect Illumination Hood unlocks the magical colors of food through masterful lighting. It has several brightness and colour settings that not only cast a more ambient light for a different mood in the kitchen, but more importantly, create a perfect environment for cooking.
Also the new AEG 9000 AutoSense Hood. Its advanced sensor technology can intuitively detect steam, grease and odours and automatically adjusts the fan power to freshen and clean the kitchen air.
Electrolux Group puts the spotlight on resource efficiency with AEG EcoLine
Global appliance company Electrolux Group – under its premium brand AEG – is showcasing, for the first time, its most resource-efficient models at IFA 2023: the AEG EcoLine. AEG EcoLine is a dedicated selection, presented in-store and online, of the company’s most resource efficient appliances covering all major product categories and aimed at helping consumers to reduce climate impact while providing high-quality performance. The sustainable selection of appliances from the current AEG and Electrolux portfolio as well as the new AEG SaphirMatt induction hob with scratch-resistant glass will be revealed at IFA 2023
According to Electrolux Group’s science-based approach and Life Cycle Assessments (LCAs), approximately 85% [1] of the global climate impact of an appliance, during its lifespan, is generated when it is in use. Therefore, to help reduce climate impact while providing high-quality performance, all models within AEG EcoLine have been designed to be used effortlessly, at their top efficiency, every day while meeting the brand’s strongest energy label ratings.
“Technological innovation is at the heart of every model within AEG EcoLine with functions designed to make life of consumers more enjoyable while making it easy to take more sustainable choices. Resource efficiency and performance without compromise is what consumers want and it’s what AEG EcoLine delivers,” says Chris Braam, CEO Europe Electrolux Group.
“We chose IFA 2023 to present the AEG EcoLine selection to an international audience because of its important role in highlighting innovation. AEG EcoLine is a significant step forward in making resource-efficient models stand out when people are looking for an appliance in-store or online, and we are very much looking forward to showcasing it to our trade partners and consumers in Berlin,” adds Braam.
Better than the best A rating
The new AEG EcoLine selection covers all the main product categories ensuring it meets the appliances needs of the entire home.
Within laundry, AEG EcoLine will be showing washers which have an energy rating better than the best A rating on the market and with resource saving features such as AutoDose, which saves detergent, and UltraWash which cleans efficiently at 30ºC and saves 30% energy [2].
AEG EcoLine tumble dryers with heat pump technology can save up to 68% more energy versus a traditional tumble dryer [3].
AEG EcoLine ovens retain minerals and vitamins while using up to 20% less energy when cooking with steam [4], and a steam cleaning function saves up to 95% energy versus pyro cleaning [5].
The new AEG 7000 cordless cleaner is made with up to 70% recycled plastic, when using Auto Mode, it can save up to 47% energy and prolong running time [6].
Other appliances included in the AEG EcoLine are hobs, hoods, dishwashers, free-standing cookers and air purifiers
AEG dishwasher with premium sliding hinges
Whether you’re installing a kitchen with stone, heavy ceramic or even marble fronts, you now have the option for a seamless integration of the dishwasher, with our new specially-designed AEG Premium Sliding Hinges.
Supporting heavy door panels up to 15kg*, the hinges are the solution for historic challenges such as tall door front panels, double thickness front panels and heavy front panels, in materials like marble and stone.
Choose a dishwasher with our Premium Sliding Hinges and don’t let material challenges impact on your vision of the perfect, seamless, kitchen design.
See the AEG dishwasher range:
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