LG Highlights 28 Years of Washing Machine Motor Innovation

LG is highlighting its long history of washing machine motor technology, showcasing an LG washing machine from 1998 to demonstrate how its engineering has evolved over almost three decades.

The company points to its Inverter Direct Drive (DD) Motor as an important milestone in appliance development. The technology helped reduce unnecessary mechanical losses while delivering more precise washing machine operation.

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Beko develops smart appliance feature to take advantage of cheaper electricity

Beko has announced FlexiStart, a new feature within its HomeWhiz connected appliance platform designed to help households reduce electricity costs by running appliances when energy prices are lower.

Scheduled for launch in January 2027, FlexiStart will initially support washing machines, dishwashers and tumble dryers.

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Electrolux Reaches Agreement in Italy, With Job Cuts Limited to Voluntary Departures

Electrolux has reached an agreement with Italian unions and the government on a revised restructuring plan that significantly reduces planned job losses and commits more than €100 million to investment in its Italian operations.

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China’s White Goods Production Mixed in First Nine Months of 2026

China’s production of major home appliances showed mixed performance during the first nine months of 2026, with refrigerator and washing machine output increasing while air conditioner and television production declined.

According to data from China’s National Bureau of Statistics (NBS), refrigerator production rose by 11% year on year to 88.4 million units between January and September. Washing machine output increased by 3.9% to 91.8 million units.

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TCL to manufacturer in Bangladesh

TCL Global Marketing Company Limited has officially launched operations in Bangladesh, partnering with local tech leader DX Group to handle marketing, distribution, and manufacturing. The announcement was made at an event at Hotel Sheraton, Banani, where TCL shared its investment plans and commitment to building robust local production capabilities.The company plans to produce a range of products locally, including televisions, air conditioners, refrigerators, and washing machines,

Top Energy-Efficient Washing Machines and Fridge Freezers for Europe in 2025

With energy prices still high across Europe and the EU pushing for greener homes, upgrading to an A-class (or better) appliance is one of the easiest ways to cut your bills and carbon footprint. The rescaled EU energy label (A to G since 2021) makes true top performers stand out – genuine Class A models can use 20-50% less electricity than a typical B or C rated one from just a few years ago.
At WhiteGoodsNow, we focus on appliances available across the UK and EU. These recommendations are drawn from the latest Topten.eu lists (updated May 2025), Which? tests, independent lab data, and the European Product Registry for Energy Labelling (EPREL). We prioritise real Class A efficiency, low running costs, reliability, and features that matter to European households.
Why Energy Efficiency Matters in Europe Right Now
Savings: A Class A washing machine typically costs just €12-18 per year to run (based on the EU’s 100-cycle eco programme and average €0.30/kWh rates).
EU Rules: New ecodesign regulations reward ultra-efficient models with inverter motors, precise dosing, and better insulation.
Rebates & Incentives: Many countries (e.g., Germany’s BAFA, France’s MaPrimeRénov’, UK boiler upgrade-style schemes) offer cashback on A-rated white goods.
Best Energy-Efficient Washing Machines for 2025 (EU/UK)
True Class A is now achievable and increasingly common in premium and mid-range models.
Bosch Serie 8 WGB244A40 / i-DOS models
Energy class: A (some variants A-10% or better)
Consumption: ~40-49 kWh/100 cycles
Why it wins: i-DOS automatic detergent dosing prevents waste, 4D Wash system for deep cleaning even in full loads, super-quiet iQdrive motor. Which? Best Buy in 2025 tests.
Capacity: 9-10 kg – ideal for families.
Price range: €850-1,200
LG F4X series (e.g., F4X7511TSB or Vivace A-30% models)
Energy class: A (up to A-30% in some markets)
Consumption: As low as 32-45 kWh/100 cycles
Standout features: AI DD fabric sensing, TurboWash 360 for 39-minute full cycles, Steam+ for allergen removal. Extremely low running costs and app integration.
Capacity: 9-11 kg
Price range: €700-1,100
Miele W1 series (e.g., WWR860 WPS)
Energy class: A
Consumption: ~49 kWh/100 cycles
The longevity champion: Tested for 20+ years, TwinDos auto-dosing, CapDosing for specials. Quietest in class and outstanding build quality.
Capacity: 9 kg
Price range: €1,200-1,800 (worth it if you keep appliances forever)
Honourable mentions: Siemens iQ700 equivalents to Bosch (same group), AEG 9000 series with SoftWater tech, and Haier i-Pro Series 7 (great value Class A performer).
Tip: Always check the QR code on the EU energy label in-store or online – it links directly to the official EPREL database for exact consumption figures.

Midea inaugurates its first wholly owned factory in Brazil

Chinese home appliance giant Midea Group has announced the opening of its new Brazilian factory in Pouso Alegre, a city in the southeastern state of Minas Gerais. The official inauguration was held on 9 December, reports Brazilian outlet Diário do Comércio.

The sprawling factory covers an area of 73,000 square metres and has the capacity to produce 700,000 refrigerators and 600,000 washing machines annually. Midea Carrier CEO Felipe Costa told reporters that the company aims to reach maximum production potential in two years.

While the factory will be employing 700 employees initially, Midea expects to increase this to 1,000 jobs by December 2025. Mayor Coronel Dimas said he believes the factory could transform the municipality into a hub for the home appliances, as the investment has already triggered conversations about similar manufacturers coming to Pouso Alegre.

The new factory will be Midea’s third in Brazil, following the Manaus (Amazonas) site, which produces household air conditioners and microwaves, and the Canoas (Rio Grande do Sul) site, which makes commercial air conditioners. While the previous two are operated in partnership with Carrier, Pouso Alegre

Electrolux Launch a Microplastic Filter Launch a Microplastic Filter 

According to our consumer study into microplastics and laundry**, part of the problem is a lack of understanding of what ‘synthetic’ means, with 94% of all adults not knowing how much plastic is in clothes. Our study found 68% of European adults were unaware that Nylon is a plastic fiber while 62% did not know Polyester, the world’s commonly used fiber, is plastic.

With the launch of the Microplastic Filter, we can help consumers reduce their own environmental impact when it comes to clothing care. We estimate that the new filter for washing machines can help prevent up to two plastic bags worth of microplastic fibers from being released from laundry, per household, every year. The filter, designed to fit on the laundry wall and made from 50% recycled plastic, works with both Electrolux and AEG washing machines.

Grundig built-in microplastic filter to washing machines

Grundig expanding its sustainable product range, offering a solution to avoid microplastics in the water: the world’s first washing machines with built-in microplastic filter. The new technology filters up to 90% of textile microfibres from the washing water before they enter the wastewater and pollute the environment.With every wash, clothing and textiles release up to 3,000 fibres that reach our rivers, lakes and seas via wastewater. There, the microfibres are taken up by fish and other marine creatures, entering the food chain and ending up on our plates.

Grundig wants to stop this pollution cycle and brings the first washing machines with an integrated microplastic filter.

The first Grundig washing machines available with built-in microplastic filter technology are the models GW7P79419W for 9kg laundry and the 10kg model, GW7P510419W. The filter is located in the detergent compartment and is automatically activated in the Easy Care, Shirts and Outdoor/ Sport programmes. Several times during the washing cycle, the water is passed through the microplastic filter before it is pumped into the wastewater. Up to 90% of the synthetic microfibers are collected from the washing water inside the filter.