3i Launches P10 Ultra

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As spring cleaning season approaches, 3i, a pioneering smart home brand, is making deep cleaning easier than ever with the launch of the 3i P10 Ultra, an 18,000 Pa deep-cleaning robot vacuum with UltraReach™ Mop. Featuring exceptional suction, an extendable mop for edge cleaning, and an all-in-one station for self-maintenance, the P10 Ultra ensures a thoroughly clean home with minimal manual intervention addition to mopping, the P10 Ultra offers industry-leading 18,000 Pa vacuuming power, boasting over twice the suction of many competitors. It effectively picks up dust and large debris from deep within crevices and carpet fibers, making it ideal for tackling hidden dirt during spring cleaning. The anti-tangle brushes prevent hair from wrapping, while the TangleCut™ feature automatically cuts tangled hair when the robot returns to its station.

For special carpet care, the P10 Ultra utilizes ultrasonic carpet detection to automatically boost suction and lift the mops 0.4 inches (10.5 mm), ensuring carpets remain dry and clean. Users can customize carpet cleaning preferences, such as prioritizing carpets, double-cleaning them, or avoiding long-pile rugs, all without manually adjusting the robot.

Another key highlight is the all-in-one station for self-maintaining, which eliminates much need for manual cleaning. The station automatically washes mops with 140℉/60℃ hot water and dries them with heated air, dispenses detergent and refills the robot’s water tank with clean water, and collects dust and debris into a spacious bag, requiring disposal only every 70 days. Each time the robot returns to the station, it receives a complete cleaning, ready for the next use.

Milan Design Week Miele

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Miele Reignites the Love for the Heart of the Home
As the design world converges on Milan for its annual Design Week, Miele is reaffirming its enduring promise to elevate the heart of the home with the relaunch of its compelling communications campaign, “Once upon a Miele, always a Miele.” This powerful message speaks directly to the unique bond formed with Miele appliances, asserting that once you’ve experienced their unparalleled quality, unwavering reliability, and intuitive ease of use, there’s simply no turning back.
Building on its initial success from September 2024, this second wave of the multimedia campaign sweeps across 49 countries, showcasing Miele’s comprehensive range of household innovations. However, this time, the spotlight shines brightly on the kitchen – the true nucleus of modern living.
Miele understands that the kitchen is more than just a place to prepare meals; it’s a space for connection, creativity, and cherished moments. This campaign beautifully captures that sentiment, weaving together evocative imagery with glimpses into the exceptional features that define Miele kitchen appliances. The aim is to not just inform, but to truly fascinate and inspire those who value both performance and aesthetics in their culinary spaces.
Imagine the seamless integration of a Miele combined steam oven, where culinary exploration meets effortless maintenance thanks to the innovative HydroClean self-cleaning function. Picture the sleek sophistication of a Miele induction hob with an integrated hood, a masterpiece of elegant design that not only performs flawlessly but also becomes a stunning focal point in any kitchen.
These are more than just appliances; they are meticulously engineered tools designed to enhance every aspect of the cooking experience. Miele’s commitment to high-quality materials and timeless design ensures that these appliances not only perform exceptionally but also integrate harmoniously into diverse kitchen styles, adding a touch of understated luxury.
Through this renewed campaign, Miele invites you to rediscover the joy of cooking and the enduring satisfaction of owning appliances built to last. “Once upon a Miele, always a Miele” isn’t just a tagline; it’s a testament to the lasting relationship Miele builds with its customers, a promise of quality and reliability that transforms the everyday into something truly exceptional, starting right at the heart of your home – the kitchen. As Milan Design Week unfolds, Miele reminds us that true design excellence extends beyond aesthetics, encompassing the enduring quality and intuitive experience that make a Miele kitchen a joy to live with, day after day.

International Roundtable of Household Appliance Manufacturer Associations

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The International Roundtable of Household Appliance Manufacturer Associations (IRHMA) gathered once again, this time in Shanghai, China 🇨🇳 to exchange insights on key developments shaping the industry worldwide.

From advancing sustainability to adapting to evolving policies, discussions focused on the future of home appliances in a rapidly changing landscape.

With many representatives from across continents, the industry came together to explore shared opportunities and drive innovation forward.

IRHMA remains a vital platform for global collaboration, reinforcing the commitment to a more sustainable and competitive sector.

Schott Showcasing Innovation at AWE Shanghai 2025

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At AWE2025 in Shanghai—Asia’s top home appliance trade show. Schott showcased two innovations for the Asian market: CERAN® matte line and CERAN Luminoir® TFT.
🏆 CERAN® matte line: Our deep black cooktop with a matte finish won the AWE Best Innovation Award 2025. Its advanced coating delivers an elegant, easy-care surface with clear control visibility and reduced scratch visibility. Matte cooktops are slated for launch in spring 2025.
🖤 CERAN Luminoir® TFT: Our next-generation glass-ceramic cooktop enables smart display and lighting integration. It allows vibrant, multi-color TFT displays to shine through while keeping the deep black look—even when switched off.

Air fryer With steam

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Steam? Airfry? Or both? Our newest ground-breaking innovation in home cooking is here! 

The Philips Airfryer Dual Basket with Steam is revolutionizing the Airfryer world as we know it, delivering better taste and textures than ever before. By combining airfrying and steaming, it unlocks a whole new level of cooking possibilities—from pillowy bao buns, silky smooth ravioli with tender veggies, to melt-in-your-mouth cinnamon rolls.

You will be deliciously surprised, every time

Haier Smart Home Unveils AI-Driven Global Innovation Roadmap at 2025 Ecosystem Conference

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Shanghai, March 19, 2024 – Haier Smart Home hosted its highly anticipated 2025 Ecosystem Conference at the Shanghai World Expo Center under the theme “AI for Home, AI for You.” This landmark event showcased breakthrough technologies and outlined the company’s strategic vision to redefine intelligent living enabled by artificial intelligence (AI).

In front of thousands of customers, business leaders and media representatives, Mr. Li Huagang, Senior Vice President of Haier Group and Chairman & President of Haier Smart Home, opened the conference with an insightful analysis of 2024’s market dynamics. He unveiled the company’s global innovation and digital transformation roadmap, emphasizing AI-powered solutions co-designed with the users to address the real needs. “There are millions of active users cocreating smart home experiences every day”

A key highlight of the conference was the debut of the AI Vision technology series, the result of Haier’s decade-long strategic investment in smart home ecosystems.

Mr. Shu Hai, Vice President of Haier Group and General Manager of Haier Smart Home R&D, emphasized the company’s accelerated development of home service robots, creating the “Unmanned Housework” era.

Globalization Through Localization

Haier Smart Home reinforced its commitment to a globalization strategy centered on localized innovation.

“Haier Smart Home is present everywhere there’s user demand.” the company emphasized.


In Europe, AI-driven consumer insights inform a fully integrated AI R&D process—spanning planning, research, and quality control—resulting in best-selling products like the very successful X11 washing machine.
In India, Haier has established world-class local manufacturing capabilities, superior online and offline user experiences and highly efficient service responses.
In Australia, the company has implemented the Agency Model, getting closer to their users and delivering historic results.
In the United States, with its SmartHQ platform, appliances become evolutionary AI machines, also creating a digital lifecycle twin, enabling the company to accelerate innovation, improve delivery, elevate usage, provide seamless service and delight users when they decide to replace their current appliances. 
Mr. Li Pan, Vice President and Overseas Market General Manager of Haier Smart Home, emphasized: “In this new age, we continue to lead with innovation”. He added: “Join us to grow and win together in the AI era.”

Since pioneering the smart home strategy a decade ago, Haier Smart Home has consistently led the industry. With the launch of AI Vision, the company has transcended traditional smart appliances, advancing towards truly intelligent homes

Changhong unveiled a comprehensive suite of AI-driven home appliances

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At the Appliance & Electronics World Expo (AWE 2025) opened on March 20 in Shanghai, Changhong unveiled a comprehensive suite of AI-driven home appliances. Changhong also introduced the dual-zone PRO air conditioner for combined living and dining spaces. This AI-powered system offers a comprehensive upgrade in user experience, specifically designed to meet the needs of integrated environments Changhong’s booth, the Pure Color series refrigerator impresses with its high capacity and AI-driven rapid ice-making in 60 minutes. Its ultra-thin design appeals to younger consumers, enhancing aesthetics and lifestyle. The exhibition showcased residential and commercial refrigeration equipment, including the Blue Oxygen washing and drying set, highlighting Changhong’s technological advancements. Notable exhibits included the M Fresh Life, Frozen Fresh Life, Worry-free Embedded Pro, and more. The Changhong Smart Home System integrates intelligent control, energy efficiency, and security, offering energy savings and AI-driven solutions for personalized household needs.

Changhong’s extensive product at AWE 2025 highlighted its shift from traditional home appliance production to smart manufacturing. The presence of voice actors from the hit Ne Zha animated movie series added a cultural touch to Changhong’s booth, enhancing its impact at the event.

Danes interactive repair map

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Danes can get a deduction for repairing white goods as part of the service deduction. But many do not know where to find a repairman 🔧 To solve this problem, ASWO Denmark has launched an interactive repairman map that makes it easy to find local repairmen via Google Maps. With this initiative and the new deduction, it is hoped to reduce the number of white goods that are unnecessarily discarded each year

The initiative consists of a repairer map , which is a Google Maps map where you can find the nearest repair option based on your geographical location in the country.

Bosch CEO AT AWE summit

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At the 2025 AWE Summit Forum in Shanghai,  Matthias Metz CEO shared how BSH is shaping markets in China and beyond. For us, this means operating globally while developing products tailored for local needs.

Our global brands #Bosch, #Siemens and #Gaggenau are trusted by millions of consumers worldwide, delivering exceptional product experiences. For example: Our next-generation dishwashers with targeted pre-wash technology, or our built-in water purifiers with advanced filtration systems under our brands Bosch and Siemens – both developed for the Chinese market in our Global Research and Development Center in Nanjing.

BSH continues innovating, shaping the future of the home appliance industry — in China, and gloConsumerHappinessbally – through our local for local strategy. 

By driving innovation, localizing production, and delivering high-quality solutions, BSH strengthens its global leadership with a clear ambition to drive # and #CustomerSuccess. At #TeamBSH, we collaborate across markets, cultures, and industries to improve quality of life at home.