Hoover HF,4Plus

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Strong on dust, easy on you! Introducing Hoover HF4 PLUS POWER MOVE – the ultimate cleaning solution for modern homes.

Thanks to the powerful high-speed motor, it delivers up to 150 AW* of suction power for efficient cleaning on every surface.

With up to 70 minutes of runtime*, there is plenty of time to clean around your home. The removable battery pack can be charged both on or off the product, to suit your needs.

And the nozzle has been specifically designed to reach every corner with ease, allowing you to clean even the hardest to reach places!

Take cleaning to a whole new level with the HF4 PLUS POWER MOVE – powerful to clean, effortless to move.

*Ranking of the features tested with consumers in Italy and UK on Tuluna, Dec. 24

Conquer clean with the new Cove Dishwasher.

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Whether you’re cleaning up after a dinner party or simply handling your weeknight dishes, Cove ensures spotless results. Equipped with a new advanced wash system, adaptable wash cycles, and an adjustable interior, new Cove Dishwashers are Energy Star-certified and deliver superior cleaning and drying with near-silent operation. Available in standard height and ADA height models, Cove integrates seamlessly into any kitchen design.

KitchenAid Expands Cordless Appliances with New Additions

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KitchenAid is expanding the range with two exciting new appliances: a citrus juicer and a mini chopper.

A Growing Cordless Lineup
KitchenAid’s Go series doesn’t stop there. Other appliances in the range include an immersion blender, hand mixer, multi-function chopper, personal blender, coffee grinder, and handheld vacuum cleaner. Each device is powered by the same removable battery, which comes with a USB Type-C charging cable for added convenienc

Elba Haier factory sustainability

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Elba factory part of Haier Europe in Borso del Grappa has made great strides in sustainability, reflecting their commitment to creating a safe and environmentally friendly workplace.

In terms of energy efficiency, the factory has significantly decreased gas consumption and energy intensity. Water usage has also been optimized, resulting in a 24% reduction through activities in the water treatment system and process water use. Additionally, the factory has achieved a 98% waste recycling rate and reduced total waste by 13%.

These milestones are also reflected in the achievement of UNI/PdR 125:2022 certification for gender equality and UNI INAL certification for health and safety.

Elba’s product portfolio includes “Made in Italy” cookers, ovens, hobs, and hoods, which are exported to around 80 markets worldwide

Miele ribless drum washing machine

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Laundry technology has evolved remarkably over the past two decades, with machines reaching peak energy efficiency. As further reductions in energy consumption become increasingly challenging, manufacturers are shifting their focus to sustainability in fabric care. Traditional washing machine drums feature ribs that create friction, leading to fiber abrasion and premature wear on textiles. However, removing these ribs poses a challenge—without them, laundry struggles to rotate properly in the drum.

Miele has introduced an innovative solution with the Nova Edition W2, the first washing machine featuring a ribless drum. Instead of conventional ridges, it utilizes honeycomb-shaped formations—dubbed “royal combs”—which gently guide laundry through the wash cycle. The true breakthrough lies in its dynamic motion. Rather than continuous rotation, the drum oscillates back and forth like a swing, intelligently adjusting until optimal fabric movement is achieved. This cutting-edge system processes over 700 technical signals per minute to ensure efficient and gentle washing.
Miele’s Next Leap Forward 
The W2 Nova stands as Miele’s most advanced washing machine to date. With this innovation, the company aims to create another milestone in laundry care, reminiscent of its pioneering honeycomb drum and water spray technology introduced 25 years ago. By rethinking fabric treatment, Miele continues to push boundaries in sustainability and intelligent laundry solutions.

Mauro Porcini has been announced as the chief design officer at Samsung.

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The position, newly created for Porcini, is his third time establishing a chief design officer role at a major company—following 3M and PepsiCo. It’s also the first time that Samsung has hired a foreign design lead.

It’s a bold move at a time when Samsung’s business is facing “crisis”-level headwinds. The company just lost its co-CEO Jong-Hee to cardiac arrest. Meanwhile, it’s shed marketshare in semiconductors to competitors, all while China is becoming better and better at building almost everything. And Samsung’s Mexico-based production (which represents a significant part of the business) faces 25% tariffs under the Trump

De Dietrich Returns to Australia After Over a Decade

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Luxury appliance brand De Dietrich is making a grand comeback in the Australian market after more than 10 years. This re-entry is marked by a significant shift in strategy, as De Dietrich’s parent company has established a dedicated subsidiary to manage direct sales in both Australia and New Zealand—completely bypassing traditional distribution or agency partnerships.

As part of this multi-million-dollar investment, a state-of-the-art Sydney Experience Centre is currently under construction in Rozelle, near the heart of Sydney’s CBD. The centre is set to open its doors this May, offering consumers an immersive introduction to De Dietrich’s innovative products. Further plans are underway to launch additional Experience Centres across major cities, including Melbourne, Brisbane, and Perth, solidifying De Dietrich’s presence in the region.

Haier freezer class A

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Introducing the ultimate solution for food storage in a compact 60 cm width – the Haier Freezer. Setting a new standard in the market, this appliance boasts Energy Class A efficiency, ABT Pro technology, an ice cube tray for your convenience, Instaswitch functionality, No Frost feature for hassle-free maintenance, and even app control for modern convenience.

Electrolux Group grew by 5%

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Electrolux Group grew by 5%. The Electrolux Group aims to address all stages of the value chain and has designed a strategy for profitable growth, driving sustainable innovation in the consumer experience. It also pursues increased efficiency through digitalization, automation, and modularization. Its core financial objectives include achieving an operating margin of at least 6% and a return on net assets exceeding 20% over the business cycle, with sales growth of at least 4% annually