Haier Washpass

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Haier Washpass will start in Italy from next September. This is a new washing machine rental service that will debut on the Italian market and then expand to other countries

This is an innovative project that allows you to ‘rent’ the appliance by signing up for a subscription for which you pay an initial sum and then a monthly amount. Including special canisters inserted in a special space inside the basket: they are detergents not on the market, created by Nuncas, the leading Italian brand in the cleaning sector. The technicians of the Milanese company have developed a new type of detergent, based on the disintegration of the components. This new soap-non-soap is intended to be a more effective and sustainable solution to wash better and, consequently, waste less water and energy. This means that the rental service has been designed by Haier as on the one hand it is cheaper than the purchase and on the other also ecological because it is aimed at a lower environmental impact.Haier’s rental service is designed for high-end washing machines. From the moment the subscription is signed, the user will no longer have to worry about anything: in fact, the package includes maintenance interventions as well as detergents.

The service model is simple, by the time the detergent tanks are about to run out, new cartridges are delivered to the house. Since everything is connected, detergent deliveries take place automatically, meaning that Haier will keep track of product consumption and will ensure that customers restock without them having to worry about it.

Changes in the Electrolux management

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Anna Ohlsson-Leijon has been named as new chief commercial officer and head of the new Commercial & Consumer Journey Organization of Electrolux. The Business Area heads responsible for Europe, North America, APAC&MEA and Latin America will report to Anna Ohlsson-Leijon in the role of chief commercial officer for the Group.

The new Commercial & Consumer Journey Organization will focus on commercial growth and consumer journey development and lead business execution across the four Business Areas. «We’re now taking the next steps to move even closer to the consumer and making the ownership of our products into an outstanding lifetime consumer experience – says Electrolux President & CEO Jonas Samuelson -. By getting organized globally around the consumer journey we can better leverage our scale on how a consumer buys an appliance, how we get them onboarded to connecting and using it and strengthen our aftermarket products and services offering.»

Chris Braam, currently head of sales business Area Europe, has been appointed head of business area Europe, succeeding Anna Ohlsson-Leijon in her current role.

SharkNinja appoints new president for UK and Europe

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Home appliance brand SharkNinja has named Tom Brown as its new president for UK and Europe.

With over 20 years’ experience in the consumer goods sector, Brown has joined the business from Danish electronics company Jabra where he led global teams to drive strategic transformation and profitable growth. He has also held executive positions with Dutch technology firm TomTom.

Having entered the UK in 2014, SharkNinja has seen strong growth across both arms of its home appliances business, which includes its vacuum cleaner brand and the Ninja multicooker. Brown’s new role in the business will encompass category expansion across both the Shark and Ninja brands, supporting further market growth, and optimising all aspects of the business with an emphasis on people and culture.

The appointment comes as SharkNinja continues its UK and EU expansion. The company opened additional office space in Leeds last year and has recently purchased 25,000 square feet of new state-of-the-art space inside Battersea Power Station. It is also planning to launch into several new EU territories including France, Germany, Italy and Spain.

Last year, SharkNinja expanded into the beauty market with the launch of its STYLE iQ hairdryer.

Neil Shah, chief commercial officer at SharkNinja, said: “We are thrilled to have Tom coming on board to drive SharkNinja through this next period of exciting growth. With an extensive background in Sales and Marketing and leadership experience at some of the world’s leading brands, Tom is excellently placed to optimise all aspects of our business. This will not only generate the best results, but also ensure SharkNinja continues to be an incredibly desirable place to work.”

Miele announces Rebecca Steinhage to the Executive Board

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Current Head of Human Resources of the domestic appliance manufacturer takes over newly created executive unit ‘Human Resources & Corporate Affairs’

The appointment as the sixth Executive Director of the Miele Group will take effect on July 1, 2022

Miele has very successfully developed in recent years, both in terms of sales and workforce. In addition, new business fields and subsidiaries have been added to the company’s portfolio, and substantial measures have been made on key topics for the future, such as internationalisation, digitalisation and sustainability. In this environment, which is as challenging as it is full of opportunities, the appointment of Rebecca Steinhage as the sixth Executive Director further strengthens the power of the Gütersloh family-run company to shape and implement.

At Miele, Rebecca Steinhage has been leading Human Resources as Senior Vice President since 2019 with great success. In this position, she has not only further developed global HR work to fit the future, but also contributes valuable strategic impulses beyond that. As future Executive Director, she will be responsible for the newly created Human Resources & Corporate Affairs executive unit – consisting of the four group functions Human Resources, Corporate Sustainability & Regulatory Affairs, Communications and Auditing. Rebecca Steinhage will continue with her responsibility as Senior Vice President Human Resources.

“We are very pleased that we found in Rebecca an outstandingly suitable colleague from our own ranks for this challenging task who is highly esteemed, both personally and professionally, far beyond her current area of responsibility,” says the existing Executive Board in its internal statement regarding the top personnel announcement, “and we are looking forward to continuing working with her in the new constellation and wish her much luck and great success.”

With effect from July 1, 2022, the Miele Group’s Executive Board will have six members, consisting of Olaf Bartsch (Finance & Administration), Dr. Stefan Breit (Technology), Dr. Axel Kniehl (Marketing & Sales) and Rebecca Steinhage (Human Resources & Corporate Affairs) as well as the two Executive Directors and Co-Proprietors Dr. Markus Miele and Dr. Reinhard Zinkann. The Miele Group most recently generated sales of EUR 4.84 billion (fiscal year 2021) and employs more than 22,300 people in 50 countries.

Laundry… global market growth continues

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According to the Business Research company, the global household laundry equipment market size is expected to grow from $101.43 billion (€96.76bn) in 2021 to $110.84 billion (€105.74bn) in 2022 at a compound annual growth rate (CAGR) of 9.3%.
The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The household laundry market is expected to reach $150.93 billion (€143.94bn) in 2026 at a CAGR of 8.0%.

Rapid urbanisation is expected to contribute to the growth of the household laundry equipment in the forecast period. Globally, the percentage of population living in urban areas is expected to increase from 56.2% in 2020 and reach 68% by 2050. The growth in the urban population coupled with the rise in disposable incomes and affordability among residents of cities will drive the demand for household laundry equipment.

Laundry
Increasing demand for online on demand laundry services is expected to restrain the market for household laundry equipment in the forecast period. The on-demand laundry services market is expected to be aided by stable economic growth forecast in many developed and developing countries.

The International Monetary Fund (IMF) predicts that the global real GDP growth will be 3.7% over 2019 and 2020, and 3.6% from 2021 to 2023. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. For instance, China is forecast to register GDP growth of 6.2% in 2019.

Stable economic growth, increasing internet penetration, and rising disposable income coupled with hectic lifestyle of individuals will lead to an increase in on demand laundry services, thereby limiting the growth of the market for household washing machines.

Household laundry equipment manufacturers are increasingly producing energy-efficient products to reduce carbon footprint and enable energy savings for the consumers. The rise of energy-efficient appliances can be attributed to the stringent government regulations on electric home appliances and advances in technology. Energy efficient appliances are designed to utilise minimum energy to complete the required task.Currently, over 80 countries have standards and labels for energy efficient appliances. For example, in the USA, ENERGY STAR certified washing machines use 25% less energy and 33% less water than a standard washing machine.

Major players in the household laundry equipment market are LG Electronics, Whirlpool Corporation, Haier Corporation, Electrolux AB, Panasonic Corporation, BSH Home Appliances Group, Haier Group Corporation, Miele, Siemens AG, Toshiba Corporation, and General Electric Company.

Asia Pacific was the largest region in the household laundry equipment market in 2021. Western Europe was the second-largest region in the household laundry equipment market. The regions covered in the household laundry equipment market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Smart washing machines: APAC has lion’s share
Asia-Pacific has the largest smart washing machine market share globally, accounting for a whopping 59% of the total in 2021. It was followed by Western Europe, and then the other regions. Going forward, the fastest-growing regions in the smart washing machines market will be Africa and the Middle East where growth will be at CAGRs of 14.8% and 10.8% respectively. These will be followed by South America and North America. global smart washing machine market size is expected grow from $14.87 billion (€14.9bn) in 2021 to $15.93 billion (€15.2bn) in 2022 at a compound annual growth rate (CAGR) of 7.1%.

The growth in the market is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The smart washing machine market is expected to reach $20.83 billion (€19.87bn) in 2026 at a CAGR of 6.9%.

Smart Washing Machine Market Trends Hinge On Adoption Of Advanced Technologies
Wi-Fi

Companies in the smart washing machines market are investing in Wi-Fi technology in order to increase processing speed.

Voice-Enabled

Companies in the smart washing machines market are investing in voice-enabled washing machines for market growth.

Internet of Things

Companies in the washing machines market are investing in IoT technologies in washing machines to offer customized solutions. IoT-enabled devices are embedded with sensors, internet connectivity, and other hardware that allows communication via the web.Companies in the smart washing machines market are investing significantly in AI technology. AI can identify data types, find possible connections among datasets, and recognize knowledge using natural language processing. Users will be able to use their smartphones or voice assistants to control these AI powered washing machines.

The global smart washing machines market is highly fragmented, with a large number of players. The top ten competitors in the market made up to 38.6% of the total market in 2021. Haier Smart Home Co., Ltd. was the largest competitor with 9.36% share of the market, followed by LG Electronics, Whirlpool Corporation, AB Electrolux, Panasonic Corporation, Samsung Electronics Co Ltd, Arcelik A.S., Xiaomi Corporation, Robert Bosch GmbH, and Miele.

GE Profile™ Offers New Laundry Lineup With a Smarter Experience Powered by Alexa and AI Technology

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GE Profile™ announced the availability of its Top Load 900 series, the first-ever washer with Alexa built in and latest addition to the series announced earlier this year as part of the new GE Profile laundry portfolio.

As a brand that’s rooted in innovation, GE Profile’s decision to integrate Alexa into its latest laundry machines stemmed from consumer demand for a more personalized and smarter experience. As the first-ever washer with a built-in Alexa, owners can dance to their favorite song, check the weather, set their clean cycles to specific care instructions or stain removals, and more.

With thousands of utterance combinations Alexa can recognize, customers can ask Alexa to name specific fabrics such as blankets, cashmere, jeans, or even gym clothes. They can also ask Alexa to identify types of stains like “chocolate bar,” “deodorant,” or “pinot noir,” and the machine will adjust automatically to provide a wash tailored to the request. By eliminating the guesswork and enhancing performance, doing laundry can be simplified and easy.

“This product gives our owners a more personalized laundry experience by making the machine more intuitive to the needs of the household and those who live there,” said executive director of clothes care at GE Appliances, Michael Mattingly. “You no longer have to know what setting washes grass stains or how to care for silk… just ask Alexa and the washer and dryer will do the rest.”

Beyond its built-in Alexa, the Top Load 900 series also has Enhanced Smarter Wash Technology that uses adaptive technology to deliver a stronger clean. With this technology, consumers have the ability to adjust the cycle based on the desired power and care for each item. On top of this, Smart Wash and Smart Rinse features rely on sensors to measure soil and detergent levels to help minimize wash times and deliver better fabric care.

The Smart Dispense feature allows users to scan their detergent type into the SmartHQ app and the laundry unit will dispense the precise amount of detergent needed per load without the need to store the bottle. With Fabric Refresh, the dryer adds a fresh scent and de-wrinkles clothing by diffusing and circulating a wrinkle releaser from an auto-dosing dispenser that holds up to eight ounces.

When connected to home Wi-Fi through the free SmartHQ app, customers can receive alerts, manage their laundry loads remotely, and receive software updates that allow the technology to get better over time.

Finally, Microban® Antimicrobial Technology is built into components including the gasket, dispenser and draining system delivering Protection That Lives On™ load after load to help prevent the growth of odor-causing bacteria. Plus, the washer is extra-large with additional capacity while also allowing owners to reach the bottom with comfort and ease.

“GE Profile is all about taking the everyday tasks people think can only be done one way and challenging that norm by creating smarter solutions,” said Todd Getz, executive brand director for GE and GE Profile. “We’re proud to release the first ever washer with Alexa built in as the smartest washer in its class.”

The Top Load 900 Series builds on the new GE Profile top-load line-up that launched last year, including the Top Load 600 and 700 series as well as the Front Load 950. Industry-leading features on the Front Load 950 include:

Adaptive Smart Dispense gives consumers the ability to adjust the amount of detergent dispensed depending on the type of detergent used directly in-app
Stain Guide and AI-Powered wash and dry means the unit does the work for the user, knowing exactly how to treat tough stains and wash delicate fabrics
One-step wash and dry cycle that lets users wash and dry a small load entirely inside the washer without needing to transfer clothing to the dryer
The GE Profile Top Load 900 Series is now available in Diamond Gray and Sapphire Blue for a suggested retail price of $1,299 at retailers nationwide. The GE Profile Front Load 950 Series is available in Carbon Graphite for a suggested retail price of $1,549.

For more information about the GE Profile laundry portfolio, visit: https://www.geappliances.com/profile-laundry.

Elica, again awards for Ikona Maxxi Pure

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Iconic, technologically advanced and essential for indoor air: Ikona Maxxi Pure , the first Elica hood that integrates an air purifier equipped with the Combo pure filter, a special combination of HEPA and carbon filters that captures particles up to 1 micron, is wins new international awards .

In fact, the product wins in first place the IF Design Award , the most important international design award that is annually conferred by the IF International Forum Design in the Kitchen Products category . Thanks to its recognizable pyramid-shaped lines and through pluses of high innovation and efficiency contained in the product, Ikona Maxxi Pure is positioned as platinum at the A’Design Award in the A ‘Home Appliances Design Award category .

Elica also obtained first place at the German Innovation Award in the Excellence in Business to Consumer category , reserved for those who propose solutions that are distinguished mainly by “user centricity” and the added value of the product. Its design, in fact, for a faster action, allows the activation of the “Boost” mode. By doing so, Ikona Maxxi Pure, in just 20 minutes, completely regenerates the air of a living space of 30m², equal to the size of a medium-large kitchen combined with the living area.

The Elica hood had already obtained, last February, two other prestigious awards: the Good Design Award 2021 , in the Kitchen and Appliances category, and the Kitchen Innovation Award 2022 , in the Large Electrical Appliances category, for the criteria of functionality, ease of use. use, innovation, product benefits and design , representing a solution that perfectly meets the needs of contemporary living, where functionality and design combine to ensure comfort and well-being: it effectively eliminates odors, fumes and vapors produced by cooking while completely regenerating the air in the living area, neutralizing harmful agents and polluting particles.

Siemens

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Siemens Appliances updates its positioning and brand image by responding to the evolving needs of its higher-end consumers for a “new kind” of progress . The brand reshaping project was illustrated by the company at Eurocucina 2022 , in the BSH Group stand , and is based on a research commissioned by Siemensand conducted in 7 countries to examine the new concept of progress. More than 70% of respondents, regardless of income and educational level, say they are ready to replace the ideal of progress, understood as something of ever higher value and rapidly rising, with a more balanced version, which includes relationships significant, well-being and protection of the planet .

The new corporate identity of Siemens wants to represent the commitment towards more significant progress and the desire to be in the driver’s seat for a more sustainable future. The intelligent technology of its products, which are increasingly connected, is destined to solve a series of problems that go far beyond people’s individual lives. “ With our people-focused, research-based brand, we cater to consumers and all their daily needs, enabling them to achieve their goals effortlessly ,” said Matthias Ginthum, Chief Markets Officer of BSH Appliances .

Starting from June 2022, the new communication campaign of Siemens appliance s makes its debut in all the key markets of the brand and is addressed to a specific demographic: curious consumers, in search of progress and with great affinity towards the latest technologies. This target therefore represents progress seekers who put well-being at the center , trying to have a lower impact on the environment and with a greater emphasis on meaningful relationships.

Based on these assumptions, the design of the products and of the brand in general has also been reshaped to focus on a new visual identity system , which seeks greater dynamism and modernity. Also new are the colours that will identify Siemens from today: midnight blue, optical white will be joined by the characteristic Siemens petrol green . Thanks to the effectiveness of the combination of typography and images, the design now fully reflects the brand’s even more 360-degree approach to the concepts of progress and the future with a metropolitan, elegant character, suitable for unique and high-profile personalities. Consumers will be able to touch the new design firsthand in over 8500 Siemens Home Appliances stores,including showrooms, flagship stores and shop-in-shops spread all over the world. The new campaign has a special focus on brand-owned channels and social media.

The new range of iQ700 ovens, the heart of the smart kitchen
The newest member of the smart cooker family, the iQ700 oven with “Individual Browning” , was featured in the “Home for Progress” by Stephanie Baltz, Head of Marketing, Region Europe at BSH . Siemens therefore demonstrates how connected cooking is evolving with the support of avant-garde technologies, such as AI, which take the user experience to levels never seen before. The iQ700 range of ovens, flagship products of Siemens connected home appliances, real assistants with digital support addressed to all consumers who want to have complete control of their experience in the kitchen, is is designed for anyone who aspires to cook according to their specific needs. Connected appliances in the Intelligent Kitchen accompany Siemens consumers on the entire culinary journey – from shopping to storage, from food preparation to presentation and washing dishes – in a sustainable and healthy way

LG SIGNATURE AT EUROCUCINA

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The exhibition of LG Signature Kitchen Suite at EuroCucina/FTK presents four kitchen zones: Seamless Nature Kitchen, European Trendy Kitchen, Conceptual Kitchen and Botanic Art Gallery. Seamless Nature Kitchen highlights the products’ seamless design and nature-inspired finishes. In European Trendy Kitchen, the company is unveiling its new range of premium kitchen appliances which includes a 36-inch induction, steam oven, speed oven, under-counter wine cellar and under-counter drawer refrigerator with a brand-new finish. The Conceptual Kitchen showcases the wide-ranging Signature Kitchen Suite lineup which extends to large-capacity solutions including a 48-inch French-Door refrigerator and 48-inch Dual-Fuel Pro Range. Lastly, Botanic Art Gallery displays media artwork in collaboration with an Italian illustrator, Carlo Stanga, who incorporates local natural ingredients into his work. “Milan Design Week represents a major milestone in LG’s presence in the European built-in appliance market – said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company –. To build on the success of our Signature Kitchen Suite, we are aiming to further expand and solidify our position in this space by introducing ultra-premium designs and advanced technologies that will shape the future of kitchen interior design”.