Samsung has launched a 480m² built‑in appliance showroom in Löhne, timed with Küchenmeile — Europe’s biggest B2B kitchen event. The space gives German kitchen manufacturers hands‑on access to Samsung’s AI‑driven built‑in line, all tied into SmartThings.

The showroom spotlights Bespoke AI refrigeration, dishwashing, induction with integrated hood, and the AI Pro Cooking oven. Samsung is also pitching European‑style installation solutions and colour‑matched appliance packages to help partners build coordinated kitchens.

Samsung says the site will act as a year‑round hub for product demos, partner training, and business development as it works to cement its premium positioning in Europe.