Amica group announced a new “Back to Profitability” strategy. Its goal is to ensure the sustainable growth of Amica Group in key European markets and to focus on the heating equipment segment. Our assumptions? Increase sales by 7% annually by 2030, EBITDA at 5% in 2027 and 7% from 2030, increase RONA (return on net assets) to 14% in 2027 and exceed 17% from 2030. Additionally, we strive for stable dividend payments to shareholders. Amica have used the past 10 years to expand in Western Europe, invest in production capacity and new technologies, optimize our operations and strengthen our financial base. External factors, such as the pandemic turmoil, the war in Ukraine and our exit from the Russian market, which means a loss of sales of approximately 300,000 pieces of heating equipment per year, have stood in the way of full implementation of the HIT2023 strategy goals. The new “Back to Profitability” strategy, which we are announcing during the cyclical downturn in the household appliances industry, focuses on ensuring lasting profitability for the Amica Group and using the potential of the production center in Wronki, Greater Poland. We intend to make good use of the opportunities we see in the coming years – emphasizes Jacek Rutkowski, President of the Management Board of Amica SA mission is to offer durable and reliable household appliances with the highest quality of service to make everyday life easier for consumers, while respecting the local traditions and heritage of our brands (#Amica, #Fagor, #Gram, #Hansa, #CDA). In turn, our vision is to become the most recommended brand of heating equipment on key markets in Europe.
Category Archives: Manufacturing
Electrolux sustainable packaging receives the Red Dot Best of the Best
Electrolux sustainable packaging receives the Red Dot Best of the Best The design of the new packaging of Electrolux Group has won for design quality and creativity. This award is given to revolutionary design solutions and is the highest recognition of the Red Dot Award: Brands and Communication Design. Only the best products in individual categories receive this award.
result is a new design concept that uses illustrations on boxes to emphasize the Electrolux brand promise of Contributing to a better way of life and the shift from a product-centered to a human-centered approach. The illustrations show people, without gender or ethnic boundaries, in different everyday situations.
The design also helps make packaging more sustainable. With the new system, in fact, the boxes are easily adaptable to hundreds of appliances of various sizes, and so the number of different packaging has been reduced. Water-based ink is also used, in smaller quantities. also use unbleached FSC certified raw cardboard, without protective varnishes or laminations, which could contaminate the recycling.
Sabaf Group signs a strategic agreement with the Egyptian Group UGT
Sabaf Group announced its partnership with UGT , a company known for the Unionaire and Premium brands. The positive moment continues for Sabaf Group. After having presented positive half-yearly data, it begins a new phase of expansion with the signing of an important long-term agreement with the Egyptian company.
UGT is one of the leading Middle Eastern manufacturers of household appliances with headquarters in Egypt and production sites throughout the North Africa and Middle East area. In recent years it has recorded significant growth with the Unionaire and Premium brands,The agreement formalizes the supply of components from Sabaf Group to UGT. It ensures that UGT’s appliances continue to feature high-quality, reliable, and innovative elements with a clear roadmap of continuous development for the benefit of UGT’s most loyal consumers. This partnership opens the door to advance in all areas of UGT appliances such as refrigeration, heating, induction cooking developments and small appliances, ensuring UGT gets the best world-class technologies (mechanical/electronic/induction) and an ecological footprint.
Renewable Energy for Haier Europe Factories in Türkiye
I-REC certificates obtained attest that 100% of the electricity used by the company in Türkiye is generated from green This important achievement, which covers the entire calendar year 2024, is in line with the company’s ongoing commitment to mitigate its environmental impact and contribute to the fight against climate change.Haier Europe’s commitment to sustainability goes beyond renewable energy consumption. In early 2024, the company installed solar panels at its dishwasher factory in Turkey, covering approximately 60% of the energy needs of its dishwasher and dryer production facilities. Additionally, 98% of the total waste generated at Haier Europe’s Turkish production sites was recycled or recovered, as part of its journey to achieve “Zero Waste to Landfill” certification.
Haier Group lays foundation stone for Phase 2 of production complex in Egypt
Haier Group laid the foundation stone for the second phase of its Haier Eco-Friendly Complex located in 10th of Ramadan City, Egypt.
Spanning an additional 50,000 square metres, the second phase comes with a $40 million investment and a planned production capacity of 300,000 units comprising refrigerators and freezers, Ahmed El-Gendy, Haier’s Director in Egypt said.
The new expansion builds on the first phase, inaugurated in May 2023, which was established with an investment of $100 million and encompasses three factories and ancillary plants. The first phase currently produces over 1.5 million units and has created 2,000 direct and indirect jobs. The second phase is expected to create around 1,000 new jobs in the supply chain.
Beko Egypt White goods plant built at a total investment of $110m
Beko has placed industrial localisation at the forefront of its strategy with its first manufacturing plant in the 10th of Ramadan industrial city.
The facility, covering 114,000 square metres, will heavily rely on local suppliers, with the local content expected to reach 50-60 percent, said Umit Günel, General Manager of Beko Egypt.
“Beko Egypt’s local manufacturing drive aims to make Egypt a central hub for exporting home appliances to Europe, the Middle East, and Africa, with 60 percent of production allocated for export,” he told Zawya Projects, adding that the plant is projected to generate $250 million annually in export revenues.
The plant was officially inaugurated last week.
He emphasised the company’s commitment to boosting cooperation with local manufacturers of plastics, cables, and metals to deepen localisation, adding that within the first six months of operations, Beko Egypt increased its production capacity from 1 million to 1.5 million units of ovens and refrigerators annually and expanded its supplier network.
The plant, built with an investment exceeding $110 million, will focus on producing eco-friendly home appliances designed to save water and energy in line with Egypt’s green economy goals. It is also expected to provide over 2,000 jobs for Egyptian youth, bolstering the national economy.
Günel said the facility will run on renewable energy, supporting Beko’s ‘Zero Waste’ policy. Any production waste will be recycled, with metals and other components re-evaluated for quality.
“Beko’s dishwashers, for example, will incorporate plastic parts made from recycled materials, reflecting the company’s commitment to sustainability,” he said.
The Beko Egypt official noted that, despite tough market competition, the company is ready to expand further, continuously assessing new possibilities to introduce additional products. The dishwashing segment has received fast-track approval from Egyptian authorities.
Beko, which ranks as the second-largest household appliance brands in the region and among the top ten worldwide, currently produces 65 million units annually across the globe. The company’s global operations span 58 countries with 46 production facilities in 14 countries
Whirlpool India acquires 10% of Elica’s local subsidiary
Elica announces, in a note, that it has signed an agreement that provides for “the sale to Whirlpool of India Limited” of 4.78% of the share capital of the Indian subsidiary Elica Pb Whirlpool Kitchen Appliances Private Limited (‘Elica Pb India’) together with the other Indian minority shareholders who are selling a further 4.78% stake. The agreement for the sale, the note states, was reached for approximately 8.2 million euros. “Upon completion of the transaction, Whirlpool of India Limited will hold approximately 96.81% of Elica PB India” while Elica SpA and the group of other Indian minority shareholders will remain shareholders of the Indian company with a stake of approximately 1.59% each. At the same time as the purchase of the stake, Elica Pb India will sign new licensing agreements for the use of the Elica brand in Indian territory.
Investment by Haier in Thailand
The Thailand Board of Investment (BOI) announced today it has approved a 13.5 billion baht (USD 400 million) investment promotion application by Haier Appliance Manufacture (Thailand) Co., Ltd., a unit of China’s Haier Smart Home Co., Ltd., to set a factory that will produce annually six million smart air conditioners and bring extensive economic benefits.
Haier Europe: Daniele Pugliese is the new Head of Cooling
Pugliese joins from Whirlpool where he headed up operations in the Czech Republic and Slovakia, before which he spent four years heading up marketing for Whirlpool’s refrigeration category. He replaces Diego Perrone, who was recently appointed Managing Director for the UK
Haier new smart manufacturing air conditioning factory?
Unconfirmed Chinese press reports claim that Haier plans to invest CNY2.5bn (US$350m) to build a new smart manufacturing air conditioning factory in Qingdao, eastern Shandong Province.
The factory, near Haier’s current headquarters, will be capable of producing five million sets per year. These will include wall-mounted units, duct units, multi-splits, heat pumps and other products for the domestic market, Europe, North America, Australia, the Middle East, and southeast Asia.
The first phase is expected to be put into production in September 2026 and the second phase in December 2027.
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