Fagor relaunch in France

Fagor brand who Amica group took over the license for large household appliances in 2019, will increase its presence in France. From September, Sideme will sell the brand’s ranges to the trade.

Sideme was to relaunch Fagor in 2020, the health crisis delayed its projects. Like many manufacturers, the company then had to face supply and transport difficulties. Not wishing to risk delivering incomplete ranges, Sideme preferred to postpone the return of its emblematic brand. While the group hoped to launch the new ranges before the summer, starting with the cold, in the end all the new products will be released in the fall.

The brand is already well established in Spain, where it had the most notoriety. It is also developing in other countries such as Romania and the Czech Republic

Amica aiming high

46 meters high with an area of 6.5 thousand square meters – this is how huge is Amica High Storage Warehouse, which we opened almost exactly four years ago in Wronki. It is the tallest facility of this type in Poland and one of the tallest in Europe. The facility is fully automated, and can be supervised by only one employee! Do you know that he must have mountaineering qualifications? 🙂

Fagor becomes a partner of the Atletico Madrid women’s football team.

Fagor domestic appliances  has signed a sponsorship agreement with AtlĂ©tico de Madrid and its women’s team. The pioneer brand in Spain with more than 65 years of experience, thus becomes the new club sponsor for this season and the next three.

The presentation ceremony for this new commercial agreement took place at the Wanda Alcalá de Henares Sports Center. At the event were present, Lola Romero, director of the Feminine, the players Deyna and Ludmila, and Vicente Sánchez, general director of Fagor Electrical Appliance.

Lola Romero welcomed her new partners: “For our club, the union of this new sponsor with our first team represents the best synergy that can be found with an innovative brand such as Fagor.”

For his part, Vicente Sánchez, CEO of Fagor Electrical Appliances, said: “Fagor is a brand recognized in Spain and with a great heritage and on the other hand we support the great passion that we have in Spain for this sport. Thus, we see in AtlĂ©tico de Madrid and its women’s division values ​​and a trajectory that connect very well with our brand and will help us to make it even more recognizable. We share this passion and enthusiasm at all levels ”.

The new Fagor white goods began to be marketed in Spain in the first quarter of 2020 after the agreement signed by the international group Amica, current owner of the Fagor Electrical Appliance brand

Return of Fagor

Fagor Sociedad Cooperativa has reached an agreement with the Polish group Amica, manufacturer of household appliances with a presence in more than 60 countries , which licenses the use of the name Fagor for the sale of white goods, which means the return of this brand to Spanish market.

With this agreement, Fagor – which will continue to belong to Fagor S.Coop – is incorporated into the Amica brand catalog , which considers that this agreement will be a key step in its process of growth in the European market.

Amica is confident that the first units of this “complete range, modern and innovative” of Fagor appliances will be on sale before the end of the year, Amica managing director for the Spanish market, Vicente Sánchez, said in a note.

The product director of the Spanish market, Pedro RodrĂ­guez, explained that Amica has prepared a portfolio of appliances “dedicated to the Spanish market” that include “two completely new lines” with innovations and innovative functions to “meet the real needs of users” .

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Amica is a leading European manufacturer of household appliances with more than 70 years of experience, which has among the pillars of its strategy investing in recognizable local brands. The group’s portfolio includes the brands Amica (Central and Western Europe), Hansa (Eastern Europe), Gram (Scandinavia), CDA (United Kingdom) and Fagor (Spain).

The group employs more than 3,000 people and manufactures more than 5 million appliances per year in more than 60 countries. In 2018, the consolidated turnover of the group touched 700 million euros, according to data distributed by the company.

The license agreement between Fagor Sociedad Cooperativa and Amica is in addition to the one that the Gipuzkoan group signed in February with the Cantabrian company Cantra SL to allow the use of the Fagor brand to manufacture and distribute kitchenware products.