Beko has placed industrial localisation at the forefront of its strategy with its first manufacturing plant in the 10th of Ramadan industrial city.
The facility, covering 114,000 square metres, will heavily rely on local suppliers, with the local content expected to reach 50-60 percent, said Umit Günel, General Manager of Beko Egypt.
“Beko Egypt’s local manufacturing drive aims to make Egypt a central hub for exporting home appliances to Europe, the Middle East, and Africa, with 60 percent of production allocated for export,” he told Zawya Projects, adding that the plant is projected to generate $250 million annually in export revenues.
The plant was officially inaugurated last week.
He emphasised the company’s commitment to boosting cooperation with local manufacturers of plastics, cables, and metals to deepen localisation, adding that within the first six months of operations, Beko Egypt increased its production capacity from 1 million to 1.5 million units of ovens and refrigerators annually and expanded its supplier network.
The plant, built with an investment exceeding $110 million, will focus on producing eco-friendly home appliances designed to save water and energy in line with Egypt’s green economy goals. It is also expected to provide over 2,000 jobs for Egyptian youth, bolstering the national economy.
Günel said the facility will run on renewable energy, supporting Beko’s ‘Zero Waste’ policy. Any production waste will be recycled, with metals and other components re-evaluated for quality.
“Beko’s dishwashers, for example, will incorporate plastic parts made from recycled materials, reflecting the company’s commitment to sustainability,” he said.
The Beko Egypt official noted that, despite tough market competition, the company is ready to expand further, continuously assessing new possibilities to introduce additional products. The dishwashing segment has received fast-track approval from Egyptian authorities.
Beko, which ranks as the second-largest household appliance brands in the region and among the top ten worldwide, currently produces 65 million units annually across the globe. The company’s global operations span 58 countries with 46 production facilities in 14 countries
Category Archives: Manufacturing
Whirlpool India acquires 10% of Elica’s local subsidiary
Elica announces, in a note, that it has signed an agreement that provides for “the sale to Whirlpool of India Limited” of 4.78% of the share capital of the Indian subsidiary Elica Pb Whirlpool Kitchen Appliances Private Limited (‘Elica Pb India’) together with the other Indian minority shareholders who are selling a further 4.78% stake. The agreement for the sale, the note states, was reached for approximately 8.2 million euros. “Upon completion of the transaction, Whirlpool of India Limited will hold approximately 96.81% of Elica PB India” while Elica SpA and the group of other Indian minority shareholders will remain shareholders of the Indian company with a stake of approximately 1.59% each. At the same time as the purchase of the stake, Elica Pb India will sign new licensing agreements for the use of the Elica brand in Indian territory.
Investment by Haier in Thailand
The Thailand Board of Investment (BOI) announced today it has approved a 13.5 billion baht (USD 400 million) investment promotion application by Haier Appliance Manufacture (Thailand) Co., Ltd., a unit of China’s Haier Smart Home Co., Ltd., to set a factory that will produce annually six million smart air conditioners and bring extensive economic benefits.
Haier Europe: Daniele Pugliese is the new Head of Cooling
Pugliese joins from Whirlpool where he headed up operations in the Czech Republic and Slovakia, before which he spent four years heading up marketing for Whirlpool’s refrigeration category. He replaces Diego Perrone, who was recently appointed Managing Director for the UK
Haier new smart manufacturing air conditioning factory?
Unconfirmed Chinese press reports claim that Haier plans to invest CNY2.5bn (US$350m) to build a new smart manufacturing air conditioning factory in Qingdao, eastern Shandong Province.
The factory, near Haier’s current headquarters, will be capable of producing five million sets per year. These will include wall-mounted units, duct units, multi-splits, heat pumps and other products for the domestic market, Europe, North America, Australia, the Middle East, and southeast Asia.
The first phase is expected to be put into production in September 2026 and the second phase in December 2027.
Miele Group to open assembly unit in VGP Park Brașov
A signed a lease agreement with Miele Tehnica, a subsidiary of the German Miele Group, for a new production facility within VGP Park Brașov. This facility, covering 2,000 sqm, will be used to assemble motors and pumps for Miele appliances, including hoods, vacuum cleaners, and washing machines. Production is set to commence in August 2024,
Sabaf create hinge division
The three brands Cmi, Faringosi and Mec of the Sabaf Group have joined forces to create the Hinge Division of the Ospitaletto-based multinational, guaranteeing an even broader offer that aims to combine technology, efficiency and sustainability.
Unity is strength everywhere, even in the hinge sector: it improves collaboration, creates new synergies and enables the strengthening of skills. The demonstration comes from Ospitaletto, where the Sabaf Group is based. From the heart of Lombardy came the news that the well-known components multinational has decided to unite the three brands Cmi, Faringosi and Mec in a single division, the Hinge Division, in order to make the offer even more interesting for the market.
For the Brescia-based multinational, this is a truly significant strategic choice. Newly established, the Hinges Division boasts a turnover of around 70 million and already accounts for 30% of the Group’s turnover. Numbers that place it second only to the Gas Division and that allow to look to the future with optimism and confidence. In fact, thanks to the synergy of the various souls that compose it, the Hinges Division of the Sabaf Group is able to meet the demand for products throughout the world market, boasting presidia in strategic countries such as Italy, Turkey, Poland, the United States and Mexico.
China Appliance export increase
From March 2023 to July 2024, China’s home appliance exports have achieved year-on-year growth for 17 consecutive months.
Data released by the Chinese General Administration of Customs showed that in the first seven months of this year, domestic home appliances exports totaled 409.19 billion yuan, a year-on-year increase of 18.1%, 11.4 percentage points higher than the overall national export growth rate
Xiaomi plans to build a smart home appliance production base
Xiaomi Group’s 2023 annual report mentioned that Xiaomi’s large home appliance business continued its high growth trend, with annual revenue from large home appliances increasing by 40% year-on-year. In 2023, Xiaomi’s air-conditioning product shipments exceeded 4.4 million units, a year-on-year increase of 49%; refrigerator product shipments exceeded 2 million units, doubling year-on-year; washing machine shipments exceeded 1.3 million units, a year-on-year increase of 24%.
Electrolux Australia shows the way to fight climate change
The Electrolux Group’s Adelaide factory has been recognised in the South Australian Climate Leaders Awards for their continued commitment to climate change.
The Adelaide factory which manufactures kitchen ovens was adjudged the winner of the Large Enterprise category.
Electrolux is the only large whitegoods company still manufacturing in Australia, employing approximately 450 local workers.
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