Category Archives: Live events

Silence Meets Innovation: AEG Unveils Game-Changing Appliances at IFA Berlin 2025

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The countdown is on! As IFA Berlin 2025 approaches, Electrolux Group is gearing up to make waves with a lineup of cutting-edge innovations that redefine home living. With CEO Yannick Fierling set to open the event with a keynote address, all eyes are on what promises to be Electrolux’s most exciting showcase yet.

🧼 Introducing the Quietest Dishwasher Ever by AEG

At the heart of the buzz is the launch of the AEG New FAVORIT dishwasher range, a marvel of engineering that sets a new standard in silent performance. Debuting live at AEG’s media conference on LinkedIn, this premium appliance operates at an astonishingly low 35 dB—quieter than a whisper. But it’s not just about silence:

– Energy Efficiency: A-10% energy label for reduced consumption 
– Water-Saving Design: Uses just 8.4 liters per cycle 
– Sleek, modern aesthetics that complement any kitchen

This dishwasher isn’t just quiet—it’s smart, sustainable, and stylish.

🍕 Smart Cooking, Fast Results: The 7000 MealAssist Oven

AEG is also turning up the heat with the launch of the 7000 MealAssist oven, featuring the revolutionary PizzaExpert function. Craving restaurant-quality pizza at home? This oven delivers it in just 2 minutes and 30 seconds—no exaggeration.

But the real star is CamCook®, an AI-powered feature that uses integrated camera technology to:

– Recognize different dishes 
– Learn your cooking preferences 
– Automatically adjust settings for perfect results every time

From effortless weeknight meals to gourmet creations, CamCook® transforms your kitchen into a smart culinary hub.

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Stay tuned as AEG continues to push boundaries in home innovation. Whether you’re upgrading your kitchen or simply curious about the future of smart appliances, IFA Berlin 2025 is the place to be—and AEG is leading the charge.

ASKO Experience Centre in Poland,

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ASKO proudly unveils its first Experience Centre in Poland, located in the vibrant Warsaw Wola district at 6 Kasprzaka Street..lIt showcases the brand’s wide range of innovative home appliances, and it is complemented by a curated selection of furniture by swallows tail furniture and @ceramika paradyz, giving the interior a unique character.

GE Appliances,  $490 million investment.

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GE Appliances, a Haier company, today announced a $490 million investment at its Louisville, Kentucky global headquarters and largest manufacturing site to create its most advanced manufacturing plant for production of clothes washers. The project will reshore production of the GE Profile™ UltraFast Combo Washer/Dryer and the GE® and GE Profile™ UltraFresh Front Load Washer line-up from China, creating 800 new, full-time jobs and cementing Kentucky’s position as a global hub for advanced appliance manufacturing. This investment positions the company to become the biggest American washer manufacturer, builds on GE Appliances’ 10-year, $3.5 billion investment in U.S. manufacturing, and reinforces its position as America’s #1 appliance company The new manufacturing lines will open in 2027.  g

ASKO Marks 75 Years of Innovation at Milan Design Week

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This year, ASKO, the renowned Scandinavian brand celebrated for its premium kitchen, laundry, and professional appliances, is commemorating 75 years of innovation. Since unveiling its first washing machine, ASKO has consistently pushed the boundaries of design and functionality. To mark this milestone, the brand is hosting an interactive exhibition at Milan Design Week from April 8 to 13, showcasing its latest groundbreaking advancements.

In true ASKO fashion, the exhibition highlights the seamless fusion of cutting-edge technology with timeless Scandinavian design. Visitors will experience award-winning innovations like the **NYACRAFT ovens with Celsius°Cooking™ technology**, **Nordic Fresh 2.0 Refrigeration**, and **Scandinavian Laundry Care 2.0**, all presented in stunning installations designed in collaboration with **Marmo Arredo**.

### Innovation Meets Craftsmanship

ASKO’s dedication to impeccable craftsmanship is evident in every detail of its kitchen and laundry appliances. Thoughtfully designed with minimalist aesthetics and state-of-the-art features, these products enhance everyday living while maintaining a superior level of refinement.

This year, ASKO’s latest advancements in **laundry, refrigeration, and cooking** have earned prestigious **iF Design Awards**, a testament to the brand’s commitment to excellence.

### Next-Gen Laundry & Cooling Solutions

The **Scandinavian Laundry Care 2.0**, featuring the pioneering **Steel Seal™ washing machine**, reflects ASKO’s drive to redefine hygiene and sustainability in laundry care. Meanwhile, the brand’s **built-in and freestanding refrigeration appliances** prioritize both style and functionality, particularly with the **Kitchen Fit installation features** of its freestanding range.

### Precision & Versatility in Cooking

ASKO’s **NYACRAFT ovens**, part of the **Celsius ovens range**, bring a perfect balance of precision and flexibility. These advanced appliances offer a host of intelligent features and come in two striking design options—**Frame and Glass**—ensuring both performance and aesthetic appeal.

As ASKO celebrates its remarkable journey of innovation, visitors at Milan Design Week can immerse themselves in the brand’s enduring vision: crafting beautifully functional appliances that elevate everyday living.

Miele experience centre London

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Premium appliance brand Miele has announced the opening of a new Experience Centre on London’s Wigmore Street, scheduled for March 2025. This new location will replace the current Experience Centre at Cavendish Place, offering a modern space for customers and retail partners to explore Miele’s full range of products. The new centre will feature live cooking demonstrations, product insights, and Kitchen Discovery Classes, providing a comprehensive and immersive experience for all visitors.

LG EXPANDS AVAILABILITY OF ITS CLOUOR-CHANGING REFRIGERATORS IN EUROPE

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LG Electronics (LG) announces the launch of its advanced InstaView fridges with MoodUP in France. The company hosted a grand picnic on Paris’s iconic Champs-ÉlysĂ©es on May 26 to celebrate the release of two LG InstaView™ with MoodUP™ lineups in France

Following launches in Spain, Germany and Italy and now France, LG has augmented its outstanding range of InstaView refrigerators with MoodUP with a new bottom freezer – a model that is highly popular among customers throughout Europe. Offering a smart and customizable culinary experience, the company’s color-changing refrigerators are ideal for those who want to express their mood and personal taste in the kitchen.

Novy London experience

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Novy has launched a new London Experience Centre at Halcyon Interiors on Wigmore Street.

Thursday 21st September, a special event was held to bring the press and Novy’s Innovation Partners – its network of independent kitchen specialist retailers and design studios, together with VIP guests, who were invited to view the collection of Novy products on display and to receive cooking demonstrations by Novy’s executive chef, Daniel Britten.

Co-hosted by Iskender Diker, commercial director, Middleby Residential UK, andJenny Hyatt, sales and marketing director, Middleby Residential UK – Premium Channel – the event turned out to be a success and a superb way to experience the products.

And to add the cherry on top, this was the first opportunity to see the newly launched AGA ERA. The first ever glass AGA, this disruptive and mold-breaking cooker has been carefully considered to create an appliance with premium design values and a quietly assertive aesthetic, making it perfect for contemporary kitchens.

CHiQ @IFA2023

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At IFA, CHiQ rolled out its Space Pro series of refrigerators and washing machines, crafted with cutting-edge ultra-thin technology, delivering on the promise of “compact size, ample capacity.” Changhong also showcased an array of new products, from Eva air conditioners and heat pumps to self-cleaning robot vacuums, drawing significant attendee interest.

In addition to hardware upgrades, Changhong also unveiled smart home data security solutions centered on household privacy protection. By leveraging blockchain and other innovative tools, these initiatives create a reliable data flow framework for smart homes. This array of offerings underscores Changhong’s commitment to technological advancement.

Kaiser Appliances UK Opens Showroom in London

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German family-owned appliance brand Kaiser opened its first showroom yesterday in London’s Kings Road.

The showroom enjoys a high-profile corner location on the iconic road that is home to many interior design and kitchen showrooms and is just a stone’s throw from the prestigious Chelsea Harbour design district