Valberg, the private‑label brand of Électro Dépôt, has officially become France’s best‑selling washing machine brand in 2025, according to GfK MI Sales Tracking. It’s a milestone moment for a marque built on value, accessibility and rapid product development.
The brand’s rise is closely tied to its energy‑efficient A‑class washing machines, launched in 2023 at the same price point as lower‑rated models. That move resonated strongly with cost‑conscious shoppers and helped cement Valberg’s reputation for delivering quality, performance and affordability.
Over the past decade, Valberg has sold more than 13 million products, maintaining an impressive 4.4/5 average customer rating. Électro Dépôt says this success reflects its strategy of building MDD ranges directly around user feedback. One example: a new automatic door‑opening function to improve drying, now fitted across all Valberg and HighOne dishwashers.
Ion Slavov, Director of Offer at Électro Dépôt, says the results show that “innovation, performance, quality and accessibility can go hand in hand” — and that MDD brands can now compete head‑on with long‑established industry giants.
Tag Archives: France
Amica Group is strengthening its position in France.
Amica SA Group is acquiring the rights to use the Sauter brand in the French market – one of the most demanding and key home appliance markets in Europe. This is an important step in implementing its internationalization strategy and expanding its portfolio with a premium brand with over 120 years of heritage. Sauter, founded in 1902 in Alsace, has been building its position as an expert in cooking appliances for decades. Today, it is synonymous with quality, innovation, and sophisticated design, offering products such as ovens, hobs, and hoods, valued by French consumers for their reliability and intuitive operation. “Acquiring the rights to the Sauter brand is not only an expansion of our portfolio, but above all, an opportunity for further development in the French market, together with a strong, locally rooted brand. We want to further meet the needs of local consumers by combining innovative solutions with the unique heritage of Sauter,” emphasizes Maja Rutkowska, Vice President of the Management Board of Amica SA. “We are proud that we will continue the tradition by maintaining Sauter brand production in Europe,” adds Robert Stobiński, President of the Management Board of Amica SA. With this decision, Amica is strengthening its presence in the built-in appliance segment and consistently developing its operations in Western Europe, responding to growing customer expectations in terms of quality, functionality, and energy efficiency. —————- Amica Group SA is acquiring the rights to use the Sauter brand in France—one of Europe’s most demanding and strategically important home appliance markets. This marks an important step in the Group’s international growth strategy and further strengthens its portfolio with a premium brand boasting more than 120 years of heritage. Founded in Alsace in 1902, Sauter has spent decades building its reputation as a specialist in cooking appliance
French consumers have voted Beko Brand of the Year
Elected Brand of the Year” title was initiated by the organizers of the “Elected Product of the Year” election. This distinction awarded by French consumers is based on an independent study to reward the best-rated brand in its category. Following a survey of 15,000 consumers, Beko was voted Brand of the Year 2025
LG EXPANDS AVAILABILITY OF ITS CLOUOR-CHANGING REFRIGERATORS IN EUROPE
LG Electronics (LG) announces the launch of its advanced InstaView fridges with MoodUP in France. The company hosted a grand picnic on Paris’s iconic Champs-Élysées on May 26 to celebrate the release of two LG InstaView™ with MoodUP™ lineups in France
Following launches in Spain, Germany and Italy and now France, LG has augmented its outstanding range of InstaView refrigerators with MoodUP with a new bottom freezer – a model that is highly popular among customers throughout Europe. Offering a smart and customizable culinary experience, the company’s color-changing refrigerators are ideal for those who want to express their mood and personal taste in the kitchen.

