Amica Group is strengthening its position in France.

Amica SA Group is acquiring the rights to use the Sauter brand in the French market – one of the most demanding and key home appliance markets in Europe. This is an important step in implementing its internationalization strategy and expanding its portfolio with a premium brand with over 120 years of heritage. Sauter, founded in 1902 in Alsace, has been building its position as an expert in cooking appliances for decades. Today, it is synonymous with quality, innovation, and sophisticated design, offering products such as ovens, hobs, and hoods, valued by French consumers for their reliability and intuitive operation. “Acquiring the rights to the Sauter brand is not only an expansion of our portfolio, but above all, an opportunity for further development in the French market, together with a strong, locally rooted brand. We want to further meet the needs of local consumers by combining innovative solutions with the unique heritage of Sauter,” emphasizes Maja Rutkowska, Vice President of the Management Board of Amica SA. “We are proud that we will continue the tradition by maintaining Sauter brand production in Europe,” adds Robert Stobiński, President of the Management Board of Amica SA. With this decision, Amica is strengthening its presence in the built-in appliance segment and consistently developing its operations in Western Europe, responding to growing customer expectations in terms of quality, functionality, and energy efficiency. —————- Amica Group SA is acquiring the rights to use the Sauter brand in France—one of Europe’s most demanding and strategically important home appliance markets. This marks an important step in the Group’s international growth strategy and further strengthens its portfolio with a premium brand boasting more than 120 years of heritage. Founded in Alsace in 1902, Sauter has spent decades building its reputation as a specialist in cooking appliance

LG EXPANDS AVAILABILITY OF ITS CLOUOR-CHANGING REFRIGERATORS IN EUROPE

LG Electronics (LG) announces the launch of its advanced InstaView fridges with MoodUP in France. The company hosted a grand picnic on Paris’s iconic Champs-Élysées on May 26 to celebrate the release of two LG InstaView™ with MoodUP™ lineups in France

Following launches in Spain, Germany and Italy and now France, LG has augmented its outstanding range of InstaView refrigerators with MoodUP with a new bottom freezer – a model that is highly popular among customers throughout Europe. Offering a smart and customizable culinary experience, the company’s color-changing refrigerators are ideal for those who want to express their mood and personal taste in the kitchen.