CHiQ’s Washing Machine Business Grows

CHiQ rolled out its lineup of washing machines in Australia, Europe, and Southeast Asia. Since then, the sales of several series of washing machines, including the impeller and drum models, have risen significantly. As a key component of the brand’s smart home strategy, the roll-out of its washing machines in major markets completes the availability of the full range of CHiQ home appliances outside of its home market in China, further strengthening its competitiveness.Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
CHiQ’s Washing Machine Business Grows Rapidly with Strong Performance in Australia and Europe
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CHiQ
08 Dec, 2022, 11:46 GMT

ZHONGSHAN, China, Dec. 8, 2022 /PRNewswire/ — In 2022, CHiQ rolled out its lineup of washing machines in Australia, Europe, and Southeast Asia. Since then, the sales of several series of washing machines, including the impeller and drum models, have risen significantly. As a key component of the brand’s smart home strategy, the roll-out of its washing machines in major markets completes the availability of the full range of CHiQ home appliances outside of its home market in China, further strengthening its competitiveness.

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Since the beginning of the year, CHiQ has continued to expand its strategic partnerships in key markets. In addition, by differentiating the product lineup from rival offerings with an ultra-thin design that snugly fits into any décor and intelligent one-key washing and control, CHiQ washing machines are already a mainstay on leading global commerce platforms and widely accepted by shoppers worldwide. In Australia, CHiQ washing machines are widely available both in physical chain stores and on e-commerce platforms, including Betta,AOL, The Good Guys, and JB Hifi. In Europe, where CHiQ has rolled out its washing machines in France, Germany, Italy, Spain, and Poland, the product lineup ranks among the top best-selling home appliance brands on the major e-commerce platform Amazon.

The rapid growth of CHiQ is driven by the company’s ongoing optimization of its investments in the washing machine ecosystem. CHiQ has built up a diversified product lineup of automatic and drum washing machines, alongside intelligent inverter units, by thoroughly studying user expectations and closely following market trends to accelerate technological innovation and product upgrades.

CHiQ drum washing machines are known for their ultra-thin and large inner diameter design supported by SPACE PRO technology. The CHiQ washing machine’s 487 mm-deep chamber allows for a space-saving ultra-thin body, addressing the challenges faced by large and heavy units that require a lot of room. With its slim and elegant design, the unit snugly fits into any décor. CHiQ’s impeller models demonstrate the brand’s competitiveness in core technologies, including intelligent one-key washing and control, a large inner diameter with plenty of room for the wash, and anti-winding for higher protection.

CHiQ washing machine

CHiQ Chinese home appliance manufacturer Changhong launch its new washing machines in the Philippines. The two series of washing machines, the impeller and drum models, made their first appearance in the market through the Shopee platform.

The CHiQ washing machine’s 487 mm-deep chamber allows for a space-saving ultra-thin body. The unit is easy to install and, with its slim and elegant design, snugly fits into any décor, facilitating placement virtually anywhere in the home.

The drum’s 530 mm inner diameter means lots of room for the wash. Its powerful washing force significantly increases the amount of clothing that can be handled in one cycle, meeting the needs of large families who may need to wash many articles of clothing at once. The machine’s inverter motor assures a smooth and quiet cleaning cycle. The inner drum incorporates the unique water drop wheel and seamless welding technology to prevent damage to clothing fibers.

The intelligent one-key washing and control eliminates the complicated decision-making process when setting up a load to be washed. A wide range of smart features includes, among others, automated weighing of the load and setting of water level and temperature. With 15 washing cycles to choose from, including the 15-minute fast wash, in combination with high-temperature drum cleaning, convenience is maximized for users.

Backed by its dedicated R&D team and washing machine smart industrial park that spans 180,000 square meters, CHiQ plans to continue the progression towards inverter-based, intelligent, noise-free, energy- and water-efficient equipment to benefit more consumers. In 2018, CHiQ made significant investments to establish this industrial park, the park is equipped with international first-class and industry-leading automated production equipment, as well as highly efficient, high-quality, intelligent production lines, ensuring excellent quality and exquisite craftsmanship in the production of the brand’s washing machinesCHiQ launched its new washing machines in the Philippines. The two series of washing machines, the impeller and drum models, made their first appearance in the market through the Shopee platform.

The CHiQ washing machine’s 487 mm-deep chamber allows for a space-saving ultra-thin body. The unit is easy to install and, with its slim and elegant design, snugly fits into any décor, facilitating placement virtually anywhere in the home.

The intelligent one-key washing and control eliminates the complicated decision-making process when setting up a load to be washed. A wide range of smart features includes, among others, automated weighing of the load and setting of water level and temperature. With 15 washing cycles to choose from, including the 15-minute fast wash, in combination with high-temperature drum cleaning, convenience is maximized for users.

Backed by its dedicated R&D team and washing machine smart industrial park that spans 180,000 square meters, CHiQ plans to continue the progression towards inverter-based, intelligent, noise-free, energy- and water-efficient equipment to benefit more consumers. In 2018, CHiQ made significant investments to establish this industrial park, the park is equipped with international first-class and industry-leading automated production equipment, as well as highly efficient, high-quality, intelligent production lines, ensuring excellent quality and exquisite craftsmanship in the production of the brand’s washing machines.

CHiQ entered the Philippines in early 2021 with placements on the country’s leading e-commerce platforms, Lazada and Shopee, starting with its TV and refrigerator product lineups. After nearly two years of development, CHiQ is already a mainstay on the Philippines leading commerce platforms and widely accepted by partners and shoppers throughout the country. CHiQ has been recognized as the top-selling TV brand on the Shopee platform multiple times. In 2021, it won the Lazada Annual Best Brand Nomination Award.

In addition to Philippines, CHiQ washing machines are available in Thailand, Singapore, Malaysia, and Vietnam. Later on, it will be made available in more countries throughout Southeast Asia. To give consumers in the region better home appliances and services, CHiQ plans to keep extending its product lines, diversifying the product categories, while improving the product quality and services. CHiQ will also focus on maximizing user value in its expansion by continuously enhancing CHiQ smart home product solutions, to meet the personalized needs of consumers worldwide with better products and services