Haier Europe will be showcasing its latest innovations and technologies at IFA 2023, the consumer electronics and household appliances exhibition in Berlin. The company will present a unique event called “Connect to Extraordinary,” which will highlight the connectivity and interconnection of its products and services. The event will feature the solutions and services of Candy, Hoover, and Haier, the three most strategic brands in Europe. These brands will showcase how innovative technologies, connectivity, and artificial intelligence can improve daily life and benefit society and the environment. The event will also focus on Haier’s efforts in the field of Smart Energy Management.Already a pioneer in the IoT world, Haier Europe brings to IFA 2023 the new projects dedicated to the creation of domestic environments in which connected ecosystems develop an integrated and all-encompassing service platform , becoming the main tool for maximizing energy efficiency in the home . At IFA, the links between the smart functions of the solutions proposed by Haier Europe, energy suppliers and connected systems that include photovoltaic, solar, air conditioning and household appliances are concretely revealed ; a complete system for the integral management of the connected home , all orchestrated by the hOn app. The service platform is in fact continuously updated and allows you to manage the connected appliances of the three brands. The latest release offers an app open to everyone , even to those who don’t have a smart product at home , and constitutes a great evolution both in terms of flexibility and in terms of design and ease of use. The renewed interface of the app offers a customizable home page where you can add your favorite smart widgets: thematic digital directories that are easy to consult. Connect an appliance to the hOn appit means ensuring an extremely versatile tool which, in the hands of each user, offers infinite customization possibilities combined with a multitude of additional functions to simplify every daily routine.center stage, the Haier Europe Immersive Dome , an immersive area where storytelling comes to life through visual, sound and light interactions . The visitor thus experiences an experiential journey where, totally immersing himself in the corporate vision, he can explore the entire Haier Europe ecosystem, built on the concepts of interconnectivity, efficiency, personalization and smart services. The solutions, products and novelties of Candy, Hoover and Haier are then revealed in three distinct macro-areas that host different connected scenarios capable of putting the consumer at the centre. An exciting journey that starts from technology to get to energy efficiency, passing through the optimization of resources and time.Haier unveils itself at IFA 2023 with new connected ecosystems that have always been characterized by advanced technologies, premium design, customization options and a new vision of versatility. The space dedicated to the brand includes four areas that allow you to get in touch with the Haier world and the infinite potential deriving from the connection with the hOn app . Within the first area , dedicated to washing , the visitor will see the boundaries of sustainability shiftedand professional results, thanks to the new X SERIES 11 range with solutions that also reach class A-40%. The washing machines and dryers of this series offer an innovative Air Treatment which allows you to keep the garments as new after each wash. Maximum energy efficiency also for I-PRO SERIES 7 PLUS which also comes in class A-30%. In the second area the keyword is versatility, the brand in fact presents new proposals that can satisfy any request, need and desire of the consumer. It is the CUBE 90 SERIES 9 multi-door refrigeratorthe real control tower of the connected home dominates the scene: in collaboration with the hOn app, it can in fact interact with all the connected appliances. The unique design of the brand is shown in two distinct areas . In an exclusive area dedicated to cooking, the new ID SERIES is unveiled , connected ovens and hobs characterized by a unique style and the exclusive Bionicook technology at the service of the tastes and habits of every consumer, always at the center of new connected functions. The HAIER CASARTE SERIES capsule collection is the star of the set-up that combines art, technology and artificial intelligence. A series of solutions for the home that set the standards of tomorrow’s luxury today.IFA 2023 Candy arrives with a declaration of intent: to surprise. And she does so with a layout that heralds new accessible efficiency, new design lines and a renewed style that represent the prelude to major innovations that will be unveiled in the coming months. The Smart & Efficient Home displays the brand’s best-in-class proposals which, thanks to connectivity and the hOn app , achieve maximum levels of energy efficiency which translates into real savings and waste reduction . The class A smart refrigerator is fresh, the Rapidò dishwasher – the fastest and most spacious on the market in class A – and theRapidò Pro washing machine in class A-20% are just a few examples of the brand’s products that will also come alive with engaging activations to reveal all their characteristics. Also debuting at IFA is the brand new range of Candy connected ovens , designed for a creative and truly smart cooking experience, protagonists of the cooking shows that will enliven the Candy space. Also on display are the solutions which, in perfect Candy style, simplify life with brilliant ideas for every size. Slim and smart proposals such as the Rapidò dishwashers – which expand the range with a solution just 45 centimeters wide and a countertop solution for 8 place settings – and the new mini washing machine, space-saving and with front loading.Welcome to Hoover ‘s Revolutionary Home which offers a new style and shapes the characteristics that make this brand unique: performance, reliability, efficiency, style and attention to the consumer. 2023 is truly the year of the revolution for Hoover, which presents the new HFX cordless electric broom with the exclusive CORNERGENIETM technology . It transforms in just one step, allowing you to reach new levels of cleaning in every corner of the house . The Hoover exhibition area also hosts an exciting installation of the H-WASH 700 washing machine drum – in class A-30%: the widest on the market in standard dimensions. The results on the laundry are tangible and speak of excellence: 20% improved cleaning and 17% less creases found at the end of the laundry, even at full load, thanks to the extra large basket. Always attentive to the sphere of well-being and with the aim of achieving maximum hygiene, at IFA Hoover is showcasing dishwashers with features that ensure the largest internal space treated with antibacterial agents . Thanks to the exclusive Dry Boost Fan , the top model of the H-DISH 700 PRO range guarantees impeccable drying , even for plastic containers and smooth surfaces such as, for example, those of some pans. In the area dedicated to the brand, also thePremium Collection 5, the new range of ovens and induction hobs with a renewed design and style, and advanced connected functions that can be activated with the hOn app, to be discovered live thanks to a dedicated QR code.
Category Archives: Air Fryer
Philips Airfryer
Versuni, formerly known as Philips Domestic Appliances, introduces the Philips Airfryer Combi 7000 Series XXL Connected. The new Airfryer automatically senses and adjusts its cooking to user preferences. It features Rapid CombiAir cooking technology that uses high, low, and dynamic airflows to enable up to 22 cooking functions including fry, grill, roast, bake, braise, sous-vide, slow-cook, toast, dehydrate and defrost.
The new Airfryer has an integrated food thermometer, ensuring food is never under- or overcooked. Enhancing the cooking experience further, the model is also equipped with an auto-cook program; simplifying the cooking process through learning and adapting as it connects to the NutriU app to offer recipe inspiration and step by step cooking guidance.
Moreover the appliance has XXL capacity, ensuring it cooks more food in less time. The device has been designed to make it easier and more convenient for batch cooking or making meals for 7+ people with the XXL capacity of 2kg/ 8.3L. Philips Airfryers use up to 60% less energy compared to a traditional oven and is also up to 1.5 times faster. In addition, the innovative design makes cleaning the Airfryer’s interior easier, all removable parts are also dishwasher safe.

Tower Eco Saver air fryer
The NEW Tower Eco Saver air fryer range features space saving designs, taking up 20% less kitchen space than alternatives, ideal for small countertops or tight cupboards.
Eco Saver air fryers also include Tower exclusive Vortx technology, saving consumers up to 70% on their energy bills by rapidly circulating hot air around food, cooking 30% faster than traditional methods. In-built Vizion viewing windows allow effortless food monitoring.
There’s a space-saving benefit for customers shipping the air fryers in transport containers, which lowers wider environmental impacts and costs.

Discover Gaabor’s new masterpiece of small home appliances
Gaabor’s new range is leading the quality life trend with its latest product launch featuring vacuum cleaners and an air fryer
Gaabor, the world’s leading appliance brand, has announced the launch of its latest creations – a new series of vacuum cleaner and a new air fryer.Based on years of innovation and technological excellence, the new launch of household appliances once again prove Gaabor’s uncompromising commitment to quality and technology.
The brand concept of “Prime life” is recognised and loved by many users around the world. With its cutting-edge technology and modern design, it has gained wide acclaim in many countries such as Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Brazil.
Gaabor’s new series of vacuum cleaners is one of the latest breakthroughs in research and design and will bring a new cleaning experience to the user, greatly enhancing the convenience and experience of cleaning.
Features include:
- A 400w high performance motor, with powerful suction meaning there is no dust left behind and no clogging caused
- A 1.2kg lightweight structure with interchangeable brush heads and a push or lift function
- The 90° floor brush can be stored upright, so it takes up no space
The new air fryer combines good taste with good health, providing a low-fat, oil-free cooking experience.
Whether it’s frying, grilling, pan-frying or oven functions, the Gaabor air fryer has something for every cooking need.
Here are some of the outstanding features of the new models:
- A 2L capacity all-in-one small body, cracking the code of good food
- 800w of flame power, forcing away excess grease and fat, making it easy to achieve low calorie health
- Automatic power-off for extra safety
- Gaabor says it has always been customer focused, providing excellent products and services to its customers.
- The launch of the new cleaning and cooking series further reinforces Gaabor’s leading position in the appliance sector and demonstrates the brand’s commitment to innovation and quality.The company is offering 30% off its new series for a limited time. Products are available online via the company’s official website and at all major retailer channels
Ufesa turns 60
Ufesa celebrate 60 years Exclusive events will be held with VIP clients and a very special recipe book will be created for the occasion that will review the different stages and milestones of Ufesa and detail common recipes from each era.
To increase the visibility of the brand and reinforce its positioning, an advertising campaign will also be carried out on TV, lifestyle magazines and digital platforms with a very attractive concept. The graphics show, in a humorous tone, how Ufesa is present at different moments in the lives of users, accompanying them and always being by their side.
The opening of a profile on TikTok, the creation of special filters on their social networks, collaboration with prominent influencers in the cooking sector and holding raffles will be some of the actions that will be carried out on their social networks.
In addition, under the name “60 gifts in 60 days” the firm will reward the most loyal consumers. And for the purchase of an air fryer they can win weekend trips in rural hotels, online cooking courses and Ufesa products.Ufesa takes to more than 80 countries the whole range of products to make easier the life of millions of people



Xiaomi Smart Air Fryer Pro 4L
After the great success of the 3.5L version, this year its natural evolution has arrived on the Italian market: Xiaomi Smart Air Fryer Pro 4L. Same minimal and elegant design, more space for over 100 healty recipes to choose from on the Xiaomi Home App, OLED screen and voice control with integrated Google assistant. In addition, a transparent window on the front allows you to conveniently check the status of the browning in real time.
Taurus completes its range of air fryers with two new models
expanding its family of air fryers with two new models that stand out for their large capacity and their multiple programs, which allow you to cook an infinite number of recipes in a fast, clean and healthy way.
Air Fry Digital Duo is the perfect cooking solution for the whole family. Its two 4.5 l baskets make it easy to prepare a large amount of food at the same time. With them, you can even prepare two different recipes at the same time. Plus, the stainless steel interior is durable and cleanup is quick and easy.
Thanks to the Sync Finish technology of this new Taurus model, it is possible to synchronize two different recipes so that they finish at the same time. In addition, it has 12 different preset programs and six different temperature levels.
With a power of 1,300 W, it has a digital touch screen that allows you to adjust the time between 0 and 60 minutes and the temperature between 40 and 200 ºC.
As an additional value, this air fryer includes an online recipe book to learn how to cook any recipe online.
Air Fryer Oil Free Fryer & Oven
For its part, the new Air Fry Digital Grill model combines the best of an air fryer and an oil-free oven that uses hot air to cook food.
Equipped with a transparent door, its large 12L capacity is ideal for cooking larger portions, while the 8 preset programs offer versatility when cooking.
The Taurus Air Fry digital grill uses 360° air circulation technology to cook food with little or no oil. This even heat distribution results in crispier foods. It comes with multiple accessories to prepare a wide variety of dishes. It should be noted that thanks to the removable tray it is possible to cook different foods at the same time.
SharkNinja boss shares his CEO Secrets advice
Mark Barrocas, president of SharkNinja, which makes consumer appliances like vacuum cleaners and air fryers, explains how a customer focus group surprised him and taught him a valuable business lesson. https://www.bbc.co.uk/news/av/business-65245074
Statesman new 11litre air fryer
Statesman announces the next model in their Air Fryer range
Following the tremendous success 5L Digital Air Fryer that launched last month, February sees the arrival of our NEW 11L Digital Air Fryer Oven.
Features include:
– Large viewing window and detachable door for easy cleaning
– Non-stick and dishwasher safe accessories including rotisserie fork, rotating basket, 8 piece skewer set, grill racks and drip tray
– Clear LED digital display control panel with 10 pre-set cooking programmes

UFESA SHOWS OFF
Ufesa has traveled to Frankfurt to present its latest innovations at the Ambiente fair, which is held from February 3 to 7. The firm, as part of the B&B Trends group , is present at its stand along with two other brands: Zelmer, another of the group’s main brands, leader in Poland and Eastern Europe; and SDA Factory, a production center focused mainly on the manufacture of irons, ironing centers and super automatic coffee machines.
In its 70 m2 stand, Ufesa shows its solutions for the kitchen, from air fryers and super-automatic coffee makers, to mixers-dough mixers and kettles. It is the first time that the company participates in this fair. Coinciding with the celebration of its 60th anniversary and with its presence at this great event in the sector, Ufesa seeks to strengthen its position in the market, in addition to presenting its latest innovations.
Among the products, the Storm digital air fryer stands out, which has a double bowl (5.5 l+3.5 l) to prepare food independently at the same time. It has 8 preset programs and the function of simultaneous completion of cooking. In addition, thanks to its 360° high-speed air circulation technology, any preparation will be perfect and with crunchy results.
From the series of coffee makers, Supreme Barista is a 100% “made in Spain” model . It has One Touch technology that allows you to easily select the type of coffee and dose both the amount of water and the intensity of the coffee. It incorporates Safe and Grind technology, which allows you to choose the degree of grinding of the coffee bean.
The Ambiente fair brings together more than 4,500 exhibitors from all over the world to show their latest ranges of products for the kitchen and home, gifts, decoration and furniture.

