Author Archives: whitegoodsnow

Small appliances: the Avantspace line is here

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After more than 75 years of history, Tognana further expands its offer, proposing its first collection of small household appliances .

The products are part of the Avantspace line , launched in February 2022 and recognizable by the compact and elegant design of the pot battery .

The Avantspace collection of small appliances currently consists of four references: hand blender, electric hand mixer, chopper and vacuum sealer .

What unites the products, in addition to the minimal design, is the power supply mode : they are in fact wireless and rechargeable with a universal USB-C cable . This allows the user greater freedom and mobility in the kitchen: Avantspace small appliances can be used on any worktop, even away from power outlets.

Each recharge lasts about a month with daily use of the product and the battery level is always visible, thanks to the small LED display on the product.

Philips Eco ConsciousEdition

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High-performance, sleek design and better for the environment… introducing the new PhilipsEcoConsciousEdition blender to our award-winning Eco Conscious Edition breakfast collection.

At PhilipsDomesticAppliances, our ambition is to create meaningful and much-loved consumer innovations designed with #sustainability at the very core. We develop cutting-edge products made with more sustainable materials that are easier to repair, refurbish, recycle to reduce waste during production and use.

That is why we’re happy to announce that our new blender is made with recycled bio-based plastic from waste vegetable oil. By forgoing traditional virgin plastic, we reduce CO2 emissions by 17% during the production process, limit water pollution and the overall use of soil resources. Our latest innovation is equipped with ProBlend technology so consumers can create smooth blends without the lumps. It’s a more sustainable alternative without compromising on high-performance or sleek design.

Electrolux steam ahead

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Electrolux launched Electrolux Steam Academy, the first video course during which chef Ernst Knam cooks making use of Electrolux steam oven and of other household appliances signed by the Swedish brand. “The initiative is aimed at showing, with the aid of our ambassador, all the advantage of the steam cooking use, with a dedicated educational and engaging video course. On the digital platform, users will directly enter all secrets of steam, which preserves ingredients’ consistency and nutritional properties, meanwhile minimizing the food waste”, declares Ilaria Sgrò, Brand Activation Manager Electrolux Appliances Italia. SteamBoost Electrolux oven is intuitive and user-friendly: through Steamify technology, it automatically combines the correct steam percentage with the heat degree to cook foods perfectly, and with the Steam Regenerate Function, that recreates the wetness and the temperature of the cooked dish, foods do not dry and do not lose the original taste. The Swedish brand provides a large range of steam ovens: the SteamBake model allows, for instance, cooking delicious pizzas, muffins and tarts with uniform cooking, whereas with SteamCrisp providing each dish with a crunchy browning becomes simple. Other appliances proposed by the brand are the SenseBoil EIS82449C hob (equipped with SenseBoil function, which automatically adjusts water temperature settings to avoid energy wastes, and Bridge function), Plancha Grill (it can be used on whatever heat source and with the new stainless-steel bottom it assures an ideal temperature distribution), the Create 5 hand blender (equipped with the TruFlow technology) and the Assistant EKM4000 planetary mixer

Arçelik: well-deserved recognition for the Turkish group

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Arçelik’s washing machine factory in Ulmi, Romania, ranked among the most advanced in the world in terms of environmental sustainability. Indeed, Arçelik, a global appliance manufacturer and subsidiary of Turkey’s largest industrial conglomerate, Koç Holding, has been awarded Sustainability Lighthouse status by the World Economic Forum (WEF) for its manufacturing plant . ‘Ulmi, Romania. A recognition that rewards effective measures in terms of energy performance applied on the site. This follows the already existing statusArçelik as a Global Lighthouse awarded by WEF to its Ulmi plant in 2019 and Eskişehir plant in 2021 for the successful adoption of Fourth Industrial Revolution (4IR) technologies to improve productivity and performances.

Turkey’s Arcelik to invest $100m in Egypt amid thaw in relations

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Turkish home appliance magnate plans to use Egypt as an export hub and provide jobs for thousands of Egyptians

Turkey’s largest home appliance manufacturer Arcelik will invest $100m to establish a new factory in Egypt, according to a statement released by the Egyptian trade ministry on Sunday, as both countries continue to mend ties after a years-long rift.

Arcelik CEO Hakan Bulgurlu visited Sharm el-Sheikh over the weekend, where he met Egyptian Minister of Trade and Industry Ahmed Samir to discuss investment opportunities.

Samir said that during the meeting, they reviewed Arcelik’s project, which will be completed by the end of 2023 and is projected to manufacture an annual capacity of 1.5 million household appliances, according to the statement.

The investment is expected to provide 2,000 direct jobs for Egyptians.

The minister added that the project aims to meet his country’s need for appliances, as Arcelik plans to make Egypt a hub for producing and shipping products to foreign markets.Local media has suggested that Arcelik will break ground on the plant on 7 December.

HAIER EUROPE FURTHER EXPANDS ITS PRODUCTION CAPACITY WITH A NEW DISHWASHER FACTORY IN TURKEY

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With a 40M EUR investment, this milestone places Turkey as the company’s largest production and export center in Europe to serve European and global markets
Haier Dishwasher Factory opening ceremony
Haier Dishwasher Factory opening ceremony
With an investment of more than €40 million, the new factory will have full capacity of 1 million units per year. The new production facility strengthens Haier’s presence in Europe, where the company stands out for its product leadership across several categories and aims to become among the top three appliance manufacturers in the region.

The new factory – equipped with solar panels – features improved production capacity with high automation levels: operating robots and advanced production processes thanks to 100% automatic measuring systems, leakage detection and full traceability of critical components.

Haier Europe is further establishing its product leadership in the washing sectors in both freestanding and built-in segments for the three pan-European brands – Candy, Hoover and Haier. All products will offer advanced connectivity through the hOn app, the living ecosystem for smart appliances able to connect all products of Haier Europe brands.

“Haier Europe keeps overperforming the market in terms of products and brands leadership and it is the fastest growing company in Europe,” says Yannick Fierling, Chief Executive Officer at Haier Europe. “The expansion of our industrial park in Turkey marks another step in the Company’s growth strategy, and the investments are fully in line with our zero distance to consumers philosophy as they are aimed at providing users with rich and meaningful experiences.”

The new dishwater plant is located within Haier’s New Green Field Production Campus in Turkey where the company has been investing massively in the last two years, lately with the opening of a platform for all standard-sized tumble dryers in 2021. The extension of the washing platforms plays a pivotal role in the go-to-market and customer centricity strategy as the company will continue to invest into new best-in-class energy innovations and launch patented Haier Europe technologies.

Liebherr service App

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New Customer ServiceApp from Liebherr could the perfect solution for technical support.
Thanks to the multiple sensors in our appliances, and diagnostic controls via Liebherr SmarDeviceBox and SmartModule, our customers will be able to check functions and components to diagnose any errors.

At Liebherr, we will continue working for our customers to provide convenient solutions.
This app will be only available in selected markets. Stay tuned for more information.

Haier Greenhouse’ Laboratory

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Haier pleased to announce that they have inaugurated the ‘Greenhouse’ Laboratory at the CNOS-FAP Lombardia – Salesiani Sesto San Giovanni School.

The aim of this new facility is to train new technicians and service specialists, through theory and practical lessons, and foster the acquisition of professional knowledge and skills.

Students of Salesiani School of Sesto San Giovanni will have the opportunity to practice their skills and participate in hands-on training sessions on products from Haier Europe’s three brands – #Candy, #Hoover and #Haier – and, upon completion, be qualified for employment as Field Service Engineers.

Nicola De Guida, Chief Operating Officer Haier Europe said: “The project we launched aims at encouraging the learning of technical knowledge in schools to train new generations on the skills that are mostly required by companies, and therefore promote a faster entry of young talents in the world of work.”