Haier launches in Italy, and plans to launch in all European countries over the next few weeks – the first virtual showroom , overcoming the barrier of traditional photo showrooms with an immersive, real-time digital experience.
Thanks to the Haier virtual shoowroom, visitors will be able to experience – browsing from their PC, smartphone or tablet – the experience of moving freely and without limits in two different three-dimensional environments, in which to find and discover the products in the brand’s catalog.
Following the guide of the narrator, who welcomes and accompanies visitors in the experience, you will have the opportunity to immerse yourself in a connected and personalized “home of the future”, in which videos, virtual catalogs, flyers and products such as ovens, refrigerators, wine cellars wine and washing machines are depicted with a very high degree of definition of every detail, finish and texture.
Once you have clicked the flashing hotspot corresponding to each product available in the virtual showroom, it will be possible to receive all the information and technical details, as well as having the possibility – thanks to augmented reality – to import the products into your home environment, maintaining their colors and characteristics. and dimensions.
In this way, users can both view the appliances in the different spaces and change the products with other items available in the gallery, automatically displaying them in the virtual showroom.
The other distinctive feature of the experience is the possibility for consumers to view the latest top-of-the-range models and leading products available on the market, thanks to the constant updating of the virtual showroom and its ability to adapt to the needs of different markets: in fact , the content components, the language of the narrator and the range of products displayed will be customized according to the country from which access is made.
To build the architecture of this user experience, Haier used the Neosperience Reality Plus cloud platform, which, thanks to WebGL and gITF technologies, does not require the end user to install any app and allows you to replicate details, shapes, colors. and materials without affecting the speed of navigation
Monthly Archives: October 2021
CIH new Yorkshire warehouse
CIH buying group has announced the opening of a new 125,000sq ft warehouse in Tankersley, South Yorkshire to facilitate product range growth and provide better stock availability for its members.Now they can better serve their agents and Offering even speedier deliveries and of course, ensuring the most popular product lines are held in stock
.Independent electrical buying group takes on speculative Barnsley development
125,000 sq ft warehouse unit on the M1 corridor at Barnsley has been bought, with 70 jobs to be created by leading electrical buying organisation Euronics.
Bramall Properties brought forward Maple 125, a speculative development at Junction 36, in conjunction with Rula Developments and with the support of Enterprising Barnsley.
Combined Independents (Holdings) Ltd, the national group of independent retailers behind the Euronics brand, will now put it at the heart of the European distribution network
Steve Scogings, chairman, said: “This is a significant investment for CIH on behalf of its members, but one that we are confident that it will be worth its weight in gold.
“It gives us exactly what we need as a business. We now have access to purpose-built, high-quality space in the right location to buy and hold more stock of our key product lines. This will help CIH members serve their customers in the right way, with speed, efficiency and to the highest possible standard
Sharp new models
Sharp has unveiled a variety of of new product lines at its Sharp Xperience event. Its home appliances focus is on areas in which it already has expertise. The key product area is air treatment, and the watchword is affordability, with new appliances which includes a £109 air purifier, a £34.99 aroma diffuser, a portable air conditioner for £449 and two dehumidifiers priced at £229 and £279.
There will also be two accessible microwave ranges launched, with appliances beginning at £74.
The affordable air treatment appliances will appeal to the increased numbers of people working from home or newly engaged in a hybrid working model. During the earlier stages of the pandemic, consumers became increasingly concerned with home air quality and showed themselves willing to invest in products to improve their quality of life at home.
Meanwhile, workers used to their office’s air conditioning will likely be amenable to buying an inexpensive air conditioning unit for home use to get them through the more miserable days of summer.
As a further buying incentive, some appliances will be available to buy with 5-year extended warranties.
The new products will be launching over the next few months in Europe and the UK.
Godrej Appliances reinforces commitment to keep India healthy
Godrej Appliance has launched a new television commercial to bring to light Godrej’s expert understanding of cooling and preservation technology which helps Indian consumers stay healthy. Not many Indians know the role of Godrej Appliances when it comes to the Covid Vaccination. One of the key challenges the world faced in the Covid-19 vaccination drive was the lack of proper vaccine storage facilities.
Like many other critical vaccines, both COVID vaccines prevalent in India must be preserved exactly between 2°C to 8°C, anything less or anything more – and the vaccine goes bad. Godrej’s advanced vaccine refrigerators address this challenge through precision cooling that maintains the optimal temperature at all times, with extended hold times to fight any power outages or such adversities.
The TVC highlights how Godrej makes advanced vaccine refrigerators that safeguard the COVID vaccines and preserves them, helping people stay healthy. These world-class, advanced refrigerators are made in the same factories that also make the brand’s domestic refrigerators – which preserve people’s foods every day, ensuring they eat and stay healthy.
LG is bringing gardening indoors by unveiling a plant growing appliance
LG is bringing gardening indoors by unveiling a plant growing appliance, which allows consumers to grow flowers, vegetables and herbs at home.
The South Korean home appliance giant said on Thursday Tiiun, the indoor plant cultivator, automates most of the plant cultivation process so that even beginners can easily grow plants.
By simply installing a seed kit in the inner shelf of the device and supplying water and nutrients, LG said users can grow their own plants in four to eight weeks, depending on the plant type.
The name of the device is Korean, meaning “sprouted,” according to the company.
The plant cultivator has two shelves and three kinds of seed kits for each shelf, which means that consumers can grow up to six plants at a time.
Regardless of the season, vegetables can be harvested in about four weeks, herbs in about six weeks and flowers bloom after around eight weeks, LG said.
The device is priced at 1.49 million won ($1,256) and LG will sell 20 kinds of seed kits, including three kinds of flowers, 12 vegetables and five herbs, through its mobile app or at LG Best Shop retail stores.
The development of Tiiun is the first project led by LG’s in-house company, Sprout Co., launched to lead new growth businesses.
According to the Korea Invention Promotion Association, the domestic plant cultivation device market is expected to grow to 500 billion won by 2023 from 10 billion won in 2019.
Haier I-Pro 7 washing machine
Haier I-Pro Series 7 contains the most advanced technologies developed by the company. The range is characterized by great efficiency, super-low noise levels thanks to the Direct Motion motor and a large capacity. Designed to be completely user-friendly, the intuitive digital display makes finding the right programme, while the pillow drum, driven by the robust and efficient Direct Motion motor, takes gentle care of even the softest fabrics.
The washing machines of the Haier I-Pro Series 7 (979) are equipped with I-Refresh, an innovative function that refreshes even the most delicate fabrics, including wool and silk, using micro vapour technology. This highly effective technology removes odours, fine dust and allergens, all while reducing creases and softening fabrics.
Thanks to their large capacity, up to 12kg, the I-Pro Series 7 (979) washing machine range provides the perfect laundry solution for large families or for bulk fabric washes. Moreover the Haier’s Direct Motion Motors, operating without a belt, is directly attached to the drum, vastly reducing noise and vibrations, increasing durability while also reducing energy and water consumption.
I-WALL
The i-Wall dispensing system, produced by the Italian brand Zerica, can help consumers to live in a more sustainable way, reducing the use of plastic bottles. It dispenses great-tasting, refreshing ambient, chilled and sparkling water. Thanks to this product the user can always have filtered water at hand both to prepare food and to drink. It is easy to use, quiet and designed to fit into a standard 60cm kitchen module. Easy also to fill up a jug or water bottle thanks to a spacious dispensing area. Besides, it’s simple to change the filter or CO2 canister. The appliance is user-friendly because high definition touchscreen interface, intuitive controls and clear icons help to change the target temperature, and fill up a glass or a jug with ease. The consumer can personalise settings such as carbonation levels for the sparkling water and can connect the product to the internet to access the remote monitoring and management system. For technical support, user can raise a request and let expert technicians troubleshoot remotely, modifying parameters for remote problem resolution. The appliance is available in glass, stainless steel or black skinplate.
Lapitec chef
After years of research and development, Lapitec presents Lapitec Chef, a cooking system hidden below the sintered stone top and activated by a technological cooking pad, covered by a patent. This innovative solution was developed for the electrothermal part in collaboration with the University of Padua. Lapitec Chef is very simple to use: by placing the silicone pad (dishwasher safe) on the top, the touch controls are activated and allow the system to be switched on. In its absence, the induction hob is inactive and safe: this way, the kitchen top remains free, distinguished only by a display and small engravings. The cooking pad of Lapitec Chef, apparently a normal silicone pad, is a real appliance, equipped with magnetic sensors and a hidden coil. It also allows the bridge and childlock mode, and is compatible with all the colors and finishes of the Lapitec range.
SEB trains repairers who extend the life of small household appliances
The heavy weight of the small household appliance launched a repair workshop with an insertion organization.
Porte de la Chapelle in Paris, the leader of small household appliances SEB has just inaugurated a place of a new kind, called RepareSeb. Open to the public, this 900 m 2 “workshop-boutique” is dedicated to repairing and reconditioning products, with a view to reselling or renting them (fondue or raclette set, heating robot, etc.). Launched in early 2021 with Groupe Ares – the leading player in integration through economic activity in Île-de-France – the site employs around ten people trained in the profession of repairer with a view to accessing stable employment after fifteen months.
The objective is to reach around thirty employees in professional integration each year. “RepareSeb is at the crossroads of the solidarity economy (with the resale of second-hand products), the social economy (by allowing professional reintegration) and the economy, because we want this social joint venture to be profitable ” , explains Thierry de La Tour d’Artaise, CEO of SEB. In France, SEB can count on 200 repairers, independents who have their own shop.Not enough. “There is a lack of repairers, admits the manager. Boulanger and Darty are interested in managing the second life of the products, with RepareSeb. ” SEB has invested less than 1 million euros in the project, where its own technicians work. The city of Paris has contributed 350,000 euros and the region for 121,000 euros. “The repair economy must be embodied in places serving Parisians ,” supports Florentin Letissier, city deputy, in charge of the circular economy. This is why the city got involved in the project. ” If this first test is successful, other RepareSebs should open in France
DeLonghi
De’Longhi listed in the top 35 Companies of Forbes World’s Best Employer list for 2021
WHITEGOODSNOW 