BSH Home Appliances Nazarje secured two Silver Awards at the 24th GZS Innovation Day, recognized for eco-friendly appliance design and long-lasting kitchen hardware.
Continue readingGroupe SEB has named its new CEO
Groupe SEB has named Loïc Moutault as its new CEO from 1 October, succeeding Stanislas de Gramont after a major period of transformation for the global SDA giant. Backed unanimously by the board, Moutault brings three decades of international brand leadership from Mars and Royal Canin, with a clear mandate to accelerate SEB’s Rebond plan and drive the next phase of growth across its 45‑brand portfolio.
KitchenAid Luminaire: Style Meets Baking
The KitchenAid Luminaire Stand Mixer brings a fresh design to a kitchen classic. Finished in distinctive Blue Peppercorn, it features a textured exterior, polished details and an illuminated fluted glass bowl.
Continue readingElba Restructures to Boost Global Growth and Brand Focus
Elba has introduced a new organisational structure to strengthen its international commercial presence and sharpen its brand identity. CEO Gabriele Garella says the integrated Business Unit will speed up decision‑making and better leverage internal expertise.
Miele Italia has been crowned Italy’s Best Customer Service
Miele Italia has been crowned Italy’s Best Customer Service 2026/2027 in the appliance category, topping a nationwide Statista survey with more than 300,000 consumer evaluations. The brand’s service excellence — from communication quality to digital support innovation — reinforces its long‑standing “Immer Besser” promise.
Haier Expands Its MarketFootprint in Brazil’s White-Goods
Haier Smart Home is strengthening its position in Brazil through new partnerships with major retailers Magalu and Mercado Livre, combining physical stores with powerful e-commerce reach.
Continue readingMiele Steals the Spotlight at IFA 2026 with Burn‑Proof Cookware and AI Dishwashing
German premium appliance giant Miele was one of the standout brands at IFA 2026, drawing sustained attention from industry visitors — including a notable number from South Korea — thanks to a suite of innovations that blend classic engineering strength with emerging smart‑home technology.
Continue readingV-ZUG Adora Circular EditionAdora Circular Edition
V‑ZUG is pushing circularity from concept to product with the Adora Circular Edition – a washer built to keep materials in use for longer and cut waste across its lifecycle.
Continue readingChinese Appliance Makers Accelerate Europe Push as Vertical Integration Raises Regulatory Eyebrows
Chinese appliance giants are tightening their grip on the European white goods market, rapidly expanding through strategic acquisitions, aggressive innovation, and a growing interest in controlling retail distribution — a shift now drawing heightened scrutiny from EU regulators.
Continue readingHaier’s €13 Billion Push Into AI-Powered Smart Homes
Imagine opening your fridge and it already knows what’s inside, suggests recipes based on your habits, and adjusts its own settings to keep food fresher longer. Or loading a washing machine that identifies fabrics via an internal camera and chooses the right cycle without you lifting a finger. This isn’t sci-fi—it’s the future Haier is betting big on.
Continue reading
WHITEGOODSNOW 