Valberg, the private‑label brand of Électro Dépôt, has officially become France’s best‑selling washing machine brand in 2025, according to GfK MI Sales Tracking. It’s a milestone moment for a marque built on value, accessibility and rapid product development.
The brand’s rise is closely tied to its energy‑efficient A‑class washing machines, launched in 2023 at the same price point as lower‑rated models. That move resonated strongly with cost‑conscious shoppers and helped cement Valberg’s reputation for delivering quality, performance and affordability.
Over the past decade, Valberg has sold more than 13 million products, maintaining an impressive 4.4/5 average customer rating. Électro Dépôt says this success reflects its strategy of building MDD ranges directly around user feedback. One example: a new automatic door‑opening function to improve drying, now fitted across all Valberg and HighOne dishwashers.
Ion Slavov, Director of Offer at Électro Dépôt, says the results show that “innovation, performance, quality and accessibility can go hand in hand” — and that MDD brands can now compete head‑on with long‑established industry giants.
Tag Archives: 2025
Haier Ranked World’s No. 1 Smart Home Enterprise for 2025
Haier has been named the world’s No. 1 Smart Home Enterprise for 2025, according to new data from Euromonitor International. The ranking reflects global revenue across smart appliances, home security, lighting, and energy management.
The company has evolved into an AI‑driven smart home ecosystem provider, now offering 70+ connected lifestyle solutions across 11 home environments. Its unified platform enables seamless device communication and intelligent, scenario‑based services.
Haier’s ecosystem is used by over 130 million registered users worldwide, who rely on the platform to manage their homes more efficiently.
Samsung Wants Screens on Every Appliance by 2025
Samsung Electronics is set to revolutionize home appliances with its advanced display technology, embodying its vision of ‘Screens Everywhere’.
This year, Samsung is transforming the kitchen experience with a refrigerator featuring a new 9” AI Home screen and incorporating the 7” AI Home into the Wall Oven. The laundry category isn’t left behind, with the 7” AI Home integrated into the Bespoke AI Laundry Combo™, now included in the new Bespoke AI™ Washer and Dryer Set. These innovative products will debut at CES 2025.
### Bespoke Refrigerators Get New Compact Screen and Improved Functionality
By offering a range of products with varying screen sizes, Samsung enhances user accessibility and brings the smart home closer to reality. With Bixby voice control, Samsung home appliance screens provide essential activity information like internal temperatures or wash cycle details in a user-friendly format. The Map View feature stands out, allowing these screens to act as convenient control hubs, enabling users to monitor and control connected appliances from a single screen. Additionally, the screens offer various entertainment features via Internet connectivity, broadening the role of home appliances within the home environment.
Jonas Samuelson will leave the position as President & CEO of Electrolux Group on January 1, 2025
After more than eight years as CEO and 16 years in the Group management team, Electrolux Group President & CEO Jonas Samuelson has today informed the Board of Directors that he will leave his position and the Board on January 1, 2025. The Board will now initiate a recruitment process for a successor
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