Appointments

Michael Parry and Gary Nolan have joined Smeg UK as new business development managers. Parry and Nolan will be looking after the North & Midlands and South respectively.

Beko has welcomed former Smeg Australia managing director, Jimmy Kalotheos as sales and marketing director. Kalotheos was with Smeg for over 10 years and was managing director for four of those years.

Rangemaster has promoted national account manager Lee Harris to the position of head of sales UK.

Gareth Wood had started a new position as National Account Manager at SharkNinja UK

Peterborough based Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, announces the appointment of Steph Ferreira to Head of Brand and Digital, UK & Ireland.

Steph joins Whirlpool UK with over a decade of advertising and marketing experience

Matthew Doyle is starting a new position as Head Of MDA & SDA at Euronics UK (CIH Ltd)

Frances Geale has joined SharkNinja UK as Brand Marketing Manager.

Alesha Cinquegrani starting a new position as Digital Customer Marketing Manager at Miele GB

Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, announces two new appointments to its UK management team. Hayley Whitwood has been appointed as Head of HR, UK & Ireland, and Sorrell Nighah has been promoted to the position of Legal Counsel Senior Manager, UK and Ireland.

Hayley Whitwood joined Whirlpool UK in December 2021 with over 15 years’ experience in a number of different HR roles. Hayley worked her way through the ranks at Samsung, taking on positions such as HR Business Partner and Head of HR. More recently, Hayley was employed as HR Manager Europe at Arm, a semiconductor and software design business, until her last promotion with the company to Director of Organisational Effectiveness.

Hayley also brings a degree in Psychology from Loughborough University to her new position, as well as a HR specialisation qualification from Anglia Ruskin University.

Hayley Whitwood, Head of HR, UK & Ireland, Whirlpool UK Appliances Limited says: “I’m extremely proud to be joining a company that not only works hard to create an inclusive, diverse and vibrant workforce, but has also been recognised as a Top Employer for the fifth consecutive year in the UK. I hope the experience I bring from a number of HR management roles, combined with my industry knowledge, will enable me to build upon Whirlpool UK’s existing commitment to caring for its colleagues, nurturing talent and championing inclusivity and diversity.”

In addition, Whirlpool UK has promoted Sorrell Nighah to the position of Legal Counsel Senior Manager. Sorrell started her new position in January 2022, having been employed by Whirlpool UK since 2018, where her role involved managing disputes and providing support to Product Safety and Regulatory matters across EMEA.

Sorrell will support the company’s overall business and commercial needs in the UK and Ireland, while having responsibility over distribution, direct-to-consumer operations, consumer service and a number of other commercial aspects of the business. Furthermore, Sorrell will continue to provide support on EMEA product regulatory matters.

Catering equipment giant Middleby Corporation has promoted Jaime Nau to president of its global and strategic accounts.

In this position she will oversee the Middleby national account teams that work with global restaurant chains, convenience stores, retail outlets, government programs and other strategic accounts.

Haier Europe strengthens the sales team of the Italian market with the entry of Elena Mauri and Giulia Padovani who have been appointed respectively as Built-In Sales Director and Sell-Out Director, and will report directly to Emiliano Garofalo, Haier’s Country Manager Italy

Haier Europe appointed Francesco del Greco as new Chief Information Officer. He joins Haier Europe’s Senior Leadership Team and reports directly to CEO Yannick Fierling. As highlighted by Haier Europe, with more than twenty years of experience in IT and software,He will be responsible for defining the strategy for IT systems and platforms to optimize internal operations and improve the customer experience.

Dominic Worsley joined CDA as Managing Director. He joined Magnum Brands Group where he served as Director of Global Sales and Marketing. Prior to that, he worked at Miele for 9 years and was Director of Global Marketing. Additional experience in the home appliance industry includes over 7 years of UK sales and ROI at Groupe SEB, a small appliance specialist with brands such as Tefal, Moulinex, Rowenta and Krups. Worsley said: “We have many exciting new develop

Gillian Geraghty has joined Currys’ Group Leadership Team as Omnichannel and eCommerce
Director.

Haier UK has announced that its chief commercial officer, Jim McEwan, has taken responsibility for the Hoover and Candy brands.

Buying group CIH has appointed marketer Paul Goldsmith to take its “marketing and our members forward to the next level”.  

Paul joins the group as Head of Marketing,

HAIER EUROPE APPOINTS EMILIANO GAROFALO AS COUNTRY MANAGER FOR ITALY Haier Europe has appointed Emiliano Garofalo as Country Manager for the Italian branch. After a long and brilliant career in Mediamarket, where he came to cover the role of Purchasing Director MDA SDA & Consumer Electronics, Emiliano joined the Candy Hoover group in 2016 as Sales Director Italy Candy Retail and then participated in 2019 in the Haier’s integration process by extending its skills to the new Brand Portfolio in the Retail Channel, also assuming the role of Deputy Country Manager. 

Emiliano played a key role during the acquisition and growth of the Haier brand by leveraging the relationships of trust gained with customers and consumers and is now ready to lead Italy, in line with the growth ambitions and the transformation path. by Haier Europe.