Haier UK has announced that its chief commercial officer, Jim McEwan, has taken responsibility for the Hoover and Candy brands.

Buying group CIH has appointed marketer Paul Goldsmith to take its “marketing and our members forward to the next level”.  

Paul joins the group as Head of Marketing,

HAIER EUROPE APPOINTS EMILIANO GAROFALO AS COUNTRY MANAGER FOR ITALY Haier Europe has appointed Emiliano Garofalo as Country Manager for the Italian branch. After a long and brilliant career in Mediamarket, where he came to cover the role of Purchasing Director MDA SDA & Consumer Electronics, Emiliano joined the Candy Hoover group in 2016 as Sales Director Italy Candy Retail and then participated in 2019 in the Haier’s integration process by extending its skills to the new Brand Portfolio in the Retail Channel, also assuming the role of Deputy Country Manager. 

Emiliano played a key role during the acquisition and growth of the Haier brand by leveraging the relationships of trust gained with customers and consumers and is now ready to lead Italy, in line with the growth ambitions and the transformation path. by Haier Europe.