Vincent Rotger , long experience at Whirlpool and Haier, will take over from Henrik Dagberg as Chief Strategy Officer, and will lead the Business Development area. Rotger, a graduate in France, held the same function at Haier Europe before becoming CEO of Ever Ever, a French start-up dedicated to the design of durable and sustainable home appliances
Tag Archives: Whirlpool
Whirlpool Expands U.S. Investment and Manufacturing
Whirlpool CEO Marc Bitzer reaffirmed the company’s commitment to domestic production, crediting supportive trade policies for encouraging new investments. The brand is launching products that affect 30% of its range, with a focus on U.S.-based manufacturing. Despite missing Q1 2025 forecasts, Bitzer remains confident that boosting factory output will drive profitability
Whirlpool to issue $1.2 billion in bonds following junk status downgrade
Whirlpool Corp a global leader in home appliances, is making a bold financial move by issuing $1.2 billion in bonds following its recent downgrade to junk status Whirlpool, a global manufacturer of major home appliances, aims to use the proceeds from this bond sale to pay off debt under its current term-loan facility,
Whirlpool Corporation named one of America’s Most Innovative Companies 2025 by Fortune
Whirlpool Corporation has been named one of “America’s Most Innovative Companies 2025” by Fortune, recognizing its continued leadership in pioneering home appliance solutions that improve life at home. The prestigious list honors companies demonstrating outstanding innovation across product development, business processes, and corporate culture.
Grenfell Tower fire
The company behind the Hotpoint fridge-freezer linked to the devastating Grenfell Tower fire is facing legal action for allegedly failing to test the model’s materials against fire safety standards.
As reported by the *Financial Times*, Beko Europe—formerly known as Whirlpool—is among several businesses named in a High Court lawsuit exceeding £358 million. Investigations previously identified the Hotpoint FF175BP fridge-freezer as the likely initial source of the fire in June 2017, which tragically claimed over 70 lives.
Lawyers representing the Royal Borough of Kensington and Chelsea, as detailed in *The Guardian*, argue that Beko Europe neglected to test critical materials such as the plastic backing, foam, and polystyrene used in the fridge-freezer. They contend that such materials would have failed compliance under the Electrical Equipment (Safety) Regulations 1994 if properly tested.
In response, the company disputes these allegations and asserts it is “vigorously defending” the claims.
Meanwhile, Arçelik, the Turkish parent company of the Beko brand, completed a merger last year with U.S.-based Whirlpool, forming Beko Europe.
The issue of fire safety in household appliances has been a longstanding concern. A 2013 report by the London Fire Brigade highlighted fridges and freezers as among the “most dangerous household appliances during a fire,” citing the high amounts of plastic and flammable insulation as contributing to approximately 300 fridge-related fires annually across Great Britain.
Whirlpool jobs to go
Whirlpool Corporation is reducing its workforce by approximately 650 employees at its Amana, Iowa operations, effective June 1, 2025.
The company said the move is driven by shifting consumer demand, not by external pressures like tariffs or regulatory changes.
Affected employees work in specific production teams, though Whirlpool has not detailed which lines or departments will be impacted.
Whirlpool @KBIS 2025
Whirlpool invites you to explore their Gallery of Care, where you’ll discover how their appliances are specifically designed to support families through the real pain points of everyday life.
Some new, standout appliance innovations Whirlpool will feature at the show include:
The Whirlpool ® 5.0 cu. ft. Smart Front Load ENERGY STAR Washer with the FreshFlow Vent System, with the first fan-powered system with antimicrobial protection
The Whirlpool ® 7.4 cu. ft. Smart Front Load ENERGY STAR Gas Dryer with Steam Capabilities, with steam-enhanced cycles and options to help prevent wrinkles, refresh clothes and reduce static
The Whirlpool ® 30-inch Smart Electric Smart Range, with Air Cooking Technology and simple cleanup thanks to its WipeClean™ coating
The Whirlpool® 36-inch Wide Counter Depth French Door Refrigerator with EasyView Crispers and EasyReach Zone
Whirlpool goes through round of layoffs, cuts administrative jobs
The appliance giant based in Benton Harbor confirms it’s cutting administrative jobs across the workforce, The company didn’t say specifically how many jobs are impacted, but did say less than 1 percent of the total workforce.Whirlpool says it’s establishing an organization to standardize IT, human resources and finances and remain based out of Benton Harbor
Whirlpool shares fall
Whirlpool shares are falling sharply following the appliance manufacturer’s fourth quarter earnings report, which fell short of analysts’ expectations. The company missed Wall Street’s revenue and profit forecasts, while also issuing lower-than-expected guidance for 2025.
Recall: Glass cooktops may turn on by themselves
Some Whirlpool, KitchenAid, and JennAir brand glass cooktops could be a fire hazard.A recall notice posted by the Consumer Product Safety Commission said certain models can turn on by themselves.
The recall applies to about 26,300 stoves sold in the United States, along with 1,928 sold in Canada and Mexico.
The recalled stoves were manufactured between December 2016 and July 2019.
