Haier UK 3rd UK activation centre

Haier announce thecontinued expansion in the UK with the opening of a third Activation Centre!

Located in the heart of London at the iconic Business Design Centre, The Haier Design Activation Centre follows on from the two Warrington based brand and training activation centers which are used for both internal meetings and external events.

The new Haier Design Activation Centre will give us a space in the heart of the UK capital for our customers, colleagues and communities, and it will provide us with amazing opportunities to launch ground-breaking solutions, services and ecosystems at the heart of an iconic and industry leading event space.

Haier appoints new Cluster Leader DACH and Managing Director Germany

Rogier Volmer will take up his new position at Haier Germany on 7th August 2023. With extensive experience as a managing director in global and European management as well as in commercial and marketing functions, Rogier Volmer joins Haier Germany as a highly qualified leader. Volmer will be the new Cluster Leader for DACH and Managing Director Germany, successfully implementing the company’s five-year plan to expand its market presence in the DACH region and drive business growth

Haier aims to number one in UK

Haier has revealed its ambitious strategy to achieve further growth in the UK and Ireland.

Under the theme ‘dream, believe, achieve,’ the brand – which is also the parent company of Candy and Hoover – used its annual 1 Vision Conference to reveal its worldwide growth to date and outline its aims and objectives to become ‘the UK’s supplier of choice’.a market share of 17% worldwide with a worldwide turnover of 32 billion. Every 1 in five fridges, wine coolers, washers, dryers are a Haier made

Hairer investment India

Haier India has invested Rs 400 crore for the expansion of its Greater Noida plant.

The phase II expansion of the plant is scheduled to begin this month and will be completed by November 2024. The company will add 44,890 sq m to the 3,05,726 sq m plant.

Haier India can currently produce one million air-conditioners, 1.5 million washing machines, and 3 million refrigerators annually at its plants in Greater Noida and Pune.

“With enhanced manufacturing capabilities and increased backward integration, we are confident in our ability to deliver exceptional products 

the phase one expansion of the Greater Noida plant, the company had invested Rs 1,600 crore to create a manufacturing unit for air-conditioners, washing machines, and refrigerators. 

Haier India also targets Rs 10,000 crore turnover by the end of 2024. BusinessLine had earlier reported that the targeted turnover is in line with the expected revenue growth of 40 per cent and 30 per cent in 2023 and 2024, respectively.

GE appliance reports

The new GE Appliances Report showcasing our economic impact, environmental, social and governance efforts, latest products and our employees who are consistently making the world’s best appliances and helping us achieve national rankings as one of the best places to work in the U.S.

It also unveils business progress through the lens of innovation, inclusivity and infinite possibilities brought to life through our voice, action, brands and people.

Check out the company behind the products you trust for your family: https://rb.gy/wdo9l

Haier inaugurates its European headquarters

Haier Europe has inaugurated the new European headquarters in the Energy Park of Vimercate, on the Green Building Campus. From here Haier Europe directly manages more than 45 commercial subsidiaries in Europe, the Middle East and Africa, for a total of more than 10,000 employees.

The inauguration ceremony of the new headquarters was held in the presence of the Senior Leadership Team of Haier Europe, the Consul General of China in Milan Liu Kan, the Mayor of Vimercate Francesco Cereda, and Alessandro Spada, Alessandro Scarabelli and Gianni Caimi of Assolombarda. The Minister of Enterprise and Made in Italy Adolfo Urso sent a congratulatory video message.

The new headquarters were designed with sustainability and high energy efficiency in mind, in an entirely plastic-free environment and certified according to the highest standards of energy management and environmental resourcesThe new Haier Europe headquarters will also have a dedicated product display area where visitors can discover and experience IoT solutions and connectivity in kitchen, laundry and home scenarios.

Haier Europe growth strategy

The partnership with the ATP Tour is part of Haier Europe’s growth strategy, which aims to become one of the Top 3 household appliances in Europe by 2026. , what is most impressive is how quickly the group manages to grow. Since acquiring Candy-Hoover in 2019, we have seen the strongest market growth in Europe over the past four years.”

Last year, Haier Europe achieved a turnover of 3.2 billion euros, up 20%,Haier is the appliance group that has invested the most in Europe over the past 30years, The three manufacturing sites, tumble dryers in Turkey, Refrigeration in Romania and dishwashers in Turkey created over the past two years represent an investment of more than 180 million euros. In 2023 and 2024, the increase in our production capacities will continue with three new industrial investments in high-end cooking (Turkey), washing machines (Turkey) and large-capacity cold (Romania).This rapprochement with the ATP provides Haier with exceptional coverage in Europe and internationally. Haier is growing in turnover and production capacity

Haier Gets ISI Certification, For Its Indian Manufacturing Unit

Haier Appliances India, announced that its state-of-the-art deep freezer manufacturing unit in Ranjangaon – Pune has achieved a significant milestone by obtaining the prestigious ISI certification. The certification, issued by the Bureau of Indian Standards (BIS), validates that all products manufactured at this facility meet the highest standards of safety, durability, and performance, ensuring customer satisfaction

Haier customize a washing machine

Home appliance giant Haier Group’s production base in Tianjin has hit upon a novel idea.Haier is offering consumers a chance to customize a washing machine remotely, just by using their mobile phones. Customers get to choose the functions, appearance and design of a washing machine without having to enter a physical store. Once they place an order, intelligent equipment at Haier’s interconnected factory automatically reads the information and starts production, tailor-made for each client.

It is using cutting-edge digital technologies, including 5G, artificial intelligence and big data, to improve the workshop’s productivity and cut energy consumption by more than 30 percent.