Happy birthday to Electrolux Today we celebrate turning 105.
founded in Sweden in 1919 by entrepreneur and salesman Axel Wenner-Gren who had worked stubbornly since 1908 to realize a vision: making vacuum cleaners lighter and easier to use. “Every home, an Electrolux home” was his motto. With Wenner-Gren’s idea, and his unusual knack for sales and marketing, the journey began toward becoming a leading global appliance company today.
Electrolux have been innovating and improving the lives of people in their homes around the world for 105 years.
Read more about their story here https://www.electroluxgroup.com/en/category/history/
Tag Archives: Electrolux
New Electrolux Group study shows short wash and low temperature key to reducing environmental footprint of clothes
Extending clothing life presents the single largest opportunity to reduce the carbon, water and waste footprints of clothes. Published recently by Electrolux The Truth About Laundry Report are the findings of our seven-year, science-led research program focused on extended clothing life which shows that choosing lower temperatures and shorter cycles can length the lifespan of clothes by more than 50%.
For example, a cotton T-shirt washed at 30°C for 59 minutes will last over 50% longer than if it’s washed on a regular 40°C cycle which can last up to 120 minutes, if not longer.
To read all about this and to download The Truth About Laundry, Love Clothes For Longer Edition, read here:
Electrolux Australia shows the way to fight climate change
The Electrolux Group’s Adelaide factory has been recognised in the South Australian Climate Leaders Awards for their continued commitment to climate change.
The Adelaide factory which manufactures kitchen ovens was adjudged the winner of the Large Enterprise category.
Electrolux is the only large whitegoods company still manufacturing in Australia, employing approximately 450 local workers.
Electrolux returns to profit but no rebound expected at year-end
The Group’s losses in the US have been reduced but the market in Europe is still weak with the sole exception of Built-in Electrolux’s turnover increased 7% in the second quarter, from SEK 32.6 billion to SEK 33.8 billion (EUR 2.91 billion), “driven by higher volumes in all business areas”, the company said in a statement.
The Swedish group revises its operating profit: 0.42 billion crowns (36 million euros) corresponding to a margin of 1.2% which becomes 0.52 excluding non-recurring items. What happened? On the one hand, the cost measures are starting to be felt and have contributed 300 million crowns, on the other hand, the loss of the activities in North America has significantly reduced. Latin America has developed strongly but in Europe the market is still weak with the sole exception of Built-in .all is well? Not quite: CEO Jonas Samuelson warns that the group has “ revised the outlook for market demand in Europe, Asia-Pacific for the full year 2024 from neutral to negative we expect a negative price trend for the full year 2024, with a negative impact also on the second half. Increasing investments in marketing to capitalize on the momentum of our attractive product offering are producing good returns and, as in the second quarter, we plan to increase investments in innovation and marketing in the second half of 2024. ”
Electrolux launches smart laundry rang
Electrolux brand is launching its smartest range of laundry appliances in Europe.
Features include:
▪ The new SmartSelect function available on selected washing machines, washer dryers and tumble dryers which adjusts the washing/drying cycle and temperature based on needs, saving time and energy.
▪ The new SmartSave function in the 900 series tumble dryers gives consumers the choice between faster drying time or lower energy consumption.
▪ Low wash temperatures and short cycles are also in demand. Consumers can now run a 30 degree cycle, UltraQuick, in 39 minutes in selected washing machines in the 900 series.
“In 2020, textile consumption in Europe had on average the fourth highest impact on the environment,” comments sarah schaefer, Vice President Sustainability for Europe and APMEA at Electrolux Group. “Extending clothing life by just nine months delivers significant benefits but we want to help consumers go further. We have a goal to double the lifetime of clothes and our new range of smart and effortless appliances is a positive step towards that.”
Electrolux Launch a Microplastic Filter Launch a Microplastic Filter
According to our consumer study into microplastics and laundry**, part of the problem is a lack of understanding of what ‘synthetic’ means, with 94% of all adults not knowing how much plastic is in clothes. Our study found 68% of European adults were unaware that Nylon is a plastic fiber while 62% did not know Polyester, the world’s commonly used fiber, is plastic.
With the launch of the Microplastic Filter, we can help consumers reduce their own environmental impact when it comes to clothing care. We estimate that the new filter for washing machines can help prevent up to two plastic bags worth of microplastic fibers from being released from laundry, per household, every year. The filter, designed to fit on the laundry wall and made from 50% recycled plastic, works with both Electrolux and AEG washing machines.
Electrolux in crisis?
Electrolux, a multinational company, finds itself in a challenging situation during the first quarter of 2024. Let’s delve into the details:
Financial Losses:
The company reported an operating loss of 720 million crowns for Q1 2024, a significant increase compared to the previous year’s loss of 256 million crowns.
This financial setback was partially offset by a decline in raw material prices.
Reasons Behind the Crisis:
Intense Competition: Electrolux faces fierce competition, particularly from Chinese competitors.
Promotions and Cost Pressure: To remain competitive, the company has had to run continuous promotions. Additionally, families worldwide have shifted toward low-cost products, impacting premium household appliances under the Electrolux brand.
North America’s Struggle:
North America, once a profitable market for Electrolux, now faces challenges.
Despite cost-cutting efforts, thousands of layoffs did not translate into profits due to high price pressure from Asian chains and importers in 2023 and Q1 2024.
Leadership Change:
CEO Jonas Samuelson has resigned, leaving the company.
The new organizational structure aims to streamline operations and reduce costs.
Speculation on Buyers:
Midea and Haier are rumored to be potential buyers for Electrolux.
In summary, Electrolux grapples with financial losses, leadership changes, and a tough market environment. The road ahead involves strategic decisions and adaptation to remain competitive in the global landscape.
Electrolux Air fryer
Electrolux award-winning air fryers. Staying true to with their goal of making healthy and sustainable eating the preferred choice by 2030, this new generation of air fryers can help consumers cook their food with up to 90% less fat and up to 50% fewer calories*, in a faster and more energy-efficient way that doesn’t compromise on the taste.
The compact size of the air fryer, designed to fit in even a small kitchen in the modern home, also means fewer raw materials are used to produce it and allows us to be more efficient with our logistics.
The range is also designed with a multicultural perspective in mind, giving users the opportunity to explore new recipes and cooking techniques offered on the user interface. We’re proud to add that the range recently received two prestigious iF Design Awards in both the product design and user interface categories. Known as Electrolux 600 and 700 Air Fryers/AEG 6000 and 7000 Air Fryers in Europe and Electrolux UltimateTaste 300 and 500 Air Fryers in Asia Pacific, Middle East and Africa, the range was launched earlier this month. It will be launched in North America as Frigidaire 5.3 Qt Air Fryer in September this year.
Electrolux EcoLine Hub at Fuorisalone
The Electrolux EcoLine Hub is open now at Fuorisalone 2024, our one-off installation aimed at increasing environmental awareness and more sustainable living practices.
If you’re attending Milan Design Week then please come and visit us. You’ll find the Electrolux EcoLine Hub within the BAM – Biblioteca degli Alberi (Library of Trees) and we’ll be open until Sunday 21 April.
A unique space where education meets inspiration, the Electrolux EcoLine Hub also includes an exhibition of products that are part of the Electrolux EcoLine range – a selection of our most energy efficient kitchen and laundry appliancesThe products dedicated to garment treatment feature a revamped design that enhances and simplifies the physical and digital user experience. For the first time, Electrolux’ washing machines feature the SmartSelect interface, which adjusts cycle duration and temperature based on needs and can help save water, energy and time. The SensiCare+ technology allows to save up to 40 percent in time, water, and energy by detecting the weight of each load and adjusting the wash cycle*. The SmartSave function featured in the dryers allows to choose between drying more energy efficiently or faster to save time. Visitors will also have the opportunity to explore in detail all the new features of the latest models in an immersive and in-depth experience.
In addition, thanks to AWorld, a mobile app that fosters a culture of sustainability through gamification, it will be possible to calculate one’s Carbon Footprint, introducing a fun way to learn about sustainability. Furthermore, a collection point for small WEEE will be set up inside the Hub, thanks to the partnership with Erion WEEE, a non-profit consortium for electronic waste management and recycling of which Electrolux is an active member. In addition, “Materia Viva” (“Living matter”), a docufilm created by Erion WEEE in collaboration with Libero Produzioni to raise awareness about sustainability, the circular economy and WEEE, will be screened. Leveraging a pop approach, experts and well-known personalities guide the audience to good recycling practices, demonstrating how simple gestures can help contributing to a better future.
Electrolux’s appliances at the EcoLine Hub
Electrolux EcoLine Hub will be open to the public of Fuorisalone 2024: it is a space created to increase environmental awareness and encourage a more sustainable lifestyle. The installation will show some of the company’s most efficient products: the appliances belonging to the Electrolux EcoLine. In detail, the interior of the Hub reproduces a real home with two main zones: in the first area, dedicated to Taste, there are the 800 Steamboost oven (KOBBS39WX), the induction hob with integrated hood (KCC84453CK) , the SenseBoil 700 with the new SaphirMatt glass (EIS82453IZ), the dishwasher (KEZB8500W) and the 700 GreenZone fridge-freezer (KNP7MD18S); in the second area, dedicated to the clothing care, it is possible to discover the particularities of the new range of dryers and washing machines, and the filter for microplastics. Finally, among the various initiatives, within the Hub, thanks to the partnership with Erion WEEE (non-profit consortium for the management and recycling of electronic waste of which Electrolux is an active member),
WHITEGOODSNOW 