All new Electrolux and AEG washing machines ranges in Europe from Series 7 and above are equipped with a steam program. In APAC & MEA, select washing machine ranges are now equipped with steam programs to sanitize or refresh clothes, and machines in North America and Latin America are equipped with steam programs to remove dirt and tough stains from fibers.
As Electrolux explains, functions such as SteamCare and ProSteam use over 96% less water and 30% less energy compared to a complete washing cycle. The gentle SteamCare program – said Calina Gavril, Care Experience Marketing Director for Electrolux Group – enables consumers to quickly refresh one or two garments at a time, such as a blouse or shirt. In 25 minutes, gentle steam removes creases, odors and restores that newly washed feeling to even delicate garments.
Our consumer research – adds Isabell Foyer, European Category Manager, Washing Machines – consistently shows that steam is one of the most appreciated functions, and that it continues to have high consumer appeal. Changing laundry behavior takes time, but we are seeing more consumers changing their laundry behavior to reduce their environmental impact and costs, particularly in light of higher energy prices.
Tag Archives: Electrolux
Electrolux divests the facility in Memphis
Electrolux Group will divest its manufacturing facility in Memphis, Tennessee, USA to a US-based investment company for a cash consideration of 61 million dollar. The agreed divestment follows a previous agreement with another buyer which was not completed.
The agreement includes a due diligence period before closing of the transaction, during which the buyer can terminate the contract. The approximate gain of 50 million dollar from the divestment will be recorded as a non-recurring item, positively impacting the operating income in business area North America, in connection with closing of the transaction.
According ti Electrolux, closing and the positive cash flow impact are expected to occur during the fourth quarter of 2023. The Group’s production in Memphis stopped on June 30, 2022, and the operations have been transferred to the new facility in Springfield, Tennessee
Electrolux Group divests Nyíregyháza factory
Electrolux Group has divested its manufacturing facility in Nyíregyháza, Hungary to Swedish heat pump manufacturer Qvantum for a cash consideration of EUR 38m (approx. SEK 455m).The approximate gain of EUR 25m (approx. SEK 300m) will be recorded as a non-recurring item, positively impacting the operating income in business area Europe during the third quarter of 2023.
The divestment is part of the actions to divest non-core assets with total potential value of SEK 10bn, which were communicated on July 20, 2023.
Electrolux Group has since the announcement of the decision to discontinue production in Nyíregyháza explored various possibilities to divest the premises to external parties, working closely together with the local government.
The buyer Qvantum is a Swedish manufacturer of high-quality electric heat pumps, founded in 1993. Among several interested parties, Qvantum was the most suitable buyer, taking various factors into account, including plans to quickly ramp up a new manufacturing business at the site. Qvantum has expressed its interest to offer certain positions to the Electrolux Group employees at the factory
Electrolux Group puts the spotlight on resource efficiency with AEG EcoLine
Global appliance company Electrolux Group – under its premium brand AEG – is showcasing, for the first time, its most resource-efficient models at IFA 2023: the AEG EcoLine. AEG EcoLine is a dedicated selection, presented in-store and online, of the company’s most resource efficient appliances covering all major product categories and aimed at helping consumers to reduce climate impact while providing high-quality performance. The sustainable selection of appliances from the current AEG and Electrolux portfolio as well as the new AEG SaphirMatt induction hob with scratch-resistant glass will be revealed at IFA 2023
According to Electrolux Group’s science-based approach and Life Cycle Assessments (LCAs), approximately 85% [1] of the global climate impact of an appliance, during its lifespan, is generated when it is in use. Therefore, to help reduce climate impact while providing high-quality performance, all models within AEG EcoLine have been designed to be used effortlessly, at their top efficiency, every day while meeting the brand’s strongest energy label ratings.
“Technological innovation is at the heart of every model within AEG EcoLine with functions designed to make life of consumers more enjoyable while making it easy to take more sustainable choices. Resource efficiency and performance without compromise is what consumers want and it’s what AEG EcoLine delivers,” says Chris Braam, CEO Europe Electrolux Group.
“We chose IFA 2023 to present the AEG EcoLine selection to an international audience because of its important role in highlighting innovation. AEG EcoLine is a significant step forward in making resource-efficient models stand out when people are looking for an appliance in-store or online, and we are very much looking forward to showcasing it to our trade partners and consumers in Berlin,” adds Braam.
Better than the best A rating
The new AEG EcoLine selection covers all the main product categories ensuring it meets the appliances needs of the entire home.
Within laundry, AEG EcoLine will be showing washers which have an energy rating better than the best A rating on the market and with resource saving features such as AutoDose, which saves detergent, and UltraWash which cleans efficiently at 30ºC and saves 30% energy [2].
AEG EcoLine tumble dryers with heat pump technology can save up to 68% more energy versus a traditional tumble dryer [3].
AEG EcoLine ovens retain minerals and vitamins while using up to 20% less energy when cooking with steam [4], and a steam cleaning function saves up to 95% energy versus pyro cleaning [5].
The new AEG 7000 cordless cleaner is made with up to 70% recycled plastic, when using Auto Mode, it can save up to 47% energy and prolong running time [6].
Other appliances included in the AEG EcoLine are hobs, hoods, dishwashers, free-standing cookers and air purifiers
Electrolux IFA2023
Electrolux Group is showcasing at IFA 2023, for the first time, its EcoLine. It is a dedicated selection created to help consumers reduce their climate impact while providing high-quality performance. The new line includes all the main product categories ensuring it meets the appliances needs of the entire home. Within laundry, EcoLine shows washers which have an energy rating better than the best A rating on the market and with resource saving features such as AutoDose, which saves detergent, and UltraWash which cleans efficiently at 30ºC and saves 30% energy. EcoLine tumble dryers with heat pump technology can save up to 68% more energy versus a traditional tumble dryer. Besides, the ovens retain minerals and vitamins while using up to 20% less energy when cooking with steam, and a steam cleaning function saves up to 95% energy versus pyro cleaning. Other appliances included in the EcoLine are hobs, hoods, dishwashers, free-standing cookers and air purifiers. Finally, the company proposes also the AEG SaphirMatt induction hob with scratch-resistant glass. The SaphirMatt ceramic glass is able to withstand everyday use and abrasions without being scratched.
Creativity meets speed with GourmeXpress,the High Speed Oven
With the Electrolux professional tabletop GourmeXpress High Speed Oven you can serve delicious food in a fast and easy way. You can cook proteins and melt cheese perfectly thanks to a combination of 3 different heating methods. This solution leads to a simpler workflow and enlarges your menu. Serving high quality products in a consistent way, day after day, regardless of the user.
AEG Electrolux IFA
AEG ELECTROLUX IFA Berlin 2023 For Chris Braam CEO Electrolux Group , “Consumption is down. we must show resilience and our teams can be proud to make a difference on a daily basis. How to grow further? We have several levers for growth: investing in our brands, having the right innovation, no compromise on the consumer experience, developing direct to consumer and of course sustainable development, with EcoLine in particular. For Sarah Schaefer , Vice-President Sustainability Electrolux Group: “We have already achieved our carbon emission reduction targets in terms of production (-82%) but also product use -25%)
Electrolux new UK general manager
Electrolux UK and Ireland has announced it has appointed a new General Manager; Sara Erman starts the role having worked across a variety of roles within the company she takes over from Luke Harding, who has been promoted into a Vice President role within the European business
Midea could acquire Zanussi and its activities in Egypt
According to Egyptian media Midea Group is considering the acquisition of Zanussi brand from Electrolux Group . The acquisition deal is expected to be finalized by the fourth quarter of 2023.
In July, the Swedish giant had appointed Societè Generale to handle the sale of the Zanussi, Ideal, Faure, Zanker, Rosenlew, Elektro-Helios, Zoppas, Olympic Electric and Kwikot brands and activities in Africa and the Middle East.
Electrolux’s activities in Egypt became relevant in 2011 with the acquisition of Egyptian Olympic Group, the largest white goods manufacturer based in the Middle East. Electrolux employs 2,238 people in Egypt.
98% of electricity used in Electrolux global operations comes from renewable sources
98% of the total electricity used in Electrolux Group manufacturer operations came from renewable sources. While a small proportion of non-renewable electricity is still sourced, Electrolux Group is proactively working to achieve 100% renewable electricity globally by 2025.
Electricity accounts for 60% of Electrolux Group’s total energy use and is a key component of the company’s journey to eliminate the use of fossil fuels in its operations by 2030 and across the entire value chain by 2050. This percentage will grow in the coming years as Electrolux Group operations are increasingly electrified.
Electrolux Group now has sites with solar photovoltaic (PV) systems in Italy, Thailand, Australia, Mexico, China, South Africa and Sweden. In 2022, these systems avoided greenhouse gas emissions of around 5,000 CO2e by producing around 10 GWh of electricity
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