The amount of recycled plastic Electrolux used increased from 6,400 metric tons in 2019 to 6,800 metric tons in 2020.
Find out more in the Electrolux Sustainability Report 2020:
The amount of recycled plastic Electrolux used increased from 6,400 metric tons in 2019 to 6,800 metric tons in 2020.
Find out more in the Electrolux Sustainability Report 2020:
When COVID-19 broke out, Electrolux professional started looking at solutions that could inactivate pathogenic microorganisms through washing programs. With the help of expertise from the research institute RISE in Gothenburg, Electrolux were able to develop a completely new washing program for Line 6000 that inactivates viruses from textiles.
The program is designed for private individuals and therefore perfect for users of machines in utility rooms.
As a result of COVID-19, more and more people have become worried about infection, so that we can now offer an effective washing program to inactivate a range of viruses feels very good”, says Silvana Johansson, Global Head of Category Laundry at Electrolux Professional.

https://www.electroluxprofessional.com/se/nytt-desinfektionsprogram-inaktiverar-virus-fran-textilier
Flexibility in your kitchen design, consider the new Electrolux TotalFlex induction hob.
Just switch on the hob and place a pan in any place that you find convenient. The TotalFlex automatically detects pans of any shape or size, allowing you to cook anywhere on the hob’s surface.
For increased usability, it’s also possible to combine two zones into one larger one, so bigger pans or a plancha grill can be used without any problems.
As soon as a cooking zone is in use, the timer of any position can be called up quickly and easily via the touchscreen display. And because each dish is individually and precisely timed, you can be assured of absolute control over the cooking process.
The TotalFlex also features Hob2Hood, a handy function that automatically controls the extraction power and the hood lighting, leaving the cook hands-free to concentrate on perfecting their dishes.
Electrolux is a leading global appliances company, producing a wide range of consumer electrical goods, including washing machines, cookers, vacuum cleaners, refrigerators, etc. Since 2017, Electrolux has been investing in ‘connected appliances’ as part of its digital transformation agenda, and to shift its business model from the traditional business-to-business (B2B) to business-to-consumer (B2C).
In 2020, Electrolux and IBM’s The Weather Company announced a new collaboration to use location-based Artificial Intelligence (AI) to enhance customer experience and help increase the energy efficiency of home appliances in order to reduce their impact on the environment.
IBM’s weather API (Application Programming Interface) provides hyper-localized data on air quality, pollen levels, humidity and temperature to Electrolux. This data is then used as a basis for smart app recommendations about when to use appliances such as clothes dryers, air purifiers and air conditioners. For example, after reading the weather forecast, the smart app will give recommendations on the best time to start the dryer because it’s about to rain, or when to turn off the air purifier because the air quality that day is good.
With supervision from an experienced team of meteorologists, IBM uses AI and analytics to pull weather models together with relevant data sources and arrive at the most accurate forecast. The process includes a next-generation AI-enabled weather forecasting model called IBM GRAF (Global High-Resolution Atmospheric Forecasting) system. IBM GRAF uses Machine Learning to rapidly update atmospheric changes hourly and at a 3km resolution.
The real-time, location-based weather predictions are made available through the Electrolux Life App. Users are prompted to use their clothes dryer when rain is forecasted or when the air quality is not acceptable for air-drying. Similarly, the application recommends not to use the dryer when the outdoor weather is optimal for air-drying, thus saving energy.
The app can also control inputs for other appliances, such as the humidity control for air conditioners and accurate readings of indoor and outdoor weather to inform the use of air purifiers. An entire ecosystem of multiple connected appliances benefits from access to accurate weather forecasts, as well as environmental factors such as air quality, pollen, pollution and more.
Electrolux Life App with IBM weather notifications | Image credit: IBM
In 2019, Electrolux kicked off trials of new hardware-as-a-service business models in Sweden and China, enabling consumers to subscribe to, rather than purchase, its products.
For instance, in Sweden, customers can subscribe to a robotic vacuum cleaner on a pay-per-use basis from only 1 SEK per sq m cleaned. The vacuum cleaner is equipped with a variety of sensors and software, including a location-based 3D Vision camera and laser for accurate navigation and area cleaned calculation. With Electrolux connected ecosystem technology, users can control the product via an app and schedule cleaning when they are away from home as well as monitor the number of sq m cleaned each month.
Electrolux also uses AI to plan and predict demand. By enhancing its historical sales data with data from external sources, the company ensures that retailers have the right goods when customers are demanding them.
For example, weather data is used to predict sales of air conditioners during summer time in Sweden. Using advanced statistical models, the data science team at Electrolux predicts the exact amount of the right products to be supplied to retailers at specific times of the year.
In addition to weather data, the company also monitors the Internet for online reviews, ratings and prices of products in both retail stores and online stores, including price promotions by competitors. It uses this data to avoid oversupply, hence retailers do not need to offer excessive discounts due to overstocking.
Since Electrolux products are supplied to different parts of the world, location technology is crucial to tune its manufacturing, distribution and customer supply chain. Based on the demand prediction, products are distributed from warehouses near the factories or plants, to redistribution centres. The demand planning practice helps optimize suppliers, logistics chains and transport, giving Electrolux a competitive advantage in the white goods market.
Electrolux is inspiring more sustainable living – not only by communicating the benefits of its laundry products, but through global campaigns that concentrate on broader messages.
The Truth About Laundry” (European study on Electrolux laundry habits , with 12,000 adults surveyed), despite being encouraged to wash clothes at 30 ° C or below for over a decade, nearly two-thirds of Europeans (63%) still washed at 40 ° C or above. As part of its “Better Living” program, Electrolux has bold sustainability goals in apparel care with the goal of making clothes last twice as long with half the environmental impact by 2030. To help To achieve these goals, the survey was conducted to understand current attitudes and behaviors when it comes to how people care for their clothes and to what extent people view the environment. The survey finds that laundry habits are out of step with climate problems and modern capacities. Nearly six in ten people (59%) are more or less on autopilot when it comes to washing clothes, claiming to do laundry the way previous generations have taught them. The report includes a detailed analysis to show that reducing the washing temperature from 40 ° C to 30 ° C would save over 27 kg of CO2 equivalent, per family, per year. Across Europe, this would amount to an equivalent saving of 4.9 million tonnes of CO2, equivalent to removing more than one million cars from the road. If 15% of households across Europe who regularly wash their clothes at 50 ° C or more also change, the equivalent total CO 2 savingsit could reach 6 million tons per year. When it comes to wash temperatures, sex seems to play a role, but it’s not as significant as the influence of age. Women, for example, are more likely to wash at 40 ° C than men (50% vs 45%) and men are more likely to wash at 60 ° C (13% vs 8%). However, across Europe, 45% of adults between the ages of 18 and 34 wash their clothes at 30 ° C compared to only 31% of 45-54 years and only 28% of 55+ years. As for the main reasons why more people do not choose to wash at lower temperatures, nearly half (47%) said they are unsure whether their laundry would be clean. 39% expressed particular concerns about a colder wash’s ability to remove stains and 21% said it was purely out of habit. Habitual laundry practices could also explain why over half of all adults (53%) are unaware of a link between washing at higher temperatures and lasting longer. The reason this is important, according to the research, is that the key to changing laundry habits for the good of the planet may lie in turning the conversation towards fashion
A webcast ahead of the Annual General Meeting with Electrolux Chairman and CEO is now available on www.electroluxgroup.com.
As previously communicated, the Annual General Meeting on March 25, 2021 will due to the coronavirus pandemic be held without physical presence of shareholders. In addition to the information already published ahead of the Annual General Meeting, Electrolux Chairman of the Board Staffan Bohman and President and CEO Jonas Samuelson share their reflections on 2020 and the strategy forward in a webcast. The webcast is available here http://www.electroluxgroup.com.
Electrolux has ranked top of the Sustainable Brand Index™ for the Home Appliances & Consumer Electronics industry in Sweden.
The Sustainable Brand Index™ is Europe’s largest brand study on sustainability, with more than 23,000 Swedish consumers being surveyed for this year’s ranking.
Sustainable Brand Index™ is Europe’s largest brand study on sustainability. The study measures the perception of stakeholders on a brand’s sustainability across industries and countries. With the help of more than 60 000 consumers across 8 countries, the study measures and analyses over 1 400 brands across 34 industries on sustainability.
Electrolux AB on Tuesday posted a forecast-beating fourth-quarter net profit as customers continued to allocate more of their household budgets to home improvement, but cautioned that visibility this year remains limited.
The Swedish home-appliance manufacturer posted net profit of 1.86 billion Swedish kronor ($220.7 million) in the quarter, up from SEK560 million last year, as sales rose 5.9% to SEK33.9 billion.
https://www.bimobject.com/en/product?brand=electrolux
Electrolux’s partnership with BIMobject gives architects and designers the ability to transfer digital Electrolux, AEG and Zanussi models, such as ovens, hobs, dishwashers and refrigerators, directly into their projects.
With the most comprehensive range of appliances on the platform, designers can find all the products they need, complete with installation drawings, full product specifications and 3D models, helping them plan their whole project in the most accurate and efficient manne