Electrolux warned it may struggle to meet demand through the rest of the year and into 2022 due to global supply-chain challenges, after its profit slumped in the third quarter as component shortages held back production.
Europe’s biggest home appliances maker said it still sees demand normalising above pre-pandemic levels but flagged limited availability of some product categories through the year, with regional variances.
“We continue to have a tight collaboration with suppliers to mitigate global supply shortages, but we estimate that the fourth quarter will be even more challenging than the third quarter,” the rival to Whirlpool said in a statement.
“Although we anticipate sequential improvements in 2022, we expect challenging conditions to remain in meeting continued strong demand.”
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ELECTROLUX INAUGURATES “GENESI”, THE GROUP’S MOST AUTOMATED FACTORY IN ITALY
Electrolux has inaugurated in Susegana (TV), “Genesi”, the most automated factory of the Group in the world that will produce built-in refrigerators. It required an investment of over 130 million euros and 134 new permanent hires, covers an area of 42,000 square meters, and hosts 1.2 km of assembly lines, equipped with over 6,000 sensors and 116 robots.
Advanced automation, digitization, innovation through new modularized product platforms, and important progress for operators, aimed at enhancing their skills and further raising the safety bar: these are the objectives that have guided the Electrolux Group in the implementation of its factory in most automated in the world, Genesi, which was inaugurated today in Susegana (TV).
Announced in July 2019, the project of the Genesi plant in which built-in refrigerators are produced using the most modern Industry 4.0 logic, represents the realization of an investment of over 130 million euros, of which over 95% made within the system Italian production: 1,200 meters of production lines, 116 robots and an automation level of 49, the highest in the world within the Electrolux Group. This change necessitated an important training plan for personnel working with the new systems and technologies, with over 7,000 hours of training on 36 different topics. Added to this is the inclusion of highly specialized profiles which have led, from 2019 to today, to over 130 permanent hires, including experts in connectivity, robotics,

“Genesi is part of a transformation program that the company has undertaken globally and of its Digital Transformation strategy. This new plant represents the window on the future of our innovative and sustainable way of producing, of responding to the demands of consumers and the market, and of enabling working synergies between people and machines designed to facilitate their work “, declares Massimiliano Ranieri. , Chief Executive Officer of Electrolux Italia and Chief Operations Officer of the Electrolux Business Area Europe. “I am particularly proud to be here in Susegana to inaugurate Genesi which, with its automation level of 49, the highest in the world for Electrolux,
The active workers online, between 60 and 100 depending on the product being processed, will operate in a completely new way, aimed at optimizing technical times and preventing errors or accidents, using the tools of industry 4.0: from tablets, smartwatches, touch screens and artificial vision systems. Furthermore, through more than 20 km of network cables, a central computer – DOME, Digital Operations Manufacturing Execution, a project of the Electrolux Group for the digitization of factories – collects and coordinates in real time the millions of data that come from automations and factory systems; data that support people in their daily work, allowing to intercept possible quality defects in advance and making available the ‘evolutionary history’ of each single product. Great attention was also paid to the well-being of the workers: the manual positions, designed according to the best international standards in the field of ergonomics, will be customizable according to the physical characteristics of each of them.The built-in appliances that will roll out of the new production lines of the Susegana plant will further strengthen Electrolux’s competitiveness in the refrigeration sector. The presence of 42 automatic quality measurement systems and that of over 6,000 sensors, together with various new technologies, will in fact guarantee a product capable of emitting up to 20% less CO2 and responding to all consumer needs: maximum performance , great attention to energy consumption and sustainability, optimal food conservation and waste reduction.
Electrolux Celebrates 1,000th Tree Donation To The Nature Conservancy
Electrolux announced today that it has donated its 1,000th tree to The Nature Conservancy.
Through a partnership with The Nature Conservancy’s Plant a Billion Trees campaign, Electrolux North America is helping plant a tree on behalf of every consumer who registers their new Electrolux appliance before June 30, 2022. The company reached the 1,000th tree in the campaign’s first three months. The campaign is a major forest restoration effort with the goal of planting a billion trees across the planet.
Electrolux is committed to a sustainable future, both in its manufacturing operations and in consumers’ homes.
Electrolux is planting a tree on behalf of every U.S. consumer who registers their new Electrolux appliance.
“We are deeply committed to sustainability and are proud to support The Nature Conservancy,” said Nolan Pike, head of Electrolux North America. “Many thanks to our consumers for helping us make a big difference and reach the one-thousandth tree donation mark so quickly. Together, we are planting the seeds to shape a better future for our planet – the home we all share.”
Electrolux U.S. consumers who want to register their new product can do so here. After registering a product, consumers will receive a welcome email with a link to select a tree to be planted in one of four important North American forests.
“Planting the right trees in the right places is a rewarding way to foster clean and abundant waters, enhance wildlife habitats, cool our cities, improve our health, and help mitigate carbon emissions to stabilize our climate,” said Rachel Holmes Urban Forest Strategist at The Nature Conservancy. “We appreciate partners like Electrolux for contributing to our efforts to plant one billion trees.”
Electrolux Cooker factory in Egypt received the Zero Landfill Certificate
Congratulations to the Electrolux Cooker factory team in Egypt for having received the Zero Landfill Certificate — having recycled 99.63% of materials. HSE manager, Ayman El Naggar, attributes their achievement to a holistic approach that involves culture change, supplier partnerships, and top management support.
“The purpose behind Zero Landfill is to reduce our environmental footprint by decreasing the amount of waste sent to landfill. We focus our efforts on waste reduction and on opportunities for material reuse and waste recycling,” says Ayman El Naggar, HSE Manager – Egypt.
Learn more about Electrolux group zero-waste policy
Electrolux Design DNA
To create a unique kitchen space for your customers, the Electrolux offering allows you to feature together our range of major and small kitchen appliances to form a truly harmonious holistic environment.
From the full set including ovens, hobs, hoods, dishwashers and fridges, through to complementing the kitchen with countertop coffee machines, mixers and blenders, the breadth of the Electrolux range gives you the opportunity to realise your perfect design, and build an aesthetic alignment between entire families of appliances.
Find out more about the Electrolux Design DNA here
https://kitchendesign.electrolux.com/articles/designdna-form
Strong growth in the second quarter for Electrolux
Strong growth in the second quarter for Electrolux
Significant growth is expected in the second quarter of 2021, according to President and CEO Jonas Samuelson. “In the second quarter, we continued to capitalize on the lucrative market, price spikes and demand for innovative products,” he said. Operating profit was SEK 1983 million, margin of 6.5% and organic sales growth of 39.1%. A year ago, due to restrictions imposed by the coronavirus pandemic, volumes were significantly reduced, which was partially controlled by temporary spending measures. Compared to Q2 2019, organic sales growth was 16.4%. Thanks to the hard work of our colleagues and close cooperation with our suppliers, the high demand has been successfully met, especially given the global supply shortage of electronic components. However, due to irregular supplies, production efficiency and demand adjustments suffered. The market for electronic components is expected to be more limited
Electrolux is proactively working to offer consumers more circular products
The amount of recycled plastic Electrolux used increased from 6,400 metric tons in 2019 to 6,800 metric tons in 2020.
Find out more in the Electrolux Sustainability Report 2020:
Electrolux professional fighting COVID-19
When COVID-19 broke out, Electrolux professional started looking at solutions that could inactivate pathogenic microorganisms through washing programs. With the help of expertise from the research institute RISE in Gothenburg, Electrolux were able to develop a completely new washing program for Line 6000 that inactivates viruses from textiles.
The program is designed for private individuals and therefore perfect for users of machines in utility rooms.
As a result of COVID-19, more and more people have become worried about infection, so that we can now offer an effective washing program to inactivate a range of viruses feels very good”, says Silvana Johansson, Global Head of Category Laundry at Electrolux Professional.

https://www.electroluxprofessional.com/se/nytt-desinfektionsprogram-inaktiverar-virus-fran-textilier
New Electrolux induction hob
Flexibility in your kitchen design, consider the new Electrolux TotalFlex induction hob.
Just switch on the hob and place a pan in any place that you find convenient. The TotalFlex automatically detects pans of any shape or size, allowing you to cook anywhere on the hob’s surface.
For increased usability, it’s also possible to combine two zones into one larger one, so bigger pans or a plancha grill can be used without any problems.
As soon as a cooking zone is in use, the timer of any position can be called up quickly and easily via the touchscreen display. And because each dish is individually and precisely timed, you can be assured of absolute control over the cooking process.
The TotalFlex also features Hob2Hood, a handy function that automatically controls the extraction power and the hood lighting, leaving the cook hands-free to concentrate on perfecting their dishes.
How Location-Based Technology Empowers Electrolux Smart Home Appliances
Electrolux is a leading global appliances company, producing a wide range of consumer electrical goods, including washing machines, cookers, vacuum cleaners, refrigerators, etc. Since 2017, Electrolux has been investing in ‘connected appliances’ as part of its digital transformation agenda, and to shift its business model from the traditional business-to-business (B2B) to business-to-consumer (B2C).
In 2020, Electrolux and IBM’s The Weather Company announced a new collaboration to use location-based Artificial Intelligence (AI) to enhance customer experience and help increase the energy efficiency of home appliances in order to reduce their impact on the environment.
AI-enabled weather forecasting
IBM’s weather API (Application Programming Interface) provides hyper-localized data on air quality, pollen levels, humidity and temperature to Electrolux. This data is then used as a basis for smart app recommendations about when to use appliances such as clothes dryers, air purifiers and air conditioners. For example, after reading the weather forecast, the smart app will give recommendations on the best time to start the dryer because it’s about to rain, or when to turn off the air purifier because the air quality that day is good.
With supervision from an experienced team of meteorologists, IBM uses AI and analytics to pull weather models together with relevant data sources and arrive at the most accurate forecast. The process includes a next-generation AI-enabled weather forecasting model called IBM GRAF (Global High-Resolution Atmospheric Forecasting) system. IBM GRAF uses Machine Learning to rapidly update atmospheric changes hourly and at a 3km resolution.
Connected home ecosystem
The real-time, location-based weather predictions are made available through the Electrolux Life App. Users are prompted to use their clothes dryer when rain is forecasted or when the air quality is not acceptable for air-drying. Similarly, the application recommends not to use the dryer when the outdoor weather is optimal for air-drying, thus saving energy.
The app can also control inputs for other appliances, such as the humidity control for air conditioners and accurate readings of indoor and outdoor weather to inform the use of air purifiers. An entire ecosystem of multiple connected appliances benefits from access to accurate weather forecasts, as well as environmental factors such as air quality, pollen, pollution and more.
Electrolux Life App with IBM weather notifications | Image credit: IBM
Location tech enabling hardware-as-a-service business model
In 2019, Electrolux kicked off trials of new hardware-as-a-service business models in Sweden and China, enabling consumers to subscribe to, rather than purchase, its products.
For instance, in Sweden, customers can subscribe to a robotic vacuum cleaner on a pay-per-use basis from only 1 SEK per sq m cleaned. The vacuum cleaner is equipped with a variety of sensors and software, including a location-based 3D Vision camera and laser for accurate navigation and area cleaned calculation. With Electrolux connected ecosystem technology, users can control the product via an app and schedule cleaning when they are away from home as well as monitor the number of sq m cleaned each month.
Demand planning and prediction
Electrolux also uses AI to plan and predict demand. By enhancing its historical sales data with data from external sources, the company ensures that retailers have the right goods when customers are demanding them.
For example, weather data is used to predict sales of air conditioners during summer time in Sweden. Using advanced statistical models, the data science team at Electrolux predicts the exact amount of the right products to be supplied to retailers at specific times of the year.
In addition to weather data, the company also monitors the Internet for online reviews, ratings and prices of products in both retail stores and online stores, including price promotions by competitors. It uses this data to avoid oversupply, hence retailers do not need to offer excessive discounts due to overstocking.
Since Electrolux products are supplied to different parts of the world, location technology is crucial to tune its manufacturing, distribution and customer supply chain. Based on the demand prediction, products are distributed from warehouses near the factories or plants, to redistribution centres. The demand planning practice helps optimize suppliers, logistics chains and transport, giving Electrolux a competitive advantage in the white goods market.
