BSH Household Appliances Poland has joined industry leaders and policymakers in calling for stronger support for European home appliance manufacturing during a debate at the European Parliament.

Organised by APPLiA – Home Appliance Europe and moderated by MEP Dariusz Joński, the discussion focused on the sector’s competitiveness and the need to align industrial policy with Europe’s economic goals.

Participants noted that the European home appliance industry generates nearly €80 billion in added value and supports almost one million jobs across the region.

Konrad Pokutycki of BSH Poland highlighted challenges including geopolitical uncertainty and rising regulatory pressure, and stressed the importance of keeping Europe a centre for both the design and production of home appliances.

The debate also marked the launch of a new initiative by Members of the European Parliament to strengthen the industry. MEPs signed a memorandum calling for a more level playing field and greater manufacturing investment across Europe.

Industry representatives said the initiative reflects growing recognition of the sector’s strategic importance to Europe’s industrial future.