Electrolux/AEG commitment to help consumers simplify and personalise their cooking journey is often enabled by innovative connected technologies, and CamCook® – our new food recognition feature for smartphones – is an industry first.
Using an artificial intelligence algorithm to recognise 20 predefined dishes and then send the optimal settings to the oven, the user can also build their own library of favourite dishes within the app.
Release of the new Electrolux Sustainability Report 2021, which shows that we’ve reduced our greenhouse gas emissions in operations by 78% compared to 2015. That’s four years ahead of our 2025 target of an 80% reduction.
As well as highlighting the progress made with our ambitious climate goals, the report also details the results from our other important sustainability issues, as we strive toward our purpose to shape living for the better.
Electrolux will now use more sustainable fuels for 25% of its total sea freight. By partnering with shipping companies Maersk and CMA CGM Group to use biofuel based on waste oils and LNG (Liquefied Natural Gas), Electrolux will reduce its sea transport greenhouse gas emissions by 15 percent already in 2022.
Electrolux is working toward halving its transport emissions by 2025. To reach this target two important agreements have been signed with shipping companies Maersk and CMA CGM. With the new agreements in place, 25% of Electrolux Group’s total sea freight will be transported using the most effective solutions for decarbonizing available in the market right now. 80,000 twenty-foot equivalent containers (TEU) will now be transported by using Maersk’s biofuel, which is based on certified waste oils such as used cooking oil, and CMA CGM’s solution based on LNG (Liquefied Natural Gas) and guarantee of origin biomethane.
“These partnerships put Electrolux at the forefront in terms of the percentage of the total volume of products being transported in a more sustainable way. As we continuously contract increasing volumes of biofuel for sea transportation, we are also supporting the overall market development toward more sustainable practices for shipping goods across the world”, says Carsten Franke, Electrolux Chief Operating Officer
Electrolux on the way to the target of zero waste sent to landfill at all manufacturing sites by 2025. During 2021, other seven factories achieved zero waste to landfill certification issued by a third party: at Manaus and Curitiba in Brazil, Adelaide in Australia, Rosario in Argentina, Olawa and Zabrze in Poland, and Susegana in Italy. Together with the factories in Sao Carlos in Brazil, Solaro and Porcia in Italy and Cairo in Egypt that were certified before 2021, 32% of plants are now certified and the Santiago factory in Chile is expected to follow in the first quarter of this year. “Working toward climate neutral operations, doesn’t just involve
working with energy – it involves working with the efficient use of all kinds of resources – says Giuseppe Caiulo, VP Group Operations Sustainability and Lean Manufacturing -. By producing less waste, we can avoid creating emissions – both caused by their disposal and the sourcing of virgin materials”. When one of the Electrolux factories is third-party certified to the Electrolux Zero Waste to Landfill program, it means that it sends less than 1% of its total waste to landfill. Additionally, certified factories must send less than 3% of their total waste to energy recovery.
ELECTROLUX relaunch the American heritage brand Frigidaire in MENCA. With its advanced technology and consumer-centric approach, Frigidaire will revolutionise Middle Eastern homes.
“Given the increase in trends on home improvements off the back of the pandemic, now is the best possible time to land our entire new lineup to the region,” says Vitor Maia, General Manager – Electrolux MENCA.
We gave retailers a taste of what the brand offers in a three-day event, touring them in Dubai hotspots and letting them experience the products firsthand. https://www.frigidairearabia.com/
Electrolux published its 2021 report, which recorded a sales growth of 14.3% resulted in a net sales of Sek 126 billions. Operating income, excluding non-recurring items, reached Sek 7.5 billions corresponding to a margin of 6.0%. Combined with a strong capital turnover-rate of 5.3%, the company said it met or exceeded all its financial targets, delivering a return on net assets of 28.5%.
Electrolux been awarded Top Employer Europe for the fourth year in a row! And never before has Electrolux been awarded Top Employer in so many countries across Europe – with Switzerland and Austria joining the organizations recognized by the Top Employers Institute for creating exceptional employee conditions.
Electrolux is now a member of the Home Connectivity Alliance (HCA) to make devices and apps work together across brands for a better consumer experience. Electrolux joins Samsung Electronics, Haier, GE Appliances, Arçelik, American Standard Heating and Air Conditioning and Trane Residential as founding members of the HCA, launched at CES. This alliance aims to ensure interoperability so consumers can use their television, washing machine, oven and other appliances across different brands, platforms and apps. “Electrolux is focused on sustainable consumer experience innovation that can help shape living for the better. As the number of connected products continues to grow in homes across the world, the need for cross brand interoperability increases to enable great consumer experiences. This is why we are happy to be part of HCA”, said Ola Nilsson, Electrolux Group CXO. “Interoperability is a necessity in order for us to drive ease of use and create value for consumers – added Electrolux CTO Andrea Corda, who will represent Electrolux on the HCA as a Board Director -. It’s similar to setting protocols, the same way you can use one browser to access any website across the internet. You’ll be able to use one device, be it your phone or your tv, to operate anything from an air purifier to an oven. Within that interoperability, we’ll create another layer to show what Electrolux, or AEG, or Frigidaire can do for you”. Along with interoperability, consumer safety and data privacy are key pillars of HCA’s mission. Home Connectivity Alliance members will have the opportunity to innovate, share expertise across peers, and become leaders in expanding the connected home ecosystem.
Developing technologies to help consumers along the way to delicious, healthy, and sustainable meals – this is Elena Breda’s focus as she heads up Global Food Preservation at Electrolux.
Electrolux works hard towards its ambition to make sustainable eating the preferred choice by 2030. So what does sustainable eating mean when it comes to food preservation?
“We know that one-third of all food is currently wasted. So first of all, it means helping consumers protect food quality, maintaining taste, texture, color and nutrition levels for longer,” explains Breda. Some Electrolux refrigerators have sealed crispers with automatic humidity controls and filters that help fruits and vegetables keep their vitamin content for up to 14 days. There are also chillers to keep meat and fish fresh for up to three times longer than in regular fridge compartments.
But the work of the food preservation team – alongside the food preparation team – goes beyond that to promote sustainable eating, Breda says. “We look at the overall process: starting from the ingredients you buy, how you choose them, how you preserve them, how you process them, how you cook them, and, after you enjoy your meal, if there is any left over, how you preserve the food for later consumption, keeping the maximum quality. Connected appliances will play an important role.” she explains
With approximately 80% of environmental impact coming from the product use phase, Breda explains plans to tackle that. “We’ve made great strides in recent years in reducing energy use. For example, with refrigerators, we’re shifting more and more to ‘variable speed compressors’. They not only reduce energy use – they also reduce noise AND improve temperature stability, helping keep food fresh. That’s a win-win transition.”
Going beyond that, the team is committed to the Electrolux target of using 50% recycled plastics in its appliances by 2030.
With all the work her team does, consumer experience is always top of mind. “We want to offer consumers the full experience they expect. You may not be as emotionally attached to your fridge as you are to your steam oven, for example, but we will ensure you have fantastic ingredients preserved in the optimal way in your fridge to help you on your way to a fantastic meal.
Top tip from Elena:
“When you need to preserve meat or fish for longer, chill them at a constant temperature of -2 degrees Celsius, either in the chillers or in the convertible compartments in our refrigerators to guarantee taste, texture, juiciness and protein content for up to 3 times longer than in regular fridge compartments. If you need to freeze meat, sous-vide it before freezing, for a delicious meal later on.”
WHITEGOODSNOW 