Bertazzoni Design award

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The new induction hob with integrated hood P804ICH2M37NT by Bertazzoni received the Archiproducts Design Award 2022. The ADA award aims to reward research and innovation, especially when able to emphasize the emotional and functional power of a project. In particular, the Archiproducts Design Awards reward those products which, by means of new materials, shapes or functions, are able to revolutionize and improve the quality of life today and tomorrow.

«Bertazzoni applied its engineering know-how to develop a new induction technology with integrated ventilation. The result is a new generation of household appliances. The P804ICH2M37NT induction hob with integrated hood combines two appliances in one product. An extraordinary synthesis between cooking and aspiration enclosed in the iconic Bertazzoni design» – the company explained.

The integrated hood, available in suction or filtering mode, is equipped with 10 speed selections and automatic control. The suction system is 100% safe against water leaks. It is possible to regenerate the carbon filters in the oven for long-lasting use. The model is equipped with automatic operation, that allows the hood to automatically adjust the speed according to the power chosen for cooking.

Neff Collection Showroom opens in Rome

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Neff opens in the heart of the Rome a new flagship store developed on two floors and signed by Alessandro Dal Monte and Chiara Pischiutti of Loop Design On the ground floor, characterized by large windows that allow for the creation of natural lighting, there is the “Bistrot” area with a large active island kitchen and the “Social Table” , a symbolic element of the Neff brand. On display all the premium appliances by Neff: from the iconic Slide&Hide® ovens with the exclusive retractable door to the induction hobs with integrated hood , from the Glass Draft design hood to the brand new range of wine cellars , from dishwashers to built-in refrigerators and free placement. Downstairs, a large training areadedicated to customers and resellers, to get to know and try out Neff appliances and related features. The showroom is characterized by an elegant and welcoming style, where there is no shortage of well-finished elements and details that recall the world, the style and the founding values of the company, such as authenticity, sharing and the link with the territory.

For the showroom inauguration events, Sarah Cicolini , chef and owner of the contemporary trattoria “SantoPalato” and Paolo Ciavarro took on a challenge in the kitchen in the name of the best Roman culinary tradition with the help of Neff appliances, while the DJ Alessio Bertallot offered guests the best of the music he selected for the “Neff Sounds Good” project in a dedicated DJ set. This opening follows the experience of the similar brand store in Milan , located in via Lazzaretto 3, opened in 2018 in the central Porta Venezia district.

“ We are proud to inaugurate this new space entirely dedicated to Neff in the heart of Rome. This is a very important stage for the development of the brand in our country: through the Neff Collection Showroom we intend to establish ourselves further in the area and bring the brand closer to final consumers, who are passionate about cooking and beyond, so that they can live real experiences in contact with the brand, touching the uniqueness of our appliances with your own hands ” says Sarah Evi, Neff Brand Communication Manager .

Miele MOVE portal

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Miele’s MOVE portal is available for all Miele laundry machines from the Little Giants and Benchmark generation, catering for load capacities of 6 to 20 kg (washing machines) or up to 44 kg (dryers). This platform for PCs and mobile devices allow professional users to get information quickly and easily on which washing machines are running, when the dryer has finished, how high the consumption is etc. Where necessary, relevant messages are sent direct to a smartphone or tablet, for instance informing users when a washing machine or dryer can be unloaded. The direct link to the Miele Professional webshop is helpful in terms of supply management, simplifying the re-ordering of consumables such as detergents. “Miele MOVE – the company explains – also allows the monitoring of the key process data which is essential in producing hygienically clean laundry, for example temperatures and times. Programme data is also quickly exported and saved. This, for instance, allows proof to be furnished that disinfection programmes were successfully completed. In addition, further economies can be pinpointed by archiving and evaluating operating data”. Besides, error messages are sent direct by the client, consent permitting, to a designated contact in Miele Service or to a certified Miele service agent, without having to pick up the phone. Thanks to the data transmitted, the cause is immediately visible to staff, facilitating a fast and targeted remedy – either in the form of a service visit by a trained technician with the necessary parts on board or self-help instructions over the phone. The use of the basic version of Miele MOVE is free of charge. A monthly fee is only levied from the fourth machine connected onwards. The platform is now active in numerous countries: further markets to follow

Ariete mini oven

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The chic Italian company Ariete, which is a member of the De’Longhi group, has expanded its nostalgic Vintage line to include Electric Mini Ovens.

The Ariete 18-litre Mini Ovens use less energy than traditional electric ovens since they heat up and cool down faster, which keeps meal preparation affordable.

The Vintage Mini Oven is small enough to fit on the kitchen countertop and is ideal for cooking delicious meals. It offers the option of turning on either the top or bottom element separately, which is useful for grilling and defrosting.The new Mini Ovens are available in the three iconic Vintage pastel colours

Consortium on Microplastics Release during Household Washing Processes

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Microplastics have become a topic of considerable concern across many industries and sectors. With efforts scaling up at the international level to tackle the problem, the implementation of different regulations across Europe risks hampering the free movement of goods and jeopardising the Single Market. All of which calls for the adoption of a lifecycle-based approach to identify the most cost-effective solution to a global issue.

Concern about the potential impact of microplastics has gathered momentum during the past few years. The number of scientific investigations has increased, along with public interest and pressure on stakeholders. “Understanding the magnitude of the issue is key to ensure an effective solution,” explained Giulia Zilla, APPLiA’s Energy & Environment Policy Manager when interviewed by Radio24 on the role and contribution of the home appliance industry to this global problem. Whilst lengthy discussions are taking place on trying to identify solutions, it is essential to acknowledge the complexity of the issue. In this sense, the deployment of washing machine filters into European homes has been widely identified as a possible mitigation strategy to microfiber emissions. “While filters can contribute to halting the journey of microplastics before they reach the environment, a more comprehensive and long-term solution, reconsidering the very use of plastics, is needed,commented Zilla. Mandating the equipping of all household washing machines with a filter does not seem to represent a conclusive solution to tackle the microplastics issue, as fibres will always find their way into the environment, if present in textile products themselves.

Before setting any legislative requirements on washing machines, a number of technical considerations must be addressed. Among others, the filter can cause clogging of the machine but what is more, the burden of maintenance to keep the machine running would fall on consumers, from cleaning to replacement and disposal, in order to prevent the rinsing off of fibres in the sink. Even in the case of integrated filters, it would be very problematic to deal with the maintenance of the filter itself while ensuring the best performance of the machine.

As a key actor in the discussion, APPLiA is the coordinator of the Consortium on Microplastics Release during Household Washing Processes, bringing together over 20 signatory parties ranging from washing machines, detergent and filter manufacturers, to test institutes and facilities towards a standardised testing methodology assessing microplastics release during household washing cycle. These preliminary but rather concrete steps make clear the industry’s commitment to take part in the discussion and ultimately tackle microplastic pollution in Europe.

Giulia Zilla, APPLiA’s Energy & Environment Policy Manager, was invited to present the contribution of the home appliance sector in tackling the global microplastics challenge in an insightful discussion on Radio24’s Si può fare led by Laura Bettini.

Do you speak Italian? The recording is available at this link.https://www.radio24.ilsole24ore.com/programmi/paese-migliore?refresh_ce=1

https://www.applia-europe.eu/initiatives/microplastics/423-consortium-on-microplastics-release-during-household-washing-processes

ELICA CELEBRATES THE TWENTIETH ANNIVERSARY OF ITS JOINT VENTURE IN JAPAN

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Elica and Fuji Industrial commemorate 20 years of collaboration
with an event at the Italian Culture Institute in Tokyo.
One of the longest running relationships between Italy and Japan,
that goes beyond business.

has contributed to revolutionize the classic style of the , 24 November 2022 – Elica, world leading company in the production of
kitchen ventilation systems, celebrates the twentieth anniversary of Ariafina. The
brand born in Japan as a result of the joint venture with Fuji Industrial, Japanese leader
in the production of kitchen hoods.
To mark the celebration, an event promoted by the Ermanno Casoli Foundation in
collaboration with the two companies will be held today at the Italian Culture Institute
in Tokyo, where “Iride”, a work of art by the Italian artist Gianluca Malgeri, made in
honor of this anniversary, will be presented. Once again it will demonstrate the
importance of art and culture that has led Elica to bring forth successful paths, even
beyond national borders.
The venue chosen to celebrate this important anniversary was not accidental: The
Italian Culture Institute in Tokyo is an institution committed to spread our country’s
history and culture, as well as to promote Italian creativity in Japan. The building where
the Institute is based, designed by Gae Aulenti, is one of the most significant symbols
of the strong relationship between the two nations. Moreover, the Ariafina joint
venture, combining the beauty of Italian design with the flawless functionality of
Japanese industrial tradition, is an excellent example of how two seemingly distant
worlds are able to communicate, also thanks to the universal language of art.

This collaboration dates back to the beginning of the 2000’s, a period in which Elica,
undergoing a moment of significant expansion, decided to broaden its horizons by
looking towards Japan: a highly industrialized country, where the cooperation with a
local partner was necessary to work there. Hence the decision of the joint-venture
with Fuji Industrial, indisputable leader in the Japanese kitchen hood sector with a
market share of over 50 percent Ariafina Co Ltd was established from the partnership between the two companies, with
the aim of operating in the high-end market segment: a top-level market niche that
did not exist in the Japanese hood sector at the time.
Over the years, Ariafina has contributed to revolutionize the classic style of the
Japanese kitchen, which had always been small and barely visible in the house. Thus,
establishing itself today as a well-known brand able to combine the quality of Italian
design with the avant-garde of Japanese technology.

ASKO LAUNCHES INTEGRATED MARKETING CAMPAIGN IN AUSTRALIA

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Creative marketing strategy for premium Swedish home appliance brand ASKO, conceived by Trout Creative Thinking gives the globally established brand a local flavour. The strategy harnesses the power of brand endorsement through talent and media partnerships to create captivating content that draws the attention of Australian renovators, architects, and designers. The content campaigns aimed to increase awareness of the ASKO brand in Australia while showcasing key product launches for the brand including the Wine Climate Cabinet, the world’s first smart wine cabinet which was recently awarded Gold in the Australian Good Design Award.

While ASKO has been in Australia for 52 years, the brand partnered with Trout to design and implement a combination of strategic talent and media partnerships unlike anything ASKO has delivered in one of its largest global markets to date. The result is a campaign that strikes a unique balance of aligning to the ASKO brand globally yet making it relevant to the Australian market.

Beko to target Thailand

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Beko is planning aggressive moves in 2022-23, with the goal of increasing brand awareness and achieving sales of 2 billion baht by next year

Beko Thai’s commercial director, Pornchai Trakultechadej, said in an interview the decision was made after the company discovered that less than one in 10 Thai people can still pronounce the proper name of Beko, despite the brand being in the country for seven years.

Some people recognised the brand, but not enough to switch to Beko, he noted.

He revealed that the company plans to double its marketing investment in the Thai market next year, with 85% of the budget, or approximately 200 million baht, going towards digital campaigns focusing on home appliances such as refrigerators, washing machines and dryers, and air-conditioners.

Hisense presents its new Chill Fridge

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Hisense has launched the new and innovative Chill Fridge compact range of refrigerators, specially designed to save space in the home, available in black, white, silver and ruby.

Thanks to its compact and elegant design, the RR106D4CRF mini refrigerator model is perfect to be installed in those areas of the house where there is little space available, such as a bedroom, a living room, an office, a games room or a garage.

In addition, it has a reversible door that allows it to be opened to the right or to the left and with a non-slip cover on the top that allows bottles, glasses or any other object to be safely placed on it.

One of the main properties is its large storage capacity. They have XXL French doors to easily store taller bottles or containers, a drawer specifically designed to store fruit and vegetables, or a multifunction drawer to store the most delicate products. It also has safety shelves that provide great stability and hold the weight very well, LED light, and very precise temperature control to always obtain the right level of cooling that is needed. It also has a three-star freezer area

Teka MasterSense Air, hood and induction hob

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Teka launches MasterSense Air, an innovative product that combines induction with built-in extraction.

The MasterSense Air plate has direct access and intelligent cooking functions, since thanks to its automatic system and temperature sensors, the user only has to choose a cooking function and the plate will automatically reach and maintain the necessary temperature for cooking. the selected recipe. In addition, the hood will also start up automatically and will adapt its operation to the power required at all times.

With the new MultiSlider touch control, independent and direct control of each part of the plate is achieved, simply by sliding your finger and pressing on the power that is needed.

To make cooking more practical, the flexible zone of MasterSense Air is designed to use all corners of the cooking area with pans of different shapes: grill, teppanyaki or rectangular pots.

Thanks to the automatic extraction function, MasterSense Air adjusts the suction level taking into account the cooking power and the number of cooking zones that are being used.

The Fresh Air function that the hood incorporates renews the air for 24 hours in 10-minute cycles with 50-minute breaks. Also, as it is a hood integrated into the plate, the extraction is direct.

Design, elegance and efficiency

The elegant design of the ceramic hob integration brings harmony and smooth lines to the kitchen. MasterSense Air stands out for its versatility, since it is possible to choose between external extraction, which removes kitchen odors, or recirculation, which sucks in odors and returns fresh air,

It incorporates the brushless EcoPower motor and is very quiet: only 66 dBA and 627 m3/h. At the same time, MasterSense Air is classified with the A+ energy efficiency label.

Finally, highlight its ease of cleaning: it has easy access to the filters, which can be cleaned in the dishwasher at 60º, as well as filter maintenance indicators.