Haier Europe growth strategy

The partnership with the ATP Tour is part of Haier Europe’s growth strategy, which aims to become one of the Top 3 household appliances in Europe by 2026. , what is most impressive is how quickly the group manages to grow. Since acquiring Candy-Hoover in 2019, we have seen the strongest market growth in Europe over the past four years.”

Last year, Haier Europe achieved a turnover of 3.2 billion euros, up 20%,Haier is the appliance group that has invested the most in Europe over the past 30years, The three manufacturing sites, tumble dryers in Turkey, Refrigeration in Romania and dishwashers in Turkey created over the past two years represent an investment of more than 180 million euros. In 2023 and 2024, the increase in our production capacities will continue with three new industrial investments in high-end cooking (Turkey), washing machines (Turkey) and large-capacity cold (Romania).This rapprochement with the ATP provides Haier with exceptional coverage in Europe and internationally. Haier is growing in turnover and production capacity

Haier Gets ISI Certification, For Its Indian Manufacturing Unit

Haier Appliances India, announced that its state-of-the-art deep freezer manufacturing unit in Ranjangaon – Pune has achieved a significant milestone by obtaining the prestigious ISI certification. The certification, issued by the Bureau of Indian Standards (BIS), validates that all products manufactured at this facility meet the highest standards of safety, durability, and performance, ensuring customer satisfaction

Midea air station

These days we all want more from our devices. Well, now you can have a standing air conditioner that not only keeps you cool, but combines the functions of a dehumidifier, humidifier, aircon, ventilation fan,and air purifier all into a single device. The Midea Air 5D Space Station Air System comes with a 3L water tank with a silver ion coating, ensuring cleaner and safer water storage.

With the Microclimate Sensory Mode that scientifically adjusts all five properties of air climate: air flow, humidity, temperature, purity, and freshness, taking control of your indoor climate is only a click away.

According to Midea, the Midea Air can purify an apartment by effectively removing 99.5% of PM2.5 articles with its sterilisation technology in 15 minutes.

Bosch factory Russia

Bosch’s two idle manufacturing sites near St. Petersburg are set to be purchased by Chinese household appliances manufacturer Hisense, German multinational previously said that Ukraine-related sanctions had either interrupted most of its business in Russia, or brought it to a standstill for many months.

Hisense has already purchased some Russian assets belonging to Bosch, one of the sources told the media.

Bosch reportedly announced an internal tender earlier this year, with Hisense and another Chinese appliance maker, Midea, as well as an unnamed Turkish investor, emerging as potential bidders.The German corporation used to produce refrigerators and washing machines at its two production sites in the suburbs of St. Petersburg. Bosch’s Russian division received most of its components from EU countries.

Frasers acquires stake in Currys

Frasers Group, the retail empire founded by billionaire entrepreneur Mike Ashley, has snapped up an 8.9% stake in Currys, with the news coming a little over a week after the group acquired a substantial portion of online electricals retailer, AO World.

Frasers’ shareholding in Currys is worth around £53.5m given the firm’s market capitalisation of £601.9m.

LG Electronics starts operation of factory in US

LG Electronics has completed the construction of a washing machine production line at its home appliance factory in Tennessee, U.S., and started operations.

With this, LG Electronics is now able to produce all laundry appliances in the U.S., from washing machines and dryers to wash towers. The company is aiming to build a state-of-the-art twin factory in the U.S., identical to its mother factory in Changwon in Korea to proactively respond to global changes such as the supply chain crisis.

According to industry sources on Sunday, LG Electronics completed the expansion of a new wash tower line at its Tennessee factory on Dec. 12 and started operations. The production capacity of the new wash tower line is 20,000 units per month, or 240,000 units per year, according to the company.The Tennessee plant, along with the Changwon plant, was selected as a lighthouse factory by the World Economic Forum (WEF). A lighthouse factory refers to a factory that introduces advanced technologies to brighten the future of global manufacturing. LG Electronics’ Tennessee plant is the first overseas production base of a Korean company to be selected as a lighthouse factory.LG Electronics has been focusing on diversifying its production bases outside of the U.S. Last year, it built a refrigerator manufacturing facility at its Hai Phong plant in Vietnam. Refrigerators made in Vietnam are sold not only to the domestic market but also to the Philippines, Thailand, Indonesia and Taiwan.

LG Electronics also has home appliance production factories in Noida and Pune, located in the western part of India, a rapidly emerging market. The company invested approximately 30.4 billion won ($23.72 million) to expand the production line for premium double-door refrigerators.