V-Zug has appointed Aaron Haynes as its new UK managing director.
Evolution in hood technology from AEG
The eyes of the home appliance industry were on IFA Berlin this week, where AEG showcased our evolution in hood
The new AEG 8000 Perfect Illumination Hood unlocks the magical colors of food through masterful lighting. It has several brightness and colour settings that not only cast a more ambient light for a different mood in the kitchen, but more importantly, create a perfect environment for cooking.
Also on show at IFA will be the new AEG 9000 AutoSense Hood. Its advanced sensor technology can intuitively detect steam, grease and odours and automatically adjusts the fan power to freshen and clean the kitchen air.
To complete the offer of hoods at IFA, the new Silentium kit accessory will be on show. It helps to transform a kitchen soundscape by effectively reducing the noise level to create the perfect atmosphere in your kitchen.
We’ll be sharing more details of these innovative new products over the coming weeks.



Liebherr Appliances Redefines Industry Standards on Innovative Design with the Launch of OpenStage Drawers
Liebherr Appliances, a global specialist in advanced refrigeration and cooling solutions, is proud to expand the fully-integrated product portfolio with the addition of the OpenStage drawer design. An industry-first innovation designed to revolutionize the residential appliance market and represents Liebherr’s unwavering commitment to pioneering technology, exceptional quality, and customer satisfaction.
OpenStage drawers are a groundbreaking addition to Liebherr’s esteemed line of residential appliances, setting a new benchmark for cutting-edge design and unparalleled functionality. Replacing traditional refrigeration shelving, Liebherr has designed fully telescopic glass and metal drawers. Inspired by display cases in fine delicatessens, the award-winning OpenStage drawers showcase all your food at a glance. The drawers present the complete content of the fridge in an optimally clear and ergonomically ideal way. This sets new standards in ease of use and design.
Key Features and Benefits:
Interactive Glass Drawer Display: OpenStage drawers showcase items in your refrigerator in beautiful metal trim and shatter-resistant glass drawers. The soft-telescopic system replaces traditional shelving allowing full access to every item at every level. In the bottom, practical dividers ensure bottles are held securely in place.
BioFresh: Leveraging Liebherr’s state-of-the-art cooling system, ensuring optimum freshness and preservation of food. The precision cooling technology minimizes temperature fluctuations, while the BioFresh compartments maintain ideal humidity levels, extending the shelf life of fruits, vegetables, meats, and dairy products.
SmartDeviceBox: Your Liebherr may well be standing in the kitchen – but if you want, it can also be connected to the Internet at any time. The integrated SmartDeviceBox opens the door to all the Smart Home benefits. Simply plug it in, switch it on and connect your Liebherr to the network via Wi-Fi.
Elegant Design and Customization Options: OpenStage boasts a sleek and modern aesthetic, elevating the look of any kitchen. The appliance comes panel ready, offering various customization options with door finishes and handle choices, allowing homeowners to create a truly personalized and harmonious living space.
“As the specialists in refrigeration and freezing, we are thrilled to introduce our latest product innovation with OpenStage drawers as an industry first innovation that sets new design standards,” said Jonathan Barfell, North America Head of Marketing at Liebherr Appliances. “With almost 70 years of cooling expertise at Liebherr, our latest innovation is now on display.”
OpenStage will be available on the IRBP5170 model, a 24” fully integrated refrigerator with BioFresh drawers that represent the embodiment of Liebherr’s commitment to delivering outstanding and sustainable solutions for the modern home.

Westin Sirius distribution deal
Westin has announced it has become the official UK distributor of Italian-owned Sirius hoods.
While Westin will be responsible for distributing Sirius cooker hood products, which are said to offer high-end design technology

Ufesa @IFA 2023
Ufesa presents its new products at IFA, The company shares the spotlight with Zelmer, another of the group’s brands,
B&B Trends has chosen IFA 2023 to give visibility to its most recent additions, among which are the super-automatic coffee makers and air fryers from Ufesa, as well as the vacuum cleaners, kettles and meat grinders from Zelmer.
At this fair, the firm presents one of the most successful product categories, air fryers. At Ufesa they continue working to facilitate and promote a healthy lifestyle, and they already have more than twenty references of different capacities, powers, features, colours, designs and finishes.
One of its latest additions is the Eagle fryer, which is distinguished by allowing constant control of the cooking process through its bucket with window and interior light, as well as by its large capacity of 6.5 l and 1,700 W of power. Digital touch time and temperature control, along with a timer of up to 60 minutes and an adjustable temperature of up to 200°C, provide precise control for every dish.
Within this same range, Elektra White is also present , with a 5 l capacity and with 8 preset programs and digital touch control. It has a design with a cool touch body and handle as well as a non-slip base which allows you to cook and handle the fryer safely.
On the occasion of its 60th anniversary, the company has launched the Sensazione super-automatic coffee machine that promises to take the coffee experience to a higher level. It is a product 100% made in Spain, which stands out for the Safe and Grind stainless steel grinder, its 5 adjustment positions and the tank for lovers of ground coffee. It has cutting-edge technology such as Friendly Clean that simplifies cleaning and maintenance. Thanks to One Touch, you can select the type of coffee, quantity and choose 3 intensity levels according to the consumer’s preferences.

Electrolux Group launches refurbished product subscription service for Swedish consumers
With the launch of AtEase (Electrolux Group’s new product subscription-based service for Sweden), consumers can make more sustainable choices. This innovation is part of Group’s ambition to reduce electronic waste and contribute to the circular economy, with Swedish consumers having the option to subscribe to a new product or a refurbished one. AtEase is an all-inclusive service that covers everything needed to keep the appliance running smoothly, including proactive maintenance, automatic shipments of accessories, and support (the appliance is replaced within three days if a fault occurs during the subscription). Crucially, every product returned to Electrolux Group is refurbished for reuse or gives life to new appliances by donating its parts. “If the product is too damaged or worn to be refurbished, we can reuse parts such as circuit boards, rubber bumpers, or casings to extend the life of other products. In fact, 75% of the parts we use in the refurbishment of a robot vacuum cleaner have been harvested from an end-of-life product”, says James Ostridge, Product as a Service Director. The products currently offered through AtEase include the Pure i9 robotic vacuum cleaner, Well A7 air purifier and Pure A9 air purifier. Further floor and air care products will be introduced later this year, and more products, including kitchen and garment care, will be added to the service over time. The launch of AtEase is a natural step following a successful pilot launched in 2019 to offer Swedish consumers the Pure i9 on a subscription pay-per-use basis. AtEase will also be introduced to further markets beyond Sweden in the coming years.
Whirlpool Corporation Named One of the World’s Most Trustworthy
Whirlpool Corporation announced today that it has been recognized as one of the World’s Most Trustworthy Companies in 2023 by Newsweek The World’s Most Trustworthy Companies 2023 were identified in an independent survey based on a vast sample of more than 70,000 participants from 21 countries. A total of 269,000 evaluations were analyzed
Miele Copenhagen
Miele opened its new Experience Center in Copenhagen on 31 August.

Haier launch SDA
Haier has already established itself as a fast-growing major domestic appliances brand, but now it has its sights set on a different sector – small kitchen appliances.There were seven new products announced in total including a tabletop blender, a hand blender, a mini food processor, an air fryer, kettle, toaster and a multi functional hot drink maker.Haier’s two-slot toaster, deep enough to toast baguettes and with an extra-high lift for smaller items. Most ingenious though is that this toaster comes with its very own lid to protect the top and insides of the toaster from dust and debris around your home. It’s a small addition that not only keeps the toaster clean but makes it look much smarter and neater on the countertop
Eureka Unveils the E10S Robotic Vacuum
Eureka, the renowned North American cleaning brand, introduced the cutting-edge Eureka E10S robotic vacuum at IFA 2023. Featuring a distinctive bagless multi-cyclonic station, the E10S promises a burden-free cleaning experience that is both convenient and economical. Alongside, the brand also showcased a versatile wet & dry vacuum cleaner – eureka NEW400, highlighting Eureka’s ongoing dedication to making cleaning not just easier, but enjoyable for everyone.Eureka’s E10S is equipped with advanced multi-cyclonic separation technology, a feature recognized as a hallmark in premium vacuums, ensuring efficient separation of dust and fine particles, and maintaining strong, consistent suction. In comparison to traditional dust collection systems, the E10S’s advanced tech prevents premature filter clogging, prolonging filter life and ensuring optimum performance.
But the merits of the Eureka E10S don’t end at technological advancements. From a user perspective, the bagless design promises convenience and savings. There’s no need for constant bag replacement checks, saving both time and ongoing expenses. As a frame of reference, consider the prevailing market rate of $6 for each dust bag. A monthly replacement accumulates over $70 annually—an expense eureka E10S owners won’t incur.
Moreover, the Eureka E10S is a win for the environment. The bagless model conserves resources, and the efficient multi-cyclonic system reduces the frequency of filter replacements, resulting in less waste.Eureka New400 – Simple, Powerful Cleaning for Everyone
The Eureka New400 is a versatile wet & dry vacuum cleaner designed for modern living. Equipped with a two-tank system, the New400 ensures constant cleaning with fresh water, addressing the longstanding issue of traditional mops that often spread dirty water around. The powerful 120W motor resolves the issue of water stains that plague traditional floor cleaners. By combining all the features expected from a flagship wet & dry vacuum cleaner and offering it at an affordable price of $200, Eureka is aiming to bring the convenience of cutting-edge technology to more consumers

