Paolo Lioy Chief Executive Officer and Chairman of the Board of Whirlpool Italy, confirmed as president of APPLiA Italia for a second two-year term 2023-2025, in the annual General Assembly of the Confindustria Association which brings together companies operating in Italy in the household appliances and professional equipment sector The General Council is completed by: the Vice-Presidents Vittorio Bertazzoni (Smeg) for International Affairs, Marco Brogi (De’ Longhi) for Innovation and Digital Transformation, Enrico Hoffmann (BSH) for Communication, Laura Rocchitelli (ROLD) for SMEs ; the Group Leaders Lorenzo Comaschi (Miele Italia) for Large Appliances, Francesco Spizzico (Sabiana) for Assocamini, Daniele Pianezze (Copreci Italia) for Components, Andrea Rossi (Electrolux Professional) for Efcem Italia, Fabio Forte (Rika Stufe Austriache) for Unicalor , Renzo Mulattieri (Elica) for Hoods, Ciro Sinatra (Vorwerk Italia) for Small Appliances; Manuela Soffientini (Electrolux Italy) Past President; the Directors Mario Salari (Ariston), Marco Saccone (Olimpia Splendid).
Marks Electrical sales soar in record year
Marks Electrical has enjoyed a record year as savvy shoppers researched online for better prices on large appliances.
The performance represents a record year for the group despite a strong prior year comparative of 44%, and low consumer confidence for high-value purchases during the cost-of-living crisis.
Aga Era
Aga, has introduced a glass-fronted model called Era it features the latest technology, including touch-screen controls.These operate an induction hob, which is featured alongside a cast-iron hotplate.


Discover Gaabor’s new masterpiece of small home appliances
Gaabor’s new range is leading the quality life trend with its latest product launch featuring vacuum cleaners and an air fryer
Gaabor, the world’s leading appliance brand, has announced the launch of its latest creations – a new series of vacuum cleaner and a new air fryer.Based on years of innovation and technological excellence, the new launch of household appliances once again prove Gaabor’s uncompromising commitment to quality and technology.
The brand concept of “Prime life” is recognised and loved by many users around the world. With its cutting-edge technology and modern design, it has gained wide acclaim in many countries such as Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Brazil.
Gaabor’s new series of vacuum cleaners is one of the latest breakthroughs in research and design and will bring a new cleaning experience to the user, greatly enhancing the convenience and experience of cleaning.
Features include:
- A 400w high performance motor, with powerful suction meaning there is no dust left behind and no clogging caused
- A 1.2kg lightweight structure with interchangeable brush heads and a push or lift function
- The 90° floor brush can be stored upright, so it takes up no space
The new air fryer combines good taste with good health, providing a low-fat, oil-free cooking experience.
Whether it’s frying, grilling, pan-frying or oven functions, the Gaabor air fryer has something for every cooking need.
Here are some of the outstanding features of the new models:
- A 2L capacity all-in-one small body, cracking the code of good food
- 800w of flame power, forcing away excess grease and fat, making it easy to achieve low calorie health
- Automatic power-off for extra safety
- Gaabor says it has always been customer focused, providing excellent products and services to its customers.
- The launch of the new cleaning and cooking series further reinforces Gaabor’s leading position in the appliance sector and demonstrates the brand’s commitment to innovation and quality.The company is offering 30% off its new series for a limited time. Products are available online via the company’s official website and at all major retailer channels
WMF 840L : Mastery of flavour by WMF
The WMF 840L is a coffee machine that seamlessly combines innovation and functionality.
Equipped with a high-resolution touch screen display, the WMF 840L machine offers a user-friendly interface that simplifies the brewing process. The intuitive controls allow you to customise your coffee exactly the way you like it, catering to individual preferences with ease.

Unleashing flavourful delights: Unparalleled extraction and milk frothing capabilities
The machine utilises a powerful brewing system that guarantees a consistently aromatic and full-bodied cup of coffee. Whether you prefer an intense espresso or a silky smooth cappuccino, the WMF 840L’s precise extraction process ensures that the flavours are extracted to their fullest potential. Additionally, the machine’s integrated milk system produces velvety foam for your favourite milk-based coffee creations.

Versatility and customisation From classic espresso and americano to lattes and macchiatos, this machine can prepare an array of coffee drinks with the touch of a button.
Moreover, the machine allows you to customise various parametres such as coffee strength, temperature, and milk foam consistency, giving you complete control over your brew.
Efficiency and convenience
The WMF 840L takes these factors into account, making it a practical choice for both homes and businesses.
The machine features a dual boiler system that ensures optimal performance and quick heat-up times, enabling you to enjoy your coffee in no time.
Additionally, the integrated cleaning and maintenance functions streamline the upkeep of the machine, making it hassle-free to maintain its longevity and performance
Fridges and dishwashers packed in reusable plastic?
Large household appliances will have to be transported almost entirely using reuseable packaging by 2030, according to the European Commission’s proposed packaging waste law, a move widely questioned by players in the supply chain.
The EU’s Packaging and Packaging Waste Regulation (PPWR), tabled in November last year, aims to slash unnecessary boxes and wrappings while promoting recycling as well as reuse.
The proposal, which is currently being examined by the European Parliament and EU member states before eventual adoption, has caused anxiety in the retail and logistics sector, which is still in the process of analysing the implications of the Commission’s proposed reuse targets.
But the white goods sector is confronted with headaches of their own.
Under the Commission’s proposal, 90% of packaging used for large household appliances must be “made available in reusable transport packaging” by 2030 when they are placed on the EU market for the first time.
The mandate is contained in Article 26.1 of the draft regulation, which lays down re-use targets for packaging used in the transport of “large household appliances” such as refrigerators, washing machines, tumble dryers, electric fans or air conditioners.
Whether that objective makes sense is open for debate, though.
The provision “is a significant source of concern for our sector”, said Paolo Falcioni, director general of APPLiA, a trade association representing the home appliance industry in Europe.
According to APPLiA, packaging for large household appliances must be functional and protective, to ensure the product is not damaged physically or by humidity during its journey from the manufacturer to the retailer and eventually to the consumer.
Packaging typically used for this purpose include pallets, plastic straps, carboard boxes, and pallet wrappings, some of which “cannot be reused due to technical constraints”, APPLiA said.
“For example, pallet wrapping may become damaged or contaminated with materials that cannot be adequately cleaned, rendering them unusable for future shipments. In other cases, reuse may be possible, but the cost and complexity of returning the packaging to the manufacturer can make it impractical,”
Samsung’s Ecobubble technology redefines washing efficiency
In a surprising turn of events, washing your clothes in cold water can actually be a wise decision when it comes to doing the laundry. Not only does it save you money, but it also makes a positive impact on the environment while delivering impeccable results.
Samsung’s revolutionary Ecobubble technology has transformed the effectiveness of washing clothes at lower temperatures. Let’s delve into the details of this groundbreaking innovation and how it is revolutionising the laundry experience.
Washers: A household essential with energy implications
With washing machines present in over 96% of German households, these appliances have become an integral part of our lives. However, they also rank among the top 10 energy-consuming devices.
To address the environmental impact and reduce electricity bills, connecting the washer to a warm water supply, using lower temperature modes, and skipping pre-washing are smart choices. WiFi-enabled machines with AI and app control make it easier to select the most suitable programme.
The power of fine foam and low temperatures
Samsung showcases the immense potential of its Ecobubble technology, proving that exceptional washing results can be achieved with the perfect combination of fine foam and low temperatures.
The washing detergent is dissolved in a foam generator before coming into contact with the garments, creating fine foam bubbles by introducing air.
This foam is then introduced into the drum, swiftly penetrating the fabric due to its delicate consistency. As soon as the foam encounters the laundry, it becomes active, ensuring optimal cleanliness.
Ecobubble: Elevating the laundry experience
Samsung’s Ecobubble technology transforms detergent into a foam cushion inside the drum. This not only treats the laundry gently but also results in a 24% more thorough clean at lower temperatures, surpassing conventional 40°C cotton cycles.
#BubblesAgainstTroubles
By immersing the laundry in bubbles for approximately 30 minutes, Ecobubble technology allows deep penetration into the fabric, effectively removing stubborn stains from delicate silk blouses to cosy sweaters. This technique enables stain removal at lower temperatures while achieving remarkable energy savings of up to 70% thanks to the Ecobubble technology.
Intelligent washing machines for a connected future
Modern washing machines equipped with artificial intelligence can recognise the type of fabric being washed and adjust the selected program accordingly. When combined with WiFi capabilities, these machines can be controlled and monitored through apps like SmartThings and SmartThings Energy. SmartThings Energy allows users to effortlessly track their daily, weekly, and monthly energy consumption.
Although it may seem counterintuitive, washing your laundry in cold water has become a game-changer with Samsung’s Ecobubble technology. By harnessing the power of fine foam and low temperatures, Ecobubble provides exceptional cleaning results while saving money and reducing environmental impact.
The ability of AI-equipped washing machines to adapt to different fabric types further enhances convenience and efficiency. Embrace the cold-water laundry revolution, contribute to a sustainable future, and enjoy flawless laundry results every time with Ecobubble technology.
Whirlpool UK new MD
Whirlpool UK, the company behind the Whirlpool, Hotpoint and Indesit brands, has announced the appointment of James Goldsmith as the new managing director, UK and Ireland.Goldsmith has worked at Whirlpool for 25 years in a variety of positions and a wealth of knowledge and experience not only of the company and its brands but also the wider appliance industry, to the role of MD.Earlier this year Whirlpool announced it was partnering with Arçelik to launch a new standalone European home appliance business. The deal is not expected to close until the second half of 2023 but, the new company, which is yet to be named, will have exclusive manufacturing and distribution of the majority of Whirlpool and Arçelik’s leading brands including Hotpoint, Indesit, Beko and Whirlpool (under licence). Arçelik will own 75% of the new entity while Whirlpool will own 25%.
Frasers Group takes 19% stake in AO World
Frasers Group has taken an 18.9% stake in the online electricals retailer AO World in a £75m deal involving buying out shares held by Odey Asset Management
Kokomo Grills

Kokomo Grills, the renowned manufacturer of premium outdoor cooking appliances, is thrilled to announce that it has been named the “Best Outdoor Cooking Brand” by industry experts. This prestigious recognition solidifies Kokomo Grills’ position as a leader in the outdoor cooking industry and highlights its commitment to excellence, innovation, and customer satisfaction
