Hamilton Beach, has announced a change in its business strategy i. The plan involves a shift from selling identical products to those sold in the US in China. Instead, the company plans to develop customised products adapted to the Chinese market, produce them locally and sell them in the future. A spokesperson for Hamilton Beach’s Chinese marketing department said they will use a Chinese team and suppliers to develop new products to meet the needs of local customers. Household appliances must be awarded a CCC certificate so that the products can be exported to China or manufactured locally.Although Hamilton Beach’s sales figures in China still lag behind those in America, the company is optimistic about winning Chinese customers with its new strategy. The home appliance manufacturer sees China as an important market with great potential. “The US market is the present, while China will be the future,” said a company spokesperson.
SMEG Omnichef
Introducing the Smeg’s innovative Galileo oven range Omnichef, the flagship model from This versatile oven seamlessly blends traditional, steam, and microwave cooking methods, with
150 automatic recipes for stress free cooking – Smartcooking
Innovative loading system to add water even when the door is closed – Fill&Hide
Set up to 3 different cooking technologies in sequence in the same recipe for amazing results – Multistep check out SMEG Galileo on you tube https://m.youtube.com/watch?v=fzh0sXtuQ-k
Enjoy authentic pizza at home with Küppersbusch
Discover the new pizza oven BP6332.0 and compact oven CBP6332.0 of Küppersbusch that will become the perfect help to achieve the authentic Pizza Da Trattoria that anyone craves, right in the comfort of home.
Feed up the appetite for a crusty pizza with the unique pizza function with 340° C temperature and in only 3 minutes! Ingenious accessories like the baking stone, that’s inclusive, will help to back pizza or even bread or tarte.
These ovens will guarantee the ultimate professional results of an authentic brick oven.
AO profit
AO World swung to profit in its half-year results as it removed unprofitable sales and introduced charges on all deliveries.
The electricals retailer made a £13m pre-tax profit, compared to a £12m loss last year as it upgraded its profit guidance from £28m to between £28 to £33m for the year.
Adjusted EBITDA rose from £9m last year to £27m for the six months ended 30th September 2023.
Sales fell 12% to £482m as a result of it stripping out unprofitable sales, however it expects to return to revenue growth by the end of the year.
The retailer’s gross margin improved to 23.5% compared to 19.5% last year.
Spear & Jackson enter the heating market
Benross introduce its latest innovation, the Spear & Jackson Heating range, which is designed to complement the recently launched Air Zone range.
The range is produced under an exclusive brand licence between Benross Marketing Ltd and Spear & Jackson UK Ltd
The Spear & Jackson Heating range has been developed to offer a stylish and modern solution to electric home heating, and includes 1500w and 2000w wall mounted panel heaters, portable ceramic PTC heaters and an oscillating tower fan heate
Morphy Richards
Morphy Richards, a renowned brand known for its high-quality, British-style, and innovative products, has announced a strategic brand upgrade to support business growth in the medium and long term. In collaboration with globally recognized strategic consulting firm Prophet, Morphy Richards aims to pinpoint its core competence and devote to the best path for sustainable growth. The goal is to allow consumers get a different life experience brought by Morphy Richards products.
Established in 1936, Morphy Richards is a time-honored brand. As a historic British brand, Morphy Richards has a presence in a number of countries across Europe and Asia. Specializing in small household appliances, Morphy Richards has deeply cultivated the kitchen and living appliances sector. The brand upgrade aims to enhance brand influence, steer the direction of product development, and improve performance. As part of this strategic initiative, Morphy Richards is now actively recruiting business partners who share the same growth goals. Organizations and individuals interested in partnering with this time-honored brand are invited to make contact.
“In the post-pandemic world, the most relevant brands speak to consumers’ heads and hearts by offering dependable, consistent, and delightful product innovations and branded experiences. We are honored to partner with Morphy Richards to unlock the next wave of uncommon growth across more and more markets,” said Jolin, Associate Partner of Prophet. A growth and transformation consulting firm that helps leaders unlock uncommon growth, Prophet has 15 offices and over 600 strategists, data analysts, marketers, digital experts, and creatives worldwide, partnering with multiple companies to develop solutions that drive lasting impact and help move society forward.
“We have a truly unique opportunity. In the UK, Morphy Richards has 86% brand recognition which is up there with industry-leading global brands! With the right products and a great team, I am confident that we can re-establish Morphy Richards as the envy of the industry,” said Rob Wileman, Managing Director of Consumer Brands Limited, which has become the official licensee of Morphy Richards in the UK in 2023.
About Morphy Richards
Morphy Richards, a premium and innovative small appliance brand, was established in the UK in 1936. For more than eight decades, Morphy Richards has been committed to infusing smart ideas and quintessential British style into the kitchens and everyday lives of families.
Moulinex easy Fry
Moulinex Easy Fry Grill & Steam allows user to cook in three different modes. In addition to air frying with Extra Crisp technology for crispy results with little (or no) oil, it is also possible to use the grill for roasting and the steam cooking for a healthier diet. Furthermore, the Easy Fry Grill & Steam has a big capacity of 6.5 liters and presents 7 automatic program
Haier Europe, the commitments of the sustainability plan
Clear objectives of emissions reduction and sustainability integrated into its activities , both through an improvement in operational performance and with a strategy based on resource efficiency and energy saving solutions : here are the new steps forward by Haier Europe in its sustainability plan. The starting point of this ambitious objective is represented by the Haier Europe sustainability report , recently published: the document illustrates the main results achieved in the last period and the investments made by the company in favor of greater production efficiency in strategic plants, to reduce part of direct and indirect emissions by over 20%.
For the next few years, Haier Europe has announced its commitment to present a plan to reduce emissions by adopting a scientific and calculated approach through the Science Based Targets Initiative (SBTi) , a global body that allows companies to set targets in line with latest scientific discoveries. Haier Europe has set an interim target of 60% renewable energy at all company-controlled sites by 2025 , and intends to support part of its operations with self-produced renewable energy by deploying solar panels at all its factories.
With its multi-brand offer ( Candy, Hoover and Haier ) Haier Europe offers a wide range of freestanding and built-in class A products , the most energy efficient for household appliances. Recently, the company also launched WashPass , the first AI-controlled subscription washing service and has focused on developing energy efficiency partnerships and also launched a new Green Energy division
Midea KWHA Unwraps Revolutionary Whole House Water Solutions
Midea Kitchen and Water Heater Appliances Business Division (Midea KWHA) has unveiled its innovative Whole House Water Solutions at Aquatech Amsterdam 2023, held from November 6-9 in the Netherlands. Midea KWHA’s presence at the leading global water trade show highlights the business division’s commitment to providing comprehensive water treatment for residential water filtration and heatingThe Midea Whole House Water Solutions is an all-encompassing suite designed to meet the diverse water needs covering the entire household. This system includes pre-filter, water softener, water dispenser, water purifiers, beverage solutions, and water heater solutions. The flexibility of Midea KWHA’s offerings ensures that each home can enjoy tailored solutions, from the kitchen to the living room, bathrooms, workspaces, and even the equipment room.
The solutions Midea KWHA presented are not just about variety but also about integration and ease of use. They have been thoughtfully designed to cater to almost every domestic scenario. For instance, in the kitchen, Midea KWHA’s products support culinary practices by ensuring purified water is always on tap, while the living room benefits from the sleek design and convenience of Midea’s water dispensers. Workspaces remain hydrated with Midea KWHA’s efficient solutions, and bathrooms are transformed into spaces of comfort with on-demand water heatingMoreover, the brand takes pride in its multi-functional beverage solutions, featuring innovative ice and sparkling water machines, which add a touch of sophistication to more home settings. Furthermore, Midea KWHA offers a diverse range of Reverse Osmosis Water Purifier products. These products are designed to purify water effectively and cater to varying temperature requirements. Additionally, they come equipped with a sparkling water feature, enhancing their functionality and appeal.
Aquatech Amsterdam 2023 as the world’s leading water process, drinking, and wastewater exhibition, reaffirms its commitment to safe, in-person business engagements. Midea KWHA aligns with this innovative, safety-conscious platform, demonstrating their dedication to excellence and customer well-being.
Midea KWHA’s showcase at Aquatech Amsterdam 2023 signifies a monumental advancement in its evolution of home water treatment solutions. The Midea Whole House Water Solutions herald a new era in which quality, safety, and convenience are the cornerstones of every household’s water system. With Midea KWHA, homeowners are not just installing a product; they are embracing a lifestyle of purity, efficiency, and innovation for their entire home.
New Franke showroom marks ‘last step’ of rebrand
Franke unveils its newly renovated showroom in Switzerland, the birthplace and home of the Swiss multinational, marking the latest milestone in its exciting journey, now spanning over 100 years. The new design of the showroom perfectly represents Franke’s new look brand image and evokes the Franke brand promise of transforming change into opportunities for a better living. Franke Home Solutions, the division of Franke Group that is dedicated to all things in the home, and the world’s leading provider of intelligent systems and solutions for the residential kitchen, the showroom symbolises the story unfolding at the Franke headquarter in Aarburg and around the world.
The only constant is change
The brand philosophy and the new appearance stand for finding new ways to face constant change in an intelligent way. As an integrated system provider, Franke Home Solutions combines exclusive design with full functionality, Swiss quality and sustainable innovations for a better life.
In the newly opened showroom, these aspects come together in perfection. The “Great Stage” campaign launched by Franke Home Solutions a year ago unveiled in a creative, visually impactful way how Franke’s intelligent home solutions and design empower a kitchen that fits all home-lovers’ desires and fulfils their evolving life ambitions.
