Haier Europe has signed an agreement today with trade union representatives regarding the reconversion project of the Brugherio production site. The agreement follows the meeting of 20 January, during which the company presented the European business transformation plan to the
#unions . The project, which will be structured in several phases starting from July 1st, will have the objective of transforming the Brugherio plant into the Haier Europe Service Hub, dedicated to spareparts , which will serve the European markets in which the company operates. In particular, the project involves the consolidation of logistics activities, including reception, storage, packaging and shipping. Following the reconversion plan, the plant will have a storage capacity of approximately 50,000 pallet spaces, distributed over an area of 44,000 square meters. To support this transformation, Haier Europe has planned an #investment of between 6 and 9 million euros. With the reconversion plan of the Brugherio site and the start of the Service Hub activities, the company expects to employ approximately 110 people of the 160 #employees currently employed at the production site. In addition to the Service Hub, Brugherio will continue to host the European management center (HQ) – together with the offices in Vimercate – the Milan Experience Design Center and the research and development laboratories dedicated to connectivity and the Internet of Things, to support all product lines, for a total of approximately 900 people
Whirlpool India shares plunge as parent plans to halve stake
Whirlpool Corp said it would more than halve its stake in its Indian unit to about 20%, sending Whirlpool of India’s shares plunging an exchange-allowed maximum of 20% to a near ten-month low on Thursday.
The U.S.-listed home appliance maker, which currently has a 51% stake in the India unit, said it estimates net cash proceeds, opens new tab of $550 million to $600 million from the sale, which it expects to close by mid-to-late 2025.The company will remain Whirlpool of India’s largest shareholder, followed by a number of mutual funds with stakes of less than 10%.
Whirlpool Corp sold a 24% stake in the Indian unit for about $468 million last year and the latest sale comes as it aims to pay off a major chunk of its debt amid a major rejig of its global assets, including folding its European business into a new firm and selling its Middle Eastern and African businesses
Morphy Richards UK, is relocatin
Consumer Brands Limited, the licensee of Morphy Richards UK, is relocating its headquarters to Whittle Court in Hanley, Stoke-on-Trent, following a six-figure investment in the refurbishment of the building. The move will accommodate the company’s sales, marketing, and customer service teams.
How can home appliances help cut costs and emissions?
Modern, energy-efficient home appliances are reducing household energy use and lowering bills. Since 2019, energy consumption in Europe has decreased by 12 million tonnes of oil equivalent, driven by innovation in home technologies.
This reduction in energy use translates into lower environmental impact and financial savings for consumers, demonstrating how home appliances can contribute both to sustainability and cost-effectiveness.
➡️ Read more about why home appliances are key to Europe’s new industrial strategy:
Elica renews Ducati Corse sponsorship
Elica will once again be the Official Sponsor of Ducati Corse for the 2025 MotoGP Championship. The renewal of the agreement was announced in Madonna di Campiglio during the presentation of the riders, including the highly anticipated Marc Marquez, during a ceremony attended by the entire Ducati team and Elica Chief Sales & Marketing Officer Marco Garbuglia .
Efficient replacement for traditional home water heate
Midea recently announced the launch of a new highly efficient heat pump water heater that will soon be available in North America, PR Newswire reported.Midea’s new heat pump water heater can produce up to four kilowatts of heat for every kilowatt of power input, the company said. A traditional electric water heater produces up to one kilowatt of heat for every kilowatt of power input.
Heat pump water heaters use electricity to transfer heat from the surrounding air to water inside a storage tank. Because they work by transferring heat around instead of generating new heat, they are much more efficient than traditional heating methods
Haier Smart Home UK & Ireland awarded the prestigious Top Employer accreditation
Haier Smart Home UK & Ireland has been recognised as a Top Employer in the UK for the third year running.
Being certified as a Top Employer showcases an organisation’s dedication to a better world of work and exhibits this through excellent HR policies and people practices.
Groupe SEB: Consumer sales recover
After the difficult phase, Groupe SEB resumes growth by 5% in 2024, drawing satisfaction from the sales of Tefal, Moulinex, Krups, Rowenta, Lagostina, Emsa and Wmf also in Western Europe. Little satisfaction from the professional segment, which increases by only 1.4% and does not exceed one billion euros despite the investments of the management.The Professional area in which the group had invested by acquiring the brands La San Marco, Pacojet, Forge Adour and Sofilace and which had driven sales and profits in the difficult years perhaps disappointed with an increase of only 1.4% just under one billion euros (but the operating margin increased by 10%).
APPLiA – Home Appliance Europe
In a recent statement, leaders from 25 top European home appliance brands have united to emphasise the crucial role the industry plays in Europe’s economy and society.
The industry contributes €79 billion to the EU GDP and supports over 1 million jobs. As Europe’s industrial future is shaping, now is the time to address key challenges.
The priorities are:
✅Mitigate rising cost pressures
✅Streamline the regulatory environment
✅Enhance the Single Market
✅Ensure a competitive global market
Dacor launched a induction new range
New Launch Alert
Explore true precision and innovation in the kitchen, with Dacor’s newest ENERGY STAR® certified 30-Inch Induction Range.
Designed for precision and innovation, this range features sleek anti-scratch glass and two 7-inch burners that sync to accommodate large cookware,
