In the first 11 months of 2024 China’s white goods exports surged to $117.46 billion, marking a 14.3% year-on-year increase. This impressive growth can be attributed to several factors:
– **Emerging Markets**: These have become the main growth engines for Chinese home appliance companies.
– **Belt and Road Initiative**: This initiative has significantly boosted momentum in these markets.
– **Rebounding Demand**: The European and American markets, particularly in September and October, have seen a resurgence in demand.
– **Globalization Strategy**: Chinese home appliance companies have strengthened their global presence by strategically filling gaps in overseas markets.
### Export Trends and Key Markets
The United States remains the largest export market for Chinese white goods, with an export volume rebounding to $21.59 billion, despite a slight decrease in market share. Additionally, exports to Mexico, Brazil, Thailand, and other Central and South American and Southeast Asian regions have seen significant increases, highlighting the success of the diversified global strategy employed by Chinese home appliance companies.
This trend showcases the fruitful outcomes of China’s global market diversification efforts, enabling them to maintain and enhance their competitive edge on the world stage
Evolution in average lifespans of household appliances
According to the European Environment Agency, the lifespan of household appliances has increased by an average of 2%, based on a survey across four Member States. Small appliances such as vacuum cleaners and coffee machines, as well as larger ones like washing machines and refrigerators, are lasting longer, demonstrating improvements in quality, longevity, and reliability. Appliances with a longer lifespan mean fewer replacements, which helps minimise waste and supports more sustainable use of resources. It’s a positive shift that benefits both consumers and the environment, as the home appliance sector continues to improve its products in a more resource-efficient way
BORA 2025 product range
The BORA way of Cooking and Kitchen. Inspiring people and delicious food in the BORA magazine 2025. The digital version is available on the Bora website: https://magazin.bora.com/bora-magazin-01-2024-english/68609774
New ASKO MD
From January 2025 Fredrik Lööf Will become the Managing Director of ASKO APPLIANCES AB . He will continue the role as Sales Director of ASKO Direct.
Candy RapidÓ dishwasher range
Introducing the Candy RapidÓ dishwasher range – the fastest and most spacious dishwasher on the market!
The Candy RapidÓ dishwasher features the quickest wash and dry cycle , completing the process in just 35 minutes. It also boasts the MAXI-TUB, which offers the most spacious tub in a standard size, allowing you to load even the largest items with ease.
With powerful and efficient cleaning capabilities, the Candy RapidÓ comes in A-energy class reducing consumptions, and helping saving money, energy, and time
Brand New Tineco Vacuum CleanPure ONE Station 5
Elevate your cleaning game with the Tineco PURE ONE Station 5!
Introducing the ultimate smart cleaning station: the Tineco PURE ONE Station 5. This all-in-one dock automatically cleans and charges your vacuum, ensuring it’s always ready for action. Ready to experience a brand new clean every time?
The Tineco PURE ONE Station 5. Brand New Vacuum for Every Clean
Full-path self-cleaning
175W Powerful Suction
Up to 70 mins Runtime
The future of home appliances in Europe
Rising material costs and high energy prices are posing significant challenges for EU manufacturers in maintaining global competitiveness.
Electricity prices in Europe are currently 2-3 times higher than in the US, resulting in increased investment costs for EU manufacturers compared to their global counterparts.
Additionally, the global supply of critical raw materials is concentrated in a few regions, making the EU vulnerable to price fluctuations, supply chain disruptions, and potential geopolitical leverage. This underscores the urgent need for diversified supply chains and the establishment of new and existing trade relationships to boost critical raw material extraction and recycling within the region and beyond.
We advocate for a stronger alignment of policies with decarbonisation goals to enable Europe to lead the #techrace, ensuring a competitive and sustainable future for European manufacturers.
Introducing the Second-Generation LG Signature Collection
The second-generation LG Signature Collection seamlessly blends the brand’s signature minimalist design with top-tier performance and intuitive AI features. This new lineup includes the LG Signature Side-by-Side Refrigerator with OLED-T Panel, the LG Signature Smart InstaView™ Built-in Microwave, the Built-in Double Oven with Integrated Induction Top, the LG Signature Dishwasher, the LG Signature Washer-Dryer, and the LG Signature Washer and Dryer. The InstaView Side-by-Side smart refrigerator stands out with its innovative OLED-T panel integrated into one of the doors. This display allows you to manage the refrigerator and view its contents without opening the door, thanks to the digital touch interface and Dual InstaView panel. It can also display hologram-like images, merging the virtual with the real in a sophisticated blend of art and technology. For an enhanced ambiance, the refrigerator provides access to a playlist. The ThinQ™ app and AI camera recognize food items, suggest recipes based on available ingredients and user preferences, and track expiration dates. These features simplify grocery management, meal planning, and preparation, transforming the kitchen into a truly connected and dynamic space.
The LG Signature Built-in Microwave Oven and Oven offer diverse cooking options. The microwave oven is equipped with three built-in cameras for real-time cooking monitoring and creating original time-lapse videos. With a 27-inch Full-HD touch display featuring InstaView, built-in speakers, and Wi-Fi connectivity, the microwave oven offers a wide range of entertainment options. The screen also provides access to the LG ThinQ Smart Home dashboard, allowing control of all LG AI devices and compatible Matter and Thread appliances in your home. Additionally, when paired with the oven, the microwave’s LCD display shows the progress of the oven’s dishes, eliminating the need for manual checks.
Europe’s Best Coffee Equipment Manufacture
Cimbali Group ‘s La Cimbali brand was awarded the prestigious ‘ Europe’s Best Coffee Equipment Manufacturer’ award in the Fully Automatics category promoted by Coffee Ventures Europe at the European Coffee Symposium in Berlin.
With over 500 industry experts gathered for the occasion, the awards honored the companies that are driving the evolution of the coffee and hospitality sectors in Europe.Almost 60 years, Cimbali Group has been a pioneer in the field of superautomatic machines. This award celebrates Cimbali Group’s continuous commitment to innovation and the quality of its solutions, consolidating its leading role in the superautomatic coffee machine
Samsung Wants Screens on Every Appliance by 2025
Samsung Electronics is set to revolutionize home appliances with its advanced display technology, embodying its vision of ‘Screens Everywhere’.
This year, Samsung is transforming the kitchen experience with a refrigerator featuring a new 9” AI Home screen and incorporating the 7” AI Home into the Wall Oven. The laundry category isn’t left behind, with the 7” AI Home integrated into the Bespoke AI Laundry Combo™, now included in the new Bespoke AI™ Washer and Dryer Set. These innovative products will debut at CES 2025.
### Bespoke Refrigerators Get New Compact Screen and Improved Functionality
By offering a range of products with varying screen sizes, Samsung enhances user accessibility and brings the smart home closer to reality. With Bixby voice control, Samsung home appliance screens provide essential activity information like internal temperatures or wash cycle details in a user-friendly format. The Map View feature stands out, allowing these screens to act as convenient control hubs, enabling users to monitor and control connected appliances from a single screen. Additionally, the screens offer various entertainment features via Internet connectivity, broadening the role of home appliances within the home environment.
