Samsung Launches Less Microfiber™ Filter that Moves Towards Protecting Oceans from Laundry Plastics

Samsung Electronics Co., Ltd. today announced the launch of the new Less Microfiber™ Filter, an external washing machine filter designed to significantly reduce plastic microfiber emissions during laundry cycles. Designed with inspiration from apparel maker Patagonia and expertise from the global ocean conservation organisation Ocean Wise, the filter builds on the success of last year’s Less Microfiber™ Cycle to substantially cut microplastics and enable sustainable laundry washing that is both effective and effortless. The new filter is now available in Korea and the U.K., and will roll out to other countries in the third quarter.



“With microplastics emissions to our oceans continuing to increase and regulations being strengthened in many countries, as well as microplastics becoming a growing health concern for people everywhere, Samsung worked with Ocean Wise and Patagonia to engineer technology to help prevent the release of microplastics from our daily life,” said Moohyung Lee, Executive Vice President and Head of R&D Team of Digital Appliances Business at Samsung Electronics. “With innovations like the Less Microfiber™ Filter and Cycle, Samsung is helping to enable Everyday Sustainability in a wider array of products and making eco-conscious daily practices second nature in the home.”Samsung’s proprietary Ecobubble™ technology. By using bubbles to help dissolve and absorb detergent, less heat and energy is required to wash clothes, resulting in reduced abrasion.



The Less Microfiber™ Filter takes this a step further, preventing up to 98%[2] of microplastics released during laundry from escaping into the ocean if used as specified, equivalent to eight 500ml plastic bottles per year[3] when used four times a week. In addition, to help more customers get involved in cutting microplastic emissions, the Less Microfiber™ Filter has a mountable design style that allows it to be used with standard washing machine models, demonstrating the company’s dedication to long-term sustainability and helping customers move towards embrace sustainability at home. To verify the technology’s efficacy and its features, both Cycle and the Filter were independently evaluated by Ocean Wise using a peer-reviewed microfiber shedding test protocol at the marine organisation’s state-of-the-art lab in Vancouver, Canada.

SKYWORTH teamed up with BMW design company Designworks to design the BM Series

Skyworth showcased a captivating range of BM Series products, in collaboration with Designworks, a BMW Group Company The BM Series extends beyond televisions, including home appliances like the SRM-500WP refrigerator and washing machines. The SRM-500WP boasts meticulous partitioning for optimal storage convenience, ensuring that different types of items stay fresh for extended periods.. Additionally, the refrigerator doors are designed with real leather from BMW, giving them a warm and cozy touch. The washing machines, BM58 and BM55, two types for different preferences, exhibit the dynamic illuminated logos seen in BMW vehicles and incorporate high-end central control panels. The appliances’ aesthetics and functionality reflect SKYWORTH’s dedication to providing the best possible user experience across a range of products

Hisense new laundry

Hisense has announced the launch of the 5S series laundry collection, which includes smart washers and dryers. The manufacturer’s new product line features the latest technologies including; Automated dosing, high-temperature steam and devices also have access to the ConnectLife app. The new Hisense WF5S1045BW 5S Series washing machine will automatically select the correct detergent with the amount of rinse aid depending on the weight of the clothes in the drum. The machine can also hold and store up to 24 detergents at a time.

Steam Wash

Keep allergies away from your laundry

Removes 99.9% of bacteria giving you a deep clean free of harmful germs The high-temperature steam is released from the bottom of the drum, and the steam fully penetrates the clothes, which can eliminate 99.9%* of Escherichia coli and Staphylococcus aureus attached to the clothes This product line includes the DH5S10 5S series dryer equipped with a high-pressure sensor, which can continuously accurately monitor the temperature and residual water, ensuring a more efficient drying process. This dryer comes with a new “dry in less than half time” program, saving you time and energy in just 30 minutes. It can also detect the dryness of the clothes, if the clothes are not taken out of the drum within 15 minutes, the tub will stop heating and turn continuously, stopping every 5 minutes – this prevents clothes stay in the same position for too long and cause wrinkles.

Thomson washing machine launch India

Thomson has launched its new range of semi-automatic top-load washing machines in India. The latest lineup includes six new models with 7kg, 7.5 Kg, 8 kg and 8.5kg capacities. These washing machines that start at Rs 7,590 and go up to Rs 9,999 have been manufactured in India. Thomson’s latest range of washing machines offers features like twin water inlet, 10 water levels selector, automatic imbalance correction, automatic power supply cut off, tub clean, air dry, water recycle, 24 hrs preset (delay start)

Smeg has introduced the NovaCare laundry collection,

Smeg has introduced the NovaCare laundry collection,The WNP84SECUK washing machine has a capacity of 8kg and a speed of 1400 rpm.

The WNP96SLAAUK and WNP96SEAUK washing machines have a capacity of 9kg and a speed of 1600 rpm. Both models have an A Class energy rating. The WNP96SLAAUK model also features Autodose technology, which automatically dispenses the right amount of detergent and softener for each load, ensuring optimal cleaning results and saving on detergent usage.

The NovaCare collection also includes two tumble dryers, the DHT81EUK and DHT91EUK. Both models have a capacity of 8kg and 9kg and offer a range of drying programs to suit different fabrics and load sizes. The DHT91EUK has an A++ energy rating, while the DHT81EUK has an A+ rating.

For those who prefer a combined washer dryer, Smeg offers the WDF147XUK model. This washer dryer has a capacity of 7kg for washing and 4kg for drying. It has a maximum spin speed of 1400 rpm

Schulthess develop microfiber filter

Schulthess partner PlanetCare has developed an effective microfiber filter that catches microplastics that are otherwise washed out with our clothes in the washing machine. A great thing! Each filter comes with reusable cartridges that are replaced and remanufactured. If you buy a Schulthess machine now, you can order the filter at the same time. But every machine can also be equipped with it afterwards.

Haier customize a washing machine

Home appliance giant Haier Group’s production base in Tianjin has hit upon a novel idea.Haier is offering consumers a chance to customize a washing machine remotely, just by using their mobile phones. Customers get to choose the functions, appearance and design of a washing machine without having to enter a physical store. Once they place an order, intelligent equipment at Haier’s interconnected factory automatically reads the information and starts production, tailor-made for each client.

It is using cutting-edge digital technologies, including 5G, artificial intelligence and big data, to improve the workshop’s productivity and cut energy consumption by more than 30 percent.

Samsung’s Ecobubble technology redefines washing efficiency

In a surprising turn of events, washing your clothes in cold water can actually be a wise decision when it comes to doing the laundry. Not only does it save you money, but it also makes a positive impact on the environment while delivering impeccable results.

Samsung’s revolutionary Ecobubble technology has transformed the effectiveness of washing clothes at lower temperatures. Let’s delve into the details of this groundbreaking innovation and how it is revolutionising the laundry experience.

Washers: A household essential with energy implications
With washing machines present in over 96% of German households, these appliances have become an integral part of our lives. However, they also rank among the top 10 energy-consuming devices.

To address the environmental impact and reduce electricity bills, connecting the washer to a warm water supply, using lower temperature modes, and skipping pre-washing are smart choices. WiFi-enabled machines with AI and app control make it easier to select the most suitable programme.

The power of fine foam and low temperatures
Samsung showcases the immense potential of its Ecobubble technology, proving that exceptional washing results can be achieved with the perfect combination of fine foam and low temperatures.

The washing detergent is dissolved in a foam generator before coming into contact with the garments, creating fine foam bubbles by introducing air.

This foam is then introduced into the drum, swiftly penetrating the fabric due to its delicate consistency. As soon as the foam encounters the laundry, it becomes active, ensuring optimal cleanliness.

Ecobubble: Elevating the laundry experience
Samsung’s Ecobubble technology transforms detergent into a foam cushion inside the drum. This not only treats the laundry gently but also results in a 24% more thorough clean at lower temperatures, surpassing conventional 40°C cotton cycles.

#BubblesAgainstTroubles
By immersing the laundry in bubbles for approximately 30 minutes, Ecobubble technology allows deep penetration into the fabric, effectively removing stubborn stains from delicate silk blouses to cosy sweaters. This technique enables stain removal at lower temperatures while achieving remarkable energy savings of up to 70% thanks to the Ecobubble technology.

Intelligent washing machines for a connected future
Modern washing machines equipped with artificial intelligence can recognise the type of fabric being washed and adjust the selected program accordingly. When combined with WiFi capabilities, these machines can be controlled and monitored through apps like SmartThings and SmartThings Energy. SmartThings Energy allows users to effortlessly track their daily, weekly, and monthly energy consumption.

Although it may seem counterintuitive, washing your laundry in cold water has become a game-changer with Samsung’s Ecobubble technology. By harnessing the power of fine foam and low temperatures, Ecobubble provides exceptional cleaning results while saving money and reducing environmental impact.

The ability of AI-equipped washing machines to adapt to different fabric types further enhances convenience and efficiency. Embrace the cold-water laundry revolution, contribute to a sustainable future, and enjoy flawless laundry results every time with Ecobubble technology.