This year, ASKO, the renowned Scandinavian brand celebrated for its premium kitchen, laundry, and professional appliances, is commemorating 75 years of innovation. Since unveiling its first washing machine, ASKO has consistently pushed the boundaries of design and functionality. To mark this milestone, the brand is hosting an interactive exhibition at Milan Design Week from April 8 to 13, showcasing its latest groundbreaking advancements.
In true ASKO fashion, the exhibition highlights the seamless fusion of cutting-edge technology with timeless Scandinavian design. Visitors will experience award-winning innovations like the **NYACRAFT ovens with Celsius°Cooking™ technology**, **Nordic Fresh 2.0 Refrigeration**, and **Scandinavian Laundry Care 2.0**, all presented in stunning installations designed in collaboration with **Marmo Arredo**.
### Innovation Meets Craftsmanship
ASKO’s dedication to impeccable craftsmanship is evident in every detail of its kitchen and laundry appliances. Thoughtfully designed with minimalist aesthetics and state-of-the-art features, these products enhance everyday living while maintaining a superior level of refinement.
This year, ASKO’s latest advancements in **laundry, refrigeration, and cooking** have earned prestigious **iF Design Awards**, a testament to the brand’s commitment to excellence.
### Next-Gen Laundry & Cooling Solutions
The **Scandinavian Laundry Care 2.0**, featuring the pioneering **Steel Seal™ washing machine**, reflects ASKO’s drive to redefine hygiene and sustainability in laundry care. Meanwhile, the brand’s **built-in and freestanding refrigeration appliances** prioritize both style and functionality, particularly with the **Kitchen Fit installation features** of its freestanding range.
### Precision & Versatility in Cooking
ASKO’s **NYACRAFT ovens**, part of the **Celsius ovens range**, bring a perfect balance of precision and flexibility. These advanced appliances offer a host of intelligent features and come in two striking design options—**Frame and Glass**—ensuring both performance and aesthetic appeal.
As ASKO celebrates its remarkable journey of innovation, visitors at Milan Design Week can immerse themselves in the brand’s enduring vision: crafting beautifully functional appliances that elevate everyday living.
Category Archives: Trade Shows
AWE 2025
Leading global electronics giants Samsung and LG are showcasing their latest innovations at the Appliance and Electronics World Expo 2025 (AWE) in Shanghai. The exhibition features home appliances specifically designed for the Chinese market alongside cutting-edge AI-powered home experiences from both companies.
Samsung’s expansive 1,512-square-meter booth highlights its “AI for All” vision, presenting its Bespoke AI appliance lineup and interconnected scenarios. Key products include the new Bespoke AI hybrid refrigerator with a 9-inch screen and the Bespoke AI combo washer-dryer featuring a 7-inch display, both emphasizing AI-driven usability. Samsung is also introducing the space-saving Kitchen Fit Max refrigerator tailored for Chinese kitchens and other Bespoke appliances like a slim washing machine and the AI Steam floor cleaner.
LG Electronics, with its 1,104-square-meter exhibition under the theme “Affectionate Intelligence for Diverse Lifestyles,” is demonstrating its AI-centric home solutions. The LG ThinQ On, an AI home hub utilizing speech, action, and environmental recognition to manage connected devices, takes center stage. LG is also emphasizing its AI core technology integrated into appliances like AI DD washing machines and smart air conditioners. Furthermore, LG is presenting energy-efficient premium appliances and customized home setups catering to various lifestyles, including families, newlyweds, seniors, and pet owners.
AWE, recognized as one of the top three global consumer electronics shows, alongside CES and IFA, anticipates over 360,000 visitors and hosts around 1,000 participating companies this year.
Maytag KBIS 2025
KBIS 2025, Maytag welcomes attendees to experience performance like never before. Maytag will captivate the five senses, immersing guests in the hardworking performance that defines the brand. Known for delivering appliances that outwork, outlast, and outpower the rest, Maytag is set to showcase its latest appliance solutions designed for homes that demand more.
The Maytag space will display its newest appliances that reflect today’s top industry trends, such as:
The Maytag ® Pet Pro Front Load Laundry System, engineered to conquer pet hair like a pro
The Maytag ® 30-Inch Wide Gas Range with Grill Mode, delivering year-round grilling perfection
The Maytag ® Arctic Blue Refrigerator, featuring the PowerCold® feature for rapid cooling with one touch
The Maytag ® Dishwasher, with the PowerBlast® Cycle and Advanced Drying System to deliver superior cleaning and drying performance
Whirlpool @KBIS 2025
Whirlpool invites you to explore their Gallery of Care, where you’ll discover how their appliances are specifically designed to support families through the real pain points of everyday life.
Some new, standout appliance innovations Whirlpool will feature at the show include:
The Whirlpool ® 5.0 cu. ft. Smart Front Load ENERGY STAR Washer with the FreshFlow Vent System, with the first fan-powered system with antimicrobial protection
The Whirlpool ® 7.4 cu. ft. Smart Front Load ENERGY STAR Gas Dryer with Steam Capabilities, with steam-enhanced cycles and options to help prevent wrinkles, refresh clothes and reduce static
The Whirlpool ® 30-inch Smart Electric Smart Range, with Air Cooking Technology and simple cleanup thanks to its WipeClean™ coating
The Whirlpool® 36-inch Wide Counter Depth French Door Refrigerator with EasyView Crispers and EasyReach Zone
LG Reveals New “SKS” Branding for Its Luxury Signature Kitchen Suite Built-in Line at KBIS 2025
LG Electronics (LG) announces the rebranding of its SIGNATURE KITCHEN SUITE to SKS at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, Nevada, U.S.A., from February 25-27. Originally launched in 2016, the SIGNATURE KITCHEN SUITE brand now enters a new era with a refreshed identity and a new lineup of cutting-edge kitchen appliances under the SKS name.
The transformation reflects the brand’s refined aesthetic, modern positioning and steadfast commitment to sophisticated design and advanced innovation. The new “SKS” is designed to resonate more strongly with customers worldwide while maintaining the brand’s essence. This rebranding underscores SKS’s leadership in the luxury built-in appliances.
Despite global market challenges, SKS is poised to solidify its leadership by leveraging cutting-edge Core Technology, AI-driven convenience and sophisticated design. This strategy positions the brand as a key player in the growing built-in appliance market, reinforcing its position as a premier household appliance leader. Following KBIS 2025, LG will roll out a comprehensive brand renewal across all customer touchpoints, including retail stores and showrooms, and will expand its U.S. presence with a third showroom.
At KBIS 2025, LG is showcasing a range of innovative SKS appliances designed to enhance luxury kitchen aesthetics and functionality. Leading the lineup is the new 36-inch Cook-zone-free Induction Pro Range, featuring the industry’s first free-zone cooking surface range, allowing users to place cookware anywhere on the cooktop. This range also includes an advanced convection system for fast and even cooking, steam technology to preserve meal quality, a built-in camera for real-time monitoring and LG’s Gourmet AI™ for intelligent and precise heating control.
Complementing the Pro Range, SKS’s new dishwasher offers a flawlessly flush fit with standard-depth cabinetry. Aligning perfectly with the front edge of the counter, the dishwasher helps customers maintain the clean, uninterrupted lines of their custom-designed kitchen.
In addition, LG is introducing the groundbreaking SKS Island System, a highly-evolved kitchen island concept integrating LG’s cutting-edge cooking and ventilation technologies. This system features a hidden induction cooktop that blends with the countertop’s woodgrain finish when not in use, and a downdraft ventilation system with SKS’s proprietary air curtain technology for effective smoke and steam removal. Customizable built-in storage spaces around the ventilation system exemplify SKS’s commitment to personalized luxury.
Exclusive Laura Ashley and Cath Kidston Collections, at Ambiente
Visitors at Ambiente will have the chance to experience this exquisite collaboration firsthand. At the forefront will be VQ’s SDA products, which blend state-of-the-art technology with meticulous artisanship. This collection includes an array of new releases that beautifully capture Laura Ashley’s timeless aesthetic and VQ’s attention to detail. These will be VQ’s newest additions to the SDA lineup, including Lightweight and Die Cast Stand Mixers, Air Fryers, Blenders, Gooseneck Kettles, Toasters, Coffee Makers, and more.
Hisense AI Innovation at CES 2025
Hisense elevates smart homes with ConnectLife’s new expanded functionality. Integrating with Google Home, ConnectLife controls all your smart devices, from Hisense appliances to Matter-certified thermostats, all in one app. It provides a 3D view for real-time monitoring, personalized automation, and one-touch energy saving with the AI Eco mode. ConnectLife’s suite of AI features, including Dish Designer, AI Food Recognition and AI Meal Planner, simplifies meal planning, creates personalized shopping lists, and even guides your cooking prowess.
Revolutionise the Laundry Room with Hisense Washer-Dryer Series 7S
The Hisense Washer-Dryer 7S series brings AI to the laundry room, offering seamless integration with the ConnectLife app for remote monitoring and control. Featuring a 6.86-inch TFT touchscreen, the washer-dryer combines sleek design with cutting-edge technology. AI Super Wash optimizes washing parameters based on fabric type, water level, and temperature, while AI Super Dry ensures perfect drying by adapting to humidity levels. Designed for energy efficiency with an EU A-20% rating, the 7S series saves both energy and costs. Additionally, its one-hour quick wash and dry cycle (*Standard 1kg load) provides a space-saving, time-saving solution for easeful modern living.
Transform the Kitchen with the BCD-780W Refrigerator
Hisense introduces the innovative ConnectLife-enabled BCD-780W Refrigerator with 21-inch TFT touchscreen, empowering users with intuitive control and stunning visuals. This advanced refrigerator offers a host of AI-powered features, including food inventory management, expiration reminders, recipe recommendations, voice control, and personalized recipe suggestions based on stored ingredients and user health profiles. Its vacuum-sealed drawer extends meat freshness up to five days while maintaining a 99.99% bacteria-free environment. The VersaTemp+ drawer offers flexible temperature control, ideal for wines and beverages. The sleek design and advanced technology of the BCD-780W totally redefines modern refrigeration
Falmec shows new products
Area30 is one of the most important events in Germany and Europe for the kitchen sector. For Falmec it was a great opportunity to present products and 2025 previews to a specialized audience of industry professionals, including retailers, architects and designers,
According to the organizer Trendfairs GmbH, the thirteenth edition of the event, held from September 21 to 26, saw the presence of over 12 thousand industry experts.
The Falmec stand reflected the concept of ‘invisible technology’ in which the aspiration becomes part of the kitchen architecture, with solutions that are hidden inside furnishing elements.
Miele new products
Miele have just unveiled the world’s first washing machine drum without drum ribs, our “InfinityCare Honeycomb drum”, for even gentler fabric care and longer lifetimes for delicate fabrics! 👕 And a new generation of bagged vacuum cleaners called “Guard” sets standards in convenience, hygiene and design, for example with our completely new engineered dustbag concept ComfortFit.More info to follow.
SEBO IFA
SEBO Stein & Co. GmbH will also be represented at IFA 2024! Visit us in Hall 4.1, Stand 203. Our high-quality vacuums, which are appreciated by cleaning professionals worldwide, ensure perfect cleanliness on every red carpet, whether in exclusive luxury hotels, at award ceremonies or in government buildings. SEBO stands for reliability – whether in large properties or with our domestic appliances in living rooms at home.
Recently honoured by the German Institute for Product and Market Evaluation with the ‘Highest Customer Satisfaction 2024’ award. They also won the market-internal floor care performance review for the 28th time in a row – customers and partners who voted SEBO 1st place in all categories. Their support makes us proud and motivates us to continue to deliver top performance.
