Global appliance leader Groupe SEB has launched its new regeneration hub in Is-sur-Tille, France. Supporting the circular economy, the hub focuses on recovering, repairing, and reconditioning household appliances to extend their lifespan.
The site invests in both environmental sustainability and employment, with specialized training programs enhancing employee skills in repair and re-marketing.
The hub works closely with sorting centers in France, Germany, and Spain, while proximity to a major spare parts storage site ensures efficiency. By April 2025, 65 reconditioned products from brands like Rowenta and Moulinex were sold at 20%-30% lower prices, with plans to expand to 200 products across 40 families in the near future.
Category Archives: SDA
Braun won three Red Dot Design Awards
Braun won three Red Dot Design Awards this year for the MultiQuick 5 Pro Hand Blender, CareStyle 9 Steam Station and QuickStyle 7 Garment Steamer!
Great design doesn’t happen by chance—it takes dedication, creativity, and a team that constantly pushes boundaries. Despite belonging to different categories, Braun products share a cohesive design language characterized by minimalist aesthetics, functional elegance, and a consistent look and feel.
KitchenAid Expands Cordless Appliances with New Additions
KitchenAid is expanding the range with two exciting new appliances: a citrus juicer and a mini chopper.
A Growing Cordless Lineup
KitchenAid’s Go series doesn’t stop there. Other appliances in the range include an immersion blender, hand mixer, multi-function chopper, personal blender, coffee grinder, and handheld vacuum cleaner. Each device is powered by the same removable battery, which comes with a USB Type-C charging cable for added convenienc
Rachel Paget, new deputy general manager @ Groupe Seb
Groupe Seb announced the strengthening of its management team, with the arrival of Rachel Paget as Deputy CEO in charge of human resources. In her new role, she joins the Executive Committee (Comex) and the General Management Committee (CDG), reporting directly to Stanislas de Gramont, CEO of the Group.
Morphy Richards new filter Pro deep fat fryer
Morphy Richards launch new 3L Filter Pro Deep Fat Fryer is a top-tier home deep fat fryer, designed to bring professional-quality frying into your kitchen. The automatic filtration system makes it effortless to drain, clean, store, and reuse cooking oil without any mess. After frying your favourite foods, extend the life of your cooking oil by simply turning the dial to initiate automatic filtration. The cooled oil then passes through a sieve removing any crumbs and into the oil box, where it is prepared for future use. Ensuring a clean process each time.
Cordless Food Vacuum Sealer
Morphy Richards brand-new Cordless Food Vacuum Sealer! No cords, no limits—just fresh food, anytime, anywhere. This is next-level convenience for meal prep and food storage.
Groupe SEB: Consumer sales recover
After the difficult phase, Groupe SEB resumes growth by 5% in 2024, drawing satisfaction from the sales of Tefal, Moulinex, Krups, Rowenta, Lagostina, Emsa and Wmf also in Western Europe. Little satisfaction from the professional segment, which increases by only 1.4% and does not exceed one billion euros despite the investments of the management.The Professional area in which the group had invested by acquiring the brands La San Marco, Pacojet, Forge Adour and Sofilace and which had driven sales and profits in the difficult years perhaps disappointed with an increase of only 1.4% just under one billion euros (but the operating margin increased by 10%).
Exclusive Laura Ashley and Cath Kidston Collections, at Ambiente
Visitors at Ambiente will have the chance to experience this exquisite collaboration firsthand. At the forefront will be VQ’s SDA products, which blend state-of-the-art technology with meticulous artisanship. This collection includes an array of new releases that beautifully capture Laura Ashley’s timeless aesthetic and VQ’s attention to detail. These will be VQ’s newest additions to the SDA lineup, including Lightweight and Die Cast Stand Mixers, Air Fryers, Blenders, Gooseneck Kettles, Toasters, Coffee Makers, and more.
Now you can steam and air fry your food at the same time!
Thanks to advanced technology, Electrolux have launched an air fryer that also steams – helping consumers to cook more sustainably and healthily in the home, whilst also saving them time. The Electrolux 800/AEG 8000/Ultimate Taste 700 Steam Air Fryer has four features:
▪ Air frying
▪ Steaming
▪ Air frying and steaming (combi)- the best of both worlds!
▪ Dehydrating
It is currently available in European markets, as well as Taiwan, Thailand, Korea and China. It will be available in Malaysia, Singapore, and Middle East and Northern and Central Africa later this year. The product will be rolled out in more markets next year.
De’Longhi’s revenues and profits grow
De’Longhi ‘s earnings in 2024 will be even better than expected: the company has raised its guidance for the year, estimating revenue growth in the range of 11%-12% in 2024 versus the previous 9%-11%, with an adjusted EBITDA of between 540-550 million euros versus the 500-530 million previously expected.The group’s net profit for the first nine months was 173.8 million euros, equal to 7.8% of revenues, improving from 7.1% previously and with an increase of 22.2%. In addition, De’ Longhi generated a positive cash flow, before dividends and extraordinary transactions, of 35.6 million euros.
As of September 30, 2024, the Group’s net financial position was positive at 266.1 million euros
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