Groupe Seb announced the strengthening of its management team, with the arrival of Rachel Paget as Deputy CEO in charge of human resources. In her new role, she joins the Executive Committee (Comex) and the General Management Committee (CDG), reporting directly to Stanislas de Gramont, CEO of the Group.
Category Archives: SDA
Morphy Richards new filter Pro deep fat fryer
Morphy Richards launch new 3L Filter Pro Deep Fat Fryer is a top-tier home deep fat fryer, designed to bring professional-quality frying into your kitchen. The automatic filtration system makes it effortless to drain, clean, store, and reuse cooking oil without any mess. After frying your favourite foods, extend the life of your cooking oil by simply turning the dial to initiate automatic filtration. The cooled oil then passes through a sieve removing any crumbs and into the oil box, where it is prepared for future use. Ensuring a clean process each time.

Cordless Food Vacuum Sealer
Morphy Richards brand-new Cordless Food Vacuum Sealer! No cords, no limits—just fresh food, anytime, anywhere. This is next-level convenience for meal prep and food storage.

Groupe SEB: Consumer sales recover
After the difficult phase, Groupe SEB resumes growth by 5% in 2024, drawing satisfaction from the sales of Tefal, Moulinex, Krups, Rowenta, Lagostina, Emsa and Wmf also in Western Europe. Little satisfaction from the professional segment, which increases by only 1.4% and does not exceed one billion euros despite the investments of the management.The Professional area in which the group had invested by acquiring the brands La San Marco, Pacojet, Forge Adour and Sofilace and which had driven sales and profits in the difficult years perhaps disappointed with an increase of only 1.4% just under one billion euros (but the operating margin increased by 10%).
Exclusive Laura Ashley and Cath Kidston Collections, at Ambiente
Visitors at Ambiente will have the chance to experience this exquisite collaboration firsthand. At the forefront will be VQ’s SDA products, which blend state-of-the-art technology with meticulous artisanship. This collection includes an array of new releases that beautifully capture Laura Ashley’s timeless aesthetic and VQ’s attention to detail. These will be VQ’s newest additions to the SDA lineup, including Lightweight and Die Cast Stand Mixers, Air Fryers, Blenders, Gooseneck Kettles, Toasters, Coffee Makers, and more.

Now you can steam and air fry your food at the same time!
Thanks to advanced technology, Electrolux have launched an air fryer that also steams – helping consumers to cook more sustainably and healthily in the home, whilst also saving them time. The Electrolux 800/AEG 8000/Ultimate Taste 700 Steam Air Fryer has four features:
▪ Air frying
▪ Steaming
▪ Air frying and steaming (combi)- the best of both worlds!
▪ Dehydrating
It is currently available in European markets, as well as Taiwan, Thailand, Korea and China. It will be available in Malaysia, Singapore, and Middle East and Northern and Central Africa later this year. The product will be rolled out in more markets next year.

De’Longhi’s revenues and profits grow
De’Longhi ‘s earnings in 2024 will be even better than expected: the company has raised its guidance for the year, estimating revenue growth in the range of 11%-12% in 2024 versus the previous 9%-11%, with an adjusted EBITDA of between 540-550 million euros versus the 500-530 million previously expected.The group’s net profit for the first nine months was 173.8 million euros, equal to 7.8% of revenues, improving from 7.1% previously and with an increase of 22.2%. In addition, De’ Longhi generated a positive cash flow, before dividends and extraordinary transactions, of 35.6 million euros.
As of September 30, 2024, the Group’s net financial position was positive at 266.1 million euros
Kenwood Go

New collection of compact kitchen appliances that will save counter space and keep the kitchen counter free of cables The series consists of three products; the kitchen machine Go, electric whisk Quickmix Go and the food processor MultiPro Go. All three should take up minimal space and have a stylish design in the color shower storm blue with clean lines. The devices are light with an ergonomic handle and a separate handling system, EasyStore, for cables. The Go kitchen machine has a height of 30 cm and can be placed in a cupboard or drawer. It has a motor power of 800 watts so that it can handle everything from crispy breadsticks, buttercream, pizza dough and cakes. The design should free up space around the mixer and an intuitive controller is located in the middle of the front. The QuickMix Go whisk comes with an all-in-one storage lid that will keep all parts and the cord in one place. It has a power of 350 watts and five different speeds. The MultiPro Go food processor has a height of 30 cm and a weight of less than two kilograms. It can chop, slice, blend, grate and knead. Separate storage for knives and cutting discs when not in use.
Hamilton Beach European distribution
Hamilton Beach has chosen EPE Group as their exclusive distribution partner for UK and Europe bringing one of the world’s most respected small appliance brands to even more households.
EPE Group With over 100 years of small appliance expertise, Hamilton Beach is a household name known for innovation and quality. EPE Group, are dedicated to extending that legacy, backed by their extensive distribution network and market reach. We understand the power of trusted partnerships in bringing premium products to consumers efficiently, consistently, and with top-notch service.

Groupe SEB financial update
Groupe SEB releases its 2024 nine-month sales and financial data Solid Growth in Q3 on a demanding comparison base, full-year outlook confirmed: ✅Nine-month sales: €5,725m, +5.6% LFL* and +3.5% reported ✅ Third-quarter sales: €1,985m, +4.0% LFL and +3.4% reported ✅Nine-month Operating Result from Activity: €444m, +14% ✅Nine-month operating margin: 7.8% vs 7.0% in 2023 ✅Outlook for 2024 confirmed: – Organic sales growth of around 5% – Operating margin close to 10% *On a like-for-like basis (organic) 📣“Sales momentum was strong in the first nine months of the year, and we continue to generate robust organic growth in the third quarter. Small Domestic Equipment markets have remained buoyant in recent months. In this context, the Group’s sales growth accelerated and was bolstered by the rollout of innovations, in particular in Western Europe and North America. Sales in Professional decreased compared to an exceptional third quarter last year, reflecting the phasing of large deals rollout. The core business excluding large deals, however, has seen a noteworthy increase over the quarter. Our Operating Result from Activity rose by 14% over the nine-month period.
