Category Archives: Manufacturing

Whirlpool confirms EUR 250 million investment in Italy

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Whirlpool confirmed its strong commitment to Italy as a strategic industrial and market base for the EMEA Region. In particular, the company has confirmed investments of €250 million for the 3-year period 2019-2021.
Over EUR 80 million have so far been allocated to these sites in 2019. The specialisation of the plants have been reconfirmed for the industrial sites of Cassinetta di Biandronno – VA (EMEA centre for built-in cooling and cooking products), Melano – AN (regional hub for high-end hobs) and Siena (horizontal freezers), a press release states.

The reshoring from Poland of built-in washing machines and washer/dryers in Comunanza – AP (EMEA hub for the production of built-in washing machines and washer/dryers) is confirmed. As a result, the site will see an increase in volumes that will bring the total production to over 800K units.

Regarding the Naples plant, Whirlpool EMEA intends to proceed with the reconversion of the site and to sell the business to a third party.

LG SIGNATURE’S Combination Of Superior Design And Technology Set To Conquer New Markets

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Premium Brand Hosts Exclusive Launch Events in Japan and Norway Successfully expanding its presence in the global premium home appliance market, LG SIGNATURE is making its much anticipated debut in Japan and the Nordic countries. To celebrate the brand’s arrival, exclusive launch events were held complete with talks from local experts sharing their personal and professional perspectives on LG SIGNATURE products. The superior range of luxury appliances offers compelling user experiences through cutting-edge technology, user-friendly functions and stunning aesthetics.

The launch events featured a design gallery named The Art of Essence through Minimalism created in partnership with acclaimed Italian photographer, Delfino Sisto Legnani. In a series of gorgeous images, the artist perfectly captures the timeless elegance of the appliances within the starkly beautiful Monte Amiata condominium, an iconic residential complex located in the Gallaratese district of Milan.

An award-winning photographer, Delfino is renowned for his minimalist images. Explaining his choice of location, he said, “I wanted to combine the formal purity of LG SIGNATURE products with the simplified and absolute forms, out of scale, with respect to the products themselves, of the Monte Amiata complex, generating absolute shots, unrelated to time.”

LG SIGNATURE’s Japan launch event took place early this month at Tokyo’s National Art Center, a facility designed by legendary Japanese architect, Kisho Kurokawa. On hand to witness the unveiling of the LG SIGNATURE TV, Refrigerator, Washing Machine and Air Purifier were over 250 VIP guests. A panel featuring highly-regarded local filmmaker, Ando Momoko, noted chef Kinoshita Takemasa, and other influential Japanese trendsetters including the announcer, Baba Noriko, gathered to talk about LG SIGNATURE products, unreservedly praising their ability to help create a better, more convenient lifestyle.

To mark LG SIGNATURE’s arrival in the Nordic countries, a launch event was held on June 13 at Astrup Fearnley Museet, one of the biggest contemporary art galleries in Oslo, Norway’s ultra-stylish capital city. The more than 200 guests in attendance were able to get a first-hand look at the exceptional yet understated LG SIGNATURE TV, Refrigerator, Washing Machine, Air Purifier, Dryer, Wine Cellar and Bottom-Freezer Refrigerator.

Guests were also treated to a lively discussion on the benefits of LG SIGNATURE products moderated by one of Norway’s most accomplished actresses, Pia Tjelta. The all-star panel included famous Swedish singer and actress, Pernilla Wahlgren, and the Flying Culinary Circus; a team of four top chefs comprising Trond Svendgård, Hans Kristian Larsen, Tor Jørgen Kramprud Arnesen and Mathias Spieler Bugge. The culinary experts revealed how LG SIGNATURE appliances help them to effortlessly prepare delicious meals, and put on an entertaining cooking demonstration with mouth-watering results.

Participating in both the Oslo and Tokyo events, Torsten Valeur, the widely-respected Danish industrial designer and master design advisor for LG SIGNATURE home appliances, introduced the brand’s design philosophy and highlighted its restrained, minimalist aesthetics.

“We’re very excited to share the unparalleled design and advanced technology of LG SIGNATURE with new audiences,” said Ian Kim, vice president of LG’s brand management division. “We are strongly committed to expanding our premium home appliance business and providing consumers all over the world with the best lifestyle solutions yet.”

The continuing success of LG SIGNATURE has industry insiders and consumers taking note and is further cementing LG’s premium brand image across the globe. In order to engage a wider audience and showcase the perfected blend of form and function the brand is known for, LG will be expanding its new digital campaign, Art inspires technology. Technology completes art.

About LG SIGNATURE
LG SIGNATURE is LG Electronics’ ultra-premium brand. By uniting the best of LG technology and design under a single brand, LG SIGNATURE offers consumers a collection that boasts subtle elegance and top-notch performance. The range of LG SIGNATURE products includes InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, air purifier and award-winning “wallpaper” OLED TV W. All LG SIGNATURE products have one thing in common: uncompromising quality and a focus on the essentials. LG SIGNATURE products have won a number of industry awards for technological innovation and sophisticated design, including 2017 CES Best of Innovation Award, iF Gold Award 2016, Red Dot Design Award 2016 and Engadget Best of CES Award 2019 for LG SIGNATURE OLED TV R. For more information on LG SIGNATURE, please visit http://www.LGSIGNATURE.com

Crosslee PLC have announced they are to cease production at their Hipperholme factory.

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Crosslee PLC have announced they are to cease production at their Hipperholme factory.The company’s board say it is “no longer viable to continue to manufacture tumble dryers” and have therefore “reluctantly decided to cease” doing so.They say the company is solvent with a strong balance sheet and is able to meet all of its financial obligations going forward, and that stopping manufacturing “is neccessary to protect the future financial interests of the business”.

Midea released its latest range of smart fridges

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Midea plans to invest a total of 350 million yuan on high-tech research on smart fridges, including adding 200 researchers to follow the latest demands of about 70,000 “tech-savvy” families in China, according to the Shenzhen-listed firm.

Midea released its latest range of smart fridges in southwestern Yunnan Province, which uses AI sensors to detect different items in the unit, bringing intelligent cold delivery to vary treatment of items such as tuna and beef. New highlights include a technology to reduce the pesticide residue material automatically, a key demand of Chinese families, especially those with kids.

The new-tech refrigerator costs between 6,999 yuan and 14,999 yuan.

Midea wants to attract consumers through technology and design rather than price, the company added.

Midea is the country’s No. 2 manufacturer of air conditioners, a market which has seen heated competition in recent years, including market leader Gree suing smaller rival Aux over patent disputes.

LG Electronics is expanding the number of markets where its premium appliance brand LG Signature

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LG Electronics is expanding the number of markets where its premium appliance brand LG Signature will be made available as the company launched the high-priced appliances in Scandinavian countries.

The tech company said Friday it began selling its SIGNATURE products in Sweden, Norway, Denmark and Finland. To commemorate the launch, it held a showcase event at Astrup Fearnley Museet, a contemporary art museum in Oslo, Norway, Thursday.

Inviting 200 people including local dealers, reporters and high-profile figures, LG displayed seven kinds of LG SIGNATURE products including air purifiers, dryers, wine sellers and refrigerators. Torsten Valeur, a renowned Danish industrial designer who took part in design work of LG Signature products, also joined the event.

“We expect LG’s SIGNATURE products will meet with many Scandinavian customers. We are sure they would prefer our SIGNATURE products, manufactured based on a refined design language,” an official of the company said.

LG has been trying to sell its high-priced appliances in more countries. Since it launched the Signature brand in 2016, the company has been selling the products in 50 countries.

It held a conference recently in Tokyo, inviting journalists and high-profile figures for a look at the refrigerators, washing machines and TVs under its SIGNATURE brand.

Taurus New General Manager

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Enric Tria has been appointed new general manager of the Taurus Group for Europe, a position he has held since June 1, 2019 reporting to the CEOs, and from which he will contribute to the consolidation of the Taurus Group, as a benchmark in the PAE sector . Currently a member of the Taurus Group Management Committee, he joined the company in 1996, developing several positions in the commercial area since then until his appointment as commercial director in 2009, contributing to the important international development of the Group.

One of the main objectives set in this new stage is to consolidate the positioning of the company as one of the driving forces of technological innovation in the sector, turning Taurus into intelligent purchasing. A clear example of this strategy is the imminent launch of Mycook Touch Black Edition, a limited edition of its star kitchen robot. This launch will be supported by a 360 communication campaign, which will include TV and online media campaigns.

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Haier , Hoover and Candy brands ,Haier Europe reveals its innovations and commercial strategy

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Haier Europe has recently gathered its clients at the Príncipe Pío Grand Theater in Madrid to present their latest releases of the Haier , Hoover and Candy brands , as well as to share the company’s commercial and communication strategy.

Regarding novelties, two star products of Haier stand out: on the one hand, the side by side model HB25FSNAAA, one meter wide, equipped with technologies such as Fresher Techs and with Iconic Black finish; on the other, stands out the Super Drum washer HWD100-BD1499U1, with capacity of 10 kg of washing + 6 kg of drying, wi-fi connection, i-Refresh, Smart Duo Spray and ABT antibacterial treatment. Both models offer a lifetime guarantee.

For its part, Hoover has presented the folding broom H-Free 500, with autonomy of up to 40 min. and only 70 cm in height.

Candy is still betting on connectivity in all its appliances, from the kitchen with its new wifi oven, going through the cold and even washing, where the range of Rapido washing machines and Brava dishwashers stand out.

The company has also announced the new spot of the Haier brand that focuses on clearly conveying the main benefit of Fresher Techs technology. For Candy and Hoover, the group is committed to a 12-month campaign of visibility in the press, digital media, radio and outdoor. It has also announced the opening of the new commercial office of Haier Europe in the Paseo de la Castellana in Madrid, the sponsorship of Candy in the cooking school “Apetit’Oh!” And the start of a road show that will go to several cities Spanish

China’s white goods output grows over Jan-Apr

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Chinese production of air conditioners, washing machines, refrigerators, and televisions by the country’s home appliance makers increased further during January-April, with output of air-conditioners growing the fastest among the four, rising by 12.5% year on year to reach 75.5 million units during the first four months, according to the latest data released by China’s National Bureau of Statistics (NBS) on May 17.

Gorenje to make 270 redundancies as it reorganises

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Gorenje redundancy

Gorenje to make 270 redundancies as it reorganises after Hisense takeover
Gorenje to make 270 redundancies as it reorganises after Hisense takeover
By bne IntelliNews April 28, 2019
Slovenian household appliances manufacturer Gorenje announced it plans to lay off 270 workers out of the current 4,212 employees as part of its reorganisation and business optimisation process.

Gorenje selected China’s Hisense Electric Co as its strategic partner in May last year as it sought a partner that would support its long-term and sustainable growth and development. Hisense went on to acquire the Slovenian white goods manufacturer.

Following the takeover, Gorenje has embarked on the restructuring that is expected to see 6% of its workforce laid off.

“In early March, Gorenje was transformed from a joint stock company into a limited liability company, in order to simplify its corporate governance and pave the way for more efficient management and decision-making within the group that will thus be better positioned to respond promptly to the challenges and changes in a demanding business environment, to reap the synergies with Hisense, and to cut its operating expenses,” Gorenje said.

The appliance maker added that business transformation will be the priority task in all fields of its operations in the months ahead. Consequently, in April Gorenje started the procedures for reorganising the business processes at the level of the entire group, which also includes new organisation and job systematisation at the parent company.

“As a result of business transformation and restructuring, merging of functions, decreasing the number of management levels, and business optimisation, the number of employees at support services in the Group will be decreased,” said the statement.