The partnership with the ATP Tour is part of Haier Europe’s growth strategy, which aims to become one of the Top 3 household appliances in Europe by 2026. , what is most impressive is how quickly the group manages to grow. Since acquiring Candy-Hoover in 2019, we have seen the strongest market growth in Europe over the past four years.”
Last year, Haier Europe achieved a turnover of 3.2 billion euros, up 20%,Haier is the appliance group that has invested the most in Europe over the past 30years, The three manufacturing sites, tumble dryers in Turkey, Refrigeration in Romania and dishwashers in Turkey created over the past two years represent an investment of more than 180 million euros. In 2023 and 2024, the increase in our production capacities will continue with three new industrial investments in high-end cooking (Turkey), washing machines (Turkey) and large-capacity cold (Romania).This rapprochement with the ATP provides Haier with exceptional coverage in Europe and internationally. Haier is growing in turnover and production capacity
Category Archives: Manufacturing
Haier Gets ISI Certification, For Its Indian Manufacturing Unit
Haier Appliances India, announced that its state-of-the-art deep freezer manufacturing unit in Ranjangaon – Pune has achieved a significant milestone by obtaining the prestigious ISI certification. The certification, issued by the Bureau of Indian Standards (BIS), validates that all products manufactured at this facility meet the highest standards of safety, durability, and performance, ensuring customer satisfaction
Midea Drops Pursuit Electrolux
Midea Group Co. has dropped its pursuit of Electrolux AB after finding the Swedish home appliance maker unreceptive to a deal,While plans are on ice for now, Midea has been interested in Electrolux for years and it can’t be ruled out that the Chinese firm revisits the deal in the future,
Fagor professional
Fagor professional laundry continue to grow with a new plant in Oñati, at the back of the Fagor Professional showroom.

Bosch factory Russia
Bosch’s two idle manufacturing sites near St. Petersburg are set to be purchased by Chinese household appliances manufacturer Hisense, German multinational previously said that Ukraine-related sanctions had either interrupted most of its business in Russia, or brought it to a standstill for many months.
Hisense has already purchased some Russian assets belonging to Bosch, one of the sources told the media.
Bosch reportedly announced an internal tender earlier this year, with Hisense and another Chinese appliance maker, Midea, as well as an unnamed Turkish investor, emerging as potential bidders.The German corporation used to produce refrigerators and washing machines at its two production sites in the suburbs of St. Petersburg. Bosch’s Russian division received most of its components from EU countries.
LG Electronics starts operation of factory in US
LG Electronics has completed the construction of a washing machine production line at its home appliance factory in Tennessee, U.S., and started operations.
With this, LG Electronics is now able to produce all laundry appliances in the U.S., from washing machines and dryers to wash towers. The company is aiming to build a state-of-the-art twin factory in the U.S., identical to its mother factory in Changwon in Korea to proactively respond to global changes such as the supply chain crisis.
According to industry sources on Sunday, LG Electronics completed the expansion of a new wash tower line at its Tennessee factory on Dec. 12 and started operations. The production capacity of the new wash tower line is 20,000 units per month, or 240,000 units per year, according to the company.The Tennessee plant, along with the Changwon plant, was selected as a lighthouse factory by the World Economic Forum (WEF). A lighthouse factory refers to a factory that introduces advanced technologies to brighten the future of global manufacturing. LG Electronics’ Tennessee plant is the first overseas production base of a Korean company to be selected as a lighthouse factory.LG Electronics has been focusing on diversifying its production bases outside of the U.S. Last year, it built a refrigerator manufacturing facility at its Hai Phong plant in Vietnam. Refrigerators made in Vietnam are sold not only to the domestic market but also to the Philippines, Thailand, Indonesia and Taiwan.
LG Electronics also has home appliance production factories in Noida and Pune, located in the western part of India, a rapidly emerging market. The company invested approximately 30.4 billion won ($23.72 million) to expand the production line for premium double-door refrigerators.
Whirlpool settles trade secrets case against exec who joined rival Haier
Whirlpool on Thursday agreed to drop a U.S. lawsuit against its former Italian executive Davide Cabri that accused him of stealing trade secrets for a move to its competitor Haier. Whirlpool and Cabri told a Delaware federal court they would dismiss the case with prejudice, which means it cannot be refiled. Whirpool said in a statement on Friday that the dispute had been resolved and that it was satisfied with the settlement.
Whirlpool Poland factory

Whirlpool Corporation celebrate a momentous milestone – the 15th anniversary of its dishwasher and washing machine factory in Radomsko, Poland.
Fridges and dishwashers packed in reusable plastic?
Large household appliances will have to be transported almost entirely using reuseable packaging by 2030, according to the European Commission’s proposed packaging waste law, a move widely questioned by players in the supply chain.
The EU’s Packaging and Packaging Waste Regulation (PPWR), tabled in November last year, aims to slash unnecessary boxes and wrappings while promoting recycling as well as reuse.
The proposal, which is currently being examined by the European Parliament and EU member states before eventual adoption, has caused anxiety in the retail and logistics sector, which is still in the process of analysing the implications of the Commission’s proposed reuse targets.
But the white goods sector is confronted with headaches of their own.
Under the Commission’s proposal, 90% of packaging used for large household appliances must be “made available in reusable transport packaging” by 2030 when they are placed on the EU market for the first time.
The mandate is contained in Article 26.1 of the draft regulation, which lays down re-use targets for packaging used in the transport of “large household appliances” such as refrigerators, washing machines, tumble dryers, electric fans or air conditioners.
Whether that objective makes sense is open for debate, though.
The provision “is a significant source of concern for our sector”, said Paolo Falcioni, director general of APPLiA, a trade association representing the home appliance industry in Europe.
According to APPLiA, packaging for large household appliances must be functional and protective, to ensure the product is not damaged physically or by humidity during its journey from the manufacturer to the retailer and eventually to the consumer.
Packaging typically used for this purpose include pallets, plastic straps, carboard boxes, and pallet wrappings, some of which “cannot be reused due to technical constraints”, APPLiA said.
“For example, pallet wrapping may become damaged or contaminated with materials that cannot be adequately cleaned, rendering them unusable for future shipments. In other cases, reuse may be possible, but the cost and complexity of returning the packaging to the manufacturer can make it impractical,”
Electrolux: agreement with the unions
Electrolux put his foot down and after very tough negotiations obtained the productivity increases he demanded in order to transfer a large part of the Hungarian factory’s refrigerator production to Susegana in Italy
In Susegana, the Swedes will invest 110 million euros between now and 2026 to make it one of its most automated and digitized production sites
In 2019, the multinational had already invested 130 million euros and built two Genesi assembly lines, among the most automated of the entire group. A few months ago in Solaro, on the outskirts of Milan, a similar investment-productivity pact was made with the union: in that case the agreement envisaged investments of 102 million euros to revitalize the site where high-end dishwashers are produced of range.
